SlideShare a Scribd company logo
INFORMATION
ARCHITECTURE
FOR NORMAL
PEOPLE
GROWING BEYOND POSTS, PAGES, CATEGORIES
AND TAGS
HI!
I’M MARY FRAN
I’m UX designer at Orbit
Media. I just happen to be
a super nerd with a love
of WordPress, gluten-free
cupcakes, blogging and
tap dance.
WHAT
THIS
TALK
IS NOT
WHAT
THIS
TALK
IS NOT
add_action( ‘init’, ‘create_
post_type’ );
function create_post_type()
{
register_post_type(
‘wordcamp_chicago’,
array(
‘labels’ => array(
‘name’ => __(
‘WordCamps’ ),
‘singular_name’ =>
__( ‘WordCamp’ )
),
‘public’ => true,
‘has_archive’ => true,
)
);
}
WHAT
THIS
TALK
IS NOT
INFORMATION
ARCHITECTURE
help users understand:
 where they are
 what they’ve found
 what’s around
 what to expect
W H A T
 informs the content strategy
 informing user interface design
 collaboration with all team members
H O W
important skillz, man!
 UX and other disciplines
 content strategy
 technical writing
 library science
 interaction design
W H Y
and the obvious,
better data!
W H Y
VOCABULARY
A T A X O N O M Y I S
a scheme of classification.
Y O U U S E D T H E M W H E N
you took high school biology
Y O U U S E T H E M W H E N
you binge on Netflix
Y O U U S E T H E M W H E N
you shop for shoes online
Y O U U S E T H E M W H E N
you go to the library
A P O S T - T Y P E I S
a piece of content with unique
attributes
WORDPRESS
DEFAULTS
P O S T
a piece of content with unique meta
data and attributes that WordPress
organizes into a time-based feed
P A G E
content that doesn’t fit in a feed and is
less dependent on time
C A T E G O R Y
a hierarchical taxonomy for posts in
WordPress
CATEGORIES
ARE
BUCKETS!
CONTENT GOES IN ONE AT A TIME!
T A G
a non-hierarchical taxonomy for posts
in WordPress
POST
TYPE
post
format
V E R S U S
CUSTOM
POST
TYPES
H O W T O D E F I N E T H E M
 identify data points
 what’s different from other post-
types?
 structured data vs. WYSIWYG fields
 what are your outliers?
W P F E A T U R E S
 flexible meta boxes
 create via code or plugin
 unique and/or shared taxonomies
W P F E A T U R E S
to
∞
and

CUSTOM
TAXONOMIES
HIERARCHICAL
NON-HIERARCHICAL
V E R S U S
W H A T ’ S I N A T A X O N O M Y
 what post types are they for?
 hierarchical or no?
 does it add value or noise?
 does it have meta data?
MY PROCESS
S P R E A D S H E E T O F D O O M
unfortunately, you can’t just “sonic” it.
A W E B O F L O V E
LOCATIONS
SERVICES
BLOG
CATEGORIES
TAGS
REGIONS
FEATURES
PLUGINS &
TOOLS
ARE
OUR
FRIENDS
S O M E T O O L S F O R Y O U
 Jetpack
 Custom Post Type UI
 Generate WP
THANK
YOU
@maryfran
hello@maryfranwiley.com
MARYFRANWILEY.COM/WCCHI16

More Related Content

Viewers also liked

Sistema muscular
Sistema muscularSistema muscular
Sistema muscular
OlgaMoret
 
Presentación de Visual Art Studio Digital
Presentación de Visual Art Studio DigitalPresentación de Visual Art Studio Digital
Presentación de Visual Art Studio Digital
Visualartstudio
 
Pensar de San Jacinto Febrero 2016
Pensar de San Jacinto Febrero 2016Pensar de San Jacinto Febrero 2016
Pensar de San Jacinto Febrero 2016
Pensar San Jacinto
 
Norfolk Campus Reunion slideshow
Norfolk Campus Reunion slideshowNorfolk Campus Reunion slideshow
Norfolk Campus Reunion slideshow
JWU Alumni Relations
 
