This document analyzes Indian families as consumption units rather than households. It finds that there are approximately 226 million families in India, with average monthly family income being Rs. 5,930. However, 70% of families earn average or below average incomes. Understanding families' composition, lifecycle stage, and incomes is more important for targeting than just socioeconomic status or the occupation of the chief wage earner. The document then provides various statistics on Indian families' demographics, spending patterns, and asset ownership.
Indian Families as Consumers 2009 Study Snapshot by JuxtConsultJuxtConsult
The document analyzes Indian families as consumption units by examining their composition, socioeconomic status, lifecycle stage, spending habits, and asset ownership. Some key findings include:
- There are approximately 226 million families in India, with an average monthly income of Rs. 5,930 per family.
- Defining socioeconomic status based only on the chief wage earner's education is becoming less meaningful, as many households now have multiple income earners or graduate members.
- The majority (45%) of Indian families are at the "maturing mentors" lifecycle stage, followed by 21% each in joint "dynasty" families and families with young children ("baby sitters").
-
There are three levels of consumer decision making based on the effort expended: extensive problem solving (EPS) for new, unfamiliar products requiring substantial information gathering and time; limited problem solving (LPS) for familiar categories where preferences are not fully established, requiring some additional research; and routine problem solving (RPS) for habitual, automatic purchases of previously chosen products or brands requiring little information.
India's economy is growing rapidly at 7.6% annually, increasing disposable incomes and creating a large middle class. India also has a young population with 54% under 25 years old, providing a demographic dividend. This has led to a more discerning consumer who is brand conscious and willing to pay for quality and convenience. Rising incomes are increasing demand for goods beyond necessities into areas like education, healthcare, electronics and automobiles. The evolving Indian consumer market is seen as an important but challenging opportunity for companies.
Opportunities and Challenges in the Indian marketPartha Bose
This presentation describes why global corporations should invest in India. The 4 dimensions of the Indian market discussed are 1) Consumption & demographic dividend 2) Vibrant corporate sector 3) Broad-based growth across industries and regions and 4) Political commitment. The presentation was made by me in 2011 at the International Cablemakers Federation (ICF) Congress in New Delhi. This deck was prepared by the Strategy group of IBM India.
The document describes the 7 P's of marketing for a new nursery school called KIDZ HOME located in Hubli and Dharwad, India. It details the product (nursery education), price (fees ranging from Rs. 7,500-8,000 annually plus additional fees for transportation and food), and place (Hubli and Dharwad cities). It outlines the promotion strategies including advertisements. It also discusses the people involved including teaching and non-teaching staff. The document outlines the admission process and documents required. Finally, it describes the physical evidence including the building, classrooms, playground, and materials.
2024 State of Marketing Report – by HubspotMarius Sescu
https://www.hubspot.com/state-of-marketing
· Scaling relationships and proving ROI
· Social media is the place for search, sales, and service
· Authentic influencer partnerships fuel brand growth
· The strongest connections happen via call, click, chat, and camera.
· Time saved with AI leads to more creative work
· Seeking: A single source of truth
· TLDR; Get on social, try AI, and align your systems.
· More human marketing, powered by robots
ChatGPT is a revolutionary addition to the world since its introduction in 2022. A big shift in the sector of information gathering and processing happened because of this chatbot. What is the story of ChatGPT? How is the bot responding to prompts and generating contents? Swipe through these slides prepared by Expeed Software, a web development company regarding the development and technical intricacies of ChatGPT!
Product Design Trends in 2024 | Teenage EngineeringsPixeldarts
The realm of product design is a constantly changing environment where technology and style intersect. Every year introduces fresh challenges and exciting trends that mold the future of this captivating art form. In this piece, we delve into the significant trends set to influence the look and functionality of product design in the year 2024.
Indian Families as Consumers 2009 Study Snapshot by JuxtConsultJuxtConsult
The document analyzes Indian families as consumption units by examining their composition, socioeconomic status, lifecycle stage, spending habits, and asset ownership. Some key findings include:
- There are approximately 226 million families in India, with an average monthly income of Rs. 5,930 per family.
- Defining socioeconomic status based only on the chief wage earner's education is becoming less meaningful, as many households now have multiple income earners or graduate members.
- The majority (45%) of Indian families are at the "maturing mentors" lifecycle stage, followed by 21% each in joint "dynasty" families and families with young children ("baby sitters").
-
There are three levels of consumer decision making based on the effort expended: extensive problem solving (EPS) for new, unfamiliar products requiring substantial information gathering and time; limited problem solving (LPS) for familiar categories where preferences are not fully established, requiring some additional research; and routine problem solving (RPS) for habitual, automatic purchases of previously chosen products or brands requiring little information.
India's economy is growing rapidly at 7.6% annually, increasing disposable incomes and creating a large middle class. India also has a young population with 54% under 25 years old, providing a demographic dividend. This has led to a more discerning consumer who is brand conscious and willing to pay for quality and convenience. Rising incomes are increasing demand for goods beyond necessities into areas like education, healthcare, electronics and automobiles. The evolving Indian consumer market is seen as an important but challenging opportunity for companies.
Opportunities and Challenges in the Indian marketPartha Bose
This presentation describes why global corporations should invest in India. The 4 dimensions of the Indian market discussed are 1) Consumption & demographic dividend 2) Vibrant corporate sector 3) Broad-based growth across industries and regions and 4) Political commitment. The presentation was made by me in 2011 at the International Cablemakers Federation (ICF) Congress in New Delhi. This deck was prepared by the Strategy group of IBM India.
