This presentation shows how Kastamonu Entegre ; - makes the innovation focused thinking approach, part of the corporate culture - creates the Innovation Project Portfolio - realises the Projects chosen, in a systematic and collective manner. - Develops Innovation success stories within the company

2. GLOBAL PLAYER
OF THE WOOD BASED
PANEL INDUSTRY
AĞAÇ BAZLI
PANEL SEKTÖRÜNÜN
GLOBAL OYUNCUSU
SURFACES CONFERENCE 2018 DRESDEN
Presented by : Mr. Naci GUNGOR
Brand & Corporate Communications Manager of Kastamonu Entegre A.S.
ncgungor@keas.com.tr
www.keas.com.tr
Innovative Corporate Culture in the Wood Based Panels Industry

3. GLOBAL PLAYER
OF THE WOOD BASED
PANEL INDUSTRY
AĞAÇ BAZLI
PANEL SEKTÖRÜNÜN
GLOBAL OYUNCUSU
CONTENTS
HAYAT HOLDING
OVERVIEW
HAYAT KİMYA
KASTAMONU ENTEGRE
OVERVIEW
KASTAMONU ENTEGRE IN FIGURES
ACHIEVEMENTS
POSITION IN THE WOOD BASED PANEL INDUSTRY
PRODUCTION LOCATIONS
PRODUCT GROUPS AND BRANDS
ENVIRONMENT AND SUSTAINABILITY
QUALITY
INNOVATION PROJECTS
SOCIAL PROJECTS

5. GLOBAL PLAYER
OF THE WOOD BASED
PANEL INDUSTRY
AĞAÇ BAZLI
PANEL SEKTÖRÜNÜN
GLOBAL OYUNCUSU
2.8 billion USD turnover
14.000 employees
29 factories

6. GLOBAL PLAYER
OF THE WOOD BASED
PANEL INDUSTRY
AĞAÇ BAZLI
PANEL SEKTÖRÜNÜN
GLOBAL OYUNCUSU
HAYAT KİMYA
FABRIC&HOME CARE TISSUE&TOWELHYGIENE CARE
WASHING CLEANER
DISHWASHING DETERGENT
SURFACE CLEANER
BABY DIAPER
WET TOWEL
HYGIENIC PED
ADULT DIAPER
PATIENT PROTECTIVE COVER
TOILET TISSUE
KITCHEN TOWEL
NAPKIN
HANDKERCHIEF
FACIAL TISSUE
WET TOWEL

7. GLOBAL PLAYER
OF THE WOOD BASED
PANEL INDUSTRY
AĞAÇ BAZLI
PANEL SEKTÖRÜNÜN
GLOBAL OYUNCUSU
WOOD BASED PANEL MARKET ANALYSIS

8. GLOBAL PLAYER
OF THE WOOD BASED
PANEL INDUSTRY
AĞAÇ BAZLI
PANEL SEKTÖRÜNÜN
GLOBAL OYUNCUSU
production import export consumption
2014 205,051,252 42,620,802 44,751,090 202,920,964
2015 209,671,804 43,748,911 45,587,671 207,833,044
2016 221,877,843 46,405,855 49,429,279 218,854,419
-
50,000,000
100,000,000
150,000,000
200,000,000
250,000,000
2014 2015 2016
GLOBAL SECTOR ANALYSIS ( MDF, PB, OSB )
Wood Based Panel Industry production has reached 221 million m3 in year 2016 (MDF, Particleboard, OSB)
Source : FAO
CAGR : 3.3 %
2006-2016

9. GLOBAL PLAYER
OF THE WOOD BASED
PANEL INDUSTRY
AĞAÇ BAZLI
PANEL SEKTÖRÜNÜN
GLOBAL OYUNCUSU
TURKEY 5,80%
GLOBAL SECTOR ANALYSIS (MDF, PB, OSB)
Source : FAOSTAT, m3
MDF 97,513,763 ;
45%
OSB 29,231,332 ;
13%
PB 92,109,324 ;
42%
MDF OSB PB

