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What’s up?
• Volunteerism- 38th in nation
• Donating Rates- one of the 14th highest
• Fundraising Trends- Communication with donors, one-click
gifts/instantaneous giving, transparency
What’s up?
• Technology usage- including devices and social media (91% of
all US citizens have their mobile device within reach
constantly)
• Generation Y- research showed that 56% of 20-30 year-olds
donate to some extent
Research
• Online Survey (primarily of UA students)
Research
• Focus Group of UA students
• Lack of funds
• Interviews with nonprofit organizations
• Initiation of Social Media
Alabama Gives Day U
Create Awareness of AGD
Press Releases
Public Service
Announcements
Social Media
“Help me make a difference in AL.
Donate on #AlabamaGivesDay at
Nonprofitsmatter.org #AGD”
“The goal of AlabamaGivesDayU is to
raise $1 million for Alabama Nonprofits.
Help us outraise Auburn. Make your
donation at nonprofitsmatter.org.”
“The goal of AlabamaGivesDayU is to
raise $1 million for Alabama
Nonprofits. Help us outraise Alabama.
Make your donation at
nonprofitsmatter.org.”
Influence College Students’
Donating Habits
Print Ads
Print Media
Raise $1 million
• Street Teams
• Landing Pages
45000
46000
47000
48000
UA AU
Dollars Donated
UA
AU
Public Service Announcement
Estimated
Budget
Campaign Timeline
Evaluation Plan
• Measuring Effectiveness
– Alabama Gives Day website
– Post-campaign survey

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Alabama gives day strategy