Indian digital and healthcare. Interesting facts and possible learnings. My random thoughts on Commodity names & penchant internet and medical statistics in India “An apple is a sweet, edible fruit produced by an apple tree. Apple trees are cultivated worldwide, and are the most widely grown species in the genus Malus” I feel after the industrial revolution which started somewhere in 1750s, this new millennium is the next big shift happened in the human history. We are fortunate to have lived to see this. The Information Age (also known as the Computer Age, Digital Age, or New Media Age) is a historic period in the 21st century characterized by the rapid shift from traditional industry. Where in industrial age saw the initiation of MASS PRODUCTIONS, PRODUCTION LINES, REACHING OUT to MASSES with different offering, the new millennium has reached out to billions through small devices, which were otherwise just a fiction instruments in the STAR-TRECK series.

1. Pawan Kulkarni – pvkulkarni2007@gmail.com
DIGITAL & INDIAN
HEALTHCARE
FEW INTERESTING STATISTICS
Pawan V. Kulkarni

2. Pawan Kulkarni – pvkulkarni2007@gmail.com
INDIA & HEALTH

3. Pawan Kulkarni – pvkulkarni2007@gmail.com
INDIA & HEALTH

4. Pawan Kulkarni – pvkulkarni2007@gmail.com
INDIAN INTERNET: GROOM TO BOOM
NEWER BUSINESS
MODELS IN ALL
INDUSTRIES
ACCOMODATING
e-COMMERCE
Affordable
broadband
Micro
payments
Consumer paid
subscriptions
Disposable
income
Ref: Google analytics

5. Pawan Kulkarni – pvkulkarni2007@gmail.com
INDIAN FIGURES
•700 -800 million television viewers
•400 million internet users & 300 million
smart phone users
•India adds 10 million active smart phone
users every month
Google Analytics

6. Pawan Kulkarni – pvkulkarni2007@gmail.com
2010: <10 million
smart phone users
10 million to 100
Smartphones came
<Rs10,000
100 million to 300
million: smart phones
range of Rs 6000
Google Analytics
INDIAN FIGURES –
ADVENT OF
SMARTPHONES
VIS-A-VIZ PRICE

7. Pawan Kulkarni – pvkulkarni2007@gmail.com
2016 More usage
of messaging
2018 World’s
1st - Video
1st internet
economy
Google Analytics
INDIAN
FIGURES
MESSAGES
TO VIDEOS

8. Pawan Kulkarni – pvkulkarni2007@gmail.com
Indian
GDP
$1800
PC
Till it reaches
$2000,
disposable
income is less.
China e-
commerc
e took off
when this
hit $4000
Google Analytics
ECONOMIC
INSIGHT &
COMPARISON

9. Pawan Kulkarni – pvkulkarni2007@gmail.com
INDIAN INTERNET USERS
• LEARNING:
• Considerable number of
working /decision
makers / care-takers are
using the internet

10. Pawan Kulkarni – pvkulkarni2007@gmail.com
CONSUMPTION
• Smartphone devices across the globe grew at a CAGR of
17% as compared to 9.5% growth in all mobile devices.
• Smartphones crossed 2 billion mark in 2014 and are
expected to reach 4.6 billion by 2019. (almost 50% + of
world population)
• LEARNING: Drive content designed for “Smart phone”
1 EB = 10006bytes = 1018bytes = 1000000000000000000B = 1000 petabytes = 1millionterabytes = 1billiongigabytes.
DELOITTE DIGITAL REPORT

11. Pawan Kulkarni – pvkulkarni2007@gmail.com
RISE OF RURAL
• Video based &
Service based
will increase
EY DIGI INDIA

12. Pawan Kulkarni – pvkulkarni2007@gmail.com
LEARNING: VIDEO BASED CONTENTS ARE IDEAL TO GET EYEBALLS

13. Pawan Kulkarni – pvkulkarni2007@gmail.com
INDIAN USAGE HABITS & OUR POSSIBLE
LAUNCH HIT-TIME
EY DIGI INDIA

14. Pawan Kulkarni – pvkulkarni2007@gmail.com
GLOBAL ADVERTISING SPEND
DELOITTE DIGITAL REPORT

15. Pawan Kulkarni – pvkulkarni2007@gmail.com
FACTORS INFLUENCING
• Rise in content for individuals
• Rise in rural
• Rise in learning / education / earning
• Reduced data cost
• Digital gaming
• Increased smart phone coupled with reduced cost

16. Pawan Kulkarni – pvkulkarni2007@gmail.com
DIGI-DOCTOR

17. Pawan Kulkarni – pvkulkarni2007@gmail.com

18. Pawan Kulkarni – pvkulkarni2007@gmail.com
SOME FACTS FIRST! – DOCPLEXUS CASE
• DOCPLEXUS – 2L Drs
What
doctors
looks for?
Ref: Docplexus

19. Pawan Kulkarni – pvkulkarni2007@gmail.com
WHAT DOCTORS LOOK FOR?
NON MEDICAL MEDICAL

20. Pawan Kulkarni – pvkulkarni2007@gmail.com
DIGI-PATIENT
• Survey of 212 patients
• 1 in 4 patients attending pvt clinics use
internet for health searches
• 75% use net for medical information
• 95% Most common through google
• 20% pts ask dr to search net
• 92% feel search engine showed
correct site for what they searching
• 20% knew QUALITY STDs exists for
health site, none could name it

21. Pawan Kulkarni – pvkulkarni2007@gmail.com
SUMMARY: WHAT WE LEARN?
•Patients and doctors search internet for healthcare
related content
•Internet content is believed – normally as good
•Video content is the choice

22. Pawan Kulkarni – pvkulkarni2007@gmail.com
POSSIBILITIES
SWOT
Set Vision / Mission
for digitization
Segmenting and
targeting
Digital
transformation
process
Audience and
Customers
Business and
marketing goals
Brand/Value
preposition
Investment and
prioritization
Benchmarking
from industry
Smart objectives /
KPIs
Engagement and
content strategy
Multi Channel
options
Analysis
Digital analytics
and dashboards
Multichannel reach
and
communications
Agility
Situation now
Objective setting
Strategic

23. Pawan Kulkarni – pvkulkarni2007@gmail.com
THANK YOU
References: Available on request.
Courtesy/Gratitude: Deloitte, PWC, Google… etc