The document describes the 7 P's of marketing for a new nursery school called KIDZ HOME located in Hubli and Dharwad, India. It details the product (nursery education), price (fees ranging from Rs. 7,500-8,000 annually plus additional fees for transportation and food), and place (Hubli and Dharwad cities). It outlines the promotion strategies including advertisements. It also discusses the people involved including teaching and non-teaching staff. The document outlines the admission process and documents required. Finally, it describes the physical evidence including the building, classrooms, playground, and materials.
2024 State of Marketing Report – by HubspotMarius Sescu
https://www.hubspot.com/state-of-marketing
· Scaling relationships and proving ROI
· Social media is the place for search, sales, and service
· Authentic influencer partnerships fuel brand growth
· The strongest connections happen via call, click, chat, and camera.
· Time saved with AI leads to more creative work
· Seeking: A single source of truth
· TLDR; Get on social, try AI, and align your systems.
· More human marketing, powered by robots
ChatGPT is a revolutionary addition to the world since its introduction in 2022. A big shift in the sector of information gathering and processing happened because of this chatbot. What is the story of ChatGPT? How is the bot responding to prompts and generating contents? Swipe through these slides prepared by Expeed Software, a web development company regarding the development and technical intricacies of ChatGPT!
Product Design Trends in 2024 | Teenage EngineeringsPixeldarts
The realm of product design is a constantly changing environment where technology and style intersect. Every year introduces fresh challenges and exciting trends that mold the future of this captivating art form. In this piece, we delve into the significant trends set to influence the look and functionality of product design in the year 2024.
How Race, Age and Gender Shape Attitudes Towards Mental HealthThinkNow
Mental health has been in the news quite a bit lately. Dozens of U.S. states are currently suing Meta for contributing to the youth mental health crisis by inserting addictive features into their products, while the U.S. Surgeon General is touring the nation to bring awareness to the growing epidemic of loneliness and isolation. The country has endured periods of low national morale, such as in the 1970s when high inflation and the energy crisis worsened public sentiment following the Vietnam War. The current mood, however, feels different. Gallup recently reported that national mental health is at an all-time low, with few bright spots to lift spirits.
To better understand how Americans are feeling and their attitudes towards mental health in general, ThinkNow conducted a nationally representative quantitative survey of 1,500 respondents and found some interesting differences among ethnic, age and gender groups.
Technology
For example, 52% agree that technology and social media have a negative impact on mental health, but when broken out by race, 61% of Whites felt technology had a negative effect, and only 48% of Hispanics thought it did.
While technology has helped us keep in touch with friends and family in faraway places, it appears to have degraded our ability to connect in person. Staying connected online is a double-edged sword since the same news feed that brings us pictures of the grandkids and fluffy kittens also feeds us news about the wars in Israel and Ukraine, the dysfunction in Washington, the latest mass shooting and the climate crisis.
Hispanics may have a built-in defense against the isolation technology breeds, owing to their large, multigenerational households, strong social support systems, and tendency to use social media to stay connected with relatives abroad.
Age and Gender
When asked how individuals rate their mental health, men rate it higher than women by 11 percentage points, and Baby Boomers rank it highest at 83%, saying it’s good or excellent vs. 57% of Gen Z saying the same.
Gen Z spends the most amount of time on social media, so the notion that social media negatively affects mental health appears to be correlated. Unfortunately, Gen Z is also the generation that’s least comfortable discussing mental health concerns with healthcare professionals. Only 40% of them state they’re comfortable discussing their issues with a professional compared to 60% of Millennials and 65% of Boomers.
Race Affects Attitudes
As seen in previous research conducted by ThinkNow, Asian Americans lag other groups when it comes to awareness of mental health issues. Twenty-four percent of Asian Americans believe that having a mental health issue is a sign of weakness compared to the 16% average for all groups. Asians are also considerably less likely to be aware of mental health services in their communities (42% vs. 55%) and most likely to seek out information on social media (51% vs. 35%).
AI Trends in Creative Operations 2024 by Artwork Flow.pdfmarketingartwork
Creative operations teams expect increased AI use in 2024. Currently, over half of tasks are not AI-enabled, but this is expected to decrease in the coming year. ChatGPT is the most popular AI tool currently. Business leaders are more actively exploring AI benefits than individual contributors. Most respondents do not believe AI will impact workforce size in 2024. However, some inhibitions still exist around AI accuracy and lack of understanding. Creatives primarily want to use AI to save time on mundane tasks and boost productivity.
Organizational culture includes values, norms, systems, symbols, language, assumptions, beliefs, and habits that influence employee behaviors and how people interpret those behaviors. It is important because culture can help or hinder a company's success. Some key aspects of Netflix's culture that help it achieve results include hiring smartly so every position has stars, focusing on attitude over just aptitude, and having a strict policy against peacocks, whiners, and jerks.
PEPSICO Presentation to CAGNY Conference Feb 2024Neil Kimberley
PepsiCo provided a safe harbor statement noting that any forward-looking statements are based on currently available information and are subject to risks and uncertainties. It also provided information on non-GAAP measures and directing readers to its website for disclosure and reconciliation. The document then discussed PepsiCo's business overview, including that it is a global beverage and convenient food company with iconic brands, $91 billion in net revenue in 2023, and nearly $14 billion in core operating profit. It operates through a divisional structure with a focus on local consumers.
Content Methodology: A Best Practices Report (Webinar)contently
This document provides an overview of content methodology best practices. It defines content methodology as establishing objectives, KPIs, and a culture of continuous learning and iteration. An effective methodology focuses on connecting with audiences, creating optimal content, and optimizing processes. It also discusses why a methodology is needed due to the competitive landscape, proliferation of channels, and opportunities for improvement. Components of an effective methodology include defining objectives and KPIs, audience analysis, identifying opportunities, and evaluating resources. The document concludes with recommendations around creating a content plan, testing and optimizing content over 90 days.
