Indicus Consumer Spectrum - District Level
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Segmentation of Urban Indian Households - Targeting the relevant consumer This product has been designed to help marketers understand the essence of 33 Consumer Segments, which together represent the entire urban spectrum of India. It highlights the key features which make each segment distinctive. The purpose of this work is to help marketers devise advertising and communications strategies and fine tune their sales strategies, targeting and execution. The segments have been derived based on two key dimensions - lifestyle stages of chief wage earners of households and their skill levels. The first defines their needs and the second defines their earning abilities. The Segments • Segmentation by 5 Socio Economic Classifications of Households • SEC and Life Stage - 15 Segments based on 3 broad Life stages of Chief Wage Earner of Households and 5 SEC classes • Indicus Segments - 33 Segments derived by Indicus based on 9 finer Life stages of Chief Wage Earner of Households and 5 SEC classes For each Segment, the following parameters have been presented (Nearly a hundred parameters for each segment in every district) • Parameters in Basic Version o Profile of Chief Wage Earner (CWE) Age distribution (6 classes) Marital status (3 classes) Education (6 classes) Industry in which employed (22 industries) Type of employment (3 types) o Profile of Households Gender distribution Gender wise age distribution (4 classes each gender) Household size (5 classes) Senior citizen members (3 classes) Minors in household (3 classes) Education of adult members (6 classes) Employment of adult members (4 classes) CWE’s spouse’s education (6 classes) CWE’s spouse’s employment type (4 classes) • Parameters in Premium Version o Income Distribution Households within a segment across 5 income classes < 300,000, 300000-500,000, 500,000 -1,000,000, 1-1.5 million, > 1.5 million o Expenditure Distribution Aggregate household expenditures in each of the 5 income categories • Parameters in Premium Plus Version o Expenditure Distribution over 5 major categories (across income categories) for each segment and up to 18 categories for some of the segments Granularity • Country • States • Top 135 Districts, which account for o 67% of all urban households o 69% of all SEC A and B households o 75% of urban households earning over Rs 500,000 pa o 78 % of urban households earning over Rs 1,000,000 pa Product Versions Available • 5 Segments by SEC • 15 Segments by combinations of 5 SECs and 3 broad Life stages • 33 Indicus Segments – expanding to 9 life stages • Complete Package – all the above 3
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Urban Consumer Spectrum Of India Brochure
The purpose of this product is to help decision makers devise business, Sales, Advertizing & Communication Strategies
Indicus Consumer Spectrum - District Level
Segmentation of Urban Indian Households - Targeting the relevant consumer
This product has been designed to help marketers understand the essence of 33 Consumer Segments, which together represent the entire urban spectrum of India. It highlights the key features which make each segment distinctive. The purpose of this work is to help marketers devise advertising and communications strategies and fine tune their sales strategies, targeting and execution.
The segments have been derived based on two key dimensions - lifestyle stages of chief wage earners of households and their skill levels. The first defines their needs and the second defines their earning abilities.
The Segments
• Segmentation by 5 Socio Economic Classifications of Households
• SEC and Life Stage - 15 Segments based on 3 broad Life stages of Chief Wage Earner of Households and 5 SEC classes
• Indicus Segments - 33 Segments derived by Indicus based on 9 finer Life stages of Chief Wage Earner of Households and 5 SEC classes
For each Segment, the following parameters have been presented (Nearly a hundred parameters for each segment in every district)
• Parameters in Basic Version
o Profile of Chief Wage Earner (CWE)
Age distribution (6 classes)
Marital status (3 classes)
Education (6 classes)
Industry in which employed (22 industries)
Type of employment (3 types)
o Profile of Households
Gender distribution
Gender wise age distribution (4 classes each gender)
Household size (5 classes)
Senior citizen members (3 classes)
Minors in household (3 classes)
Education of adult members (6 classes)
Employment of adult members (4 classes)
CWE’s spouse’s education (6 classes)
CWE’s spouse’s employment type (4 classes)
• Parameters in Premium Version
o Income Distribution
Households within a segment across 5 income classes < 300,000, 300000-500,000, 500,000 -1,000,000, 1-1.5 million, > 1.5 million
o Expenditure Distribution
Aggregate household expenditures in each of the 5 income categories
• Parameters in Premium Plus Version
o Expenditure Distribution over 5 major categories (across income categories) for each segment and up to 18 categories for some of the segments
Granularity
• Country
• States
• Top 135 Districts, which account for
o 67% of all urban households
o 69% of all SEC A and B households
o 75% of urban households earning over Rs 500,000 pa
o 78 % of urban households earning over Rs 1,000,000 pa
Product Versions Available
• 5 Segments by SEC
• 15 Segments by combinations of 5 SECs and 3 broad Life stages
• 33 Indicus Segments – expanding to 9 life stages
• Complete Package – all the above 3
Glimpses into the Indian Economy and Consumers
Demand Curve is a weekly series of insights into the Indian Economy and Consumer Markets.
