A notable shift in the consumption pattern of ice creams in India has been from impulse purchase by youngsters as fun food to its regular use as a dessert.

1. Indian Ice Cream Market to Grow at a CAGR of 17% During 2012-2017
A notable shift in the consumption pattern of ice creams in India has been from impulse purchase by
youngsters as fun food to its regular use as a dessert.
Increasing affluence, a large young population, product innovation, growing institutional sales, etc. are
expected to be the catalysts in driving the Indian Ice Cream market in the coming years. Research firm
IMARC Group expects this market to grow at a CAGR of 17% during 2012 - 2017, according to its latest
report titled “Indian Dairy Market Report & Forecast: 2012-2017”. The report which has done a
comprehensive analysis of the Indian dairy market expects the share of the organized sector to increase
significantly in the coming years. According to an analyst at IMARC Group, “Although, the unorganized
sector currently accounts for a larger share of the Indian ice cream market; it is shrinking considerably in
the urban areas. In the rural areas, however, kulfis/ice creams made by small/cottage industry are
popular. In small towns and villages, there are thousands of small players who produce ice creams/kulfis
and cater to the local demand. The market for the organized sector is restricted to the large cities in the
country. In the coming years, however, the penetration of organized players such as Amul and Kwality
Walls are expected to increase in the rural and semi urban areas as well”.
According to the report, a notable shift in the consumption pattern of ice creams in India has been from
impulse purchase by youngsters as fun food to its regular use as a dessert. Driven by this rising trend,
the report found that the share of take-home sector over the last five years has increased significantly
and currently accounts for more than 60% of the total ice cream market in India. This study, an updated
and far more extensive and analytical version of our popular 2011 study, provides and draws upon a
comprehensive analysis of every major dairy segment in India. The study, which has been undertaken
using both desk research and two waves of qualitative primary research, has analyzed three aspects of
the Indian dairy market. The first section quantifies the Indian dairy market into fourteen major segments
and investigates the current and future opportunities in each of these segments. The second section
provides an in-depth understanding of dairy consumption patterns among Indian consumers and the
potential of value added dairy products. The third section investigates into the usage of natural
colouration in dairy products and evaluates their current and future potential.
What we have achieved in this report:
Comprehensive situation analysis of the Indian dairy market and its dynamics:

2. Segments covered: Milk, UHT Milk, Curd, Butter, Ghee, Paneer, Cheese, Khoya, Skimmed Milk
Powder, Tea, Coffee, Dairy Whiteners, Infant Nutrition, Malt Beverages and Ice Cream
Focus of the analysis in each Class:
Drivers and challenges in each market
Historical, current & future sales trends (2006 – 2017)
Historical, current & future volume trends (2006 – 2017)
Historical, current & future price trends (2006 – 2017)
Size and analysis of the organized and unorganized markets
Structure of the market
Key players and products available in these market
Understanding the dairy consumption patterns of Indian consumers and evaluating the potential
of value added products:
In order to gain an insight into the awareness and acceptance levels of value added dairy products,
IMARC Conducted in-depth interviews with Industry experts and consumers in major metropolitan and
tier-1 cities in India
Focus of the analysis:
Buying behavior
Price sensitivity
Nutritional requirements
Consumer awareness of value added products
Brand loyalty and switching trends
Potential of value added dairy products in India
Understanding the current landscape of natural colouration in dairy products
Classes Covered: Butter, Cheese, Yoghurt, Margarine, Flavored Milk and Ice Cream
Focus of the analysis:
Size of the natural colouration market in India
Key drivers and challenges in the market
Usage of natural colouration in dairy products

3. Information Sources:
Information has been sourced from both primary and secondary sources:
Primary sources include industry surveys and face to face/telephone interviews with consumers
and industry experts.
Secondary sources include proprietary databases and search engines. These sources include
company websites and reports, books, trade journals, magazines, white papers, industry portals,
government sources and access to more than 4000 paid databases.
To buy the complete report or to get a free sample, please contact:
IMARC Group Asia
Email: apac@imarcgroup.com
Phone: +91-120-415-5099
IMARC Group North America
Email: america@imarcgroup.com
Phone: +1-631-791-1145
IMARC Group Europe, Middle East & Africa
Email:ema@imarcgroup.com
Phone: +44-702-409-7331
To know more please visit: http://www.imarcgroup.com/indian-dairy-market-report-forecasts/