10. GLOBAL PLAYER
OF THE WOOD BASED
PANEL INDUSTRY
AĞAÇ BAZLI
PANEL SEKTÖRÜNÜN
GLOBAL OYUNCUSU
Africa
1%
Asia
49%
Europe
30%
Oceania
1%
Americas
19%
DISTRIBUTION CHART OF GLOBAL WOOD BASED PANEL PRODUCTION
KASTAMONU
ENTEGRE
2,3%
( mdf + osb +
particleboard)
Source : FAO
TURKEY
4.2%
( mdf + osb +
particleboard)

11. GLOBAL PLAYER
OF THE WOOD BASED
PANEL INDUSTRY
AĞAÇ BAZLI
PANEL SEKTÖRÜNÜN
GLOBAL OYUNCUSU
TURKEY 5,80%
TOP 10 PRODUCER COUNTRIES (MDF, OSB, PB)
0 10,000,000 20,000,000 30,000,000 40,000,000 50,000,000 60,000,000 70,000,000 80,000,000 90,000,000
THAILAND
ROMANIA
BRAZIL
GERMANY
POLAND
U.K.
TURKEY
RUSSIA
CANADA
U.S.A.
CHINA
Source : FAOSTAT, m3

12. GLOBAL PLAYER
OF THE WOOD BASED
PANEL INDUSTRY
AĞAÇ BAZLI
PANEL SEKTÖRÜNÜN
GLOBAL OYUNCUSU

13. GLOBAL PLAYER
OF THE WOOD BASED
PANEL INDUSTRY
AĞAÇ BAZLI
PANEL SEKTÖRÜNÜN
GLOBAL OYUNCUSU
OVERVIEW TO WOOD INDUSTRY
Raw and Melamine Faced
Particleboard, Raw and Melamine
Faced MDF, Laminate Flooring,
Doorskin, Worktops, High Gloss
Boards, Printed Panel
5,0 million m³/year Wood Based Panel,
70 million m²/year Laminate Flooring,
19,5 million pieces/year Doorskin,
500.000 MT/year Woodchips
2.1 Billion USD Asset Size,
1.2 Billion USD in Net Sales,
6.000 Employees,
1 million m² Indoor Area,
5,5 million m² Outdoor Area,
30% market share in Turkey
36% market share in Bulgaristan
31% market share in Romania
25% market share in Russia
PRODUCT RANGE ANNUAL BASIS PRODUCTION CAPACITY
FACTS & FIGURES ASSET & TURNOVER
DAILY PRODUCTION CAPACITY
The first company in the Turkish Wood
Based Panel Sector, investing abroad
12 Locations, 18 Factories, 7 Countries
PRODUCTION LOCATIONS
15.000 m³ / day
X 500 / day

14. GLOBAL PLAYER
OF THE WOOD BASED
PANEL INDUSTRY
AĞAÇ BAZLI
PANEL SEKTÖRÜNÜN
GLOBAL OYUNCUSU
KASTAMONU ENTEGRE IN FIGURES
1st
The consolidated
sales revenue
(Billion USD)
1.2
Turnover
realised abroad
(Million USD)
512
2016 figures
1st
in the Wood
Based Panel
Sector in Turkey
4th
in the Wood
Based Panel
Sector in
Europe
7th
in the Wood
Based Panel
Sector in the
World
Export
Countries
100

15. GLOBAL PLAYER
OF THE WOOD BASED
PANEL INDUSTRY
AĞAÇ BAZLI
PANEL SEKTÖRÜNÜN
GLOBAL OYUNCUSU
WORLDWIDE RANKING (LAMINATED FLOORING)
Nr. 5
160
140
80
70
61 60
0
20
40
60
80
100
120
140
160
180
KRONOSPAN SWISS KRONO EGGER CLASSEN KASTAMONU ENTEGRE MOHAWK/UNILIN
MIillionM2PerYear
GLOBAL LAMINATE FLOORING PRODUCERS RANKING

