Qualitative analysis of sites' content or audience.

1. InFortis Analytics
Comprehensive solution for Internet
resources personalization

2. Problem
Analytics at the moment statistical methods
Answer to the question "What is happening?"
but not to the question, "Why is it happening?"
InFortis.net
No answer to "Why is it happening?"
resource owner
can’t control the process on his own resource

3. Solution
InFortis Analytics answers «Why is it happening?»
for you.
Qualitative rather than a quantitative analysis of
information resources’ visitors and content.
 What is the user looking for on the site?
 Can he get what he’s looking for?
 Why did someone stay or go?
 What can you do for user to stay?
InFortis.net

4. InFortis Analytics
The unique technology developed by qualified psychologists
InFortis.net
User activity on
the Internet
Model of
user’s psyche
InFortis psychological
analysis
Social and psychological characteristics
Map of user's needs
Ways of needs gratification

5. What does InFortis client get
1. Quality analytics of resource’s content and audience:
 who are the resource’s users,
 what do they want,
 what content is in demand,
 what kind of audience is looking for this content in the
internet
2. Personal recommendations service:
 what content should be given to a specific user, for him to
visit this resource regularly.
InFortis.net

6. Our advantages
High accuracy of the recommendations: 80%
accuracy (4 of 5 articles) - unattainable level for
solutions on the market.
Comprehensive analysis of the audience:
more than 400 high-quality user characteristics.
High accuracy of the analysis: the accuracy
of gender determination is higher than 90%.
InFortis.net

7. Business model
Ready-to-use B2B product
1. Monthly payments from the client-service
(subscription).
2. Share (10-15%) of the revenue gain due to the
use of InFortis system.
3. Free provision of services (implies the transfer
of customer data (cookies or logs) to InFortis).
InFortis.net

8. Marketing and sales
Target audience for our product is
US owners of information resources (news or
media) of medium and large size
InFortis.net

9. Team
Our product is made under the watchful eye of
tireless and hard working team of 8 people:
psychologists and programmers
InFortis.net

10. What do we have
Software solution, ready to be installed on
the resource.
Excellent results of product testing on
American resource.
Preliminary agreements with potential
customers in the United States.
InFortis.net

11. Our goals for the next 12 months
To create an API for connecting any English-language
InFortis.net
resource to the process unit
To promote the product implementation
To connect with 3 medium information
resources
To reach the break-even basis

12. Summary
What do we need:
1. The contacts with potential clients – the
owners of Internet resources.
2. Funds required (costs for the 12 months) -
800 thousand US dollars.
InFortis.net

13. Thank You
InFortis