How to Prepare For a Successful Job Search for 2024Albert Qian
The document provides guidance on preparing a job search for 2024. It discusses the state of the job market, focusing on growth in AI and healthcare but also continued layoffs. It recommends figuring out what you want to do by researching interests and skills, then conducting informational interviews. The job search should involve building a personal brand on LinkedIn, actively applying to jobs, tailoring resumes and interviews, maintaining job hunting as a habit, and continuing self-improvement. Once hired, the document advises setting new goals and keeping skills and networking active in case of future opportunities.
A report by thenetworkone and Kurio.
The contributing experts and agencies are (in an alphabetical order): Sylwia Rytel, Social Media Supervisor, 180heartbeats + JUNG v MATT (PL), Sharlene Jenner, Vice President - Director of Engagement Strategy, Abelson Taylor (USA), Alex Casanovas, Digital Director, Atrevia (ES), Dora Beilin, Senior Social Strategist, Barrett Hoffher (USA), Min Seo, Campaign Director, Brand New Agency (KR), Deshé M. Gully, Associate Strategist, Day One Agency (USA), Francesca Trevisan, Strategist, Different (IT), Trevor Crossman, CX and Digital Transformation Director; Olivia Hussey, Strategic Planner; Simi Srinarula, Social Media Manager, The Hallway (AUS), James Hebbert, Managing Director, Hylink (CN / UK), Mundy Álvarez, Planning Director; Pedro Rojas, Social Media Manager; Pancho González, CCO, Inbrax (CH), Oana Oprea, Head of Digital Planning, Jam Session Agency (RO), Amy Bottrill, Social Account Director, Launch (UK), Gaby Arriaga, Founder, Leonardo1452 (MX), Shantesh S Row, Creative Director, Liwa (UAE), Rajesh Mehta, Chief Strategy Officer; Dhruv Gaur, Digital Planning Lead; Leonie Mergulhao, Account Supervisor - Social Media & PR, Medulla (IN), Aurelija Plioplytė, Head of Digital & Social, Not Perfect (LI), Daiana Khaidargaliyeva, Account Manager, Osaka Labs (UK / USA), Stefanie Söhnchen, Vice President Digital, PIABO Communications (DE), Elisabeth Winiartati, Managing Consultant, Head of Global Integrated Communications; Lydia Aprina, Account Manager, Integrated Marketing and Communications; Nita Prabowo, Account Manager, Integrated Marketing and Communications; Okhi, Web Developer, PNTR Group (ID), Kei Obusan, Insights Director; Daffi Ranandi, Insights Manager, Radarr (SG), Gautam Reghunath, Co-founder & CEO, Talented (IN), Donagh Humphreys, Head of Social and Digital Innovation, THINKHOUSE (IRE), Sarah Yim, Strategy Director, Zulu Alpha Kilo (CA).
Trends In Paid Search: Navigating The Digital Landscape In 2024Search Engine Journal
The search marketing landscape is evolving rapidly with new technologies, and professionals, like you, rely on innovative paid search strategies to meet changing demands.
It’s important that you’re ready to implement new strategies in 2024.
Check this out and learn the top trends in paid search advertising that are expected to gain traction, so you can drive higher ROI more efficiently in 2024.
You’ll learn:
- The latest trends in AI and automation, and what this means for an evolving paid search ecosystem.
- New developments in privacy and data regulation.
- Emerging ad formats that are expected to make an impact next year.
Watch Sreekant Lanka from iQuanti and Irina Klein from OneMain Financial as they dive into the future of paid search and explore the trends, strategies, and technologies that will shape the search marketing landscape.
If you’re looking to assess your paid search strategy and design an industry-aligned plan for 2024, then this webinar is for you.
5 Public speaking tips from TED - Visualized summarySpeakerHub
From their humble beginnings in 1984, TED has grown into the world’s most powerful amplifier for speakers and thought-leaders to share their ideas. They have over 2,400 filmed talks (not including the 30,000+ TEDx videos) freely available online, and have hosted over 17,500 events around the world.
With over one billion views in a year, it’s no wonder that so many speakers are looking to TED for ideas on how to share their message more effectively.
The article “5 Public-Speaking Tips TED Gives Its Speakers”, by Carmine Gallo for Forbes, gives speakers five practical ways to connect with their audience, and effectively share their ideas on stage.
Whether you are gearing up to get on a TED stage yourself, or just want to master the skills that so many of their speakers possess, these tips and quotes from Chris Anderson, the TED Talks Curator, will encourage you to make the most impactful impression on your audience.
See the full article and more summaries like this on SpeakerHub here: https://speakerhub.com/blog/5-presentation-tips-ted-gives-its-speakers
See the original article on Forbes here:
http://www.forbes.com/forbes/welcome/?toURL=http://www.forbes.com/sites/carminegallo/2016/05/06/5-public-speaking-tips-ted-gives-its-speakers/&refURL=&referrer=#5c07a8221d9b
ChatGPT and the Future of Work - Clark Boyd Clark Boyd
Everyone is in agreement that ChatGPT (and other generative AI tools) will shape the future of work. Yet there is little consensus on exactly how, when, and to what extent this technology will change our world.
Businesses that extract maximum value from ChatGPT will use it as a collaborative tool for everything from brainstorming to technical maintenance.
For individuals, now is the time to pinpoint the skills the future professional will need to thrive in the AI age.
Check out this presentation to understand what ChatGPT is, how it will shape the future of work, and how you can prepare to take advantage.
The document provides career advice for getting into the tech field, including:
- Doing projects and internships in college to build a portfolio.
- Learning about different roles and technologies through industry research.
