Individual behavior is defined as concrete actions by a person that are influenced by stimuli and can be understood through the stimulus-response process. An individual's behavior is also shaped by the groups, family, and society they are a part of. Behavior is affected by personal factors like gender and education; learned factors such as personality and attitudes; environmental influences including economic conditions and cultural values; and organizational aspects including leadership styles and workplace structure.

1. INDIVIDUAL BEHAVIOUR

2. INDIVIDUAL BEHAVIOUR
• Means some concrete action by a person
• The process of human behaviour is regarded as a stimulus-response
process
• Individual behaviour is affected by group, family and society within
which one functions.

3. Factors affecting Individual behaviour
• Personal Factors- Gender, age, education, abilities
• Learned Factors- Personality, Perception, Attitudes, Values, Learning
• Environmental factors- Economic conditions, political situations, cultural values, social norms
• Organizational factors- Physical facilities, organizational structure, organizational design,
leadership styles, reward system