Pensar de San Jacinto Setiembre 2016
Pensar de San Jacinto Setiembre 2016Pensar de San Jacinto Setiembre 2016
Pensar de San Jacinto Setiembre 2016
Pensar San Jacinto
 
Jober
JoberJober
SANFER SYSTEM ENG 15
SANFER SYSTEM ENG 15SANFER SYSTEM ENG 15
SANFER SYSTEM ENG 15
Richard Carey-Evans
 
Morfolog
MorfologMorfolog
Cloud services
Cloud servicesCloud services
Cloud services
Sushant Kumar
 
Pensar de San Jacinto Marzo 2016
Pensar de San Jacinto Marzo 2016Pensar de San Jacinto Marzo 2016
Pensar de San Jacinto Marzo 2016
Pensar San Jacinto
 
Pensar de San Jacinto Mayo 2016
Pensar de San Jacinto Mayo 2016Pensar de San Jacinto Mayo 2016
Pensar de San Jacinto Mayo 2016
Pensar San Jacinto
 

Viewers also liked (11)

Sistema muscular
Sistema muscularSistema muscular
Sistema muscular
 
Presentación de Visual Art Studio Digital
Presentación de Visual Art Studio DigitalPresentación de Visual Art Studio Digital
Presentación de Visual Art Studio Digital
 
Pensar de San Jacinto Febrero 2016
Pensar de San Jacinto Febrero 2016Pensar de San Jacinto Febrero 2016
Pensar de San Jacinto Febrero 2016
 
Norfolk Campus Reunion slideshow
Norfolk Campus Reunion slideshowNorfolk Campus Reunion slideshow
Norfolk Campus Reunion slideshow
 
Pensar de San Jacinto Setiembre 2016
Pensar de San Jacinto Setiembre 2016Pensar de San Jacinto Setiembre 2016
Pensar de San Jacinto Setiembre 2016
 
Jober
JoberJober
Jober
 
SANFER SYSTEM ENG 15
SANFER SYSTEM ENG 15SANFER SYSTEM ENG 15
SANFER SYSTEM ENG 15
 
Morfolog
MorfologMorfolog
Morfolog
 
Cloud services
Cloud servicesCloud services
Cloud services
 
Pensar de San Jacinto Marzo 2016
Pensar de San Jacinto Marzo 2016Pensar de San Jacinto Marzo 2016
Pensar de San Jacinto Marzo 2016
 
Pensar de San Jacinto Mayo 2016
Pensar de San Jacinto Mayo 2016Pensar de San Jacinto Mayo 2016
Pensar de San Jacinto Mayo 2016
 

Similar to Information Architecture for Normal People

Information Architecture has everything to do with your theme!
Information Architecture has everything to do with your theme!Information Architecture has everything to do with your theme!
Information Architecture has everything to do with your theme!
Steven Slack
 
Content Structure Workshop - Content Marketing World 2019
Content Structure Workshop - Content Marketing World 2019Content Structure Workshop - Content Marketing World 2019
Content Structure Workshop - Content Marketing World 2019
Laura Creekmore
 
Taxonomy: Hero of Advanced Content - SXSW 2019
Taxonomy: Hero of Advanced Content - SXSW 2019Taxonomy: Hero of Advanced Content - SXSW 2019
Taxonomy: Hero of Advanced Content - SXSW 2019
Laura Creekmore
 
Content Strategy Casting A Wide Net V6
Content Strategy Casting A Wide Net V6Content Strategy Casting A Wide Net V6
Content Strategy Casting A Wide Net V6
Lynn Leitte
 
Content Architectures in WordPress 5
Content Architectures in WordPress 5Content Architectures in WordPress 5
Content Architectures in WordPress 5
Jamie Schmid
 
"Making things real: Content strategy for realistic content management" - Con...
"Making things real: Content strategy for realistic content management" - Con..."Making things real: Content strategy for realistic content management" - Con...
"Making things real: Content strategy for realistic content management" - Con...
Blend Interactive
 

Similar to Information Architecture for Normal People (6)

Information Architecture has everything to do with your theme!
Information Architecture has everything to do with your theme!Information Architecture has everything to do with your theme!
Information Architecture has everything to do with your theme!
 