- Contributing to open source projects to build experience and network.
- Developing a personal brand through a website and social media presence.
- Networking through events, communities, and finding a mentor.
- Practicing interviews through mock interviews and whiteboarding coding questions.
Google's Just Not That Into You: Understanding Core Updates & Search IntentLily Ray
1. Core updates from Google periodically change how its algorithms assess and rank websites and pages. This can impact rankings through shifts in user intent, site quality issues being caught up to, world events influencing queries, and overhauls to search like the E-A-T framework.
2. There are many possible user intents beyond just transactional, navigational and informational. Identifying intent shifts is important during core updates. Sites may need to optimize for new intents through different content types and sections.
3. Responding effectively to core updates requires analyzing "before and after" data to understand changes, identifying new intents or page types, and ensuring content matches appropriate intents across video, images, knowledge graphs and more.
A brief introduction to DataScience with explaining of the concepts, algorithms, machine learning, supervised and unsupervised learning, clustering, statistics, data preprocessing, real-world applications etc.
It's part of a Data Science Corner Campaign where I will be discussing the fundamentals of DataScience, AIML, Statistics etc.
Time Management & Productivity - Best PracticesVit Horky
Here's my presentation on by proven best practices how to manage your work time effectively and how to improve your productivity. It includes practical tips and how to use tools such as Slack, Google Apps, Hubspot, Google Calendar, Gmail and others.
The six step guide to practical project managementMindGenius
The six step guide to practical project management
If you think managing projects is too difficult, think again.
We’ve stripped back project management processes to the
basics – to make it quicker and easier, without sacrificing
the vital ingredients for success.
“If you’re looking for some real-world guidance, then The Six Step Guide to Practical Project Management will help.”
Dr Andrew Makar, Tactical Project Management
Unlocking the Power of ChatGPT and AI in Testing - A Real-World Look, present...Applitools
During this webinar, Anand Bagmar demonstrates how AI tools such as ChatGPT can be applied to various stages of the software development life cycle (SDLC) using an eCommerce application case study. Find the on-demand recording and more info at https://applitools.info/b59
Key takeaways:
• Learn how to use ChatGPT to add AI power to your testing and test automation
• Understand the limitations of the technology and where human expertise is crucial
• Gain insight into different AI-based tools
• Adopt AI-based tools to stay relevant and optimize work for developers and testers
* ChatGPT and OpenAI belong to OpenAI, L.L.C.
The document discusses various AI tools from OpenAI like GPT-3 and DALL-E 2, as well as ChatGPT. It explores how search engines are using AI and things to consider around AI-generated content. Potential SEO uses of ChatGPT are also presented, such as generating content at scale, conducting topic research, and automating basic coding tasks. The document encourages further reading on using ChatGPT for SEO purposes.
How Race, Age and Gender Shape Attitudes Towards Mental HealthThinkNow
Mental health has been in the news quite a bit lately. Dozens of U.S. states are currently suing Meta for contributing to the youth mental health crisis by inserting addictive features into their products, while the U.S. Surgeon General is touring the nation to bring awareness to the growing epidemic of loneliness and isolation. The country has endured periods of low national morale, such as in the 1970s when high inflation and the energy crisis worsened public sentiment following the Vietnam War. The current mood, however, feels different. Gallup recently reported that national mental health is at an all-time low, with few bright spots to lift spirits.
To better understand how Americans are feeling and their attitudes towards mental health in general, ThinkNow conducted a nationally representative quantitative survey of 1,500 respondents and found some interesting differences among ethnic, age and gender groups.
Technology
For example, 52% agree that technology and social media have a negative impact on mental health, but when broken out by race, 61% of Whites felt technology had a negative effect, and only 48% of Hispanics thought it did.
While technology has helped us keep in touch with friends and family in faraway places, it appears to have degraded our ability to connect in person. Staying connected online is a double-edged sword since the same news feed that brings us pictures of the grandkids and fluffy kittens also feeds us news about the wars in Israel and Ukraine, the dysfunction in Washington, the latest mass shooting and the climate crisis.
Hispanics may have a built-in defense against the isolation technology breeds, owing to their large, multigenerational households, strong social support systems, and tendency to use social media to stay connected with relatives abroad.
Age and Gender
When asked how individuals rate their mental health, men rate it higher than women by 11 percentage points, and Baby Boomers rank it highest at 83%, saying it’s good or excellent vs. 57% of Gen Z saying the same.
Gen Z spends the most amount of time on social media, so the notion that social media negatively affects mental health appears to be correlated. Unfortunately, Gen Z is also the generation that’s least comfortable discussing mental health concerns with healthcare professionals. Only 40% of them state they’re comfortable discussing their issues with a professional compared to 60% of Millennials and 65% of Boomers.
Race Affects Attitudes
As seen in previous research conducted by ThinkNow, Asian Americans lag other groups when it comes to awareness of mental health issues. Twenty-four percent of Asian Americans believe that having a mental health issue is a sign of weakness compared to the 16% average for all groups. Asians are also considerably less likely to be aware of mental health services in their communities (42% vs. 55%) and most likely to seek out information on social media (51% vs. 35%).
AI Trends in Creative Operations 2024 by Artwork Flow.pdfmarketingartwork
Creative operations teams expect increased AI use in 2024. Currently, over half of tasks are not AI-enabled, but this is expected to decrease in the coming year. ChatGPT is the most popular AI tool currently. Business leaders are more actively exploring AI benefits than individual contributors. Most respondents do not believe AI will impact workforce size in 2024. However, some inhibitions still exist around AI accuracy and lack of understanding. Creatives primarily want to use AI to save time on mundane tasks and boost productivity.
