When businesses put out a product that immediately performs poorly on the market, it’s often the case that they accidentally built something that has no market need. The solution? Human-Centered Design. For example, let’s say a company that sells sleep hygiene products wants to expand its audience by creating a device catered to parents with young children. Eventually, they decide on an alarm clock for infants to help them get on a set sleep schedule. On paper, it seems like a recipe for success. After all, there isn’t a product quite like this on the market, and what parent wouldn’t want their child sleeping regular hours? However, if this business had used HCD, they’d quickly realize that there are no comparable products because there is no demand on the market for a device of this nature. It is simply unnecessary, meaning it is unlikely to be profitable.