Jamal Edwards started Sb.tv by filming amateur videos with a handy cam he received as a birthday gift, focusing on artists like Dizzy Rascal and Wiley. Over the years he built up a team and brand, called Sb.tv, and now records major artists across genres, including Ed Sheeran and Wiz Khalifa. Sb.tv also promotes hip-hop and R&B music, has a large target audience to help upcoming artists, and operates a record label that could help launch the writer's artist.