Organizational culture includes values, norms, systems, symbols, language, assumptions, beliefs, and habits that influence employee behaviors and how people interpret those behaviors. It is important because culture can help or hinder a company's success. Some key aspects of Netflix's culture that help it achieve results include hiring smartly so every position has stars, focusing on attitude over just aptitude, and having a strict policy against peacocks, whiners, and jerks.
PEPSICO Presentation to CAGNY Conference Feb 2024Neil Kimberley
PepsiCo provided a safe harbor statement noting that any forward-looking statements are based on currently available information and are subject to risks and uncertainties. It also provided information on non-GAAP measures and directing readers to its website for disclosure and reconciliation. The document then discussed PepsiCo's business overview, including that it is a global beverage and convenient food company with iconic brands, $91 billion in net revenue in 2023, and nearly $14 billion in core operating profit. It operates through a divisional structure with a focus on local consumers.
Content Methodology: A Best Practices Report (Webinar)contently
This document provides an overview of content methodology best practices. It defines content methodology as establishing objectives, KPIs, and a culture of continuous learning and iteration. An effective methodology focuses on connecting with audiences, creating optimal content, and optimizing processes. It also discusses why a methodology is needed due to the competitive landscape, proliferation of channels, and opportunities for improvement. Components of an effective methodology include defining objectives and KPIs, audience analysis, identifying opportunities, and evaluating resources. The document concludes with recommendations around creating a content plan, testing and optimizing content over 90 days.
How to Prepare For a Successful Job Search for 2024Albert Qian
The document provides guidance on preparing a job search for 2024. It discusses the state of the job market, focusing on growth in AI and healthcare but also continued layoffs. It recommends figuring out what you want to do by researching interests and skills, then conducting informational interviews. The job search should involve building a personal brand on LinkedIn, actively applying to jobs, tailoring resumes and interviews, maintaining job hunting as a habit, and continuing self-improvement. Once hired, the document advises setting new goals and keeping skills and networking active in case of future opportunities.
A report by thenetworkone and Kurio.
The contributing experts and agencies are (in an alphabetical order): Sylwia Rytel, Social Media Supervisor, 180heartbeats + JUNG v MATT (PL), Sharlene Jenner, Vice President - Director of Engagement Strategy, Abelson Taylor (USA), Alex Casanovas, Digital Director, Atrevia (ES), Dora Beilin, Senior Social Strategist, Barrett Hoffher (USA), Min Seo, Campaign Director, Brand New Agency (KR), Deshé M. Gully, Associate Strategist, Day One Agency (USA), Francesca Trevisan, Strategist, Different (IT), Trevor Crossman, CX and Digital Transformation Director; Olivia Hussey, Strategic Planner; Simi Srinarula, Social Media Manager, The Hallway (AUS), James Hebbert, Managing Director, Hylink (CN / UK), Mundy Álvarez, Planning Director; Pedro Rojas, Social Media Manager; Pancho González, CCO, Inbrax (CH), Oana Oprea, Head of Digital Planning, Jam Session Agency (RO), Amy Bottrill, Social Account Director, Launch (UK), Gaby Arriaga, Founder, Leonardo1452 (MX), Shantesh S Row, Creative Director, Liwa (UAE), Rajesh Mehta, Chief Strategy Officer; Dhruv Gaur, Digital Planning Lead; Leonie Mergulhao, Account Supervisor - Social Media & PR, Medulla (IN), Aurelija Plioplytė, Head of Digital & Social, Not Perfect (LI), Daiana Khaidargaliyeva, Account Manager, Osaka Labs (UK / USA), Stefanie Söhnchen, Vice President Digital, PIABO Communications (DE), Elisabeth Winiartati, Managing Consultant, Head of Global Integrated Communications; Lydia Aprina, Account Manager, Integrated Marketing and Communications; Nita Prabowo, Account Manager, Integrated Marketing and Communications; Okhi, Web Developer, PNTR Group (ID), Kei Obusan, Insights Director; Daffi Ranandi, Insights Manager, Radarr (SG), Gautam Reghunath, Co-founder & CEO, Talented (IN), Donagh Humphreys, Head of Social and Digital Innovation, THINKHOUSE (IRE), Sarah Yim, Strategy Director, Zulu Alpha Kilo (CA).
Trends In Paid Search: Navigating The Digital Landscape In 2024Search Engine Journal
The search marketing landscape is evolving rapidly with new technologies, and professionals, like you, rely on innovative paid search strategies to meet changing demands.
It’s important that you’re ready to implement new strategies in 2024.
Check this out and learn the top trends in paid search advertising that are expected to gain traction, so you can drive higher ROI more efficiently in 2024.
You’ll learn:
- The latest trends in AI and automation, and what this means for an evolving paid search ecosystem.
- New developments in privacy and data regulation.
- Emerging ad formats that are expected to make an impact next year.
Watch Sreekant Lanka from iQuanti and Irina Klein from OneMain Financial as they dive into the future of paid search and explore the trends, strategies, and technologies that will shape the search marketing landscape.
If you’re looking to assess your paid search strategy and design an industry-aligned plan for 2024, then this webinar is for you.
5 Public speaking tips from TED - Visualized summarySpeakerHub
From their humble beginnings in 1984, TED has grown into the world’s most powerful amplifier for speakers and thought-leaders to share their ideas. They have over 2,400 filmed talks (not including the 30,000+ TEDx videos) freely available online, and have hosted over 17,500 events around the world.
With over one billion views in a year, it’s no wonder that so many speakers are looking to TED for ideas on how to share their message more effectively.
The article “5 Public-Speaking Tips TED Gives Its Speakers”, by Carmine Gallo for Forbes, gives speakers five practical ways to connect with their audience, and effectively share their ideas on stage.
