International Journal of Engineering and Science Invention (IJESI) is an international journal intended for professionals and researchers in all fields of computer science and electronics. IJESI publishes research articles and reviews within the whole field Engineering Science and Technology, new teaching methods, assessment, validation and the impact of new technologies and it will continue to provide information on the latest trends and developments in this ever-expanding subject. The publications of papers are selected through double peer reviewed to ensure originality, relevance, and readability. The articles published in our journal can be accessed online
Grupo Kangy is a Mexican conglomerate with several subsidiaries operating in different industries including valves, foundry, plastics injection, houseware trading, polymer recycling, and molds & tools manufacturing. The group has locations in San Luis Potosi, San Juan del Rio, Toluca, and operates companies like OYM Valves, MINOX Foundry, GLOPLAS plastics, FERPLASTIK’s plastics, REPLAS and REPROCESADORA recycling, KANGY trading, and PLASIN molds.
This document discusses single sign-on (SSO) options for accessing online services and sharing information between online and local systems. It provides an overview of the technical requirements for using Microsoft's SSO capabilities and examples of scenarios for using SSO for websites both hosted on IIS and hosted externally on other servers. The document also announces a demonstration of SSO capabilities between SharePoint and Exchange.
Bonita Marie International, Inc. (BMI) provides one-stop solutions for retail redemption and merchandise installation and portfolio management. BMI can design customer locations, install merchandise, and train redemption teams. BMI also offers an automated reorder system to help customers maintain their locations. BMI is a single source for direct pay game merchandise solutions, with over 25 years of experience in the amusement industry.
2010 Scion tC color brochure provided by Pohanka Scion located in Salisbury, MD. Find the 2010 Scion tC for sale in Maryland; call about our current sales and incentives at (410) 543-2000. http://www.pohankascion.com/
This document outlines 9 lessons for researchers from industry: 1) stick to the client's brief, 2) clients know more than researchers about their own business, 3) good research takes time so don't overpromise scope, 4) back up recommendations with justifications, 5) it's okay to have no recommendations if things are working well, 6) speed cannot replace quality, 7) each client has unique needs, 8) account for human behaviors and biases in research, and 9) always reference other works to build trust. The key takeaway is that research should focus on answering "why" questions and generating insights rather than just providing data.
2024 State of Marketing Report – by HubspotMarius Sescu
https://www.hubspot.com/state-of-marketing
· Scaling relationships and proving ROI
· Social media is the place for search, sales, and service
· Authentic influencer partnerships fuel brand growth
· The strongest connections happen via call, click, chat, and camera.
· Time saved with AI leads to more creative work
· Seeking: A single source of truth
· TLDR; Get on social, try AI, and align your systems.
· More human marketing, powered by robots
ChatGPT is a revolutionary addition to the world since its introduction in 2022. A big shift in the sector of information gathering and processing happened because of this chatbot. What is the story of ChatGPT? How is the bot responding to prompts and generating contents? Swipe through these slides prepared by Expeed Software, a web development company regarding the development and technical intricacies of ChatGPT!
Product Design Trends in 2024 | Teenage EngineeringsPixeldarts
The realm of product design is a constantly changing environment where technology and style intersect. Every year introduces fresh challenges and exciting trends that mold the future of this captivating art form. In this piece, we delve into the significant trends set to influence the look and functionality of product design in the year 2024.
Grupo Kangy is a Mexican conglomerate with several subsidiaries operating in different industries including valves, foundry, plastics injection, houseware trading, polymer recycling, and molds & tools manufacturing. The group has locations in San Luis Potosi, San Juan del Rio, Toluca, and operates companies like OYM Valves, MINOX Foundry, GLOPLAS plastics, FERPLASTIK’s plastics, REPLAS and REPROCESADORA recycling, KANGY trading, and PLASIN molds.
This document discusses single sign-on (SSO) options for accessing online services and sharing information between online and local systems. It provides an overview of the technical requirements for using Microsoft's SSO capabilities and examples of scenarios for using SSO for websites both hosted on IIS and hosted externally on other servers. The document also announces a demonstration of SSO capabilities between SharePoint and Exchange.
Bonita Marie International, Inc. (BMI) provides one-stop solutions for retail redemption and merchandise installation and portfolio management. BMI can design customer locations, install merchandise, and train redemption teams. BMI also offers an automated reorder system to help customers maintain their locations. BMI is a single source for direct pay game merchandise solutions, with over 25 years of experience in the amusement industry.
2010 Scion tC color brochure provided by Pohanka Scion located in Salisbury, MD. Find the 2010 Scion tC for sale in Maryland; call about our current sales and incentives at (410) 543-2000. http://www.pohankascion.com/
This document outlines 9 lessons for researchers from industry: 1) stick to the client's brief, 2) clients know more than researchers about their own business, 3) good research takes time so don't overpromise scope, 4) back up recommendations with justifications, 5) it's okay to have no recommendations if things are working well, 6) speed cannot replace quality, 7) each client has unique needs, 8) account for human behaviors and biases in research, and 9) always reference other works to build trust. The key takeaway is that research should focus on answering "why" questions and generating insights rather than just providing data.
2024 State of Marketing Report – by HubspotMarius Sescu
https://www.hubspot.com/state-of-marketing
· Scaling relationships and proving ROI
· Social media is the place for search, sales, and service
· Authentic influencer partnerships fuel brand growth
· The strongest connections happen via call, click, chat, and camera.