The series was produced by Indicus Analytics and published by Mint between March and September, 2009.
The series draws mainly from the Products suite of Indicus Analytics.
These are:
District GDP of India
Industrial Skyline of India
Market Skyline of India
City Skyline of India
City Skyline of India – Neighborhood series
Indian Financial Scape
Indian Consumer Spectrum
Housing Skyline of India
Indian Development Landscape
For queries or placing orders
please contact
Indicus Analytics Pvt. Ltd.
2nd Floor, Nehru House,
4 Bahadur Shah Zafar Marg
New Delhi- 110002.
Phone: 91-11-42512400/01
E-mail: products@indicus.net
www.indicus.net
Unlike in urban markets where demand is highly concentrated, rural markets tend to be spread out. This increases the sales efforts and costs
it is the middle bulge of expenditure by the middle class that accounts for the bulk of India’s urban consumer expenditure
As India and Indian consumers change rapidly, there is one churn that has already played out in urban India. The joint family is dead and the extended family is dying. It is now the era of nuclear families
Cities that are growing rapidly and have high levels of in-migration also tend to have smaller households
As incomes increase, media reach increases, electrification spreads and education levels rise, and the demand for durables expand significantly
If India’s top 112 cities are classified into metros, state capitals and other cities, we see that metros on an average have the lowest savings rate and highest per capita income
Señalizaciones para colegios. Material promocional.
Trabajo Freelance para Santillana, Richmond Publishing.
Indicus Consumer Spectrum
Segmentation of Urban Indian Households - Targeting the relevant consumer
This product has been designed to help marketers understand the essence of 33 Consumer Segments, which together represent the entire urban spectrum of India. It highlights the key features which make each segment distinctive. The purpose of this work is to help marketers devise advertising and communications strategies and fine tune their sales strategies. The two key dimensions are lifestyle stages of chief wage earners of households and their skill levels. The first defines their needs and the second defines their earning abilities.
The Grouping Mechanism
Reflects differences in Lifestyles Preferences Needs Characteristics Social Household Individual Psychographic
Workable solution requires Not too many segments, Not too few either. A systematic method - Not merely conceptual, Strong Empirical underpinnings, based on Propensities to Spend, Save, Earn
Similar to methods used internationally But India focused. Two tier approach - First tier: Conceptual, Second Tier: Empirical. Simple to visualize and use. Accounts for consumer heterogeneity
Chief Wage Earner’s Profile
Age - Proportions in various age categories (19-24 years, 25-34 years, 35-44 years, 45-54 years, 55-64 years, > 64 years)
Marital Status - Proportions - Never Married, Currently Married, Widowed, Divorced
Education - Proportions in 10 classifications ranging from illiterate to post graduates & above
Proportions working in 6 industry types - manufacturing, wholesale & retail trade, etc.
Type of Enterprise they work for - Proportions in Proprietorship, Partnership, Govt/ PSU, Public/ Private Ltd, Not for Profit, etc.
Occupation Type - Proportions self employed, employees, others.
Household profiles
Gender distribution for 4 age categories - 45 years
Proportions of various household sizes - 1, 2, 3, 4, 5, and > 5 member households
Composition - Minors (proportions having none, 1-2, and more than 2), Senior citizens (proportions having none, 1-2, and more than 2)
Adult members of the households - Proportions in 10 classifications ranging from illiterate to post graduates & above
Members employed - Proportions of one, two and more than two members of the household employed
Chief Wage Earner’s Spouse
Education - Proportions in 10 classifications ranging from illiterate to post graduates & above
Occupation - Proportions in 5 classifications home makers, students, employed, seeking employment, others
Social group representation in the segment - SC, ST, OBC, General
Income distribution
Spending Pattern across 5 major categories, and further expansion with each of the 5 major categories (3 to 5 in each)
Residences - Rented residences v/s owned residences, Apartments v/s independent houses
Asset ownership - 4 wheelers, 2 wheelers, TV, Refrigerator, Air Conditioner
Indicus Consumer Spectrum
Segmentation of Urban Indian Households - Targeting the relevant consumer
This product has been designed to help marketers understand the essence of 33 Consumer Segments, which together represent the entire urban spectrum of India. It highlights the key features which make each segment distinctive. The purpose of this work is to help marketers devise advertising and communications strategies and fine tune their sales strategies. The two key dimensions are lifestyle stages of chief wage earners of households and their skill levels. The first defines their needs and the second defines their earning abilities.