Whether you are gearing up to get on a TED stage yourself, or just want to master the skills that so many of their speakers possess, these tips and quotes from Chris Anderson, the TED Talks Curator, will encourage you to make the most impactful impression on your audience.
See the full article and more summaries like this on SpeakerHub here: https://speakerhub.com/blog/5-presentation-tips-ted-gives-its-speakers
See the original article on Forbes here:
http://www.forbes.com/forbes/welcome/?toURL=http://www.forbes.com/sites/carminegallo/2016/05/06/5-public-speaking-tips-ted-gives-its-speakers/&refURL=&referrer=#5c07a8221d9b
ChatGPT and the Future of Work - Clark Boyd Clark Boyd
Everyone is in agreement that ChatGPT (and other generative AI tools) will shape the future of work. Yet there is little consensus on exactly how, when, and to what extent this technology will change our world.
Businesses that extract maximum value from ChatGPT will use it as a collaborative tool for everything from brainstorming to technical maintenance.
For individuals, now is the time to pinpoint the skills the future professional will need to thrive in the AI age.
Check out this presentation to understand what ChatGPT is, how it will shape the future of work, and how you can prepare to take advantage.
The document provides career advice for getting into the tech field, including:
- Doing projects and internships in college to build a portfolio.
- Learning about different roles and technologies through industry research.
- Contributing to open source projects to build experience and network.
- Developing a personal brand through a website and social media presence.
- Networking through events, communities, and finding a mentor.
- Practicing interviews through mock interviews and whiteboarding coding questions.
Google's Just Not That Into You: Understanding Core Updates & Search IntentLily Ray
1. Core updates from Google periodically change how its algorithms assess and rank websites and pages. This can impact rankings through shifts in user intent, site quality issues being caught up to, world events influencing queries, and overhauls to search like the E-A-T framework.
2. There are many possible user intents beyond just transactional, navigational and informational. Identifying intent shifts is important during core updates. Sites may need to optimize for new intents through different content types and sections.
3. Responding effectively to core updates requires analyzing "before and after" data to understand changes, identifying new intents or page types, and ensuring content matches appropriate intents across video, images, knowledge graphs and more.
A brief introduction to DataScience with explaining of the concepts, algorithms, machine learning, supervised and unsupervised learning, clustering, statistics, data preprocessing, real-world applications etc.
It's part of a Data Science Corner Campaign where I will be discussing the fundamentals of DataScience, AIML, Statistics etc.
Time Management & Productivity - Best PracticesVit Horky
Here's my presentation on by proven best practices how to manage your work time effectively and how to improve your productivity. It includes practical tips and how to use tools such as Slack, Google Apps, Hubspot, Google Calendar, Gmail and others.
The six step guide to practical project managementMindGenius
The six step guide to practical project management
If you think managing projects is too difficult, think again.
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Unlocking the Power of ChatGPT and AI in Testing - A Real-World Look, present...Applitools
During this webinar, Anand Bagmar demonstrates how AI tools such as ChatGPT can be applied to various stages of the software development life cycle (SDLC) using an eCommerce application case study. Find the on-demand recording and more info at https://applitools.info/b59
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* ChatGPT and OpenAI belong to OpenAI, L.L.C.
The document discusses various AI tools from OpenAI like GPT-3 and DALL-E 2, as well as ChatGPT. It explores how search engines are using AI and things to consider around AI-generated content. Potential SEO uses of ChatGPT are also presented, such as generating content at scale, conducting topic research, and automating basic coding tasks. The document encourages further reading on using ChatGPT for SEO purposes.
1. Great Indian Families 2009
Understanding the Indian ‘Families’ as Consumption Units
A JuxtConsult – Indicus Analytics Joint Study
2. Correcting a basic market research anomaly!
Consumers live their lives as ‘families’ and not households. And family
consumptions get driven by the all the people living in them and not
just by the ‘chief wage earner’ of the house
How a family consumes gets defined as much by the ‘family
composition’ and the ‘lifecycle stage’ the family is in, as by its socio-
economic status and the ‘ability to spend’
It is therefore important to ‘distinguish’ and understand families by
their ‘member composition’ to target them appropriately
4. The Marco Picture
There are approx. 226 million families in India* (72 mn urban, 154 mn rural)
The average family size varies from 1 to 6.9 depending on the family composition
25 mn Indian families (11% of all families) have more than 1 earning member
28 mn Indians (2.5%) prefer to read in English, marginally more than Malayalam.
50% of Indians preferring to read in English live in rural areas
Average monthly family income in India is Rs.5,930 (‘per capita’ is Rs.1,350)
70% of all Indian families earn average to below-average incomes
* accounting for approx. 1,112 million individuals (343 million urban and 769 million rural)
5. The Socio-Economic Landscape
At 30%, highest proportion of families belong to SEC ‘R4’
19.5 million families (27% of urban, or 9% of all Indian families) belong to SEC ‘A’ and ‘B’
Chief wage earners of 87% of SEC ‘A’ and 36% of SEC ‘B’ families are graduates
No SEC ‘C’ and ‘R1’ chief wage earners are graduates. But 15% SEC ‘C’ families and 22%
SEC ‘R1’ families have a graduate member within the household
Clearly then, defining the socio-economic status (SEC) of a household using education
level of the ‘chief wage earner’ is losing its meaning and can often mislead
Time to look beyond the ‘urban-rural’ divide, and the ‘chief wage earner’ driven
SEC definitions to understand families as consumption units!