· Time saved with AI leads to more creative work
· Seeking: A single source of truth
· TLDR; Get on social, try AI, and align your systems.
· More human marketing, powered by robots
ChatGPT is a revolutionary addition to the world since its introduction in 2022. A big shift in the sector of information gathering and processing happened because of this chatbot. What is the story of ChatGPT? How is the bot responding to prompts and generating contents? Swipe through these slides prepared by Expeed Software, a web development company regarding the development and technical intricacies of ChatGPT!
Product Design Trends in 2024 | Teenage EngineeringsPixeldarts
The realm of product design is a constantly changing environment where technology and style intersect. Every year introduces fresh challenges and exciting trends that mold the future of this captivating art form. In this piece, we delve into the significant trends set to influence the look and functionality of product design in the year 2024.
Building Production Ready Search Pipelines with Spark and MilvusZilliz
Spark is the widely used ETL tool for processing, indexing and ingesting data to serving stack for search. Milvus is the production-ready open-source vector database. In this talk we will show how to use Spark to process unstructured data to extract vector representations, and push the vectors to Milvus vector database for search serving.
"Choosing proper type of scaling", Olena SyrotaFwdays
Imagine an IoT processing system that is already quite mature and production-ready and for which client coverage is growing and scaling and performance aspects are life and death questions. The system has Redis, MongoDB, and stream processing based on ksqldb. In this talk, firstly, we will analyze scaling approaches and then select the proper ones for our system.
Main news related to the CCS TSI 2023 (2023/1695)Jakub Marek
An English 🇬🇧 translation of a presentation to the speech I gave about the main changes brought by CCS TSI 2023 at the biggest Czech conference on Communications and signalling systems on Railways, which was held in Clarion Hotel Olomouc from 7th to 9th November 2023 (konferenceszt.cz). Attended by around 500 participants and 200 on-line followers.
The original Czech 🇨🇿 version of the presentation can be found here: https://www.slideshare.net/slideshow/hlavni-novinky-souvisejici-s-ccs-tsi-2023-2023-1695/269688092 .
The videorecording (in Czech) from the presentation is available here: https://youtu.be/WzjJWm4IyPk?si=SImb06tuXGb30BEH .
HCL Notes and Domino License Cost Reduction in the World of DLAUpanagenda
Webinar Recording: https://www.panagenda.com/webinars/hcl-notes-and-domino-license-cost-reduction-in-the-world-of-dlau/
The introduction of DLAU and the CCB & CCX licensing model caused quite a stir in the HCL community. As a Notes and Domino customer, you may have faced challenges with unexpected user counts and license costs. You probably have questions on how this new licensing approach works and how to benefit from it. Most importantly, you likely have budget constraints and want to save money where possible. Don’t worry, we can help with all of this!
We’ll show you how to fix common misconfigurations that cause higher-than-expected user counts, and how to identify accounts which you can deactivate to save money. There are also frequent patterns that can cause unnecessary cost, like using a person document instead of a mail-in for shared mailboxes. We’ll provide examples and solutions for those as well. And naturally we’ll explain the new licensing model.
Join HCL Ambassador Marc Thomas in this webinar with a special guest appearance from Franz Walder. It will give you the tools and know-how to stay on top of what is going on with Domino licensing. You will be able lower your cost through an optimized configuration and keep it low going forward.
These topics will be covered
- Reducing license cost by finding and fixing misconfigurations and superfluous accounts
- How do CCB and CCX licenses really work?
- Understanding the DLAU tool and how to best utilize it
- Tips for common problem areas, like team mailboxes, functional/test users, etc
- Practical examples and best practices to implement right away
5th LF Energy Power Grid Model Meet-up SlidesDanBrown980551
5th Power Grid Model Meet-up
It is with great pleasure that we extend to you an invitation to the 5th Power Grid Model Meet-up, scheduled for 6th June 2024. This event will adopt a hybrid format, allowing participants to join us either through an online Mircosoft Teams session or in person at TU/e located at Den Dolech 2, Eindhoven, Netherlands. The meet-up will be hosted by Eindhoven University of Technology (TU/e), a research university specializing in engineering science & technology.
Power Grid Model
The global energy transition is placing new and unprecedented demands on Distribution System Operators (DSOs). Alongside upgrades to grid capacity, processes such as digitization, capacity optimization, and congestion management are becoming vital for delivering reliable services.
Power Grid Model is an open source project from Linux Foundation Energy and provides a calculation engine that is increasingly essential for DSOs. It offers a standards-based foundation enabling real-time power systems analysis, simulations of electrical power grids, and sophisticated what-if analysis. In addition, it enables in-depth studies and analysis of the electrical power grid’s behavior and performance. This comprehensive model incorporates essential factors such as power generation capacity, electrical losses, voltage levels, power flows, and system stability.
Power Grid Model is currently being applied in a wide variety of use cases, including grid planning, expansion, reliability, and congestion studies. It can also help in analyzing the impact of renewable energy integration, assessing the effects of disturbances or faults, and developing strategies for grid control and optimization.
What to expect
For the upcoming meetup we are organizing, we have an exciting lineup of activities planned:
-Insightful presentations covering two practical applications of the Power Grid Model.
-An update on the latest advancements in Power Grid -Model technology during the first and second quarters of 2024.
-An interactive brainstorming session to discuss and propose new feature requests.