The Grouping Mechanism
Reflects differences in Lifestyles Preferences Needs Characteristics Social Household Individual Psychographic
Workable solution requires Not too many segments, Not too few either. A systematic method - Not merely conceptual, Strong Empirical underpinnings, based on Propensities to Spend, Save, Earn
Similar to methods used internationally But India focused. Two tier approach - First tier: Conceptual, Second Tier: Empirical. Simple to visualize and use. Accounts for consumer heterogeneity
Chief Wage Earner’s Profile
Age - Proportions in various age categories (19-24 years, 25-34 years, 35-44 years, 45-54 years, 55-64 years, > 64 years)
Marital Status - Proportions - Never Married, Currently Married, Widowed, Divorced
Education - Proportions in 10 classifications ranging from illiterate to post graduates & above
Proportions working in 6 industry types - manufacturing, wholesale & retail trade, etc.
Type of Enterprise they work for - Proportions in Proprietorship, Partnership, Govt/ PSU, Public/ Private Ltd, Not for Profit, etc.
Occupation Type - Proportions self employed, employees, others.
Household profiles
Gender distribution for 4 age categories - 45 years
Proportions of various household sizes - 1, 2, 3, 4, 5, and > 5 member households
Composition - Minors (proportions having none, 1-2, and more than 2), Senior citizens (proportions having none, 1-2, and more than 2)
Adult members of the households - Proportions in 10 classifications ranging from illiterate to post graduates & above
Members employed - Proportions of one, two and more than two members of the household employed
Chief Wage Earner’s Spouse
Education - Proportions in 10 classifications ranging from illiterate to post graduates & above
Occupation - Proportions in 5 classifications home makers, students, employed, seeking employment, others
Social group representation in the segment - SC, ST, OBC, General
Income distribution
Spending Pattern across 5 major categories, and further expansion with each of the 5 major categories (3 to 5 in each)
Residences - Rented residences v/s owned residences, Apartments v/s independent houses
Asset ownership - 4 wheelers, 2 wheelers, TV, Refrigerator, Air Conditioner
City Skyline of India
The City Skyline of India, The City Skyline of India, provides information on different kinds of consumers, market sizes, their income, savings and expenditure patterns. The product covers demography, age distribution, consumer markets – assets owned, socio economic classifications, life stage of chief wage earner, employment status of chief wage earner, consumer psychographics, income categories, earning potential, education, housing, media consumption, market characteristics, among others
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Rossi's strategy for the economic segment in 2009/2010 focuses on:
1) A focused structure with a specialized team and matrix organization to better serve the target public in the economic segment.
2) Large scale developments through standardized products and supply agreements for cheaper products.
3) An exclusive sales model using regional offices and local partnerships for improved analysis of local demand.
Recommended
Urban Consumer Spectrum Of India Brochure
The purpose of this product is to help decision makers devise business, Sales, Advertizing & Communication Strategies
Indicus Consumer Spectrum - District Level
Segmentation of Urban Indian Households - Targeting the relevant consumer
This product has been designed to help marketers understand the essence of 33 Consumer Segments, which together represent the entire urban spectrum of India. It highlights the key features which make each segment distinctive. The purpose of this work is to help marketers devise advertising and communications strategies and fine tune their sales strategies, targeting and execution.
The segments have been derived based on two key dimensions - lifestyle stages of chief wage earners of households and their skill levels. The first defines their needs and the second defines their earning abilities.
The Segments
• Segmentation by 5 Socio Economic Classifications of Households
• SEC and Life Stage - 15 Segments based on 3 broad Life stages of Chief Wage Earner of Households and 5 SEC classes
• Indicus Segments - 33 Segments derived by Indicus based on 9 finer Life stages of Chief Wage Earner of Households and 5 SEC classes
For each Segment, the following parameters have been presented (Nearly a hundred parameters for each segment in every district)
• Parameters in Basic Version
o Profile of Chief Wage Earner (CWE)
Age distribution (6 classes)
Marital status (3 classes)
Education (6 classes)
Industry in which employed (22 industries)
Type of employment (3 types)
o Profile of Households
Gender distribution
Gender wise age distribution (4 classes each gender)
Household size (5 classes)
Senior citizen members (3 classes)
Minors in household (3 classes)
Education of adult members (6 classes)
Employment of adult members (4 classes)
CWE’s spouse’s education (6 classes)
CWE’s spouse’s employment type (4 classes)
• Parameters in Premium Version
o Income Distribution
Households within a segment across 5 income classes < 300,000, 300000-500,000, 500,000 -1,000,000, 1-1.5 million, > 1.5 million
o Expenditure Distribution
Aggregate household expenditures in each of the 5 income categories
• Parameters in Premium Plus Version
o Expenditure Distribution over 5 major categories (across income categories) for each segment and up to 18 categories for some of the segments
Granularity
• Country
• States
• Top 135 Districts, which account for
o 67% of all urban households
o 69% of all SEC A and B households
o 75% of urban households earning over Rs 500,000 pa
o 78 % of urban households earning over Rs 1,000,000 pa
Product Versions Available
• 5 Segments by SEC
• 15 Segments by combinations of 5 SECs and 3 broad Life stages
• 33 Indicus Segments – expanding to 9 life stages
• Complete Package – all the above 3
Glimpses into the Indian Economy and Consumers
Demand Curve is a weekly series of insights into the Indian Economy and Consumer Markets.