16. GLOBAL PLAYER
OF THE WOOD BASED
PANEL INDUSTRY
AĞAÇ BAZLI
PANEL SEKTÖRÜNÜN
GLOBAL OYUNCUSU
Laminate Flooring
WE PRODUCE EVERY DAY
Interior Door PanelsPanels for Furniture
FOR 3.000HOUSES

17. GLOBAL PLAYER
OF THE WOOD BASED
PANEL INDUSTRY
AĞAÇ BAZLI
PANEL SEKTÖRÜNÜN
GLOBAL OYUNCUSU
MILESTONES
In May 2017, the third biggest particleboard producer of Italy, Gruppo Trombini which had two particle board facilities,
with a total annual capacity of 800 thousand cubic meters was acquired. . Kastamonu Entegre will be producing in Italy
raw and melamine faced particle boards for the furniture sector.

19. GLOBAL PLAYER
OF THE WOOD BASED
PANEL INDUSTRY
AĞAÇ BAZLI
PANEL SEKTÖRÜNÜN
GLOBAL OYUNCUSU

20. GLOBAL PLAYER
OF THE WOOD BASED
PANEL INDUSTRY
AĞAÇ BAZLI
PANEL SEKTÖRÜNÜN
GLOBAL OYUNCUSU
ONE OF THE BIGGEST CAPACITIES IN THE WORLD
RF TATARSTAN - MDF PLANT
MDF production capacity 1 million m³/year
Laminated Flooring production capacity 35 million m²/year
BEST PROJECT IN
RUSSIA
• Kastamonu Russian Federation
Tatarstan MDF factory was
awarded “Best Import
Substitution Project” by
Russian Union of Industrialists
and Entrepreneurs (RSPP).

21. GLOBAL PLAYER
OF THE WOOD BASED
PANEL INDUSTRY
AĞAÇ BAZLI
PANEL SEKTÖRÜNÜN
GLOBAL OYUNCUSU
KASTAMONU USA – U.S.A/Florida Keystone
Wood Chips production capacity 500.000 MT/year

22. GLOBAL PLAYER
OF THE WOOD BASED
PANEL INDUSTRY
AĞAÇ BAZLI
PANEL SEKTÖRÜNÜN
GLOBAL OYUNCUSU
ENVIRONMENT AND SUSTAINABILITY
Aware of our social
responsibilities we
respect the environment
and the nature

23. GLOBAL PLAYER
OF THE WOOD BASED
PANEL INDUSTRY
AĞAÇ BAZLI
PANEL SEKTÖRÜNÜN
GLOBAL OYUNCUSU
ENVIRONMENT AND SUSTAINABILITY

24. GLOBAL PLAYER
OF THE WOOD BASED
PANEL INDUSTRY
AĞAÇ BAZLI
PANEL SEKTÖRÜNÜN
GLOBAL OYUNCUSU
Our Innovation Experiences
Innovation
Committee
Technology
Road Map
Innovation
Handbook
Idea
Management
Platform

25. GLOBAL PLAYER
OF THE WOOD BASED
PANEL INDUSTRY
AĞAÇ BAZLI
PANEL SEKTÖRÜNÜN
GLOBAL OYUNCUSU
Idea Category Metaphor
The ideas which, if
available would create
added value, if
unavailable would not
create any loss
The ideas which would
solve the company’s or
customer’s current
problem
The ideas which would
eliminate the risks
threatening the
company’s work
processes or the
continuity of its market
share
Vitamin Painkiller Antibiotic

26. GLOBAL PLAYER
OF THE WOOD BASED
PANEL INDUSTRY
AĞAÇ BAZLI
PANEL SEKTÖRÜNÜN
GLOBAL OYUNCUSU
Aim of the Innovation Coordination Committee
To make the innovation focused thinking approach, part of the
corporate culture
To create the Innovation Project Portfolio
To realise the Projects chosen, in a systematic and collective
manner.
To develop Innovation success stories within the company

27. Collection of the Ideas for the Technology Roadmap
Consolidation of the Ideas
Customer and Sector
Trends
Technology Trends
Workshop
Technology Roadmap
Technology Roadmap Process
Creation of the
Workshop Input
Data
Draft of the
Prioritized Ideas