-An opportunity to connect with fellow Power Grid Model enthusiasts and users.
Your One-Stop Shop for Python Success: Top 10 US Python Development Providersakankshawande
Simplify your search for a reliable Python development partner! This list presents the top 10 trusted US providers offering comprehensive Python development services, ensuring your project's success from conception to completion.
Fueling AI with Great Data with Airbyte WebinarZilliz
This talk will focus on how to collect data from a variety of sources, leveraging this data for RAG and other GenAI use cases, and finally charting your course to productionalization.
Skybuffer SAM4U tool for SAP license adoptionTatiana Kojar
Manage and optimize your license adoption and consumption with SAM4U, an SAP free customer software asset management tool.
SAM4U, an SAP complimentary software asset management tool for customers, delivers a detailed and well-structured overview of license inventory and usage with a user-friendly interface. We offer a hosted, cost-effective, and performance-optimized SAM4U setup in the Skybuffer Cloud environment. You retain ownership of the system and data, while we manage the ABAP 7.58 infrastructure, ensuring fixed Total Cost of Ownership (TCO) and exceptional services through the SAP Fiori interface.
zkStudyClub - LatticeFold: A Lattice-based Folding Scheme and its Application...Alex Pruden
Folding is a recent technique for building efficient recursive SNARKs. Several elegant folding protocols have been proposed, such as Nova, Supernova, Hypernova, Protostar, and others. However, all of them rely on an additively homomorphic commitment scheme based on discrete log, and are therefore not post-quantum secure. In this work we present LatticeFold, the first lattice-based folding protocol based on the Module SIS problem. This folding protocol naturally leads to an efficient recursive lattice-based SNARK and an efficient PCD scheme. LatticeFold supports folding low-degree relations, such as R1CS, as well as high-degree relations, such as CCS. The key challenge is to construct a secure folding protocol that works with the Ajtai commitment scheme. The difficulty, is ensuring that extracted witnesses are low norm through many rounds of folding. We present a novel technique using the sumcheck protocol to ensure that extracted witnesses are always low norm no matter how many rounds of folding are used. Our evaluation of the final proof system suggests that it is as performant as Hypernova, while providing post-quantum security.
Paper Link: https://eprint.iacr.org/2024/257
Generating privacy-protected synthetic data using Secludy and MilvusZilliz
During this demo, the founders of Secludy will demonstrate how their system utilizes Milvus to store and manipulate embeddings for generating privacy-protected synthetic data. Their approach not only maintains the confidentiality of the original data but also enhances the utility and scalability of LLMs under privacy constraints. Attendees, including machine learning engineers, data scientists, and data managers, will witness first-hand how Secludy's integration with Milvus empowers organizations to harness the power of LLMs securely and efficiently.
TrustArc Webinar - 2024 Global Privacy SurveyTrustArc
How does your privacy program stack up against your peers? What challenges are privacy teams tackling and prioritizing in 2024?
In the fifth annual Global Privacy Benchmarks Survey, we asked over 1,800 global privacy professionals and business executives to share their perspectives on the current state of privacy inside and outside of their organizations. This year’s report focused on emerging areas of importance for privacy and compliance professionals, including considerations and implications of Artificial Intelligence (AI) technologies, building brand trust, and different approaches for achieving higher privacy competence scores.
See how organizational priorities and strategic approaches to data security and privacy are evolving around the globe.
This webinar will review:
- The top 10 privacy insights from the fifth annual Global Privacy Benchmarks Survey
- The top challenges for privacy leaders, practitioners, and organizations in 2024
- Key themes to consider in developing and maintaining your privacy program
Connector Corner: Seamlessly power UiPath Apps, GenAI with prebuilt connectorsDianaGray10
Join us to learn how UiPath Apps can directly and easily interact with prebuilt connectors via Integration Service--including Salesforce, ServiceNow, Open GenAI, and more.
The best part is you can achieve this without building a custom workflow! Say goodbye to the hassle of using separate automations to call APIs. By seamlessly integrating within App Studio, you can now easily streamline your workflow, while gaining direct access to our Connector Catalog of popular applications.
We’ll discuss and demo the benefits of UiPath Apps and connectors including:
Creating a compelling user experience for any software, without the limitations of APIs.
Accelerating the app creation process, saving time and effort
Enjoying high-performance CRUD (create, read, update, delete) operations, for
seamless data management.
Speakers:
Russell Alfeche, Technology Leader, RPA at qBotic and UiPath MVP
Charlie Greenberg, host
Best 20 SEO Techniques To Improve Website Visibility In SERPPixlogix Infotech
Boost your website's visibility with proven SEO techniques! Our latest blog dives into essential strategies to enhance your online presence, increase traffic, and rank higher on search engines. From keyword optimization to quality content creation, learn how to make your site stand out in the crowded digital landscape. Discover actionable tips and expert insights to elevate your SEO game.
Have you ever been confused by the myriad of choices offered by AWS for hosting a website or an API?
Lambda, Elastic Beanstalk, Lightsail, Amplify, S3 (and more!) can each host websites + APIs. But which one should we choose?
Which one is cheapest? Which one is fastest? Which one will scale to meet our needs?
Join me in this session as we dive into each AWS hosting service to determine which one is best for your scenario and explain why!