Content Structure Workshop - Content Marketing World 2019
Content Structure Workshop - Content Marketing World 2019Content Structure Workshop - Content Marketing World 2019
Content Structure Workshop - Content Marketing World 2019
 
Taxonomy: Hero of Advanced Content - SXSW 2019
Taxonomy: Hero of Advanced Content - SXSW 2019Taxonomy: Hero of Advanced Content - SXSW 2019
Taxonomy: Hero of Advanced Content - SXSW 2019
 
Content Strategy Casting A Wide Net V6
Content Strategy Casting A Wide Net V6Content Strategy Casting A Wide Net V6
Content Strategy Casting A Wide Net V6
 
Content Architectures in WordPress 5
Content Architectures in WordPress 5Content Architectures in WordPress 5
Content Architectures in WordPress 5
 
"Making things real: Content strategy for realistic content management" - Con...
"Making things real: Content strategy for realistic content management" - Con..."Making things real: Content strategy for realistic content management" - Con...
"Making things real: Content strategy for realistic content management" - Con...
 

Recently uploaded

How to Interpret Trends in the Kalyan Rajdhani Mix Chart.pdf
How to Interpret Trends in the Kalyan Rajdhani Mix Chart.pdfHow to Interpret Trends in the Kalyan Rajdhani Mix Chart.pdf
How to Interpret Trends in the Kalyan Rajdhani Mix Chart.pdf
Chart Kalyan
 
Nunit vs XUnit vs MSTest Differences Between These Unit Testing Frameworks.pdf
Nunit vs XUnit vs MSTest Differences Between These Unit Testing Frameworks.pdfNunit vs XUnit vs MSTest Differences Between These Unit Testing Frameworks.pdf
Nunit vs XUnit vs MSTest Differences Between These Unit Testing Frameworks.pdf
flufftailshop
 
June Patch Tuesday
June Patch TuesdayJune Patch Tuesday
June Patch Tuesday
Ivanti
 
Unlock the Future of Search with MongoDB Atlas_ Vector Search Unleashed.pdf
Unlock the Future of Search with MongoDB Atlas_ Vector Search Unleashed.pdfUnlock the Future of Search with MongoDB Atlas_ Vector Search Unleashed.pdf
Unlock the Future of Search with MongoDB Atlas_ Vector Search Unleashed.pdf
Malak Abu Hammad
 
Letter and Document Automation for Bonterra Impact Management (fka Social Sol...
Letter and Document Automation for Bonterra Impact Management (fka Social Sol...Letter and Document Automation for Bonterra Impact Management (fka Social Sol...
Letter and Document Automation for Bonterra Impact Management (fka Social Sol...
Jeffrey Haguewood
 
Ocean lotus Threat actors project by John Sitima 2024 (1).pptx
Ocean lotus Threat actors project by John Sitima 2024 (1).pptxOcean lotus Threat actors project by John Sitima 2024 (1).pptx
Ocean lotus Threat actors project by John Sitima 2024 (1).pptx
SitimaJohn
 
Overcoming the PLG Trap: Lessons from Canva's Head of Sales & Head of EMEA Da...
Overcoming the PLG Trap: Lessons from Canva's Head of Sales & Head of EMEA Da...Overcoming the PLG Trap: Lessons from Canva's Head of Sales & Head of EMEA Da...
Overcoming the PLG Trap: Lessons from Canva's Head of Sales & Head of EMEA Da...
saastr
 
Presentation of the OECD Artificial Intelligence Review of Germany
Presentation of the OECD Artificial Intelligence Review of GermanyPresentation of the OECD Artificial Intelligence Review of Germany
Presentation of the OECD Artificial Intelligence Review of Germany
innovationoecd
 
Monitoring and Managing Anomaly Detection on OpenShift.pdf
Monitoring and Managing Anomaly Detection on OpenShift.pdfMonitoring and Managing Anomaly Detection on OpenShift.pdf
Monitoring and Managing Anomaly Detection on OpenShift.pdf
Tosin Akinosho
 
Best 20 SEO Techniques To Improve Website Visibility In SERP
Best 20 SEO Techniques To Improve Website Visibility In SERPBest 20 SEO Techniques To Improve Website Visibility In SERP
Best 20 SEO Techniques To Improve Website Visibility In SERP
Pixlogix Infotech
 
