- In France, the frontier between every fields of digital design is blurred - At the moment, we can watch user experience design is very popular, and it overshadows interaction design and user-centered design disciplines - Jean-Louis Fréchin says “Interaction design is definitely more related to the new industry than the media and communication field” - In France, UX is typically more linked to the market field of digital communication than to the one of interaction design - Interaction design is highly identified as being linked to the electronic devices and connected objects - Its perimeter is however much wider

1. Interaction
design in France:
an overview
by Benoît Drouillat

2. about digital design
industrial
design
interface
design
+

3. about digital design
Alan Cooper, About Face
« the practice of designing
interactive digital products,
environments, systems and
services. […] interaction design
focuses on something that
traditional design disciplines do
not often explore: the design of
behavior. »

4. confusing terminology
design d’interaction
design d’interactivité
design interactif
design d’expérience utilisateur
design d’interface

5. exploring the spectrum of digital
design practices

6. Main characteristics of digital design
Agile
innovation
processes
New
manufacturing
processes
Merging of
product &
services
Hybridization
between the
physical and
digital worlds

7. The perception of digital design in
France

8. digital design ecosystem in France
Clusters &
design
organizations
Design
schools
Start-ups,
SME & major
groups
agencies &
design studios,
designers

9. French connected objects in 2016

10. important French digital design
teachers
Jean-Louis
Frechin
(Ensci)
Dominique
Sciamma
(Strate)
Grégoire
Cliquet
(EDNA)
Etienne
Mineur
(Ensad)
+ a large number of industrial partnerships with major groups

11. digital design academic research
Ensci
Paris Design
Lab
Strate
Research READi
Ensam
Interaction design
master

13. digital designer, an emerging profession
technology usedesign

14. main digital design practices in France
Interface
design
Interaction
design
user experience
design
information
architecture
information
design
product
design
sound
design
graphic
design

15. post-PC era projects in France
Connected
objects
Digital
scenography
Industrial
interfaces Robots

18. digital design skills in France

19. French digital design influence

20. The value of French digital design in
the economy, food for thought
2010 2016 2016

21. challenges for French digital design