How Race, Age and Gender Shape Attitudes Towards Mental HealthThinkNow
Mental health has been in the news quite a bit lately. Dozens of U.S. states are currently suing Meta for contributing to the youth mental health crisis by inserting addictive features into their products, while the U.S. Surgeon General is touring the nation to bring awareness to the growing epidemic of loneliness and isolation. The country has endured periods of low national morale, such as in the 1970s when high inflation and the energy crisis worsened public sentiment following the Vietnam War. The current mood, however, feels different. Gallup recently reported that national mental health is at an all-time low, with few bright spots to lift spirits.
To better understand how Americans are feeling and their attitudes towards mental health in general, ThinkNow conducted a nationally representative quantitative survey of 1,500 respondents and found some interesting differences among ethnic, age and gender groups.
Technology
For example, 52% agree that technology and social media have a negative impact on mental health, but when broken out by race, 61% of Whites felt technology had a negative effect, and only 48% of Hispanics thought it did.
While technology has helped us keep in touch with friends and family in faraway places, it appears to have degraded our ability to connect in person. Staying connected online is a double-edged sword since the same news feed that brings us pictures of the grandkids and fluffy kittens also feeds us news about the wars in Israel and Ukraine, the dysfunction in Washington, the latest mass shooting and the climate crisis.
Hispanics may have a built-in defense against the isolation technology breeds, owing to their large, multigenerational households, strong social support systems, and tendency to use social media to stay connected with relatives abroad.
Age and Gender
When asked how individuals rate their mental health, men rate it higher than women by 11 percentage points, and Baby Boomers rank it highest at 83%, saying it’s good or excellent vs. 57% of Gen Z saying the same.
Gen Z spends the most amount of time on social media, so the notion that social media negatively affects mental health appears to be correlated. Unfortunately, Gen Z is also the generation that’s least comfortable discussing mental health concerns with healthcare professionals. Only 40% of them state they’re comfortable discussing their issues with a professional compared to 60% of Millennials and 65% of Boomers.
Race Affects Attitudes
As seen in previous research conducted by ThinkNow, Asian Americans lag other groups when it comes to awareness of mental health issues. Twenty-four percent of Asian Americans believe that having a mental health issue is a sign of weakness compared to the 16% average for all groups. Asians are also considerably less likely to be aware of mental health services in their communities (42% vs. 55%) and most likely to seek out information on social media (51% vs. 35%).
AI Trends in Creative Operations 2024 by Artwork Flow.pdfmarketingartwork
Creative operations teams expect increased AI use in 2024. Currently, over half of tasks are not AI-enabled, but this is expected to decrease in the coming year. ChatGPT is the most popular AI tool currently. Business leaders are more actively exploring AI benefits than individual contributors. Most respondents do not believe AI will impact workforce size in 2024. However, some inhibitions still exist around AI accuracy and lack of understanding. Creatives primarily want to use AI to save time on mundane tasks and boost productivity.
Building Production Ready Search Pipelines with Spark and MilvusZilliz
Spark is the widely used ETL tool for processing, indexing and ingesting data to serving stack for search. Milvus is the production-ready open-source vector database. In this talk we will show how to use Spark to process unstructured data to extract vector representations, and push the vectors to Milvus vector database for search serving.
"Choosing proper type of scaling", Olena SyrotaFwdays
Imagine an IoT processing system that is already quite mature and production-ready and for which client coverage is growing and scaling and performance aspects are life and death questions. The system has Redis, MongoDB, and stream processing based on ksqldb. In this talk, firstly, we will analyze scaling approaches and then select the proper ones for our system.
Main news related to the CCS TSI 2023 (2023/1695)Jakub Marek
An English 🇬🇧 translation of a presentation to the speech I gave about the main changes brought by CCS TSI 2023 at the biggest Czech conference on Communications and signalling systems on Railways, which was held in Clarion Hotel Olomouc from 7th to 9th November 2023 (konferenceszt.cz). Attended by around 500 participants and 200 on-line followers.
The original Czech 🇨🇿 version of the presentation can be found here: https://www.slideshare.net/slideshow/hlavni-novinky-souvisejici-s-ccs-tsi-2023-2023-1695/269688092 .
The videorecording (in Czech) from the presentation is available here: https://youtu.be/WzjJWm4IyPk?si=SImb06tuXGb30BEH .
HCL Notes and Domino License Cost Reduction in the World of DLAUpanagenda
Webinar Recording: https://www.panagenda.com/webinars/hcl-notes-and-domino-license-cost-reduction-in-the-world-of-dlau/
The introduction of DLAU and the CCB & CCX licensing model caused quite a stir in the HCL community. As a Notes and Domino customer, you may have faced challenges with unexpected user counts and license costs. You probably have questions on how this new licensing approach works and how to benefit from it. Most importantly, you likely have budget constraints and want to save money where possible. Don’t worry, we can help with all of this!
We’ll show you how to fix common misconfigurations that cause higher-than-expected user counts, and how to identify accounts which you can deactivate to save money. There are also frequent patterns that can cause unnecessary cost, like using a person document instead of a mail-in for shared mailboxes. We’ll provide examples and solutions for those as well. And naturally we’ll explain the new licensing model.
Join HCL Ambassador Marc Thomas in this webinar with a special guest appearance from Franz Walder. It will give you the tools and know-how to stay on top of what is going on with Domino licensing. You will be able lower your cost through an optimized configuration and keep it low going forward.