Finale of the Year: Apply for Next One!
Finale of the Year: Apply for Next One!Finale of the Year: Apply for Next One!
Finale of the Year: Apply for Next One!
GDSC PJATK
 
Deep Dive: AI-Powered Marketing to Get More Leads and Customers with HyperGro...
Deep Dive: AI-Powered Marketing to Get More Leads and Customers with HyperGro...Deep Dive: AI-Powered Marketing to Get More Leads and Customers with HyperGro...
Deep Dive: AI-Powered Marketing to Get More Leads and Customers with HyperGro...
saastr
 
Nordic Marketo Engage User Group_June 13_ 2024.pptx
Nordic Marketo Engage User Group_June 13_ 2024.pptxNordic Marketo Engage User Group_June 13_ 2024.pptx
Nordic Marketo Engage User Group_June 13_ 2024.pptx
MichaelKnudsen27
 
Artificial Intelligence for XMLDevelopment
Artificial Intelligence for XMLDevelopmentArtificial Intelligence for XMLDevelopment
Artificial Intelligence for XMLDevelopment
Octavian Nadolu
 
Azure API Management to expose backend services securely
Azure API Management to expose backend services securelyAzure API Management to expose backend services securely
Azure API Management to expose backend services securely
Dinusha Kumarasiri
 
dbms calicut university B. sc Cs 4th sem.pdf
dbms  calicut university B. sc Cs 4th sem.pdfdbms  calicut university B. sc Cs 4th sem.pdf
dbms calicut university B. sc Cs 4th sem.pdf
Shinana2
 
5th LF Energy Power Grid Model Meet-up Slides
5th LF Energy Power Grid Model Meet-up Slides5th LF Energy Power Grid Model Meet-up Slides
5th LF Energy Power Grid Model Meet-up Slides
DanBrown980551
 
Your One-Stop Shop for Python Success: Top 10 US Python Development Providers
Your One-Stop Shop for Python Success: Top 10 US Python Development ProvidersYour One-Stop Shop for Python Success: Top 10 US Python Development Providers
Your One-Stop Shop for Python Success: Top 10 US Python Development Providers
akankshawande
 
leewayhertz.com-AI in predictive maintenance Use cases technologies benefits ...
leewayhertz.com-AI in predictive maintenance Use cases technologies benefits ...leewayhertz.com-AI in predictive maintenance Use cases technologies benefits ...
leewayhertz.com-AI in predictive maintenance Use cases technologies benefits ...
alexjohnson7307
 
GraphRAG for Life Science to increase LLM accuracy
GraphRAG for Life Science to increase LLM accuracyGraphRAG for Life Science to increase LLM accuracy
GraphRAG for Life Science to increase LLM accuracy
Tomaz Bratanic
 

Recently uploaded (20)

How to Interpret Trends in the Kalyan Rajdhani Mix Chart.pdf
How to Interpret Trends in the Kalyan Rajdhani Mix Chart.pdfHow to Interpret Trends in the Kalyan Rajdhani Mix Chart.pdf
How to Interpret Trends in the Kalyan Rajdhani Mix Chart.pdf
 
Nunit vs XUnit vs MSTest Differences Between These Unit Testing Frameworks.pdf
Nunit vs XUnit vs MSTest Differences Between These Unit Testing Frameworks.pdfNunit vs XUnit vs MSTest Differences Between These Unit Testing Frameworks.pdf
Nunit vs XUnit vs MSTest Differences Between These Unit Testing Frameworks.pdf
 
June Patch Tuesday
June Patch TuesdayJune Patch Tuesday
June Patch Tuesday
 
Unlock the Future of Search with MongoDB Atlas_ Vector Search Unleashed.pdf
Unlock the Future of Search with MongoDB Atlas_ Vector Search Unleashed.pdfUnlock the Future of Search with MongoDB Atlas_ Vector Search Unleashed.pdf
Unlock the Future of Search with MongoDB Atlas_ Vector Search Unleashed.pdf
 
Letter and Document Automation for Bonterra Impact Management (fka Social Sol...
Letter and Document Automation for Bonterra Impact Management (fka Social Sol...Letter and Document Automation for Bonterra Impact Management (fka Social Sol...
Letter and Document Automation for Bonterra Impact Management (fka Social Sol...
 