The series was produced by Indicus Analytics and published by Mint between March and September, 2009.
The series draws mainly from the Products suite of Indicus Analytics.
These are:
District GDP of India
Industrial Skyline of India
Market Skyline of India
City Skyline of India
City Skyline of India – Neighborhood series
Indian Financial Scape
Indian Consumer Spectrum
Housing Skyline of India
Indian Development Landscape
For queries or placing orders
please contact
Indicus Analytics Pvt. Ltd.
2nd Floor, Nehru House,
4 Bahadur Shah Zafar Marg
New Delhi- 110002.
Phone: 91-11-42512400/01
E-mail: products@indicus.net
www.indicus.net
Unlike in urban markets where demand is highly concentrated, rural markets tend to be spread out. This increases the sales efforts and costs
it is the middle bulge of expenditure by the middle class that accounts for the bulk of India’s urban consumer expenditure
As India and Indian consumers change rapidly, there is one churn that has already played out in urban India. The joint family is dead and the extended family is dying. It is now the era of nuclear families
Cities that are growing rapidly and have high levels of in-migration also tend to have smaller households
As incomes increase, media reach increases, electrification spreads and education levels rise, and the demand for durables expand significantly
If India’s top 112 cities are classified into metros, state capitals and other cities, we see that metros on an average have the lowest savings rate and highest per capita income
Señalizaciones para colegios. Material promocional.
Trabajo Freelance para Santillana, Richmond Publishing.
Indicus Consumer Spectrum
Segmentation of Urban Indian Households - Targeting the relevant consumer
This product has been designed to help marketers understand the essence of 33 Consumer Segments, which together represent the entire urban spectrum of India. It highlights the key features which make each segment distinctive. The purpose of this work is to help marketers devise advertising and communications strategies and fine tune their sales strategies. The two key dimensions are lifestyle stages of chief wage earners of households and their skill levels. The first defines their needs and the second defines their earning abilities.
The Grouping Mechanism
Reflects differences in Lifestyles Preferences Needs Characteristics Social Household Individual Psychographic
Workable solution requires Not too many segments, Not too few either. A systematic method - Not merely conceptual, Strong Empirical underpinnings, based on Propensities to Spend, Save, Earn
Similar to methods used internationally But India focused. Two tier approach - First tier: Conceptual, Second Tier: Empirical. Simple to visualize and use. Accounts for consumer heterogeneity
Chief Wage Earner’s Profile
Age - Proportions in various age categories (19-24 years, 25-34 years, 35-44 years, 45-54 years, 55-64 years, > 64 years)
Marital Status - Proportions - Never Married, Currently Married, Widowed, Divorced
Education - Proportions in 10 classifications ranging from illiterate to post graduates & above
Proportions working in 6 industry types - manufacturing, wholesale & retail trade, etc.
Type of Enterprise they work for - Proportions in Proprietorship, Partnership, Govt/ PSU, Public/ Private Ltd, Not for Profit, etc.
Occupation Type - Proportions self employed, employees, others.
Household profiles
Gender distribution for 4 age categories - 45 years
Proportions of various household sizes - 1, 2, 3, 4, 5, and > 5 member households
Composition - Minors (proportions having none, 1-2, and more than 2), Senior citizens (proportions having none, 1-2, and more than 2)
Adult members of the households - Proportions in 10 classifications ranging from illiterate to post graduates & above
Members employed - Proportions of one, two and more than two members of the household employed
Chief Wage Earner’s Spouse
Education - Proportions in 10 classifications ranging from illiterate to post graduates & above
Occupation - Proportions in 5 classifications home makers, students, employed, seeking employment, others
Social group representation in the segment - SC, ST, OBC, General
Income distribution
Spending Pattern across 5 major categories, and further expansion with each of the 5 major categories (3 to 5 in each)
Residences - Rented residences v/s owned residences, Apartments v/s independent houses
Asset ownership - 4 wheelers, 2 wheelers, TV, Refrigerator, Air Conditioner
Indicus Consumer Spectrum
Segmentation of Urban Indian Households - Targeting the relevant consumer
This product has been designed to help marketers understand the essence of 33 Consumer Segments, which together represent the entire urban spectrum of India. It highlights the key features which make each segment distinctive. The purpose of this work is to help marketers devise advertising and communications strategies and fine tune their sales strategies. The two key dimensions are lifestyle stages of chief wage earners of households and their skill levels. The first defines their needs and the second defines their earning abilities.