These topics will be covered
- Reducing license cost by finding and fixing misconfigurations and superfluous accounts
- How do CCB and CCX licenses really work?
- Understanding the DLAU tool and how to best utilize it
- Tips for common problem areas, like team mailboxes, functional/test users, etc
- Practical examples and best practices to implement right away
5th LF Energy Power Grid Model Meet-up SlidesDanBrown980551
5th Power Grid Model Meet-up
It is with great pleasure that we extend to you an invitation to the 5th Power Grid Model Meet-up, scheduled for 6th June 2024. This event will adopt a hybrid format, allowing participants to join us either through an online Mircosoft Teams session or in person at TU/e located at Den Dolech 2, Eindhoven, Netherlands. The meet-up will be hosted by Eindhoven University of Technology (TU/e), a research university specializing in engineering science & technology.
Power Grid Model
The global energy transition is placing new and unprecedented demands on Distribution System Operators (DSOs). Alongside upgrades to grid capacity, processes such as digitization, capacity optimization, and congestion management are becoming vital for delivering reliable services.
Power Grid Model is an open source project from Linux Foundation Energy and provides a calculation engine that is increasingly essential for DSOs. It offers a standards-based foundation enabling real-time power systems analysis, simulations of electrical power grids, and sophisticated what-if analysis. In addition, it enables in-depth studies and analysis of the electrical power grid’s behavior and performance. This comprehensive model incorporates essential factors such as power generation capacity, electrical losses, voltage levels, power flows, and system stability.
Power Grid Model is currently being applied in a wide variety of use cases, including grid planning, expansion, reliability, and congestion studies. It can also help in analyzing the impact of renewable energy integration, assessing the effects of disturbances or faults, and developing strategies for grid control and optimization.
What to expect
For the upcoming meetup we are organizing, we have an exciting lineup of activities planned:
-Insightful presentations covering two practical applications of the Power Grid Model.
-An update on the latest advancements in Power Grid -Model technology during the first and second quarters of 2024.
-An interactive brainstorming session to discuss and propose new feature requests.
-An opportunity to connect with fellow Power Grid Model enthusiasts and users.
Your One-Stop Shop for Python Success: Top 10 US Python Development Providersakankshawande
Simplify your search for a reliable Python development partner! This list presents the top 10 trusted US providers offering comprehensive Python development services, ensuring your project's success from conception to completion.
Fueling AI with Great Data with Airbyte WebinarZilliz
This talk will focus on how to collect data from a variety of sources, leveraging this data for RAG and other GenAI use cases, and finally charting your course to productionalization.
Skybuffer SAM4U tool for SAP license adoptionTatiana Kojar
Manage and optimize your license adoption and consumption with SAM4U, an SAP free customer software asset management tool.
SAM4U, an SAP complimentary software asset management tool for customers, delivers a detailed and well-structured overview of license inventory and usage with a user-friendly interface. We offer a hosted, cost-effective, and performance-optimized SAM4U setup in the Skybuffer Cloud environment. You retain ownership of the system and data, while we manage the ABAP 7.58 infrastructure, ensuring fixed Total Cost of Ownership (TCO) and exceptional services through the SAP Fiori interface.
zkStudyClub - LatticeFold: A Lattice-based Folding Scheme and its Application...Alex Pruden
Folding is a recent technique for building efficient recursive SNARKs. Several elegant folding protocols have been proposed, such as Nova, Supernova, Hypernova, Protostar, and others. However, all of them rely on an additively homomorphic commitment scheme based on discrete log, and are therefore not post-quantum secure. In this work we present LatticeFold, the first lattice-based folding protocol based on the Module SIS problem. This folding protocol naturally leads to an efficient recursive lattice-based SNARK and an efficient PCD scheme. LatticeFold supports folding low-degree relations, such as R1CS, as well as high-degree relations, such as CCS. The key challenge is to construct a secure folding protocol that works with the Ajtai commitment scheme. The difficulty, is ensuring that extracted witnesses are low norm through many rounds of folding. We present a novel technique using the sumcheck protocol to ensure that extracted witnesses are always low norm no matter how many rounds of folding are used. Our evaluation of the final proof system suggests that it is as performant as Hypernova, while providing post-quantum security.
Paper Link: https://eprint.iacr.org/2024/257
Generating privacy-protected synthetic data using Secludy and MilvusZilliz
During this demo, the founders of Secludy will demonstrate how their system utilizes Milvus to store and manipulate embeddings for generating privacy-protected synthetic data. Their approach not only maintains the confidentiality of the original data but also enhances the utility and scalability of LLMs under privacy constraints. Attendees, including machine learning engineers, data scientists, and data managers, will witness first-hand how Secludy's integration with Milvus empowers organizations to harness the power of LLMs securely and efficiently.
TrustArc Webinar - 2024 Global Privacy SurveyTrustArc
How does your privacy program stack up against your peers? What challenges are privacy teams tackling and prioritizing in 2024?
In the fifth annual Global Privacy Benchmarks Survey, we asked over 1,800 global privacy professionals and business executives to share their perspectives on the current state of privacy inside and outside of their organizations. This year’s report focused on emerging areas of importance for privacy and compliance professionals, including considerations and implications of Artificial Intelligence (AI) technologies, building brand trust, and different approaches for achieving higher privacy competence scores.
See how organizational priorities and strategic approaches to data security and privacy are evolving around the globe.
