This document discusses the history of communication technologies from the past to present day. It notes how communication has evolved from mass print to fax machines to the internet and World Wide Web. It also outlines strategies for using the web to spread and manage a brand, including optimizing video, syndicating content, and using mobile marketing.

2. Back in the day............
.

3. Back in the day............
.

4. Then came the fax machine......
.

5. Ah, the waste of it all....
.

6. Mass Print..............
.

7. WWW.......
.

8. WWW.......
.

9. How we use it........
.
• Early adopter
• Spread and manage our brand
• “Talk to people in their fashion”
• Optimized Video
• Syndication to MSN, Yahoo, YouTube
• All promos on all media
• Segmented lists
• Mobile marketing