6. The Real Socio-Economic Ladder by Incomes
Monthly ‘Per Capita’ Family Income Ratios
SEC ‘R4’ 1 (Rs.830)
SEC ‘R3’ 1.1 times of R4
SEC ‘E’ 1.2 ”
SEC ‘D’ 1.4 ”
SEC ‘R2’ 1.6 ”
SEC ‘C’ 1.8 ”
SEC ‘R1’ 2.3 ”
SEC ‘B’ 3.0 ”
SEC ‘A’ 5.3 ”
7. The New Indian Consumer Pyramid
131 million families
(634 million individuals)
Tier 3
The Underprivileged
44 million families
(217 million individuals)
Tier 2
The Aspiring Class
SEC D SEC A
SEC E SEC C SEC B
SEC R3 SEC R2 SEC R1 Tier 1
The Consuming Class
SEC R4
51 million families
(260 million individuals)
* Total – 226 million families (1,112 million individuals)
8. Looking at Families by ‘Lifecycle’ Stage
51% Indians are married. But only 1 in 5 Indian family (21%) is a 3-generation joint
family, or ‘Dynasties’
An equal proportion of Indian families (21%) are ‘Baby Sitters’ - with the eldest
child below 12 years in age
The majority 45% of Indian families are ‘Maturing Mentors’, or families with the
youngest child above 12 years in age
Young married couples without any children, the ‘Nest Builders’, account for only
7% of all Indian families
The single independents, or ‘Free Birds’, account for only 1.3% of all Indian families
9. Glimpse of their Socio-Economic Status….
Dynasties have the highest average monthly family incomes (Rs. 6,530). But they
have the lowest average ‘per capita’ monthly incomes (Rs.975)
Free birds show the second highest average monthly family incomes (Rs.6,385),
and the highest average ‘per capita’ monthly incomes (Rs.6,385)*
Rented accommodation is highest among Free Birds (at 35%). Dynasties show the
highest incidence of ‘inherited’ property (at 74%)
Automobile ownership (both cars and 2-wheelers) is highest among Dynasties
Preference for reading in English is relatively highest among ‘Free Birds’ (6%) and
lowest among ‘Dynasties’ (0.5%)
* Note – Sample of ‘Free Bird’ segment relatively low for high statistical accuracy of its segment level findings
10. How a Family Rupee is being Spent!
Household Consumption Head Distribution of Spends (%)
Families Who Spend on Them* All Families**
Basic food and clothing 55% 55%
Rent and utilities 12% 5%
Transport and conveyance 12% 11%
Loan and other regular liabilities 11% 3%
Leisure and entertainment 11% 9%
Saving and investment 15% 11%
Other unclassified spends 13% 6%
Note - Not all families spend money on all heads
* Taken on valid households base, so doesn’t add up to 100%. ** Taken on all households base, so adds up to 100%.
11. Physical Asset Ownerships!
Household Asset % Families Owning % Families Owning
(Urban) (All India)
Home 65% 86%
Any TV 91% 86%
Color TV 79% 63%
C&S Connection 69% 56%
Any Phone 66% 50%
Mobile Phone 64% 48%
Any Automobile 42% 32%
Car 3.5% 2%
2-wheeler 41% 31%
Fridge 35% 22%
Washing Machine 14% 7%
Computer/Laptop 10% 4.5%
Air Conditioner 2% 0.8%
Home + Automobile = 27% urban and 25% all India
12. Financial Asset Ownerships!
Financial Asset % Families Owning % Families Owning
(Urban) (All India)
