The document provides an overview of integrations, including: 1) Defining system integration as connecting different sub-systems into a single larger system. 2) Stating that integrations are important to connect data from external systems like CRM, registrations, and products into a platform. 3) Describing the different types of integrations like using APIs, pre-built integrations, and custom integrations.

1. INTEGRATIONS OVERVIEW
Vivek Londhe
Senior API Integrations Manager

2. TABLE OF CONTENTS
1.What is Integrations ?
2.Why integration are important?
3.Integration Decisions
4.Imports VS Integration
5.Types of Integration
6.Data Transfer VS Functionality
7.Examples
EXPOPLATFORM | Integrations overview

3. WHAT IS INTEGRATION?
System integration is the process of connecting different sub-systems
(components) into a single larger system that functions as one.

4. User Interface
Services
Resource
Services
Business
Services
User
Services
SOFTWARE SYSTEM
Resource
Services
User Interface
Services
User
Services
Business
Services
SOFTWARE SYSTEM
Model
Service
Data
Exec
Integrations
Platforms
EXPOPLATFORM | Integrations overview
● Processes
● Collaborations
● Transactions
USER
● Business Task
Enterprise A
BUSINESS
● Processes
● Collaborations
● Transactions
Enterprise B
BUSINESS USER
● Business Task

5. WHY INTEGRATIONS
ARE IMPORTANT?

6. EXPOPLATFORM | Integrations overview
Visitors
Registration
● Visitor Data
● Exhibitors Data
● Product Data
● Sessions Data
● Speaker Data
Exhibitors
Products Data
Session +
Speaker Data
Visitors
Databases
Exhibitor
Databases
Registration/
Subscription
Session + Speakers
Database
Manual Import
Products
Manual Import
Session
es
External websites
YES
NO
YES
NO
PRODUCTS
SESSIONS
EXHIBITORS
SSO
VISITORS
External systems
External systems

7. WHY INTEGRATIONS ARE
IMPORTANT? COND..
EXPOPLATFORM | Integrations overview
● Exhibitors Data resides with some of the
CRM system like salesforce , A2Z
● Visitor Registrations are happening on
some external platform like Visit , Aventri
● Products data is available in their previous
systems database or some internal system
● Organiser want to use a functionality from a
3rd party vendor into our Platform like
Mapspeople , IRIS

8. INTEGRATION
DECISIONS

9. INTEGRATION DECISION & TIMELINE
Pre-Sales Sales Kick off Pre-Launch Pre-Go Live
Scoping and
finalization
1
1
Integration
Development
2 3
Integration
Completion
1
4
Exhibitor Launch Visitor Launch
5 6
Event Launch
EXPOPLATFORM | Integrations overview

10. IMPORTS VS
INTEGRATION

11. APIs
IMPORTS
● Manual Process
● Require Data Preparation
● Not all fields can be imported for except for
participants
● Participants, Exhibitors , Products, Exhibitor Manual,
Sessions, News
● Preferred option for data points that are added one
time and would not require regular updates
IMPORTS VS APIS
● Automatic Process
● Fields need to be mapped
● All the fields can be brought in via Integration
● Participants, Exhibitors , Products, Sessions , Halls,
Stands
● Preferred option for data points which requires real-
time update
EXPOPLATFORM | Integrations overview

12. TYPE OF
INTEGRATION

13. EP APIS ARE CONSUMED
• 3rd party Vendors used EP’s
exposed Open API
• Development required at our end —
> Minimum
• End to End time for delivery 4-6
weeks
• Teams Involved from our end are
Integrations + Account management
• Highly preferred method of
Integration
PRE - BUILT NATIVE
INTEGRATION
● Already developed packaged
integration using 3rd party vendor
APIs with defined scope
● Development required at our end —
> Minimum to *moderate
● End to End time for delivery 4 - *6
weeks
● Teams Involved from our end are
Integrations + Account
management + *Development
● Preferred method of Integration
CUSTOM INTEGRATION
USING VENDOR API
● We use 3rd party vendors APIs to
build integration from scratch
● Development and Consulting
required at our end —> Maximum
● Depends on the Development &
Integration team bandwidth
● Teams Involved from our end are
Integrations + Account management
+ Development
● Highly non-preferred method of
Integration
INTEGRATION TYPES

14. FUNCTIONALITY BASED
INTEGRATION
DATA TRANSFER
INTEGRATION
TYPES OF CUSTOM INTEGRATION
● Good for business and overall
Product features
EXPOPLATFORM | Integrations overview
● Examples
● Probably won’t have any
immediate workaround
● Examples
● Good for business only if used by
majority of the client base
● Importing the data would always be
a work around

15. EP API INTEGRATION DELIVERY
Majority of our Integration are done via EP rest API. Process is as followed
Requirement is freezed in the
Project brief.
Admin credentials , API key and
API documentation is shared
Field mapping is finalized.
EP shared a sample request with
the fields in scope for the 3rp party
vendor to understand the request
format
Development and UAT.
3rd Party vendors completes the
development and we perform the
UAT , confirming it with a sign-off
from the client
Go Live
Live data is pushed to the
EXPOPLATFORM | Integrations overview

16. EXAMPLES

17. CUSTOM INTEGRATION EXAMPLES
MRO America :-
● A2Z Integration to pull Exhibitors Data from A2Z to EP
EXPOPLATFORM | Integrations overview

18. CUSTOM INTEGRATION EXAMPLE
MRO AMERICA :
● Aventri Integration to pull Visitors Registration Data from Aventri to EP
EXPOPLATFORM | Integrations overview

19. CUSTOM INTEGRATION EXAMPLE
REED :
● Atlas integration which can pull Exhibitors,Visitors and Session data from Atlas to EP
EXPOPLATFORM | Integrations overview

20. CUSTOM
INTEGRATION
EXAMPLE
INFORMA :
● MapsPeople which enhanced our floorplan
functionality.
EXPOPLATFORM | Integrations overview

21. EXAMPLES CONTD…
IBC used earlier Aventri V1 API to pull the data which was a custom development
done on the EP side
DWTC used EP rest API’s to push data. There are multiple third party vendors involved to do the data push for exhibitors
visitors/team members and also for the sessions the data was pushed in 2021 using the rest API’s

22. EXAMPLES CONTD…
1. IIRIS→ EP is using there is a login widget
configured for the participants to login.
2. IIRIS is doing the data push for all
Attendee records using the EP Rest API
EXPOPLATFORM | Integrations overview
Sign in with Email
Informa Smart Events they are using currently
below Integrations which is a mix of custom

23. 3. The Exhibitor Reps(Admin/Normal Team member) data is coming from VISIT/N200/GES(Pre Built Native Integration)
4. The Exhibiting company profile data is pushed via DOCU using EP Rest API’s
EXAMPLES CONTD…

24. Thank you!
Any Questions / Comments?