The document describes an organization that aims to stimulate creativity and entrepreneurship among students, staff, startup founders, and small businesses. It does this through several initiatives: [1] organizing brainstorming sessions and info sessions; [2] creating a trendspotting tool; [3] supporting student entrepreneurs; [4] bringing inspiring entrepreneur stories on campus; and [5] organizing business contests and camps. The organization also facilitates international entrepreneurship projects and knowledge sharing between higher education institutions and businesses.