The document outlines Yahoo!'s strategic initiatives in the Web 2.0 space, focusing on user engagement, developer outreach, and various API offerings since 2005. It highlights significant metrics such as 600 million unique visitors and over 250,000 API keys issued, showcasing Yahoo!'s leadership in multiple verticals. The content also details past events, collaborations, and the community-building efforts to foster innovation and collaboration among developers.

1. Innovation and Strategy In Web 2.0 Robyn Tippins Community Manager, YDN [email_address]

4. Why?

5. Source: Universal McCann Wave 3 (April 2008) 83% 55% Where are your customers?

6. Source: Universal McCann Wave 3 (April 2008) 83% 55% Where are your customers?

7. How?

8. Viral

9. Forced Invite

10. Invite After Action

11. Lifestream actions

12. Lifestream actions

13. Additional Efforts

15. 1:1

16. Value

18. Objective "You can build a great application that is used by millions of people, but if it doesn’t help you with your business, what’s the point?" Neil Patel, Search Engine Land

19. Where?

21. #1 in 7 verticals 18 of Yahoo’s products are #1 or #2 in their category 600M unique visitors a month, 260M signed in 180B page views per month 235B user minutes a month Over 10B user relationships

22. Yahoo! Developer Network Created in early 2005 with the launch of Yahoo!’s first Search APIs Over 30 APIs and web services offered today Over 250k API keys issued Key resources: Documentation Developer language centers Message boards/forums User interface patterns Code samples and developer kits Blog & video

23. Developer Outreach 2008 Launches OpenID Flash Maps Y!Live Developer tools – R3 MyBlogLog API Fire Eagle Silverlight Developer Center Taiwan Lifestyles API Hot Jobs API BrowserPlus GeoPlanet Address Book SearchMonkey Design Stencils Blueprint (mobile) BOSS Original Content 34 videos in YDN theater 112 blog posts Website Infrastructure New website launch Launch of unified message boards CRM system deployment Events produced and/or sponsored (partial list) eTech GSP Memcached Hackathon Hadoop Summit YUI Party (Sunnyvale + London) Mashup Camp SxSW: core conversation on reputation and identity BayCHI - social patterns talk IA Summit Brighton Barcamp (UK) Social Innovation Camp (UK) Over-the-air (UK) Web 2.0 Expo Where 2.0 Internet Identity Workshop (IIW) Maker Day Mapping Party (State of the Map) Online Community Forum BarCamp Northeast (UK) London Web Week (UK) 9 th Information Architecture Summit Hadoop Meet-up OAuth Summit Asia Pacific Web Tech Conf (HK) Aussie Girl Geek Dinner Open Source Conference (Turkey) SearchMonkey Launch Events (Paris + London) OSCON 360 Flex Flashforward

24. YDN Fall 2008 International Events Europe Hadoop user group, London SearchMonkey event, Munich Fronteers Conference, Amsterdam dContruct, Brighton Brighton and London Barcamps Scripting Accessibility Hack Event, London Flash on the Beach, Brighton BOSS Developer Event Canada and Mexico “ Software Systems for the Internet” course at a Mexico City university University Hack Day (@ Waterloo) Turkey RiaTalks Web Developer conference IEEE meeting, Cukurova University Romania Semantic Web Lab Wurbe Event Online Coding Competition SE Asia Barcamp Manila Developer’s Night at the Loof Developer’s Night in Manila Flex User Group Vietnam ICT in Education PHP Users Group, Singapore BOSS Developer Event LatAm Refresh Miami local developer group Brazil Open Hack Day India BOSS stealth mode launch Open Hack Day in Q4 Korea Hadoop community meeting Y! Korea Map Day Conference Taiwan Open Hack Day COSCUP Open ID user group Open Mail Hack Week Australia Squid-cache meetup Tech Talks – University of NSW

25. Celebrate innovation Share open technologies Bring people together in the spirit of collaboration and fun

26. Open HackDay by the numbers 12-13 14 300 30 8 2300+ th of September (Friday-Saturday) participating Yahoo! organizations hackers international attendees university hack day winners Flickr photos tagged OpenHack08 43 campsites

27. Participating Y! Groups

28. Example Participating Organizations

29. Popular YDN Products YUI Over 1.1 billion files served each week Over 11,000 people registered in YUI forums flickr Second most popular API in the world Over 100K API keys issued Search SearchMonkey: first developer access to search results pages BOSS: full access to all search functionality Maps-Geo Most popular Flash Maps API Where-on-Earth IDs for every place on Earth Address Book 500 million address books 150 million unique users each month

30. How We Help