This webinar will review:
- The top 10 privacy insights from the fifth annual Global Privacy Benchmarks Survey
- The top challenges for privacy leaders, practitioners, and organizations in 2024
- Key themes to consider in developing and maintaining your privacy program
Connector Corner: Seamlessly power UiPath Apps, GenAI with prebuilt connectorsDianaGray10
Join us to learn how UiPath Apps can directly and easily interact with prebuilt connectors via Integration Service--including Salesforce, ServiceNow, Open GenAI, and more.
The best part is you can achieve this without building a custom workflow! Say goodbye to the hassle of using separate automations to call APIs. By seamlessly integrating within App Studio, you can now easily streamline your workflow, while gaining direct access to our Connector Catalog of popular applications.
We’ll discuss and demo the benefits of UiPath Apps and connectors including:
Creating a compelling user experience for any software, without the limitations of APIs.
Accelerating the app creation process, saving time and effort
Enjoying high-performance CRUD (create, read, update, delete) operations, for
seamless data management.
Speakers:
Russell Alfeche, Technology Leader, RPA at qBotic and UiPath MVP
Charlie Greenberg, host
Best 20 SEO Techniques To Improve Website Visibility In SERPPixlogix Infotech
Boost your website's visibility with proven SEO techniques! Our latest blog dives into essential strategies to enhance your online presence, increase traffic, and rank higher on search engines. From keyword optimization to quality content creation, learn how to make your site stand out in the crowded digital landscape. Discover actionable tips and expert insights to elevate your SEO game.
Have you ever been confused by the myriad of choices offered by AWS for hosting a website or an API?
Lambda, Elastic Beanstalk, Lightsail, Amplify, S3 (and more!) can each host websites + APIs. But which one should we choose?
Which one is cheapest? Which one is fastest? Which one will scale to meet our needs?
Join me in this session as we dive into each AWS hosting service to determine which one is best for your scenario and explain why!
How Race, Age and Gender Shape Attitudes Towards Mental HealthThinkNow
Mental health has been in the news quite a bit lately. Dozens of U.S. states are currently suing Meta for contributing to the youth mental health crisis by inserting addictive features into their products, while the U.S. Surgeon General is touring the nation to bring awareness to the growing epidemic of loneliness and isolation. The country has endured periods of low national morale, such as in the 1970s when high inflation and the energy crisis worsened public sentiment following the Vietnam War. The current mood, however, feels different. Gallup recently reported that national mental health is at an all-time low, with few bright spots to lift spirits.
To better understand how Americans are feeling and their attitudes towards mental health in general, ThinkNow conducted a nationally representative quantitative survey of 1,500 respondents and found some interesting differences among ethnic, age and gender groups.
Technology
For example, 52% agree that technology and social media have a negative impact on mental health, but when broken out by race, 61% of Whites felt technology had a negative effect, and only 48% of Hispanics thought it did.
While technology has helped us keep in touch with friends and family in faraway places, it appears to have degraded our ability to connect in person. Staying connected online is a double-edged sword since the same news feed that brings us pictures of the grandkids and fluffy kittens also feeds us news about the wars in Israel and Ukraine, the dysfunction in Washington, the latest mass shooting and the climate crisis.
Hispanics may have a built-in defense against the isolation technology breeds, owing to their large, multigenerational households, strong social support systems, and tendency to use social media to stay connected with relatives abroad.
Age and Gender
When asked how individuals rate their mental health, men rate it higher than women by 11 percentage points, and Baby Boomers rank it highest at 83%, saying it’s good or excellent vs. 57% of Gen Z saying the same.
Gen Z spends the most amount of time on social media, so the notion that social media negatively affects mental health appears to be correlated. Unfortunately, Gen Z is also the generation that’s least comfortable discussing mental health concerns with healthcare professionals. Only 40% of them state they’re comfortable discussing their issues with a professional compared to 60% of Millennials and 65% of Boomers.
Race Affects Attitudes
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International Journal of Engineering and Science Invention (IJESI)
1. International Journal of Engineering Science Invention
ISSN (Online): 2319 – 6734, ISSN (Print): 2319 – 6726
www.ijesi.org || Volume 2 Issue 12 || December. 2013 || PP.61-64
Green marketing and its impact on consumer buying behaviour
Babita Saini
India, Research Scholar
Abstract: Green marketing is going to be proactive topic with it steps into the world of the consumers where
consumers are not only aware for the multiple brands and their perceived quality but also they have started to pay
more attention to the environment and thereby becoming more eco friendly. Therefore the companies are also
exploring the various ways for communicating with the customers so that customers can be retained as loyal for
long by adopting green management The aim of the study is how consumer buying behavior is affected by the green
marketing and how companies can get the competitive edge by adopting it. How demand could be enhanced by
pursuing the green strategies and what challenges would be faced by the companies in going green. The results from
this illustrates that companies need to increase their communication with the customers for going green, and that
attributes like price and quality are more important than “environmental responsibility”. The research study took
place in Rohini district of Delhi. The data has to be collected from multiple sources of evidence to understand the
importance of green and sustainability management, in addition to books, journals, and websites.
Keywords: Green marketing, consumer behavior, green management, sustainability.
I.