Ocean lotus Threat actors project by John Sitima 2024 (1).pptx
Ocean lotus Threat actors project by John Sitima 2024 (1).pptxOcean lotus Threat actors project by John Sitima 2024 (1).pptx
Ocean lotus Threat actors project by John Sitima 2024 (1).pptx
 
Overcoming the PLG Trap: Lessons from Canva's Head of Sales & Head of EMEA Da...
Overcoming the PLG Trap: Lessons from Canva's Head of Sales & Head of EMEA Da...Overcoming the PLG Trap: Lessons from Canva's Head of Sales & Head of EMEA Da...
Overcoming the PLG Trap: Lessons from Canva's Head of Sales & Head of EMEA Da...
 
Presentation of the OECD Artificial Intelligence Review of Germany
Presentation of the OECD Artificial Intelligence Review of GermanyPresentation of the OECD Artificial Intelligence Review of Germany
Presentation of the OECD Artificial Intelligence Review of Germany
 
Monitoring and Managing Anomaly Detection on OpenShift.pdf
Monitoring and Managing Anomaly Detection on OpenShift.pdfMonitoring and Managing Anomaly Detection on OpenShift.pdf
Monitoring and Managing Anomaly Detection on OpenShift.pdf
 
Best 20 SEO Techniques To Improve Website Visibility In SERP
Best 20 SEO Techniques To Improve Website Visibility In SERPBest 20 SEO Techniques To Improve Website Visibility In SERP
Best 20 SEO Techniques To Improve Website Visibility In SERP
 
Finale of the Year: Apply for Next One!
Finale of the Year: Apply for Next One!Finale of the Year: Apply for Next One!
Finale of the Year: Apply for Next One!
 
Deep Dive: AI-Powered Marketing to Get More Leads and Customers with HyperGro...
Deep Dive: AI-Powered Marketing to Get More Leads and Customers with HyperGro...Deep Dive: AI-Powered Marketing to Get More Leads and Customers with HyperGro...
Deep Dive: AI-Powered Marketing to Get More Leads and Customers with HyperGro...
 
Nordic Marketo Engage User Group_June 13_ 2024.pptx
Nordic Marketo Engage User Group_June 13_ 2024.pptxNordic Marketo Engage User Group_June 13_ 2024.pptx
Nordic Marketo Engage User Group_June 13_ 2024.pptx
 
Artificial Intelligence for XMLDevelopment
Artificial Intelligence for XMLDevelopmentArtificial Intelligence for XMLDevelopment
Artificial Intelligence for XMLDevelopment
 
Azure API Management to expose backend services securely
Azure API Management to expose backend services securelyAzure API Management to expose backend services securely
Azure API Management to expose backend services securely
 
dbms calicut university B. sc Cs 4th sem.pdf
dbms  calicut university B. sc Cs 4th sem.pdfdbms  calicut university B. sc Cs 4th sem.pdf
dbms calicut university B. sc Cs 4th sem.pdf
 
5th LF Energy Power Grid Model Meet-up Slides
5th LF Energy Power Grid Model Meet-up Slides5th LF Energy Power Grid Model Meet-up Slides
5th LF Energy Power Grid Model Meet-up Slides
 
Your One-Stop Shop for Python Success: Top 10 US Python Development Providers
Your One-Stop Shop for Python Success: Top 10 US Python Development ProvidersYour One-Stop Shop for Python Success: Top 10 US Python Development Providers
Your One-Stop Shop for Python Success: Top 10 US Python Development Providers
 
leewayhertz.com-AI in predictive maintenance Use cases technologies benefits ...
leewayhertz.com-AI in predictive maintenance Use cases technologies benefits ...leewayhertz.com-AI in predictive maintenance Use cases technologies benefits ...
leewayhertz.com-AI in predictive maintenance Use cases technologies benefits ...
 
GraphRAG for Life Science to increase LLM accuracy
GraphRAG for Life Science to increase LLM accuracyGraphRAG for Life Science to increase LLM accuracy
GraphRAG for Life Science to increase LLM accuracy
 

Information Architecture for Normal People