This document discusses services provided by Learfield InterAction related to social networking, website development, multimedia production, and mobile marketing. For social networking, they offer strategy development, content management, and customization of Facebook pages. For multimedia production, they create online experiences like videos and podcasts. For website development, they assist with setup, content production, and management. For mobile marketing, they offer apps, QR codes, and location-based services. Examples of past projects include Facebook ad campaigns and videos showcasing soybean farmers.

1. social networking website development multimedia production mobile marketing
Angela Woronick |573 201 6800 | aworonick@learfield.com

2. social networking
If social networking is what you seek,
Learfield InterAction has that covered
from content strategy development and
management to Fanpage customization. increased engagement
We utilize social media to help you amplify branding
your message/mission to better connect customization
and build relationships with your audience.
All in all, we provide the support system strategy development
that fits your online communication needs.
project samples >

3. multimedia production
Today’s consumers turn to the Internet
for more than just an online brochure.
They are looking for a way to interact
and experience your program through
multimedia. Learfield InterAction can
help you go beyond words by creating
these online experiences and produce
the information in the way your
followers want to hear and see it –
through YouTube videos or podcasts.
< WATCH

4. website development content production management customization
For many of our partners keeping websites
updated and fresh can be a challenge. By
incorporating our journalistic and online
media knowledge, we assist them with
everything from website set-up to content
production and management. This way
information is readily available for
whomever visits the site.

5. mobile marketing
- apps
- qr codes
- location based services

6. project samples

7. click to view
FOCUS ON THE ROAD MO
facebook summary
CAMPAIGN BACKGROUND
GOAL: Increase campaign awareness and
Pledge Registration
Duration: 2 months (October 17-Dec.17)
Utilized Facebook to build an online community
focused on reducing distracted driving in the state
of Missouri. Implemented a Facebook advertising
campaign that incorporated Fanpage recognition,‚
Targets 2,‚915,‚060 users:
pledge sign-up and sponsored stories.
Reside in Missouri,‚ age 16+
Not already connected to
Focus on the Road MO
LIFETIME AD RESULTS
4,‚485,‚699 Impressions
1,‚122 Clicks
292 Connections
FANPAGE INSIGHTS
1,‚193 Likes
Post Views 130,‚138
Post Feedback 1,‚013
Targeted 365,‚800 users:
Reside in Missouri,‚ age 16+
who like #Cheerleading,‚ #Cross country running,‚
#Football,‚ #Sport,‚ #Volleyball or #Wrestling
Learfield InterAction: INFOGRAPHIC
social networking

8. click to view
CHILD CARE AWARE OF MISSOURI
facebook ad summary
CAMPAIGN BACKGROUND
GOAL: Grow fan base and build brand awareness
Duration: 1 month
Created two ads with the same message,‚ but
different image to see which ad resonated better with
our target audience.
LIFETIME AD RESULTS
-Target 2,‚107,‚760 MO users:
532,‚531 impressions
- Ages 18 -44 inclusive 122 clicks
- Not already connected to
Child Care Aware of Missouri
61 connections
Text
FANPAGE INSIGHTS
73 Likes
Post Views 5,‚677
Post Feedback 18%
KEY TERMS:
Impressions: Number of people who saw the
advertising
Connections: Target users who are connected to:
field in the ad targeting interface.
Daily Post Views: The number of times people
(fans and non-fans) have viewed a story posted by
your Page during the last complete day for which
the data was gathered.
Learfield InterAction: INFOGRAPHIC
social networking

9. social networking + website management

10. multifaceted campaign

11. WATCH
Life of a IL Soybean Video Series
WATCH
VIEW: Learfield InterAction
Channel
Members in the Spotlight
LISTEN
multi-media production

12. get in touch
angela woronick | aworonick@learfield.com |573-556-1248 |@aworonick