See how Dartboard built data models around adoption for Inquirly’s customers and also set up customised reporting structures for Inquirly’s client engagement and delivery.

1. CUSTOMER
CHALLENGE
As a product + service
business, Inquirly wanted to
quickly understand pockets in
their services operations.
SOLUTION
Dartboard built data models
around adoption by Inquirly’s
customers and also set up
customised reporting
structures for Inquirly’s client
engagement and delivery.
TRANSFORMATION
Inquirly is using Dartboard to
plan, implement and measure
the impacts of service
activities and operations.
Digital Marketing Software-with-a-
Service Gets A Boost With Dartboard
Inquirly is uniquely positioned as a B2B solution that brings together marketing
automation, workflow optimisation and content personalisation into a single
command centre for businesses. Inquirly has built a technology-enabled service
team of marketing and social media experts that is transforming how Indian SMBs
spend their marketing budgets.
The Indian SMB segment is a tough nut to crack. While lower
costs and higher RoI are definitely expectations that are preset,
a solid customer success process, built on seamless
communication, is the need of the hour.
- Anjan Choudhary, CEO, Inquirly
Inquirly quickly learned that customers needed more than just delivery. They
needed an in-depth analysis on the value of investing in digital marketing. As
Inquirly won larger and larger clients, they needed to add enterprise-grade
analytics to their solution, so that customers could quickly find answers to return
on marketing spend questions.
Enter, Dartboard
Inquirly offers varied levels of features and services to their customers. In other
words, no two customers are the same for Inquirly. Dartboard was, thus,
entrusted with two tasks - a) to measure operating productivity across customer
segments, and, b) to measure the costs of customer retention and size of gross
margins across customer segments.
www.dartboardiq.com © 2012 - 2016 | PaperKite & Hadean Labs | All Rights Reserved

2. ABOUT DARTBOARD
Dartboard is a business
intelligence and analytics
service to help early and
growth stage businesses
make sense of volumes of
historical and disparate data.
LOOKING FOR YOUR
PERSONAL DATA ANALYST?
Let us set up a pilot for you.
We’re always available on
(91) 9899 382 887
SaaS/SwaS Dynamics & Healthchecks
Dartboard understands the sweet balance between self-served and consulting
services paradigms. As a business that has built tools to manage and deliver high-
end services, Inquirly wanted to understand and monitor the degrees of adoption
on their self-served features and the loads that were being put on the services
team to deliver value to their customers.
Dartboard’s AdoptionRank insights beautifully summarise our
internal activities and customer transactional behaviours on a
weekly basis. Dartboard weekly reports greatly benefit us in
two major ways - a) they help us plan our actionability, and,
b) they help us measure the impact of these actions.
- Amar Anand, COO, Inquirly
Moreover, Inquirly was also faced with the problems of measuring customer
success and the efficiency of service operations. Dartboard helped set up a
measurement framework and process that has helped the operations team
plan time, cost and other resources in terms of utilisation, hiring, delivery as
well as client engagement.
Client-side Reporting To Upsell & Scale
Dartboard has also set up personalised reporting templates for Inquirly to deliver
weekly and monthly reports to their clients. Dartboard provides scheduled reports
that are customised to reflect Inquirly’s business model expectations with their
clients. Dartboard also conducts bi-weekly checkins on these reports for a
seamless communication and intelligence transfer between Inquirly and their
clients.
Moreover, Dartboard is also acting as an insights partner to Inquirly in order to
deliver greater value to their customers in terms of marketing and operational
intelligence. We are running pilots to realise a continuous integration with
Inquirly’s software to automate intelligent actions based on Dartboard’s analysis
and insights.
The Bottom Line
Dartboard has been instrumental in aligning Inquirly’s business vision with their
technology, sales, operations and customer success goals. Through Dartboard
Insights, Inquirly has been able to not only boost their services, but also increase
their ticket sizes to serve more client business units.
www.dartboardiq.com © 2012 - 2016 | PaperKite & Hadean Labs | All Rights Reserved