Presented at the 9th Harvard University Forum on Islamic Finance, Austin Hall, 27-28 March 2010 with my visionary friend and colleague, Rafi-uddin Shikoh, addressing how financial communities can integrate social responsibility into their activities utilising the illustration of Islamic finance, with it\'s well defined moral parameters and guidelines, that lay a foundation for sustainable integration of these concepts in arguably one of the most socially irresponsible sectors of the economy.

1. Integration of Social Responsibility in Financial Communities Ninth Harvard University Forum on Islamic Finance March 27-28, 2010 , Harvard Law School, Austin Hall Sayd Farook (Dar Istithmaar & Oxford Centre for Islamic Studies) Rafi-uddin Shikoh (Dinar Standard)

3. Foundational Precepts: Contemporary Business “ There is only one valid definition of business purpose: to create a customer… It is the customer who determines what a business is...The customer is the foundation of a business and keeps it in existence. He alone gives employment.“ “ there is one and only one social responsibility of business—to use its resources and engage in activities designed to increase its profits so long as it stays within the rules of the game, which is to say, engages in open and free competition without deception or fraud.” “ The great object of the political economy of every country is to increase the riches and power of that country.” Serving customers Maximizing shareholder value Enlightened self-interest

4. Foundational Precepts: Contemporary Business Foundational drivers & social responsibility? Serving customers Maximizing shareholder value Enlightened self-interest