The Grouping Mechanism
Reflects differences in Lifestyles Preferences Needs Characteristics Social Household Individual Psychographic
Workable solution requires Not too many segments, Not too few either. A systematic method - Not merely conceptual, Strong Empirical underpinnings, based on Propensities to Spend, Save, Earn
Similar to methods used internationally But India focused. Two tier approach - First tier: Conceptual, Second Tier: Empirical. Simple to visualize and use. Accounts for consumer heterogeneity
Chief Wage Earner’s Profile
Age - Proportions in various age categories (19-24 years, 25-34 years, 35-44 years, 45-54 years, 55-64 years, > 64 years)
Marital Status - Proportions - Never Married, Currently Married, Widowed, Divorced
Education - Proportions in 10 classifications ranging from illiterate to post graduates & above
Proportions working in 6 industry types - manufacturing, wholesale & retail trade, etc.
Type of Enterprise they work for - Proportions in Proprietorship, Partnership, Govt/ PSU, Public/ Private Ltd, Not for Profit, etc.
Occupation Type - Proportions self employed, employees, others.
Household profiles
Gender distribution for 4 age categories - 45 years
Proportions of various household sizes - 1, 2, 3, 4, 5, and > 5 member households
Composition - Minors (proportions having none, 1-2, and more than 2), Senior citizens (proportions having none, 1-2, and more than 2)
Adult members of the households - Proportions in 10 classifications ranging from illiterate to post graduates & above
Members employed - Proportions of one, two and more than two members of the household employed
Chief Wage Earner’s Spouse
Education - Proportions in 10 classifications ranging from illiterate to post graduates & above
Occupation - Proportions in 5 classifications home makers, students, employed, seeking employment, others
Social group representation in the segment - SC, ST, OBC, General
Income distribution
Spending Pattern across 5 major categories, and further expansion with each of the 5 major categories (3 to 5 in each)
Residences - Rented residences v/s owned residences, Apartments v/s independent houses
Asset ownership - 4 wheelers, 2 wheelers, TV, Refrigerator, Air Conditioner
City Skyline of India
The City Skyline of India, The City Skyline of India, provides information on different kinds of consumers, market sizes, their income, savings and expenditure patterns. The product covers demography, age distribution, consumer markets – assets owned, socio economic classifications, life stage of chief wage earner, employment status of chief wage earner, consumer psychographics, income categories, earning potential, education, housing, media consumption, market characteristics, among others
Rossi’s Strategy for the Economic Segment 2009/2010 Presentation
Rossi's strategy for the economic segment in 2009/2010 focuses on:
1) A focused structure with a specialized team and matrix organization to better serve the target public in the economic segment.
2) Large scale developments through standardized products and supply agreements for cheaper products.
3) An exclusive sales model using regional offices and local partnerships for improved analysis of local demand.
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This document discusses socioeconomic status and various methods used to measure it. It defines socioeconomic status as a composite measure that incorporates economic, social and work status. Various scales are described such as the Hollingshead scale, Standard of Living Index, and Wealth Index used in India. The most widely used scales in India, such as the Kuppuswamy scale and BG Prasad scale, are explained in detail. It emphasizes the need to regularly update socioeconomic scales to account for inflation and changing economic conditions.
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The document discusses inclusive growth, poverty, and economic development in India. It outlines five key elements of inclusive growth: 1) poverty reduction and increased employment, 2) agricultural development, 3) social sector development, 4) reduced regional disparities, and 5) environmental protection. It analyzes trends in poverty in India, challenges in employment, issues in agriculture, problems in the social sector, and regional imbalances. The document argues that achieving broad-based, inclusive growth is necessary to improve economic growth and benefit all sections of society.
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1. The document presents a framework for linking individual dimensions of welfare like income, health, education to specific policies.
2. It proposes analyzing how policies impact outcomes through production and then distribution of income, and how this affects living standards. Health outcomes also directly influence living standards.
3. The framework decomposes production into employment, labor productivity, and their drivers to explicitly link them to policies. It also considers how average income translates across the income distribution. This allows assessing policy trade-offs around areas like growth, environment, and health spending.
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1. Socioeconomic status is defined as an individual's position within a hierarchical social structure and is determined by factors like education, occupation, and income. It influences health status.
2. Several scales have been developed to measure socioeconomic status in both rural and urban areas, including BG Prasad's scale, Kuppuswamy's scale, and the wealth index. These scales classify individuals into different socioeconomic classes based on occupation, education, income, and asset ownership.
3. Social class is associated with health outcomes - individuals from higher social classes tend to have better health, lower mortality rates, and less communicable diseases compared to those from lower social classes.
