SlideShare a Scribd company logo
Instant Impact: Using Surveys
to Create Customer Data in
Salesforce
Shonnah Hughes
Product Evangelist
Katie Gaita
Sr. Business Analyst and Salesforce
System Administrator
Destini Protich
Digital Marketing Manager
Now more than ever, you need to
put the customer at the center of
your business.
But do you have a holistic
view of your customer?
Surveys empower you with actionable customer data
MEASURE SPECIFIC EXPERIENCES COLLECT ADDITIONAL INFORMATION
Traditional survey tools don’t work
GetFeedback for
Salesforce
● Collect more customer data
● Take action on critical feedback
Prospect
visits website
Customer visits
dealership
Customer makes a
purchase
Customer chats
with support
Customer
purchases
different product
Every interaction is a chance to collect feedback
Surface response data right inside of Salesforce
Go beyond the basics:
Use forms and surveys to
round out your view of the
customer
11
While the technology of hydrotherapy has evolved,
the name that launched an industry continues to lead it.
JACUZZI®
BRAND ORIGINS
1915
Founded by a family of
Italian immigrants in
Berkley, CA as an aircraft
design and propeller
company.
1925
Invented a pump that could
pull water from the ground
revolutionizing agriculture;
Family need led to the
modification of that pump to
provide in-home
hydrotherapy
1968
Already a household name the
Jacuzzi®
Brand created the world’s
first integrated jet whirlpool bath.
Revolutionized personal wellness
TODAY
The trusted brand leader in wellness
Jacuzzi®
Brand Bathtubs, Hot Tubs,
Saunas, Showers, and more are
available throughout the world.
Business Value
✔ Keep a pulse on the consumer experience
✔ Identify “hot leads”
✔ Fuel dealer trainings
✔ Prioritize high impact programs
Lead Generation
13Contacted: Dealer Experience Survey Not Contacted: Lead Gen Form
Reporting and Analytics
Customer Service
Cased Closed Survey: Consumers Cased Closed Survey: Dealers
Demo
Shonnah Hughes
Product Evangelist
Katie Gaita
Sr. Business Analyst and Salesforce
System Administrator
Destini Protich
Digital Marketing Manager
Type getfeedback.com/df6 into your browser.
Visit us for more info:
Marriott Marquis
Service Lodge - Kiosk #9
We’d love your feedback!
Thank You!
www.getfeedback.com | shonnah@getfeedback.com

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Instant Impact: Using Surveys to Create Customer Data Inside Salesforce