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Insights Report
Ecommerce Sector
World’s leading startup insights provider
Introduction
● This Insights Report will cover global and geographic trends in the startup investment
activity in the e-commerce sector over the past year, from Q1 2018 to end-Q1 2019.
● Along with recent trends, Oddup offers a sector-forecast for the rest of 2019.
● E-commerce is evolving to be increasingly multi-faceted, with startups continuously
disrupting incumbent business models with unique and novel value propositions.
● Oddup keeps track of the entrepreneurial and investment activity in the e-commerce
sector across major startup-hubs of the world and shares proprietary data metrics,
including the startup-health barometer - Oddup Score, and the Benchmark Valuation
(BV).
Quarterly Change in Benchmark Valuation
 The absolute value of BV for the global ecommerce domain has increased
by almost $97 million over the five quarters.
 The cumulative Benchmark Valuation amounts to more than $285 billion at
the beginning of Q2 2019.
Count of Startups by Quarter
 The domain witnessed a sharp increase in the number of startups being
funded in the first half of 2018.
 It has declined since then with only six new startups receiving funding in
the second half of 2018 and the first quarter of 2019.
 However, the conjunction of this metric of decline with increasing segment
valuation illustrates the persistence of the existing organisations, maturing
and evolving within the sector, growing and holistically contributing to the
development of the industry.
New Investment in Each Quarter
 The most active phase of investment in the ecommerce sector in the last
five quarters, Q1 2018 to end-Q1 2019, was the first half of 2018.
 It attracted more than $5.7 billion, making up more than 88% of new
startup investments in these fifteen months.
 The quarter that succeeded it (Q3 2018) attracted a respectable $576
million, but the slowdown continued with just $153 million being raised in
the final quarter of 2018, and less than $40 million invested at the
beginning of 2019.
Distribution of Startups by Investment Stage
 The sector is dominated by early-stage startups with more than 85% of the
tracked organisations being in Seed to Series B.
 The sector is poised to mature and evolve exponentially over the next few
years, driving the anticipated doubling of ecommerce transactions by
2021.
Benchmark Valuation
 Shanghai trumps Silicon Valley to be the most valued ecommerce
business hub in the world.
 The cumulative Benchmark Valuation (BV) of the "Nevernight City",
amounts to more than $66 billion, securely outshining Silicon Valley’s
valuation of $50 billion by more than 30%.
 New Delhi accounts for a total valuation of close to $32 billion, followed by
New York at $26 billion, narrowly surpassing Beijing coming in at $25.5
billion to conclude the list.
Geographic Distribution by Investment Stage
 Early-stage startups dominate the cumulative valuation in the ecommerce
market in three out of the top five startup-hubs.
 Seed-stage investments make up the majority of the location worth, particularly
in Silicon Valley, New York, and New Delhi, with the share of Seed-stage
startups in the past year being 64% in Silicon Valley, 78% in New York, and
51% in New Delhi.
 In both Chinese startup-hubs, Shanghai and Beijing, the distribution of
valuation is relatively more balanced between early-stage startups and late-
stage ones.
 The valuation of Seed-stage startups amounts to 31% in Beijing, with just 7%
of startups in Shanghai awaiting a Series A investment.
Highest Valued Startups by Location
 Meituan-Dianping, the collective buying platform for locally found food delivery
services, consumer products, and retail services, is the highest-valued startup
of Shanghai.
 Silicon Valley-based Series G firm, Katerra is the most valued ecommerce
startup in the United States. It provides building development, materials
ordering and construction, supply chain, and project management solutions for
builders and engineers.
 Incepted as a digital wallet company back in August 2010, Paytm is currently
the leading ecommerce startup operating out of the Indian capital region of
New Delhi.
Companies Prime-for-Investment
 Huashenghaoche and Zhuanzhuan from Beijing take the prime spots in the
Seed stage and Series-A category respectively.
 Shanghai based qccr.com is the top prime-for-investment ecommerce startup
in Series-B.
 Representing India on this list, New Delhi-based One97 Communications,
commonly known as Paytm, is the prime pick in the Series C category.
 Jia.com, Shanghai’s interior designing platform is the prime pick from the
cohort of SeriesD stage startups, completing the Top 5 prime-for-investment
list.
Top 10 Companies to Watch Out for in 2019
 Surprisingly, no Chinese startups appear on this list.
 Letgo, Zola, and Casper from New York join Series B Los Angeles startup,
Wag to represent the United States on this list.
 LA startup Wag and Citiesocial from Taipei, make up the only two early stage
startups to be featured in the list.
 BookMyShow and Quikr are the two picks from Mumbai to watch out for in
2019 and Singapore firms Reebonz and Carousel have the potential to make
an impact.
 $5 billion South Korean startup that’s touted to be an “Amazon Killer” in the
country, Coupang, is expected to be back in the headlines before the end of
the year.
Contact Us
 By providing an in-depth analysis of data and actionable insights on the startup ecosystem across
sectors and regions, Oddup has become the leading global platform for due-diligence and research
on startups, investments, ICOs, and cryptocurrencies.
 Are you a venture capitalist firm or an accelerator looking for your next Unicorn startup?
 Are you a management consultant looking for actionable insights to make critical strategic decisions?
 Are you a part of a transaction or deal advisory team watching out for the next disruptive technology?
 If your answers to any of the above three questions is a yes, then Oddup is the advantage-tool that
you might want to add to your arsenal.
 Want to discover more insights of the startup ecosystem by city, sector or quarter? Click here to
subscribe to Oddup today! Or if you are a startup and want to gain exposure to active investors
across the world, you can easily register your startup on Oddup here.

