This document discusses the challenges of starting an international business in certain countries. It notes that while countries like Russia, China, and Korea present challenges like corruption, economic instability, and political risk, they are also attractive markets due to their large populations and sophisticated economies. It emphasizes the importance of understanding the culture of the target country and one's own culture, as cultural differences can impact business success abroad. It also highlights that starting a business is faster and cheaper in South Asia than East or Southeast Asia, and notes India as an example of a multiculturally diverse country.