Our CEO from Reach7 spoke at the UKTI event "Going Global Live" about how to Go Global with your Social Media. We cover strategy, tips, tactics & case studies on how to improve your social ROI, and market internationally across borders - in the battlegrounds of Twitter, Instagram & Weibo.

1. UNLEASH
THE BEASTTHAT IS
SOCIAL
MEDIA:
GLOBALLY
@Reach7
@TheRothSays
#GoingGlobalLive
May 11th 2016
@Reach7
(HI TO EVERYONE ON SLIDESHARE)

3. TECHNOLOGY!

4. HISTORY.

5. #1
GOLDEN RULE.

6. ?
WHO IS THIS NEW, GREAT, CHEAP COMPANY?…

8. 7BN PEOPLE
7CONTINENTS
70%DON’T SPEAK
ENGLISH

9. (8 )
INTERNATIONAL LITTLE GANG…
OF US

10. FIND
PEOPLE
FLUENT
IN…
TRANSLATIONS
DATA/ ANALYTICS

11. #2206

12. SOCIAL
MEDIA
MARKETING
CONTEXT - CONTENT - ENGAGEMENT (SHARING) - TRAFFIC

13. Analytics - Owned audience growth - International publishing - Content distribution - Social selling
CLIENTS.

14. (WE ♥ SME)

15. #2
ON SOCIAL THERE ARE MILLIONS WHO ARE ALL…

16. THE INTERNET
FACEBOOK
10 YEARS, 1 BN USERS
9 YEARS, 1.5 BN USERS

18. RESOURCE.

19. SO MUCH SOCIAL.

21. 300M MAU
OPEN
SEARCHABLE
CONVERSATION
MOST DIVERSE DEMOGRAPHICS

24. 200M MAU
58x ENGAGEMENT VS. FACEBOOK
MOBILE-BORN
NATURAL CATALOGUE
GREAT TRAFFIC DRIVER

26. 222M MAU
“THE GREAT FIREWALL”
CHINESE TWITTER
302M ONLINE SHOPPERS
60% POP. SHOP ONLINE WEEKLY (3X R.O.W.)
£££ ECOM: 2020 CHINA = 2016 USA + JP + UK + FR +DE

27. WHY
IS THIS
HAPPENING?

28. SO - MO - LO

29. THE RISE
OF THE
UNREASONABLE
CONSUMER
#3

31. TECHNOLOGY DOES NOT GIVE US BACK MORE TIME.

32. V.R.M.
CRM DYING. CUSTOMERS WILL MANAGE THEIR VENDORS ON THEIR TERMS…

33. MAIL - EMAIL - NOTIFICATIONS
FASTER & FASTER COMMS.
LOWER & LOWER OPEN RATES
DEMAND > SUPPLY FOR ATTENTION

34. 1 BILLION ADBLOCK+ INSTALLS. GOOGLE BUYING AI COMPANIES…

35. MICRO
STORY
TELLING
ACCURACY
CONTEXT
BUSINESSES
AS MOVEMENTS,
FUELLED BY
WORD OF MOUTH
PASS THE
BULL$£!T FILTER
#4

36. A.I.D.A.REALLY, REALLY FAST
ESP. ON MOBILE
WITHIN ONE POST?

37. MOBILE & VIEWABLE MEDIA
MASSIVE EFFICIENT REACH
RICH CONTENT CANVAS
GLOBAL
(JUST NOT 100% ON YOUR TERMS)

39. ADVOCATES
DISCOVERABILITY
#5
WINNING IN SOCIAL INTERNATIONALLY - OWNED & SEARCHED.

40. HOW CLOSE TO CUSTOMER/ PROSPECT CAN YOU GET?

41. LANGUAGES
AUDIENCE
3P CONTENT
INFLUENCERS
#

43. WEIBO.

44. INFLUENCERS: SOCIAL IS ONLY GETTING MORE & MORE LOCAL.

45. CONNECTWITH AUTHENTICITY
ENGAGEWITH RELEVANCE
INNOVATEWITH TALKABILITY
FINAL WORDS…

46. #5 - NEED LOCAL ADVOCATES & DISCOVERABILITY
#4 - MICRO STORYTELLING WINS W.O.M., & £££
#3 - THEY ARE ALSO UNREASONABLE
#2 - YOUR AUDIENCE IS UNIQUELY IDENTIFIABLE
#1 - MAKE A POSITIVE IMPACT WITH SOCIAL
THANKS FOR READING

47. IDENTIFY YOUR AUDIENCES
PUBLISH INTERNATIONALLY
JOIN THE CONVERSATION
TAKE YOUR SOCIAL GLOBAL
ALL FROM YOUR WEB BROWSER
www.reach7.com
COME SAY HI @REACH7

48. THANK
YOU!!
Q&A
#2206
(c) Reach7 Ltd, 2016