Using of vacation rental photos to increase booking.

1. Creating emotion
through your vacation
rental photos and
getting more
bookings...

2. A picture speaks is worth a thousand words...
 A Vacation Rental business profits
from guest experiences
 You need to provide an
environment of relaxation
 Guests should be swept off their
feet
 That’s the power of photography
 It should make your guest pick your
property to competitor’s

3. Mimic a memory...
 Try capturing moments at the property
 You may create a setup – Should be easy to
recreate if a guest requests
 Just showing a table in the living area won’t
do – Decorate it and set up a candlelight
dinner for romantic mood
 This excites the potential guests about the
things they can do
 Help them in creating a memorable
moment

4. Think things through...
 Plan the shoot
 Think about the time of the day you want to
capture
 Weather needs to be suitable to the theme –
Rainy, Sunny, Snowy and so on
 Pre-plan the shots you need and then look for
where to take them
 You may spread out the photo shoot throughout
the year to capture seasons
 Take pictures aligned with property description
sequence

5. Camera, Angles, & Other Technicalities...
 You may use a smart-phone due to budget
constraints – That’s fine!
 Use angles to your advantage- Eye level pictures
are less attractive than low-level ones
 Don’t over do with brightness and contrast –
Take realistic pictures
 Shoot in landscape mode – Capture maximum
area
 Use Panorama mode
 If possible, borrow a camera and learn it’s
features before shooting

6. ¼ Rule
 1/4th of the photos should cover nearby
attractions – Local activities, Restaurants, Beaches,
National Parks and so on
 These give potential guests ideas of things to do
 They make them feel invested and connected
with the property
 It creates excitement, enthusiasm and curiosity
 However, focus the remaining 3/4th on the
property as that is what the guests are most
interested in

7. Consider hiring a professional photographer...
 If you are up for it, hire a professional photographer
 It might be costly, however, the quality of work will overpower
the costs
 Think of it as a one-time investment
 Otherwise, you may hire a student photographer – reduced
costs, better quality work if not as good as professional photos
 Reduces your burden – Not everyone can be a skilled
photographer

8. Thanks...
Please visit
RentalTrader.com to
book your next vacation