Learn about the McKinsey model of 3 horizons and how the innovation community has used this model. YouTube https://www.youtube.com/watch?v=cY7G9Cyiv14 InnoUpdate https://innoupdate.com/2019/09/23/3-horizons-of-innovation/

1. THREE
HORIZONS OF
INNOVATION
Take time tobroaden yourhorizon

4. `
`
`
PROFIT
TIME

5. `
`
`
SALES
INNOVATION PROCESS

6. `
`
`
VALUE
TECHNOLOGY

7. `
`
`
WHERE
TO PLAY
HOW TO WIN

8. excisting
markets
create new
markets
adjecent
markets
excisting
products
new
products
incremental
products

9. excisting
products
new
products
excisting
markets
new
markets horizon 3
horizon 1 horizon 2
horizon 2

10. `
`
`
strategic objectives
existing
products
UNKOWN
KOWN
Brant Cooper

11. horizon 3horizon 1 horizon 2horizon 0
CORE OPERATINS
function
reinvention
EXISTING MARKETS
Growth from better
competition
SCALE NEW
GROWTH
docking H3s
NEW BUSINESS
aquistion/open
innovation
Brant Cooper

12. my
thoughts…

13. learn|more?