Influencer Content Editor (ICE) Platform PDF

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The document describes an influencer community platform that helps brands source quality content from creators. It offers a trusted community of creators, a content editing platform, and validation process. Brands can create briefs, set pricing, share with creators, select a creator, validate content, and publish to websites, blogs and social media. The platform aims to improve content creation for brands and their clients.

Commercially
Conﬁden:al

Quality
Content

Sourcing,
Valida4on

&
Publishing

INFLUENCER
COMMUNITY
2013

Commercially
Conﬁden:al

What
we
do

INFLUENCER
Community
helps
brands
&
agencies

connect
with
quality
content
creators
to
source
fresh

and
engaging
material
for
dynamic
publishing

to
websites,
blogs
and
social
media.

INFLUENCER
COMMUNITY
2013

Commercially
Conﬁden:al

What
we
oﬀer

•
Trusted
Community
of
Content
Creators

•
Free,
easy
to
use
Content
Edi:ng
PlaKorm

•
Secure
Collabora4ve
Valida4on
Process

•
Dynamic
Publishing
to
ALL
Digital
Channels

•
Improved
Audience
Engagement

INFLUENCER
COMMUNITY
2013

Commercially
Conﬁden:al

How
it
works

CONTENT

EDITING

NEED
MAKE

CONTENT
VALIDATION
CONTENT

QUALITY
CONTENT

INFLUENCER
COMMUNITY
2013

Commercially
Conﬁden:al

Sourcing
Content

CREATE
BRIEF

Client
Interface

INFLUENCER
COMMUNITY
2013

Commercially
Conﬁden:al

1.
Create
a
brief

The
more
detailed
the
brief,

The
more
accurate
the
response.

INFLUENCER
COMMUNITY
2013

Commercially
Conﬁden:al

2.
Set
pricing
&
4mescales

Brief

Pricing

Details

Pricing
&
Timescales
can
be
agreed
before

project
commences
or
on
a
per
ar4cle
basis

INFLUENCER
COMMUNITY
2013

Commercially
Conﬁden:al

3.
Share
with
Community

Content
Brief

INFLUENCER
shares
your
brief
with
creators
that

match
your
speciﬁc
requirements

INFLUENCER
COMMUNITY
2013

Commercially
Conﬁden:al

4.
Choose
your
creator

INFLUENCER
COMMUNITY
2013

Commercially
Conﬁden:al

Valida4ng
Content…

INFLUENCER
COMMUNITY
2013

Commercially
Conﬁden:al

Selected
Creator

VALIDATION
EDITING

INFLUENCER
COMMUNITY
2013

Content
Edi4ng

Request
and
track
changes
thanks
to
full

versioning
history,
secure
messaging

plus
the
ability
to
edit
content
directly!

Commercially
Conﬁden:al

Social

Website
Blog
Mobile
Email

Media

INFLUENCER
COMMUNITY
2013

Commercially
Conﬁden:al

Access
your
content

INFLUENCER
COMMUNITY
2013

Commercially
Conﬁden:al

Source
content
in
5
steps!!

1. CREATE
your
brief

2. SET
the
price
and
agree
:mescales

3. SHARE
brief
with
the
community

4. SELECT
creator,
VALIDATE
content

5. PUBLISH
to
mul:ple
digital
channels

INFLUENCER
COMMUNITY
2013

Commercially
Conﬁden:al

QUALITY
CONTENT!

QUALITY
CREATORS!!