28. GLOBAL PLAYER
OF THE WOOD BASED
PANEL INDUSTRY
AĞAÇ BAZLI
PANEL SEKTÖRÜNÜN
GLOBAL OYUNCUSU
Collection of the Ideas for the Technology Roadmap
• Opinion collection process
The opinions concerning the product and technology development
activities which will be focused during the coming 1 to 10 years term,
were collected
• Contributions from the universities
The contribution of the academicians with whom we collaborate was
obtained along with our employees’ opinions

29. GLOBAL PLAYER
OF THE WOOD BASED
PANEL INDUSTRY
AĞAÇ BAZLI
PANEL SEKTÖRÜNÜN
GLOBAL OYUNCUSU
Consolidation of the incoming opinions
• All the ideas communicated in the Opinion Collection Survey were studied one by
one by the expert group
• The opinions were consolidated
• The statements were grouped, the main topics and key statements were
identified for the prioritization study.

30. GLOBAL PLAYER
OF THE WOOD BASED
PANEL INDUSTRY
AĞAÇ BAZLI
PANEL SEKTÖRÜNÜN
GLOBAL OYUNCUSU
Creation of the Input Data for the Technology Roadmap Workshop
• Technology Roadmap Priority Study
• Those who presented the input data for the opinion collection process were requested to
make a prioritisation among the key statements
• Customer and Sector Trends Survey
• Technology Trends Survey

31. GLOBAL PLAYER
OF THE WOOD BASED
PANEL INDUSTRY
AĞAÇ BAZLI
PANEL SEKTÖRÜNÜN
GLOBAL OYUNCUSU
The data input was supplied by the priority survey report, the presentation of the technology trends, as well as
the customer and sector studies.
Technology Roadmap Workshop
Priority
Survey
Technology
Trends
Customer
& Sector
Trends
1. Evaluations of the draft on product
and technology priorities, conducted
under the CEO’s leadership
2. Analysis of the priorities by
considering their present efficiency
level, added value prospects, time
interval
3. External experts’ contributions
4. Creation of the priority R&D Agenda

33. GLOBAL PLAYER
OF THE WOOD BASED
PANEL INDUSTRY
AĞAÇ BAZLI
PANEL SEKTÖRÜNÜN
GLOBAL OYUNCUSU
1. Şirketin teknoloji yol haritası, üst yönetim ve ilgili tarafların katılımı ile
uzlaşı sağlanarak belirlendi
2. Ar-Ge’nin yanısıra ilgili tüm birimler sürece somut katkı yaptı
3. İleriye yönelik önceliklendirilmiş Ar-Ge çalışma konuları oluşturuldu
4. İnovasyon ve Ar-Ge süreçlerine somut katkı yapmaya hazır, motivasyonu
yüksek ekip arkadaşlarımızı yakından tanıma fırsatı bulduk
5. Lokasyonlarımızda fikirlerin projelendirilmesine yönelik özgüven ve
motivasyon arttı
• Bu motivasyon, iki TUBITAK proje başvurusu yapılmasını ve iki
üniversite ile Ar-Ge işbirliği kurulmasını hızlandırdı.
Technology Roadmap
1. Technology Roadmap has been defined by the consensus reached among
the top management and the parties involved
2. Along with the R&D, all the concerned parties provided substantial
contribution to the process
3.Priority R&D subjects for the future were decided.
4. Team Building was succeeded among our highly motivated colleagues
who were ready to provide substantial contribution to the Innovation and
R&D processes
5.The level of self confidence and motivation at our factory locations for
bringing the selected projects to life has been increased.
Technology Roadmap
Workshop

34. GLOBAL PLAYER
OF THE WOOD BASED
PANEL INDUSTRY
AĞAÇ BAZLI
PANEL SEKTÖRÜNÜN
GLOBAL OYUNCUSU
3D CUSTOMER EXPERIENCE INNOVATION
 It is a digital platform, where users may obtain complete
and accurate information about our products, containing
many different interactive options that would help their
decision-making processes.
 It also offers a Mixed Reality technology that combines
Virtual Reality with Augmented Reality Technology by using
VR Glasses within a single application.

