SlideShare a Scribd company logo
1 of 8
Innovative Ideas
for
Referral Generation
By Sanjay Samuel
Referral Dropbox
Identify and Place referral drop box at
key areas where most of the employees
gather at your work place .
Example: Water dispenser, Coffee Vending
Machine, Reception, Printer, Cafeteria.
Job of the Week Mailer
Create a mailer with key job requirements
and send it across to all the employees
every week.
Note: Don’t forget to mention benefits.
T Shirts
Create and Wear T shirts which has a
message “We’re Hiring – Come talk to me”
This will help to brand your company and
at the same time to generate referrals
Note: Startup Must Try this!!
Referral Forms
Share referral forms to the candidates who
come for in-person interviews and ask
them to share/fill details of candidate or
friend who are actually looking for a
similar kind of Opportunity.
Note:
Don’t force the candidate to share the
details
Welcoming New Hire – Social Media
Share a welcome note and a picture of
New Hire on Social media. This will create
a buzz among the active job seekers in
New Hire friends list.
Ask for Referral on Social Media
Don’t hesitate to ask for referrals when
you reach out to Candidates on Social
Media.
Your Culture
Share your Company trends, Work Culture,
CSR and Fun Activities on Social Media .
This initiative will help to increase No of
followers to your company and some may
want to join you.

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Innovative Ideas for Referral Generation

  • 2. Referral Dropbox Identify and Place referral drop box at key areas where most of the employees gather at your work place . Example: Water dispenser, Coffee Vending Machine, Reception, Printer, Cafeteria.
  • 3. Job of the Week Mailer Create a mailer with key job requirements and send it across to all the employees every week. Note: Don’t forget to mention benefits.
  • 4. T Shirts Create and Wear T shirts which has a message “We’re Hiring – Come talk to me” This will help to brand your company and at the same time to generate referrals Note: Startup Must Try this!!
  • 5. Referral Forms Share referral forms to the candidates who come for in-person interviews and ask them to share/fill details of candidate or friend who are actually looking for a similar kind of Opportunity. Note: Don’t force the candidate to share the details
  • 6. Welcoming New Hire – Social Media Share a welcome note and a picture of New Hire on Social media. This will create a buzz among the active job seekers in New Hire friends list.
  • 7. Ask for Referral on Social Media Don’t hesitate to ask for referrals when you reach out to Candidates on Social Media.
  • 8. Your Culture Share your Company trends, Work Culture, CSR and Fun Activities on Social Media . This initiative will help to increase No of followers to your company and some may want to join you.