INFLUENCER
COMMUNITY
2013

Commercially
Conﬁden:al

IMPROVE
INTERNAL
CONTENT
CREATION

Your
Clients
Your
/
Our

Your
Business
Creators

INFLUENCER
COMMUNITY
2013

Commercially
Conﬁden:al

INFLUENCER
COMMUNITY
2013

Commercially
Conﬁden:al

http://www.modjos.com

INFLUENCER
COMMUNITY
2013

Commercially
Conﬁden:al

http://www.shave.com/news-from-king-of-shaves

INFLUENCER
COMMUNITY
2013

Commercially
Conﬁden:al

Other
examples
available
upon
request

INFLUENCER
COMMUNITY
2013

CLICK
HERE
to
watch
a
video
of
how
to
create
a
brief

1) The document discusses how companies can leverage mobile marketing and cross-channel customer service strategies to drive loyalty. 2) It provides examples of using social media, location-based marketing, and personalized mobile apps and messages to better service customers. 3) The key recommendations are to put customers at the center, define engagement rules for each channel, measure and optimize ongoing performance.

1330 omma social jason yau

MediaPost

The document provides an overview of L'Oreal's social media strategy for its Redken and Pureology brands. It discusses establishing social media teams to develop content strategies for engaging salon professionals and consumers. The goals are to build brand awareness, loyalty, and drive sales. Challenges included a lack of strategy and customer service. New initiatives included a content calendar, product launches, and campaigns using user generated content and earned media to increase engagement. Metrics showed success in opt-ins, votes, and estimated earned media reach. The presentation concludes by discussing experimenting with new technologies like hypercuration for the beauty industry.

Off The Wall By Resource Interactive

Brandon Bornancin

What it is: Off The Wall is an ecommerce experience for brands and their fans on Facebook. Off the Wall allows Facebook users to purchase products directly from a brand or user stream without everleaving the Facebook Environment. Why It’s Important: Off The Wall addresses the on-demand consumer’s desire to engage in unique relevant brand experiences without leaving the user’s social networking enviornment. It also gives brands a unique opportunity to reward their fans with priviliedged shopping access to hot items or time-sensitive deals.

The New Champion Customers

Andrei Kamarouski

Pitchen Credentials 2011

Kelluxo

With over 80,000 marketing communication agencies in China, PITCHEN is not yet another agency on the market: Over the past 2 years, we have grown into China\'s first independent integration company helping clients incl. Coca-Cola, Kraft, Campbell\'s, Unilever, and Club Med select the right agency partners and ensure they deliver in the same direction. To do so, our in-house integration planning teams relies on a network of 100+ creative talents and 300+ agency service providers to develop and ensure the execution of our clients\' integrated marketing campaigns.

Influential Strategies Capabilities

Michael Teeling

This document discusses content marketing strategies and trends. It provides an overview of content marketing, including its goals and how it can support sales prospects through their buyer's journey. Key trends highlighted include focusing content on solving customer problems rather than pitching, customizing content for different personas, and mapping content to the buyer's journey. The document also describes content services offered by the firm, including content strategy, creation, and execution.

Volkswagen India Case Study

Volkswagen launched an innovative marketing campaign on LinkedIn to raise brand awareness among Indian professionals. They created a Company Page to allow members to recommend VW models, generating over 2,700 recommendations in 30 days. VW also used LinkedIn Recommendation Ads, reaching over 960,000 people and gaining 2,300 new followers. The campaign was highly successful in engaging working professionals where they spend much of their time.

reposition

Xitij Sharma

Volkswagen launched an innovative marketing campaign on LinkedIn to raise brand awareness among Indian professionals. They created a Company Page to allow members to recommend VW models, generating over 2,700 recommendations in 30 days. VW also used LinkedIn Recommendation Ads, becoming the first auto company in India to do so. This helped extend their reach to LinkedIn's 9 million Indian members and resulted in 2,300 new followers for VW. The campaign was highly successful in engaging professionals to discuss VW products in a work context.