INTRODUCTION
Green marketing refers to the process of selling products and/or services based on their environmental
benefits. Such a product or service may be environmentally friendly in itself or produced and/or packaged in an
environmentally friendly way.The obvious assumption of green marketing is that potential consumers will view a
product or service's "greenness" as a benefit and base their buying decision accordingly. The not-so-obvious
assumption of green marketing is that consumers will be willing to pay more for green products than they would for
a less-green comparable alternative product - an assumption that, in my opinion, has not been proven
conclusively.While green marketing is growing greatly as increasing numbers of consumers are willing to back their
environmental consciousnesses with their dollars, it can be dangerous. The public tends to be skeptical of green
claims to begin with and companies can seriously damage their brands and their sales if a green claim is discovered
to be false or contradicted by a company's other products or practices. Presenting a product or service as green when
it's not is called greenwashing. Simply put, green cleaning is about using products that are safe and healthy for you
and the environment and about employing eco-friendly cleaning practices, like reducing water usage. It's also about
using products from conscientious companies with sustainable business practices.―Green‖ is an umbrella term that
refers to products and practices that are organic, sustainable and/or otherwise environmentally friendly.
A product may be considered ―green‖ if it:
Conserves water and energy
Prevents contributions to air, water and land pollution
Protects indoor air quality
Uses renewable, responsibly sourced materials
Produces little environmental impact
Is manufactured in an environmentally conscious way
Using one’s own bag, rather than a plastic carrier provided by a shop.
Broad and fairly ambiguous, the terms ―green‖ and ―eco-friendly‖ may be misleading. For example, a
product labeled ―green‖ may have been responsibly sourced but may not necessarily be organic. What’s more, some
manufacturers have been known to intentionally mislead consumers in a practice known as ―greenwashing.‖
Products and businesses that have been greenwashed may appear to be eco-friendly, but upon closer inspection,
often amount to little more than a well-executed green marketing campaign.
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2. Green marketing and its impact on consumer buying behaviour
For green marketing to be effective, you have to do three things; be genuine, educate your customers, and
give them the opportunity to participate.
1) Being genuine means that
a) that you are actually doing what you claim to be doing in your green marketing campaign and
b) that the rest of your business policies are consistent with whatever you are doing that's environmentally friendly.
Both these conditions have to be met for your business to establish the kind of environmental credentials that will
allow a green marketing campaign to succeed.
2) Educating your customers isn't just a matter of letting people know you're doing whatever you're doing to
protect the environment, but also a matter of letting them know why it matters. Otherwise, for a significant portion
of your target market, it's a case of "So what?" and your green marketing campaign goes nowhere.
3) Giving your customers an opportunity to participate means personalizing the benefits of your environmentally
friendly actions, normally through letting the customer take part in positive environmental action.
WHY IS GREEN MARKETING CHOSEN BY MOST MARKETERS?
Most of the companies are venturing into green marketing because of the following reasons:
Opportunity in India, around 25% of the consumers prefer environmental-friendly products, and around
28% may be considered healthy conscious. Therefore, green marketers have diverse and fairly sizeable segments to
cater to. The Surf Excel detergent which saves water (advertised with the message—"do bucket paani roz bachana")
and the energy-saving LG consumers durables are examples of green marketing. We also have green buildings
which are efficient in their use of energy, water and construction materials, and which reduce the impact on human
health and the environment through better design, construction, operation, maintenance and waste disposal.
b. Social Responsibility
Many companies have started realizing that they must behave in an environment-friendly fashion. They
believe both in achieving environmental objectives as well as profit related objectives. The HSBC became the
world's first bank to go carbon-neutral last year. Other examples include Coca-Cola, which has invested in various
recycling activities. Walt Disney World in Florida, US, has an extensive waste management program and
infrastructure in place.
c. Governmental Pressure
Various regulations rare framed by the government to protect consumers and the society at large. The
Indian government too has developed a framework of legislations to reduce the production of harmful goods and by
products. These reduce the industry's production and consumers' consumption of harmful goods, including those
detrimental to the environment; for example, the ban of plastic bags in Mumbai, prohibition of smoking in public
areas, etc.
d. Competitive Pressure
Many companies take up green marketing to maintain their competitive edge. The green marketing
initiatives by niche companies such as Body Shop and Green & Black have prompted many mainline competitors to
follow suit.
e. Cost Reduction
Reduction of harmful waste may lead to substantial cost savings. Sometimes, many firms develop
symbiotic relationship whereby the waste generated by one company is used by another as a cost-effective raw
material. For example, the fly ash generated by thermal power plants, which would otherwise contributed to a
gigantic quantum of solid waste, is used to manufacture fly ash bricks for construction purposes.
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3. Green marketing and its impact on consumer buying behaviour
II.
BENEFITS OF GREEN MARKETING
Today's consumers are becoming more and more conscious about the environment and are also becoming
socially responsible. Therefore, more companies are responsible to consumers' aspirations for environmentally less
damaging or neutral products.
Many companies want to have an early-mover advantage as they have to eventually move towards
becoming green. Some of the advantages of green marketing are,
*
It ensures sustained long-term growth along with profitability.
*
It saves money in the long run, thought initially the cost is more.
*
It helps companies market their products and services keeping the environment aspects in mind. It helps in
accessing the new markets and enjoying competitive advantage.
*
Most of the employees also feel proud and responsible to be working for an environmentally responsible
company.
III.
