Instagram is an important platform for vacation rentals due to its visual nature and ability to showcase properties. The document provides tips for vacation rental owners to optimize their Instagram presence including creating a business account, using relevant hashtags and search-optimized posts, utilizing filters and editing tools to enhance photos, emphasizing lifestyle and outdoor aspects of the property, and posting seasonal and event-related content to engage followers throughout the year. The goal is to illustrate the beauty and experience of staying at the vacation rental and increase conversions.

1. Instagram
Marketing Ideas &
Tips for Vacation
Rentals

2. Why Instagram?
 Social media presence is indispensable
 Instagram relies on visual stimulus – making it
more relevant for Vacation Rental
 Incredible opportunity to showcase your property
 Illustrates the beauty of the property
 Increases conversion rate

3. Starting with Instagram...

4. Things to know about the platform...
 Start with opening an account
 Business accounts are more
appropriate
 Easily link other social media profiles
 Helps avoiding reposting on each
platform
 Select an appropriate theme- Could
be location based
 Preview your page using draft feature
 Increase likelihood of appearing on
the search page
Newbie – Creating an account
Intermediate – Search Page
Optimization
Expert –Instagram Filters
 Posts should be search page
optimized
 Search page is where the top
images appear
 These are customized to give users
the best experience
 These appear randomly
 Use multiple hashtags to appear
the maximum number of times for a
travel-savvy user
 Hashtags shouldn’t be random.
They should reflect your property’s
brand image
 Use the tools and accessories provided
by the app
 Filters, Trim, Crop, Adjust and much
more!
 But don’t overdo it
 Make the images look realistic and
believable
 Minor brightness adjustment
 Mood adjustment
 Don’t just use filters randomly
 Follow an aesthetic pattern aligned to
your property

5. Vacation Rental Specific
Recommendations...

6. Skilful Photography...
 Use angles to your advantage – optimize
angles
 Use corner shots – provide depth
 Cycle your decor – interchange room decor to
create new looks for your property

7. Emphasize lifestyle...
 A bookshelf says a lot about the owner and
the property
 It may convey solitude
 Attracts a niche
 Conveys lifestyle
 Mix up lifestyle oriented pictures with other
property pictures to make the feed interesting...

8. Highlight outdoors...
 Highlight property outdoors
 Gardens, Picnic areas, Herb gardens, vegetable patch
 Gives ideas of a fun vacation
 Attracts people to your property

9. Video clips & Neighboring Attractions
 Short 20 second clips are supported
 Cover local attractions
 Cover property features
 Showcase property USP

10. Winter, Spring,
Summer or Fall...
Fair, Holiday,
or Festival...
Celebrateallseasons...

11. Thanks...
Please visit
RentalTrader.com to
book your next vacation