Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.
What’s up?
• Volunteerism- 38th in nation
• Donating Rates- one of the 14th highest
• Fundraising Trends- Communication wi...
What’s up?
• Technology usage- including devices and social media (91% of
all US citizens have their mobile device within ...
Research
• Online Survey (primarily of UA students)
Research
• Focus Group of UA students
• Lack of funds
• Interviews with nonprofit organizations
• Initiation of Social Med...
Alabama Gives Day U
Create Awareness of AGD
Press Releases
Public Service
Announcements
Social Media
“Help me make a difference in AL.
Donate on #AlabamaGivesDay at
Nonprofitsmatter.org #AGD”
“The goal of AlabamaGivesDayU is to
raise $1 million for Alabama Nonprofits.
Help us outraise Auburn. Make your
donation a...
Influence College Students’
Donating Habits
Print Ads
Print Media
Raise $1 million
• Street Teams
• Landing Pages
45000
46000
47000
48000
UA AU
Dollars Donated
UA
AU
Public Service Announcement
Estimated
Budget
Campaign Timeline
Evaluation Plan
• Measuring Effectiveness
– Alabama Gives Day website
– Post-campaign survey
Alabama gives day strategy
Upcoming SlideShare
Loading in …5
×

of

Alabama gives day strategy Slide 1 Alabama gives day strategy Slide 2 Alabama gives day strategy Slide 3 Alabama gives day strategy Slide 4 Alabama gives day strategy Slide 5 Alabama gives day strategy Slide 6 Alabama gives day strategy Slide 7 Alabama gives day strategy Slide 8 Alabama gives day strategy Slide 9 Alabama gives day strategy Slide 10 Alabama gives day strategy Slide 11 Alabama gives day strategy Slide 12 Alabama gives day strategy Slide 13 Alabama gives day strategy Slide 14 Alabama gives day strategy Slide 15 Alabama gives day strategy Slide 16 Alabama gives day strategy Slide 17 Alabama gives day strategy Slide 18
Upcoming SlideShare
Saksena Exports Haryana india
Next
Download to read offline and view in fullscreen.

0 Likes

Share

Download to read offline

Alabama gives day strategy

Download to read offline

Related Books

Free with a 30 day trial from Scribd

See all

Related Audiobooks

Free with a 30 day trial from Scribd

See all
  • Be the first to like this

Alabama gives day strategy

  1. 1. What’s up? • Volunteerism- 38th in nation • Donating Rates- one of the 14th highest • Fundraising Trends- Communication with donors, one-click gifts/instantaneous giving, transparency
  2. 2. What’s up? • Technology usage- including devices and social media (91% of all US citizens have their mobile device within reach constantly) • Generation Y- research showed that 56% of 20-30 year-olds donate to some extent
  3. 3. Research • Online Survey (primarily of UA students)
  4. 4. Research • Focus Group of UA students • Lack of funds • Interviews with nonprofit organizations • Initiation of Social Media
  5. 5. Alabama Gives Day U
  6. 6. Create Awareness of AGD Press Releases
  7. 7. Public Service Announcements
  8. 8. Social Media “Help me make a difference in AL. Donate on #AlabamaGivesDay at Nonprofitsmatter.org #AGD”
  9. 9. “The goal of AlabamaGivesDayU is to raise $1 million for Alabama Nonprofits. Help us outraise Auburn. Make your donation at nonprofitsmatter.org.” “The goal of AlabamaGivesDayU is to raise $1 million for Alabama Nonprofits. Help us outraise Alabama. Make your donation at nonprofitsmatter.org.”
  10. 10. Influence College Students’ Donating Habits
  11. 11. Print Ads
  12. 12. Print Media
  13. 13. Raise $1 million • Street Teams • Landing Pages 45000 46000 47000 48000 UA AU Dollars Donated UA AU
  14. 14. Public Service Announcement
  15. 15. Estimated Budget
  16. 16. Campaign Timeline
  17. 17. Evaluation Plan • Measuring Effectiveness – Alabama Gives Day website – Post-campaign survey

Views

Total views

460

On Slideshare

0

From embeds

0

Number of embeds

155

Actions

Downloads

2

Shares

0

Comments

0

Likes

0

×