Application Adoption Factors

Leapfactor

The document discusses apps available on the Apple App Store. It notes that over 800,000 apps are available to approximately 50 million users, with the average user having 48 apps but 98% of apps being discarded within 60 months. Key considerations for developing successful apps include providing value beyond what's available via browser, ensuring a good user experience, and consistently delivering new value with each release.

purechannelapps and Gravity Thinking present: Omnichannel Retail

rgrogersPCA

Clearvale: social network per aziende

Matteo Colombi

Clearvale is an enterprise social networking solution from BroadVision that allows companies to create internal social networks. It provides tools like blogs, forums, documents sharing and collaboration communities to facilitate knowledge sharing and collaboration across organizations. Clearvale offers benefits like improved collaboration, stronger team relationships, and a more engaged culture. It also helps disseminate collective knowledge and surface hidden expertise throughout companies. BroadVision sees opportunities to use Clearvale to connect employees through internal social networking as well as connect companies to customers and partners through external social networking applications.

Branded Content in BFSI

Shivam Ratnani

Pyntail Company Profile

Cheryl Humber

This document summarizes a company that provides mobile app development and publishing services. They conceptualize, design, develop, and publish over 150 mobile apps across various categories to achieve innovative user experiences. They work with clients of all sizes using a global team to deliver high-quality apps on time and on budget through their 4D process of discover, design, develop, and distribute.

Pyntail Company Profile

Jordan Cuddy

This document discusses mobile app development and publishing services. It details how the company conceptualizes, designs, develops and publishes innovative mobile apps and games. They have developed over 150 apps across various categories like news, social media, games, business etc. The company follows a 4D process model of discover, design, develop and distribute. They work with clients on both short and long term projects and have developed apps for prestigious clients.

The Integrated Planning System - Presentation for FUNNEL B2B Marketing event,...

Rowan Hetherington

The document discusses the need to reimagine marketing using an integrated planning system approach. It outlines five steps for the integrated planning system: 1) understand inputs like the digital landscape and business priorities; 2) define objectives and key constituencies; 3) employ listening strategies like social media monitoring; 4) create a management plan; and 5) implement systemic changes across the marketing system. The appendix provides resources on IBM's marketing solutions and sources for further information.

Web Engagement: From Capability to Cross-Channel Execution

Alterian

Consumers are grabbing control of online relationships – and they’re not letting go. Consumer empowerment is changing everything about digital marketing. The good news is that social media, personalization, dynamic content delivery, social content management, and a host of other tools and practices are coming together in engagement hubs that give marketers what they need to deliver value in every customer interaction.

Partner Plus Brand Basics Session 2 Slides

Cisco Partners

Fighting Disillusionment with Corporate Social Media

Utah Digital Marketing Collective

The document discusses Adobe's approach to overcoming disillusionment with corporate social media. It outlines Adobe's vision of being the most social brand to better serve customers. Adobe aims to integrate social media across its business functions like marketing, PR, support, and product development. It achieves this through meaningful content, compelling activations, and activating employees as advocates. Adobe measures the impact of its social media efforts on metrics like traffic, subscriptions, leads, and workforce engagement. Its approach focuses on content, activations, distribution, and internal support through enablement and governance.

About infusion ppt overview april 2011

kkelin

Infusion is an IT consulting firm that provides enterprise development, digital agency, and emerging technology services globally. It was founded in 1998 and has grown to have offices across major cities. Infusion solves business problems through a unique combination of development, design, and venture expertise. It has a long history of successful projects and awards working with clients in various industries.

Brand activation

Ali Hadi

1) Brand activation involves creating marketing interactions between consumers and brands to help consumers better understand and accept brands as part of their lives. 2) It is important to emotionally connect brands with consumers at the right time, place, and way to motivate consumer commitment. 3) Benefits of brand activation include conveying positioning, supporting ad claims, increasing brand salience, and eliciting customer insights.

IBM Connect 2013 - Milano

Alessandro Chinnici

The document provides an overview of IBM's social business and collaboration platform and solutions. It highlights capabilities across communities, files, activities, meetings, chat, calendars, surveys, traveler, docs, and email. It also summarizes upcoming updates and roadmaps for 2013, including redesigned dashboards, advanced IM offerings, offline web editors, archive/eDiscovery capabilities, and continuous mobile app updates.