LITERATURE REVIEW:
A study by Peter Kangis (1992), proposes that the challenges both for marketing specialists and for consumers, raised
by the concept of green marketing, are due to several issues, such as the lack of an acceptable definition for green marketing, the
absence of a clear understanding of cause-and-effect relationships in matters affecting the environment, and the overt and covert
reasons for concern about such issues. Suggested that, in the hands of unscrupulous marketers, green marketing can turn into
green gold. An important study by Vasanthkumar N. Bhat (1993) suggests since inputs, manufacturing processes, distribution,
use and disposal methods are decided during the design stage, any company venturing out with a green marketing program must
start with green design. Presents source reduction and waste management strategies to cut down wastes, and also presents a
method to compare green design alternatives which can provide designers with guidance to select superior designs. As a product
must meet several criteria, suggests a concurrent rather than sequential product development approach. Concludes with tips for
top management to improve green design in their organizations. Another study by John Grant (2008) aims to look at how
companies obtain a greener strategy and what is the future of green marketing. A study by Elham Rahbar (et al, 2011) proposes to
determine the effect of green marketing tools on consumer's actual purchase behaviour in case of Penang (Malaysia). A survey
was carried out on 250 Chinese, Malay, Indian and other races that represent the Penang population. Factor analysis, Cronbach
alpha and multiple regression were used to identify factors impact on Penang consumers actual purchase behaviour. The result
revealed that customer's trust in eco-label and eco-brand and their perception of eco-brand show positive and significant impact
on their actual purchase behaviour. According to Hallin (1995) and McCarty and Shrum (2001), people engage in environmental
behavior as a result of their desire to solve environmental problem, to become role models and a belief that they can help to
preserve the environment. However, consumers‟ indications of positive attitude towards environmental issues do not necessarily
lead to actual environmentally friendly purchasing behavior (Laroche et al., 2002). Majority of consumers do not purchase
products based on the environmental concern alone and they will not trade-off other product attributes for a better environment.
Businesses and consumers today confront one of the biggest challenges – to protect and preserve the earth‟s resources and the
environment. They have become more concerned with the natural environment and are realizing that their production and
consumption purchasing behavior will have direct impact on the environment (Laroche, Bergeron, and Barbaro-Forleo, 2001).
This awareness is congruent with the belief that the world's supply of natural resources is finite and the ecological balance of the
environment may be at a critical disruption stage (Hayes, 1990). In addition, the great majority of our environmental problems –
excess garbage, pollution, waste of energy and material, etc. are the result of consumers‟ consumptive behaviors.
Objectives
The aim of this study is to find out how consumer behavior is influenced by Green Marketing by Companies.
To exhibit the challenges being faced by companies pursuing green marketing.
To study the relationship between consumers‟ attitude and perception towards green marketing
To analyse consumer’s willingness to pay high for green products.
HYPOTHESIS:
The purchase behaviour of buyers is not influenced by green marketing practices of organisations.
Research methodology
Data collection
Sample method
For reasons of convenience, Rohini, Delhi (India) is selected, being representative of the Delhi socio-demographic profile.
Sample Data has been collected from randomly selected buyers from markets / retail outlet of the green products.
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4. Green marketing and its impact on consumer buying behaviour
Primary data would be collected through questionnaires. The questionnaire contained questions -asking like your
purchase decision is affected by green marketing activities of the company, repurchase decision is affected or not, how much
extra you are ready to pay etc Secondary data
Sample SizeA Random sampling strategy would be carried out. A survey of about 100 consumers belonging to Rohini and Naharpur destrict
of Delhi would be taken. They are familiar with the purchase of these products and also responsible for the purchase decisions.
DATA ANALYSIS
Likert 5 point scales were used in all measures. In order to achieve the objective of the study, the statistical tool has been used to
analyze the data.
Findings
1)
2)
3)
4)
5)
70% of respondents are aware of green products
30% can pay more for eco friendly products
60% have agreed that there is enough information about the products while 40% not.
50% of the population in the sample agrees or strongly agrees that the organisations should practice green marketing.
majority of the people are not concerned about organisations polluting environment as 58% are neutral regarding the
issue.
6) 60% customers are not affected by green marketing while making purchasing decision and 40% are affected.
7) 55% buyers prefer to repurchase such products which are green and 45% are not affected.
8) Survey Questionnaires provided to reflects a social consciousness around respondents: saving and advancing the
Earth’s natural
In short Green marketing encourages consumers to use eco-friendly products and manufacturers to develop more.
The awareness about the products should be done through advertising so that individual buying behaviour
can be changed which can have an impact on the welfare of the environment. It is also important that companies
aiming at developing new eco-friendly products should ensure that products perform competitively.
Challenges of green marketing
Green products require renewable and recyclable material, which is costly
Requires a technology, which requires huge investment in R & D
Water treatment technology, which is too costly
Majority of the people are not aware of green products and their uses
Majority of the consumers are not willing to pay a premium for green products
IV.
CONCLUSION
Green marketing should not neglect the economic aspect of marketing. Marketers need to understand the implications
of green marketing. If you think customers are not concerned about environmental issues or will not pay a premium for product s
that are more eco-responsible, think again. You must find an opportunity to enhance you product's performance and strengthen
your customer's loyalty and command a higher price. Green marketing is still in its infancy and a lot of research is to be done on
green marketing to fully explore its potential.
Bibliography
Peter Kangis, (1992) "Concerns about Green Marketing"
For research methodology C R Kothari.
Consumer Behaviour- M. Khan and www.google.com
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