Instagram 101
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This document provides an introduction to Instagram, including who uses it, why businesses should use it, how to join, and the basics of using it. It explains that Instagram is an online photo and video sharing social media platform used by millions, especially millennials, to connect and engage followers. It recommends businesses use Instagram to attract followers, increase engagement, and help with search engine optimization. The document concludes by providing contact information to learn more about achieving results on Instagram from a marketing expert.
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Instagram 101
- 2. Beena Kavalam, MBA, CPCC
- 3. Here’s what you will learn today: • What is Instagram? • Who is on Instagram? • Why should WE be on Instagram? • How to Join • The Basics
- 5. + Online PHOTO Sharing Online VIDEO Sharing Social Media Networking
- 7. Lots of people. It’s growing… and fast.
- 10. Attract followers to your brand. Engagement SEO
- 12. Sign up, Update Profile, Engage.
- 14. Instagram Icons Demystified. Home Button Explore Camera & Video Like Stream Profile
- 15. Look at Me! I’m on Instagram. Relevant topics My Life My Brand
- 16. When. Where. How. 1 With PER DAY 1
- 17. Questions on
- 18. Learn More about Instagram: Insta-Results with Sue B. Zimmerman Want in? suebzimmerman.ontraport.net/t?orid=1832&opid=7
Editor's Notes
- Instagram is an online photo-sharing, video-sharing and social networking service that enables its users to take pictures and videos, apply digital filters to them, and share them on a variety of social networking services, such as Facebook, Twitter, Tumblr and Flickr. ...
- Instagram is an online photo-sharing, video-sharing and social networking service that enables its users to take pictures and videos, apply digital filters to them, and share them on a variety of social networking services, such as Facebook, Twitter, Tumblr and Flickr. ... It’s also rapidly growing social network…
- Started in
- Mainly used be women 18-29. However, it is credited as growing social network and is the fastest growing social networking
- WHY YOU Personally should use itTake pic once, post to multiple social networksIt’s free.Add coolWHY YOU SHOULD USE IT FOR YOUR BUSINESSAttract More FollowersBe A leader in your industryIncreases your SEO –by way of Facebook. (share on Facebook to your business page)Be Top of MIND (via backlink which increases your SEO)Builds brand reputation and builds conversation with userOnly post from mobile devicesOnce you post to FB, allows for organic engagementShare to Twitter (help to SEO) # and @ mentions will be live links on twitter (helps you SEO)Rewteets as wellKeeps conversation going – builds following,
- Download app to you phone or ipad from App store or Google playClick register buttonCreate a profileFind your Facebook Friends – best way to start here Suggested accounts for you to follow
- Stream of pic posted by people you follow - HOME BUTTON#word – becomes a hyperlink and can search on the term@thecareerexpert – people will get a notification, tagging people in postInteract and become a part of the conversationLIKE – doubletap on photos or LIKECOMMENT on pics#revelant #words in posts@mention relavent peopleHow many times a day? 4 times a day, spaced out every 3-5 hopurs, focus on aspects of life that are interesting and valuab le to followersVideo or Photo – screen shot, pics from events, use high quality imagesShare posts to facebook and twitter 1 per day that you think will get the most engagement. Twoitter rich tweets. Create # as best for your community. Copy and paste into your posts.Use phtoto and video to increase your enagegement
- Stream of pic posted by people you follow - HOME BUTTON#word – becomes a hyperlink and can search on the term@thecareerexpert – people will get a notification, tagging people in postInteract and become a part of the conversationLIKE – doubletap on photos or LIKECOMMENT on pics#revelant #words in posts@mention relavent peopleHow many times a day? 4 times a day, spaced out every 3-5 hopurs, focus on aspects of life that are interesting and valuab le to followersVideo or Photo – screen shot, pics from events, use high quality imagesShare posts to facebook and twitter 1 per day that you think will get the most engagement. Twoitter rich tweets. Create # as best for your community. Copy and paste into your posts.Use phtoto and video to increase your enagegement
- Stream of pic posted by people you follow - HOME BUTTON#word – becomes a hyperlink and can search on the term@thecareerexpert – people will get a notification, tagging people in postInteract and become a part of the conversationLIKE – doubletap on photos or LIKECOMMENT on pics#revelant #words in posts@mention relavent peopleHow many times a day? 4 times a day, spaced out every 3-5 hopurs, focus on aspects of life that are interesting and valuab le to followersVideo or Photo – screen shot, pics from events, use high quality imagesShare posts to facebook and twitter 1 per day that you think will get the most engagement. Twoitter rich tweets. Create # as best for your community. Copy and paste into your posts.Use phtoto and video to increase your enagegement
- Stream of pic posted by people you follow - HOME BUTTON#word – becomes a hyperlink and can search on the term@thecareerexpert – people will get a notification, tagging people in postInteract and become a part of the conversationLIKE – doubletap on photos or LIKECOMMENT on pics#revelant #words in posts@mention relavent peopleHow many times a day? 4 times a day, spaced out every 3-5 hopurs, focus on aspects of life that are interesting and valuab le to followersVideo or Photo – screen shot, pics from events, use high quality imagesShare posts to facebook and twitter 1 per day that you think will get the most engagement. Twoitter rich tweets. Create # as best for your community. Copy and paste into your posts.Use phtoto and video to increase your enagegement
- Stream of pic posted by people you follow - HOME BUTTON#word – becomes a hyperlink and can search on the term@thecareerexpert – people will get a notification, tagging people in postInteract and become a part of the conversationLIKE – doubletap on photos or LIKECOMMENT on pics#revelant #words in posts@mention relavent peopleHow many times a day? 4 times a day, spaced out every 3-5 hopurs, focus on aspects of life that are interesting and valuab le to followersVideo or Photo – screen shot, pics from events, use high quality imagesShare posts to facebook and twitter 1 per day that you think will get the most engagement. Twoitter rich tweets. Create # as best for your community. Copy and paste into your posts.Use phtoto and video to increase your enagegement