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The document discusses various socioeconomic scales used to measure socioeconomic status (SES). It describes scales such as Kuppuswamy scale, BG Prasad scale, and a new SEC system used in India. The Kuppuswamy scale measures SES based on education, occupation, and income levels. The BG Prasad scale classifies SES based on per capita monthly income. The new SEC system classifies households based on the education level of the head of household and number of consumer durables owned. The document also discusses other scales and indices used to measure SES, such as the Standard of Living Index.
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The document discusses several socioeconomic status scales used in India to measure socioeconomic status based on factors like income, education, occupation, assets, and social participation. It provides details on the B.G. Prasad classification from 1961, Udai Pareek scale from 1964, Kuppuswamy scale from 1976, and S.C. Tiwari scale from 2005. Each scale is based on different factors and variables to classify individuals into socioeconomic categories. The scales discussed have advantages of considering multiple variables but also limitations like need for frequent updates and differences in rural vs urban applicability.
Running head BUSINESS PLAN NURSING CARE FACILITY .docx
Running head: BUSINESS PLAN: NURSING CARE FACILITY
1
BUSINESS PLAN: NURSING CARE FACILITY
2
Business Plan: Nursing Care Facility
Shannon Oberlin
1/15/2018
Business Plan: Nursing Care Facility
3.1. Industry
3.1.1 Industry description
The business offers Skilled Nursing Home services, and it is classified under Nursing Care Facilities Industry: NAICS 6231 which is under the nursing and residential care facilities subsector. Its main focus will be the provision of rehabilitative and inpatient nursing services to patients needing continuous and closely observed healthcare. Services offered in this industry differentiates from what is offered in the hospital, in that the nursing care facility will focus on treatments, medical monitoring. Other different types of care facilities in this industry include hospice care, assisted living and home care (NoAuthorFound, 2017).
The market research report of 2017 shows that the industry has generated revenue of up to $ 129 billion and a 1.4% annual growth between 2012 and 2017. The industry has up to 31,015 businesses operating in the US market which have created employment for approximately 1.7 million professionals. The Skilled Nursing Home will increase the employment rate of professionals in this subsector.
3.1.2. Resources used
Services offered in this by this industry serve a fast-growing population in the United States thus the need to expand the scope of operations in Skilled Nursing Homes. In 2001 the United States spent approximately $92.2 billion in providing nursing home care to its citizens. The largest percentage of this expenditure was used in reimbursing professionals and equipping the nursing homes with equipment.
The most important resources needed in operating the Skilled Nursing Home will be securing a suitable and secure location which has access to essential services. The center will also need professional services from at least 15 trained nurses who will be responsible for the welfare of the patients/client and also managerial purposes. Among the facilities needed for this business will be a standby ambulance which will be housed in the nursing home facility.
3.2. Customers
3.2.1. Target customer analysis
Explanation
According to the 2010 census report, there are 99 million persons aged 50 years and above living in the United States (FactFinder, 2017). Assuming that 75% of this population still can take care of themselves or have family members who take care of them our number will reduce to 74 million. Considering that we will only have one physical location, we can reduce the number of willing clients by the share of population covered by the location. The assumption is that we can only cater for people living in the county of location.
The target customers will include patients who need short-term care services and those who need long-term or extended care services. Due to an extended life expectancy in the United States, the population of peopl ...
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April 6, 2017
1. Briefly define and explain [3 points each]
Medicare
It is the government insurance for elder that is 65+, and it covers the fee that is related to sickness (doctors’ office visits, the drug costs, and etc.), which is financed by the payrool tax
Medicaid
It is the government insurance for the poor people, which also covers the drug fee and etc.
Food Stamps (SNAP)
It is the stamps that the government issued for the poor people that they can only use the stamps for the food.
Total fertility rate
It is the number of babies that a woman gives birth to assuming the current age-specific birth rate stay constant.
2. The birth rate among unmarried teenagers in the US rose from 22 per 1000 to 31 per 1000 from 1970 to 2010, and the birth rate among all unmarried women in their childbearing years (15-45) rose from 26 to 48 per 1000 during this period. Yet the teen birth rate, the birth rate for all women 15-45 and the total fertility rate have all fallen sharply since 1970.
a. How can both the increases and the decreases be true? [10 points]
b. What changes in behavior explain these patterns?