35. GLOBAL PLAYER
OF THE WOOD BASED
PANEL INDUSTRY
AĞAÇ BAZLI
PANEL SEKTÖRÜNÜN
GLOBAL OYUNCUSU
3D CUSTOMER EXPERIENCE INNOVATION
3D VIRTUAL COLOR CHART
3D VIRTUAL SHOWROOM
AUGMENTED REALITY SUPPORT

36. GLOBAL PLAYER
OF THE WOOD BASED
PANEL INDUSTRY
AĞAÇ BAZLI
PANEL SEKTÖRÜNÜN
GLOBAL OYUNCUSU
3D VIRTUAL COLOR CHART
allows you to see your selected products in 3D and
change their decor, texture and technical details.
Smart color chart window allows you to filter,
search and get detailed product information, see
decors on the applied sample products.
The sample shown at the color chart allows you to
have a real product experience by observing the
surface properties and reflection.

37. GLOBAL PLAYER
OF THE WOOD BASED
PANEL INDUSTRY
AĞAÇ BAZLI
PANEL SEKTÖRÜNÜN
GLOBAL OYUNCUSU
3D VIRTUAL SHOWROOM
Ability to experience different products in selected
3D living spaces
you may see how the decors you have chosen look
like, in a decorated living space and, make any change
you may want.
you may walk around and, try different decors
and surface structures on the furniture and any
surfaces you like.

38. GLOBAL PLAYER
OF THE WOOD BASED
PANEL INDUSTRY
AĞAÇ BAZLI
PANEL SEKTÖRÜNÜN
GLOBAL OYUNCUSU
AUGMENTED REALITY
Virtual product experience in real living spaces
change their decors and surface textures
by using the product library
able to view the products
as if they were physically right there

39. GLOBAL PLAYER
OF THE WOOD BASED
PANEL INDUSTRY
AĞAÇ BAZLI
PANEL SEKTÖRÜNÜN
GLOBAL OYUNCUSU
IDS 3D – INTERIOR DESIGN STUDIO
available free for mobile devices

40. GLOBAL PLAYER
OF THE WOOD BASED
PANEL INDUSTRY
AĞAÇ BAZLI
PANEL SEKTÖRÜNÜN
GLOBAL OYUNCUSU
ECOBULK PROJECT
The only company from the Wood Based Panel Industry that participates the Ecobulk Project of European Union, which is
supported by Horizon 2020.
This project, which is led by DELFT Technology University, is aimed at increasing the amount of recycled materials in the
production of panels.
http://ecobulk.eu/public/ecobulk-project

41. GLOBAL PLAYER
OF THE WOOD BASED
PANEL INDUSTRY
AĞAÇ BAZLI
PANEL SEKTÖRÜNÜN
GLOBAL OYUNCUSU
INNOVATION FOCUSED MENTORING PROGRAMME
Innovation Focused Mentoring" Project is carried out by TIM (Turkish Exporters Assembly) and Sabancı University
business association. Both our vision for the future and the conditions of increasing global competition are driving us
towards consolidating our innovation management infrastructure.

42. GLOBAL PLAYER
OF THE WOOD BASED
PANEL INDUSTRY
AĞAÇ BAZLI
PANEL SEKTÖRÜNÜN
GLOBAL OYUNCUSU
INNOVATION FOCUSED MENTORING PROGRAMME
Low Cost High Quality
Low Cost High Quality
Effective
Logistics
Local Markets
Growth &
Profitability
Regional Markets
Growth &
Profitability
Low Cost High Quality
Effective
Logistics
Global Markets
Growth &
Profitability
Innovation &
R&D
Solutions
Brand Value
In order to realise growth and profitability in global markets, innovative product range must be enhanced.
For this purpose, innovation infrastructure must be well established.
Innovation Focused Mentoring programme is helping to realise a
sustainable corporate innovation infrastructure

43. THANK YOU