The document details Titan's challenge to create the world's slimmest water-resistant watch, the Titan Edge, achieving a thickness of only 3.5mm and significant advancements in movement and battery technology. It also provides information about the Innovation for India Awards 2010, including submission deadlines and prizes for winners. The Marico Innovation Foundation, established in 2003, aims to promote innovation in India.

1. Innovation India Case study
Titan – The Edge

2. Mission
To create World’s Slimmest Water
Resistant Watch

3. Past Research says…
• Last Swiss attempt failed in 1982
• Watch can either be slim or water resistant

4. Big Challenge for Titan
• To create World’s Slimmest Water
Resistant Watch
– small size of only 3.5mm
– as thin as the edge of only 1 floppy disc
– With water resistant quality

5. Smaller Challenges for Titan
• To bring down the movement thickness from
a normal 3 to 3.5 mm to only 1.15 mm !!!
• Make a battery which was 1.05 mm in
thickness with longer lasting power backup
• Make it sturdy, reliable watch to withstand
daily wear and tear

6. Result: Titan – The Edge

7. About Titan – The Edge
• World’s Slimmest Water Resistant watch
• Titan launched The Titan Edge, only after 6
years they decided to make it

8. Innovation for India Awards 2010
• Entries open for 2010
• Last date for submission September 2009
• Download your application forms here:
http://www.maricoinnovationfoundation.org/

9. What will the winners get…
• Felicitated in Mumbai in the presence of industry
stalwarts
• A cash prize of Rs 1 lakh
• The Foundation’s extended Governing Council’s
support as mentors
• A platform with VCs and angel investors

10. Marico Innovation Foundation
• Created in March 2003
• Under the stewardship of Dr. Ramesh
Mashelkar.
• The Foundation’s Mission is to Fuel
Innovation in India