3. Explain how multiple programs designed to help the poor (Food Stamps/SNAP, TANF, Earned Income Tax Credit, Housing Assistance) can result in very high marginal tax rates on poor recipients of these benefits? [3 points]
4. Means tested transfer programs face conflicting goals of providing enough money for people with no other source of income, not discouraging work, and minimizing total costs. Design 2 programs (benefit for families with no other income, implicit tax rate, maximum income at which individuals are no longer eligible) and explain how well they do in achieving the 3 goals. [5 points]
5. You estimate 2 regressions, where ln L is the natural log of the number of workers in millions and ln W is the natural log of the hourly wage: [25 points]
Labor demand ln L = 2.98 – 0,11 ln W R2 = 0.65
(1.41) (0.03)
Labor supply ln L = 2.63 + 0.10 ln W R2 = 0.58
(1.28) (0.04)
a. Which coefficients are statistically significant and which are not?
b. If the minimum wage is $7.25, how many workers will firms want to hire, how many people will want to work, and what is the unemployment rate in this labor market?
c. If the minimum wage is $10.00, how many workers will firms want to hire, how many people will want to work, and what is the unemployment rate in this labor market?
d. If the average worker in this labor market works 30 hours per week and 50 weeks per year, what are the total earnings of all minimum wage workers at $7.25 and $10.00? Give your answers in billions of dollars.
e. Compare the average annual earnings for all people in this labor market and the unemployment rate when the minimum wage is $7.25 and $10. Given these numbers, should the minimum wage be raised to $10?
f. What percent of the change .
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Running head: BUSINESS PLAN: NURSING CARE FACILITY
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BUSINESS PLAN: NURSING CARE FACILITY
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Business Plan: Nursing Care Facility
Shannon Oberlin
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Business Plan: Nursing Care Facility
3.1. Industry
3.1.1 Industry description
The business offers Skilled Nursing Home services, and it is classified under Nursing Care Facilities Industry: NAICS 6231 which is under the nursing and residential care facilities subsector. Its main focus will be the provision of rehabilitative and inpatient nursing services to patients needing continuous and closely observed healthcare. Services offered in this industry differentiates from what is offered in the hospital, in that the nursing care facility will focus on treatments, medical monitoring. Other different types of care facilities in this industry include hospice care, assisted living and home care (NoAuthorFound, 2017).
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3.2.1. Target customer analysis
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1. Briefly define and explain [3 points each]
Medicare
It is the government insurance for elder that is 65+, and it covers the fee that is related to sickness (doctors’ office visits, the drug costs, and etc.), which is financed by the payrool tax
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It is the government insurance for the poor people, which also covers the drug fee and etc.
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2. The birth rate among unmarried teenagers in the US rose from 22 per 1000 to 31 per 1000 from 1970 to 2010, and the birth rate among all unmarried women in their childbearing years (15-45) rose from 26 to 48 per 1000 during this period. Yet the teen birth rate, the birth rate for all women 15-45 and the total fertility rate have all fallen sharply since 1970.
a. How can both the increases and the decreases be true? [10 points]
b. What changes in behavior explain these patterns?
3. Explain how multiple programs designed to help the poor (Food Stamps/SNAP, TANF, Earned Income Tax Credit, Housing Assistance) can result in very high marginal tax rates on poor recipients of these benefits? [3 points]
4. Means tested transfer programs face conflicting goals of providing enough money for people with no other source of income, not discouraging work, and minimizing total costs. Design 2 programs (benefit for families with no other income, implicit tax rate, maximum income at which individuals are no longer eligible) and explain how well they do in achieving the 3 goals. [5 points]
5. You estimate 2 regressions, where ln L is the natural log of the number of workers in millions and ln W is the natural log of the hourly wage: [25 points]
Labor demand ln L = 2.98 – 0,11 ln W R2 = 0.65
(1.41) (0.03)
Labor supply ln L = 2.63 + 0.10 ln W R2 = 0.58
(1.28) (0.04)
a. Which coefficients are statistically significant and which are not?
b. If the minimum wage is $7.25, how many workers will firms want to hire, how many people will want to work, and what is the unemployment rate in this labor market?
c. If the minimum wage is $10.00, how many workers will firms want to hire, how many people will want to work, and what is the unemployment rate in this labor market?
d. If the average worker in this labor market works 30 hours per week and 50 weeks per year, what are the total earnings of all minimum wage workers at $7.25 and $10.00? Give your answers in billions of dollars.
e. Compare the average annual earnings for all people in this labor market and the unemployment rate when the minimum wage is $7.25 and $10. Given these numbers, should the minimum wage be raised to $10?
f. What percent of the change .
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https://www.productmanagementtoday.com/frs/26903918/understanding-user-needs-and-satisfying-them
We know we want to create products which our customers find to be valuable. Whether we label it as customer-centric or product-led depends on how long we've been doing product management. There are three challenges we face when doing this. The obvious challenge is figuring out what our users need; the non-obvious challenges are in creating a shared understanding of those needs and in sensing if what we're doing is meeting those needs.
In this webinar, we won't focus on the research methods for discovering user-needs. We will focus on synthesis of the needs we discover, communication and alignment tools, and how we operationalize addressing those needs.