Marketing service design

abigailrodrigues

This document discusses marketing as service design and provides three examples: 1) Dollar Shave Club uses a subscription model to provide shaving supplies at lower prices than competitors, saving customers up to $300 per year. They engage customers for feedback on new products. 2) Kellogg's My Special K platform offers personalized lifestyle content, weight tracking tools, and shopping integrations to support customers as a "shape management brand". 3) Philips' Lifeline medical alert service now has a Caregiver app to alert family/friends if a user falls and needs help, including their medical information and a group messaging service.

The What, How and Why in B2B Social Influencer Marketing

MOI Global

Zoom E Cairn Customer Svama Presentation V3.2 Slide 22 Edited

Zoom Industries

This document summarizes a presentation about influencer target marketing given by Dominique Lahaix, CEO of eCairn. The presentation discusses how influencer target marketing can help companies engage with thousands of prospects through influential bloggers and their readers. It describes influencers as everyday people with outsized online influence through content sharing and links. The presentation outlines eCairn's four-step process for influencer target marketing: finding communities and influencers; understanding conversations; creating and managing integrated community plans; and measuring results. It provides examples of how eCairn leverages communities for both message creation and distribution.

Zoom e cairn customer svama presentation v3.2 slide 22 edited

Zoom Industries

This document summarizes a presentation about influencer target marketing given by Dominique Lahaix, CEO of eCairn. The presentation discusses how influencer target marketing can help companies engage with thousands of potential customers by targeting influential bloggers and opinion leaders with large followings. It describes how eCairn identifies relevant influencers and communities, understands online conversations, creates and distributes content, and measures the impact on key metrics like share of voice and share of mind. Case studies show how eCairn's approach increased blog readership and engagement.

Fusion Fx - A Small Sample

briktop60

Future of Mobile_Mindshare

Mindshare

Rethink B2B Marketing: A Case Study in Digital Optimization - Michelle Killebrew

Information Development World

The document describes IBM's "Rethink Your Customer" digital marketing campaign. The campaign was created to generate leads and rethink how IBM approaches B2B marketing. It included customized landing pages for different roles, engaging content like videos and eBooks, and social media integration to encourage sharing. The campaign was a success, driving over 100,000 page views and many high-quality leads. It won several awards for its innovative demand generation approach.

Similar to Influencer Content Editor (ICE) Platform PDF

Application Adoption Factors

Leapfactor

purechannelapps and Gravity Thinking present: Omnichannel Retail

rgrogersPCA

Clearvale: social network per aziende

Matteo Colombi

Branded Content in BFSI

Shivam Ratnani

Pyntail Company Profile

Cheryl Humber

Pyntail Company Profile

Jordan Cuddy

The Integrated Planning System - Presentation for FUNNEL B2B Marketing event,...

Rowan Hetherington

Web Engagement: From Capability to Cross-Channel Execution

Alterian

Partner Plus Brand Basics Session 2 Slides

Cisco Partners

Fighting Disillusionment with Corporate Social Media

Utah Digital Marketing Collective

About infusion ppt overview april 2011

kkelin

Brand activation

Ali Hadi

IBM Connect 2013 - Milano

Alessandro Chinnici

Marketing service design

abigailrodrigues

The What, How and Why in B2B Social Influencer Marketing

MOI Global

Zoom E Cairn Customer Svama Presentation V3.2 Slide 22 Edited

Zoom Industries

Zoom e cairn customer svama presentation v3.2 slide 22 edited

Zoom Industries

This document summarizes a presentation about influencer target marketing given by Dominique Lahaix, CEO of eCairn. The presentation discusses how influencer target marketing can help companies engage with thousands of potential customers by targeting influential bloggers and opinion leaders with large followings. It describes how eCairn identifies relevant influencers and communities, understands online conversations, creates and distributes content, and measures the impact on key metrics like share of voice and share of mind. Case studies show how eCairn's approach increased blog readership and engagement.

