A story of making a € 1 billion euro e-commerce platform compatible with other languages and cultures, while keeping it running.

1. INTERNATIONALISATION.
Taking a € 1.000.000.000 platform abroad.

2. BART.
Part of Coolblue.

3. INTERNATIONALISATION.
Making your application compatible with another culture.

4. YES, BUT WHY?

5. STATIC TEXT.
Is static.

6. GETTEXT.
Not so static anymore.

7. GETTEXT.
Not so static anymore.

8. GETTEXT.
Not so static anymore.

9. GETTEXT.
Not so static anymore.

10. DEPLOYMENT.
Bombs away.
Inspect Build Deploy

11. DEPLOYMENT.
Bombs away.
Inspect Build Deploy
Translate

12. DEPLOYMENT.
Bombs away.
default.pot
Template
Extract Merge Compile
nl_NL.po
Translations
nl_NL.mo
Binary
Translation software

13. TRANSLATION SOFTWARE.
Pick and choose.

14. DYNAMIC TEXT.
All your database are belong to us.

15. DYNAMIC TEXT.
All your database are belong to us.

16. DYNAMIC TEXT.
All your database are belong to us.

17. DYNAMIC TEXT.
All your database are belong to us.

18. DATE FORMATTING.
d-m-Y.

19. DATE FORMATTING.
Not that easy.

20. INTL EXTENSION.
Date formatting made easy.

21. INTL EXTENSION.
Date formatting made easy.

22. INTL EXTENSION.
Number and currency formatting made easy.

23. URL’S.
URL’s and routing

24. URL’S.
URL’s and routing

25. SYMFONY ROUTING COMPONENT
nl_NL.yml:

26. SYMFONY ROUTING COMPONENT
nl_NL.yml: ko_KR.yml:

27. SYMFONY ROUTING COMPONENT

28. CHARACTER SETS

29. CHARACTER SETS
官話
русские
한국어
བོད་skད
ελληνικά
‫עברית‬
‫ة‬َّ‫ي‬ِ‫ب‬َ‫ر‬َ‫ع‬‫ال‬
💩
ግዕዝ
ᎠᏂᏴᏫᏯ
᚛ᚐᚂᚐᚈᚈᚑᚄ ᚋᚐᚊᚔ ᚁᚏ᚜
ภาษาไทย
English

30. IMAGES.
You’re doing it wrong.

31. IMAGES.
You’re doing it wrong.

32. LANGUAGE PICKER.
Of je sausage lust.
Cookie
Accept-header
URL
Language picker

33. INTERNATIONALISATION.
25% development, 100% awesome.

34. MAKE YOUR COMPANY COMPATIBLE

35. HIRING PEOPLE

36. MARKETING

37. SUPPLY CHAIN

38. BUILDING FEATURES

39. LOST.
In translation.

40. COOKIES.
Omnomnom.

41. COOKIES.
Omnomnom.

42. ASSUMPTIONS

43. • Get rid of cultural assumptions
• Get your strategy and organisation aligned with the culture
• Make your technology stack flexible
• Try, fail, and adjust
THE BOTTOM LINE

44. INTERNATIONALISATION.
Making your application company compatible with another culture.

45. QUESTIONS?