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Insight Report: Global Ecommerce Sector

  • 2. World’s leading startup insights provider
  • 3. Introduction ● This Insights Report will cover global and geographic trends in the startup investment activity in the e-commerce sector over the past year, from Q1 2018 to end-Q1 2019. ● Along with recent trends, Oddup offers a sector-forecast for the rest of 2019. ● E-commerce is evolving to be increasingly multi-faceted, with startups continuously disrupting incumbent business models with unique and novel value propositions. ● Oddup keeps track of the entrepreneurial and investment activity in the e-commerce sector across major startup-hubs of the world and shares proprietary data metrics, including the startup-health barometer - Oddup Score, and the Benchmark Valuation (BV).
  • 4.
  • 5. Quarterly Change in Benchmark Valuation  The absolute value of BV for the global ecommerce domain has increased by almost $97 million over the five quarters.  The cumulative Benchmark Valuation amounts to more than $285 billion at the beginning of Q2 2019.
  • 6.
  • 7. Count of Startups by Quarter  The domain witnessed a sharp increase in the number of startups being funded in the first half of 2018.  It has declined since then with only six new startups receiving funding in the second half of 2018 and the first quarter of 2019.  However, the conjunction of this metric of decline with increasing segment valuation illustrates the persistence of the existing organisations, maturing and evolving within the sector, growing and holistically contributing to the development of the industry.
  • 8.
  • 9. New Investment in Each Quarter  The most active phase of investment in the ecommerce sector in the last five quarters, Q1 2018 to end-Q1 2019, was the first half of 2018.  It attracted more than $5.7 billion, making up more than 88% of new startup investments in these fifteen months.  The quarter that succeeded it (Q3 2018) attracted a respectable $576 million, but the slowdown continued with just $153 million being raised in the final quarter of 2018, and less than $40 million invested at the beginning of 2019.
  • 10.
  • 11. Distribution of Startups by Investment Stage  The sector is dominated by early-stage startups with more than 85% of the tracked organisations being in Seed to Series B.  The sector is poised to mature and evolve exponentially over the next few years, driving the anticipated doubling of ecommerce transactions by 2021.
  • 12.
  • 13.
  • 14. Benchmark Valuation  Shanghai trumps Silicon Valley to be the most valued ecommerce business hub in the world.  The cumulative Benchmark Valuation (BV) of the "Nevernight City", amounts to more than $66 billion, securely outshining Silicon Valley’s valuation of $50 billion by more than 30%.  New Delhi accounts for a total valuation of close to $32 billion, followed by New York at $26 billion, narrowly surpassing Beijing coming in at $25.5 billion to conclude the list.
  • 15.
  • 16. Geographic Distribution by Investment Stage  Early-stage startups dominate the cumulative valuation in the ecommerce market in three out of the top five startup-hubs.  Seed-stage investments make up the majority of the location worth, particularly in Silicon Valley, New York, and New Delhi, with the share of Seed-stage startups in the past year being 64% in Silicon Valley, 78% in New York, and 51% in New Delhi.  In both Chinese startup-hubs, Shanghai and Beijing, the distribution of valuation is relatively more balanced between early-stage startups and late- stage ones.  The valuation of Seed-stage startups amounts to 31% in Beijing, with just 7% of startups in Shanghai awaiting a Series A investment.
  • 17.
  • 18. Highest Valued Startups by Location  Meituan-Dianping, the collective buying platform for locally found food delivery services, consumer products, and retail services, is the highest-valued startup of Shanghai.  Silicon Valley-based Series G firm, Katerra is the most valued ecommerce startup in the United States. It provides building development, materials ordering and construction, supply chain, and project management solutions for builders and engineers.  Incepted as a digital wallet company back in August 2010, Paytm is currently the leading ecommerce startup operating out of the Indian capital region of New Delhi.
  • 19.
  • 20. Companies Prime-for-Investment  Huashenghaoche and Zhuanzhuan from Beijing take the prime spots in the Seed stage and Series-A category respectively.  Shanghai based qccr.com is the top prime-for-investment ecommerce startup in Series-B.  Representing India on this list, New Delhi-based One97 Communications, commonly known as Paytm, is the prime pick in the Series C category.  Jia.com, Shanghai’s interior designing platform is the prime pick from the cohort of SeriesD stage startups, completing the Top 5 prime-for-investment list.
  • 21.
  • 22. Top 10 Companies to Watch Out for in 2019  Surprisingly, no Chinese startups appear on this list.  Letgo, Zola, and Casper from New York join Series B Los Angeles startup, Wag to represent the United States on this list.  LA startup Wag and Citiesocial from Taipei, make up the only two early stage startups to be featured in the list.  BookMyShow and Quikr are the two picks from Mumbai to watch out for in 2019 and Singapore firms Reebonz and Carousel have the potential to make an impact.  $5 billion South Korean startup that’s touted to be an “Amazon Killer” in the country, Coupang, is expected to be back in the headlines before the end of the year.
  • 23. Contact Us  By providing an in-depth analysis of data and actionable insights on the startup ecosystem across sectors and regions, Oddup has become the leading global platform for due-diligence and research on startups, investments, ICOs, and cryptocurrencies.  Are you a venture capitalist firm or an accelerator looking for your next Unicorn startup?  Are you a management consultant looking for actionable insights to make critical strategic decisions?  Are you a part of a transaction or deal advisory team watching out for the next disruptive technology?  If your answers to any of the above three questions is a yes, then Oddup is the advantage-tool that you might want to add to your arsenal.  Want to discover more insights of the startup ecosystem by city, sector or quarter? Click here to subscribe to Oddup today! Or if you are a startup and want to gain exposure to active investors across the world, you can easily register your startup on Oddup here.