Industry expert Scott Sehlhorst will:
• Introduce a taxonomy for user goals with real world examples
• Present the Onion Diagram, a tool for contextualizing task-level goals
• Illustrate how customer journey maps capture activity-level and task-level goals
• Demonstrate the best approach to selection and prioritization of user-goals to address
• Highlight the crucial benchmarks, observable changes, in ensuring fulfillment of customer needs
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2022 Vintage Roman Numerals Men Rings
Discover timeless style with the 2022 Vintage Roman Numerals Men's Ring. Crafted from premium stainless steel, this 6mm wide ring embodies elegance and durability. Perfect as a gift, it seamlessly blends classic Roman numeral detailing with modern sophistication, making it an ideal accessory for any occasion.
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Indicus Consumer Spectrum - District Level
- 1. Urban Consumer Spectrum of India All India, Each State, Top 135 Districts
- 2. Targeting The Relevant Consumer Targeting The Relevant Consumer Targeting The Relevant Consumer Targeting The Relevant Consumer Targeting The Relevant Consumer
- 3. This product has been designed to help marketers understand the essence of the various Consumer Segments, which together represent the entire urban spectrum of India. It highlights the key features which make each segment distinctive. The purpose of this work is to help marketers devise business, sales, advertising and communication strategies. The two key dimensions are life stages of chief wage earners of households and their education and skill levels (SEC). The first defines their needs and the second defines their earning abilities.
- 4. 1. Segmentation by Socio Economic Classification of Households SEC E SEC D SEC C SEC B SEC A 5 segments in every district
- 5. 2. SEC and Life Stage 15 Segments based on 3 broad Life stages of Chief Wage Earner of Households and 5 SEC classes SEC E SEC D SEC C SEC B SEC A Younger Years Middle Years Mature Years Six classifications in the upper segments of SEC A and B for finer profiling
- 6. 3. Indicus Segments 33 Segments derived by Indicus based on Life stage of Chief Wage Earner of Households and SEC Younger Years Middle Years Mature Years 24 classifications in the upper segments of SEC A and B for very fine profiling
- 7. Coverage Profile of Chief Wage Earner (CWE) Profile of Households Income Distribution Expenditure Distribution Age distribution (6 classes) Marital status (3 classes) Education (6 classes) Industry in which employed (22 industries) Type of employment (3 types)
- 8. Coverage Profile of Chief Wage Earner (CWE) Profile of Households Income Distribution Expenditure Distribution Gender distribution Gender wise age distribution (4 classes each gender) Household size (5 classes) Senior citizen members (3 classes) Minors in household (3 classes) Education of adult members (6 classes) Employment of adult members (4 classes) CWE’s spouse’s education (6 classes) CWE’s spouse’s employment type (4 classes)
- 9. Coverage Profile of Chief Wage Earner (CWE) Profile of Households Income Distribution Expenditure Distribution Households within a segment across 5 income classes < 300,000, 300000-500,000, 500,000 -1,000,000, 1-1.5 million, > 1.5 million
- 10. Coverage Profile of Chief Wage Earner (CWE) Profile of Households Income Distribution Expenditure Distribution Aggregate household expenditures in each of the 5 income categories
- 11. Coverage Profile of Chief Wage Earner (CWE) Profile of Households Income Distribution Expenditure Distribution Gender distribution Gender wise age distribution (4 classes each gender) Household size (5 classes) Senior citizen members (3 classes) Minors in household (3 classes) Education of adult members (6 classes) Employment of adult members (4 classes) CWE’s spouse’s education (6 classes) CWE’s spouse’s employment type (4 classes) Households within a segment across 5 income classes < 300,000, 300000-500,000, 500,000 -1,000,000, 1-1.5 million, > 1.5 million Aggregate household expenditures in each of the 5 income categories Age distribution (6 classes) Marital status (3 classes) Education (6 classes) Industry in which employed (22 industries) Type of employment (3 types) Nearly a hundred parameters for each segment in every district
- 12. Parameters in Premium Version only Profile of Chief Wage Earner (CWE) Profile of Households Income Distribution Expenditure Distribution Aggregate household expenditures in each of the 5 income categories Identifies income classes and expenditure pattern within each segment separately Households within a segment across 5 income classes < 300,000, 300000-500,000, 500,000 -1,000,000, 1-1.5 million, > 1.5 million
- 13. Parameters in Premium Plus Version (coming soon) Expenditure Distribution over 5 major categories (across income categories) for each segment and up to 18 categories for Some of the segments
- 16. Prices Country Level State Level District Level All prices in INR
- 17. For query or placing orders please contact Indicus Analytics Pvt. Ltd. 2 nd Floor, Nehru House, 4 Bahadur Shah Zafar Marg New Delhi- 110002. Phone: 91-11-42512400/01 E-mail: products@indicus.net www.indicus.net