2. • John Stuarts description of the music video,
‘incorporating, raiding and reconstructing’. Which is
the essence of intertextuality.
• By using something familiar to the audience it may
generate both nostalgic associations and new
meanings.
• References can also be more esoteric and obscure,
allowing the audience to feel pleasure when they
recognise the reference.
4. • In this music video ‘Red Hot Chilli Peppers-
Californication’ the band members are represented
as characters in a computer game. This is a very good
example of how intertextuality can be used.
• Intertextuality is also used in nearly every episode of
the Simpsons.
5. • Intertextuality is something that really can help to
boost the popularity of your music video.
• Even though I wouldn’t be able to use it to the same
extent that it was used in ‘Claifornication’, it is still
something that appeals to me and would attempt to
use.
