This presentation is my answer for the challenge of the round 2 from the Recruit of Maverick and Friends Internship.

2. BACKGROUND
(Source: Kementerian Pariwisata Indonesia)
2/3 of it’s geographical territory
consists of sea
And more than 10 tourisms sites
on its land are acknowledged
Heritage Sites by UNESCO
Tourism: 1 of 5 priority sectors
for development in the “Kabinet
Kerja”
Government set 10 sites as its
priorities to create the other 10
“New Bali”

3. Numbers of trips from domestic
tourists
244
246
248
250
252
254
256
258
260
262
2013 2014 2015 2016
*in million
*Year 2013 and 2014 are the realization numbers, year 2015 –
2019 are taken from the “Rancangan Dokumen Rencana
Strategis” (Renstra) Ministry of Tourism 2015 - 2019.
What government has done…
Promote Globally
Global Endorsers
Facilities
Improvement
Tourism Workers
Certifications
Increasing visits from
domestic tourists
(Source: Ministry of Tourism Indonesia)

4. Abroad is Cheaper
Supportive Facilities
Massive Exposure
Prestige
“Interesting” Factor
But Indonesians still tend to
choose traveling abroad, why….
--------
--------
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Government is on it’s way of
progress
Targeting global tourists
Targeting domestic tourists
Some of the “10 new destinations”
are expensive and worth for the
wonderful views within.
Will be reached through
exposures in targeting domestic
tourists

5. Target audience:
Young tourists
(17 – 40 yo)
STRATEGIES
The Advertisement
Travel Ambassadors
Quiz “Post to Travel”

6. STRATEGIES;
Program 1: Advertisements
Why needed specially?
- Good advertisements will be effective for
attracting people’s attention
- Used to introduce the “Travel
Ambassadors” from the Ministry of
Tourism
- Advertisements = to promote the “Post to
Quiz” program and announce winners
Advertisements
Graphic videos  Youtube
Visual + article  online
media coverage

7. 1 destination 1
ambassador
Tasks and obligations:
Vlog/blog posts + social
media posts
Rights:
Round trip tickets,
accommodation (3 days 2
nights)
Who are they?
- Travel blogger
- Travel “social media celebs” (not
only have numbers of followers)
but,
- Have targeted followers/fans
- Traveling is their lives
Program 2:
Travel Ambassadors

8. www.marischkaprudence.blog
spot.com; 1,871,966 views
292k followers
70.8k followers
4,000 views; 789 subscribers
4,592 followers
40.5k followers
4,872 followers
1,000 views; 87 subscribers
1,968 friends
5.277 followers
9,177 followers
48,000 views; 2,771 subscribers
3,354 followers
568k followers
73.4 followers
215 subscribers
--
159k followers
734k followers
--
420 fans
https://backpackstory.me/
1,494,971 views
lostpacker.com
1,871,966 views
amrazing.com
781 followers --
www.cumilebay.com
4,169,665 views
2,472 followers
2,628 followers
175 views
--
48.3k followers
261k followers
--
2,461 fans
16.9k follower
19.6k followers
50k++views, 642 subscribers
5,421 fans
36.7k followers
12.3k followers
8,000views, 41 subscribers
12,599 fans
21.2k followers
6,571 followers
200 views
3,414 fans
-- www.pergidulu.com www.duaransel.com www.thetraveljunkie.org
Ariev Rahman Sutiknyo Alenxander Tian Nadine Chandrawinata
Cumi Lebay Hamish Daud Adam&Susan Dina&Ryan Bowie Holiday
Marischka Prudence

9. Blog & vlog competition:
30 winners @10 per month
Tasks and obligations:
Vlog/blog posts+other social media posts
Rights:
Round trip tickets, accommodation (2
days 1 night)
Publications & Partners:
Ministry of Tourism’s social media
accounts, student job id, rajanya event,
icampus Indonesia, influencer marketing
platforms: blogmint, goviral, sociabuzz
Competition
publication
Choose 30
winners
Post
program
obligations
Program 3:
Quiz “Post to Travel”

10. Hire special
advertisement team
Create
advertisements:
Graphic videos &
visual + article
advertisement
Advertisements will be
spread for the other
program publications
TACTICS;
Program 1: The Advertisements

11. Program 2: Travel Ambassadors
10
Ambassadors
Chosen
Travel • 1 ambassador/couple
ambassador per region
Post Program
Obligation
• 3 – 5 vlog videos/5 blog articles
• 20 Instagram pictures
• 10 path photos
• Photo album in Facebook
• Spread hashtags:
#wonderfulindonesia &
#10newbali

12. Competition Publication
Paid advertisement in
influencer marketing platform:
blogmint, goviral
Paid social media
advertisement: Facebook,
Youtube
Paid advertisement in youth
social platform: Rajanya Event,
Studentjob ID, iCampus
Indonesia, youthmanual
Online media coverage:
Detik.com, hipwee, etc
30 winners criteria:
Give links of socmed accounts
to “Wonderful Indonesia” FB
Fanpage
Choose those who have posted
travel experiences
Most liked and engaged posts
in socmed
Post program obligations
Min 3 vlog videos/5 blog articles
20 Instagram pictures + FB
photo album
10 path photos
Spread hashtag
#wonderfulindonesia &
#newbali
Program 3: Travel Ambassadors

13. PARTNERSHIP & PUBLICATIONS
• Media coverage & publication: Social media accounts of the Ministry of Tourism,
“Wonderful Indonesia” social media accounts, Onlie medias (Kompas, Detik,
Hipwee)
• Partnership: student job id, rajanya event, icampus Indonesia, youthmanual,
blogmint, goviral, sociabuzz

14. POST PROGRAM ENGAGEMENT
MEASUREMENT
Program 1 Program 2
Retweets 100++ 300++
IG Likes 10,000++ 3,000++
IG Hashtag 1,100,000++ 1,100,000++
FB Impressions 100,000++ 100,000++
Vlog/blog views 5,000++ 15,000++

15. TIMELINE

16. BUDGET ESTIMATION

18. THANK YOU 