Fusion Fx - A Small Sample

briktop60

Future of Mobile_Mindshare

Mindshare

Rethink B2B Marketing: A Case Study in Digital Optimization - Michelle Killebrew

Information Development World

Influencer Content Editor (ICE) Platform PDF

1. Commercially Conﬁden:al Quality Content Sourcing, Valida4on & Publishing INFLUENCER COMMUNITY 2013

2. Commercially Conﬁden:al What we do INFLUENCER Community helps brands & agencies connect with quality content creators to source fresh and engaging material for dynamic publishing to websites, blogs and social media. INFLUENCER COMMUNITY 2013

3. Commercially Conﬁden:al What we oﬀer • Trusted Community of Content Creators • Free, easy to use Content Edi:ng PlaKorm • Secure Collabora4ve Valida4on Process • Dynamic Publishing to ALL Digital Channels • Improved Audience Engagement INFLUENCER COMMUNITY 2013

4. Commercially Conﬁden:al How it works CONTENT EDITING NEED MAKE CONTENT VALIDATION CONTENT QUALITY CONTENT INFLUENCER COMMUNITY 2013

5. Using the plaSorm…

6. Commercially Conﬁden:al Sourcing Content CREATE BRIEF Client Interface INFLUENCER COMMUNITY 2013

7. Commercially Conﬁden:al 1. Create a brief The more detailed the brief, The more accurate the response. INFLUENCER COMMUNITY 2013

8. Commercially Conﬁden:al 2. Set pricing & 4mescales Brief Pricing Details Pricing & Timescales can be agreed before project commences or on a per ar4cle basis INFLUENCER COMMUNITY 2013

9. Commercially Conﬁden:al 3. Share with Community Content Brief INFLUENCER shares your brief with creators that match your speciﬁc requirements INFLUENCER COMMUNITY 2013

10. Commercially Conﬁden:al 4. Choose your creator INFLUENCER COMMUNITY 2013

11. Commercially Conﬁden:al 4. Choose your creator INFLUENCER COMMUNITY 2013

12. Commercially Conﬁden:al Valida4ng Content… INFLUENCER COMMUNITY 2013

13. Commercially Conﬁden:al Selected Creator VALIDATION EDITING INFLUENCER COMMUNITY 2013

14. Content Edi4ng Request and track changes thanks to full versioning history, secure messaging plus the ability to edit content directly!

15. Commercially Conﬁden:al Social Website Blog Mobile Email Media INFLUENCER COMMUNITY 2013

16. Commercially Conﬁden:al Access your content INFLUENCER COMMUNITY 2013

17. Commercially Conﬁden:al Source content in 5 steps!! 1. CREATE your brief 2. SET the price and agree :mescales 3. SHARE brief with the community 4. SELECT creator, VALIDATE content 5. PUBLISH to mul:ple digital channels INFLUENCER COMMUNITY 2013

18. Services Overview…

19. Commercially Conﬁden:al QUALITY CONTENT! QUALITY CREATORS!! INFLUENCER COMMUNITY 2013

20. Commercially Conﬁden:al IMPROVE INTERNAL CONTENT CREATION Your Clients Your / Our Your Business Creators INFLUENCER COMMUNITY 2013

21. Commercially Conﬁden:al INFLUENCER COMMUNITY 2013

22. Client Examples…

23. Commercially Conﬁden:al http://www.modjos.com INFLUENCER COMMUNITY 2013

24. Commercially Conﬁden:al http://www.shave.com/news-from-king-of-shaves INFLUENCER COMMUNITY 2013

25. Commercially Conﬁden:al Other examples available upon request INFLUENCER COMMUNITY 2013

26. CLICK HERE to watch a video of how to create a brief

Influencer Content Editor (ICE) Platform PDF

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