Bank Account 59% 58%
Life Insurance 26% 23%
Debit Card 16% 9%
FD/Bonds 10% 5%
Credit Card 4% 2%
Medical Insurance/CGHS 4% 2%
Mutual Funds/Shares 3% 1%
Home + Bank Account = 28% urban and 41% all India
Home + Life Insurance = 12% urban and 16% all India
13. Types of Assets!
% Families % Families
Cars Owning Bikes Owning
Small Car (<4 lakhs) 68% 100cc or less 48%
Mid Size Car (4-8 lakhs) 29% 125cc 39%
Premium Car (8-14 lakhs) 5% 150cc 11%
Luxury Car (>14 lakhs) 1% 180cc or above 3%
% Families
TV Owning Washing Machine
% Families
Owning
Regular Flat 21 inch or less 88% Semi-automatic 78%
Regular Flat > 21 inch 11.5% Automatic 22%
LCD & Other Premium 0.5%
* All India Figures. May add up to more than 100% because of multiple ownerships
14. Types of Assets!
% Families % Families
Fridge Owning Mobile Phone Features Owning
Single door 89%
Color Screen 82%
Double door 11%
Games 78%
FM Radio 49%
Any Camera 16%
% Families
Mobile Connection Owning MP3 Player 12%
Bluetooth 10%
Pre-paid 95%
Video recording 9%
Post-paid 5%
GPRS 7%
GSM 75% Extended memory 4%
CDMA 11% Touch Screen 4%
Can’t Say 14% Wi-fi 1%
* All India Figures. May add up to more than 100% because of multiple ownerships
15. Types of Assets!
% Families % Families
Size of House Owning
Mobile Services Used Owning
Less than 250 sq.ft. 21% Roaming National 64%
250 – 500 sq.ft. 36% ISD Calling 6%
500 – 1,000 sq.ft. 27% MMS 4%
1,000 – 1,500 sq.ft. 9% GPRS 4%
1,500 sq.ft. and above 7% GPS 1%
Roaming International 0.3%
% Families
Credit Card Owning
Co-branded 20%
Silver 53%
Gold 27%
Platinum/Titanium 5%
* All India Figures. May add up to more than 100% because of multiple ownerships
16. Glimpse of Segment Level Findings….
35% urban families live in a rented house. Only 5% rural families do so
38% of SEC ‘A’ families live in 1,000 sq.ft. plus house
Only 2.5% urban families have a home loan running currently
54% small car ownership and 57% motorcycle ownership is in rural India
24% SEC ‘A’ families have a car, only 6% SEC ‘R1’ households own a car. But in absolute numbers, while SEC ‘A’
own 1.58 mn cars SEC ‘R1’ own 1.66 mn cars
3 out of 4 car owners also own a 2-wheeler. Only 5% of 2-wheeler owners also own a car
The average monthly family income of a ‘small car’ owning family is 2.1 times higher than a ‘motorcycle’ owning
family; that of a ‘premium car’ owning family is 3.8 times higher than a ‘motorcycle’ owning family
‘Maturing Mentors’ have the highest proportionate ownership of mid size cars (at 33%), ‘Vintage Wines’ of small
cars (at 88%)
17. Top 5 Biggest Communities in
India
% of Urban % of Rural
Top 5 Urban Communities Families
Top 5 Rural Communities Families
Gujarati 16% Telugu 9%
Awadhi UP 12% Marathi 8%
Telugu 12% Tamil 8%
Kannada 11% Non-Awadhi UP 6%
Marathi 7% Punjabi 6%
18. A Glimpse of Segment Level Findings….
Highest per capita monthly income is among Kannads (Rs.2,190) and lowest among the Bihari Hindis (Rs.730)
Marwari community shows the highest proportionate spend on ‘loans and liabilities’ (at 15.4%). Telugu
community shows the highest proportionate spend on ‘savings and investment’ (at 20.7%)
Gujaratis and Marwaris show the highest ownership of ‘any automobile’ (at 43% and 39%). Assamese show the
highest penetration of cars at 7%
Tamils and Kannads have the highest penetration of color TV (at 89%)
Punjabis have the highest penetration of fridge at 56%
Telugus have the highest penetration of air conditioners at 4%
Kannads and Gujaratis have the highest penetration of mobile phones at 68% and 66%
19. Media Usage Status
Media Families Using Individuals Using % Spending More
At Home At Home than 1 Hour Daily
In millions (All India) In millions (All India) Weekday (All India)
Television 187 613 43%
Newspaper 104 361 10%
Radio 85 274 27%
Internet 8 20 32%
‘Vintage Wines’ are the relatively heaviest watchers of TV. So are Marathis, Telugus and Tamils among communities
‘Nest Builders’ are the relatively heaviest listeners of radio. Among communities, Telugus, Delhi Hindis and Gujaratis stand out
Oriya and MP Hindi communities are significantly heavier readers of newspaper
‘Baby Sitters’ are the relatively heaviest users of internet from home
21. List Of Reports
Possible Segment Reports: Possible Category Reports:
1. Families by member composition
1. Family Profiles by Type of Car
Free Birds (single independents)
Nest Builders (young married couple with no children) 2. Family Profiles by Type of Bike
Baby Sitters (married with eldest child below 12 years)
Mature Mentors (married with youngest child above 12 years) 3. Family Profiles by Type of TV
Dynasties (3 generation joint family)
Vintage Wines (middle age/elderly married couple living alone) 4. Family Profiles by Type of TV Connection
2. Urban vis-à-vis Rural Families 5. Family Profiles by Type of Fridge
3. Single vis-à-vis Multiple Income Families
6. Family Profiles by Type of Washing Machine
4. Families by Socio-Economic Classes (both urban &rural SEC)
7. Family Profiles by Type of Mobile Phone
5. Families by Community Types (marwari, gujrati, punjabi,….)
8. Family Profiles by Mobile Service
6. Family Profiles by Most Expensive Vehicle Owned
7. Family Profiles by Size of House 9. Family Profiles by Type of Credit Card
Note: Segment level analysis in any of the reports is subject to collection of sufficient sample responses at the segment level.
22. Pricing of Reports
Report Price (Rs.)* Price (USD)
* 12.36% service tax extra
Any 1 Report 150,000 4,750
3 or More Reports 100,000 each 3,500 each
• Payment Terms : 50% advance, 50% after delivery of all reports
• Delivery Timeline : Single/First Report – 10 days from date of order
(or immediately if ready)
: Subsequent Reports – 10 days per report thereafter
(or immediately if ready)
• Report Delivery Format : PDF
23. Information Coverage
Demographic and socio-economic profile
Location – Town class (village class), region, community
Educational qualification, current occupation (and industry of occupation) of members in the household
SEC (urban, rural)
Gender, age, marital status, preferred language of reading of all members in the household
Income status and composition (monthly household income, income from outside, earning and dependent
members)
Per-capita household income
Consumption, asset ownership and liability profile
Share of expenditure by main household spending heads (food & clothing, rent & utilities, transport / conveyance,
leisure & entertainment, loan & liability payments, savings & investments)
House ownership, size of house, no. of rooms
Vehicle ownership (bicycle, 2-wheeler, 4-wheeler)
Physical asset ownership – TV, fridge, washing machine, AC, microwave, music system, radio, DVD player,
Ipod, video games, regular camera, digital camera, video recorder, tube well/pump, landline phone, mobile
phone, computer, laptop, printer, TV connection
Financial asset ownership – land, bank account, demat account, fixed deposits, govt. bonds, chit fund
deposits, life insurance, medical insurance, debit card, credit card, mutual fund, shares, etc
Currently running loan types if any
24. Information Coverage
Quality of key asset ownership
Type of car
Type of bike
Type of TV
Type of TV connection
Type of fridge
Type of washing machine
Type of mobile phone
Type of mobile services subscribed to
Type of credit card possessed
Media usage
Media used at home (TV, Newspaper, Radio, Internet)
Daily time spent on various media at home
Which medium relied on most for information for buying products and services
25. Methodology
Large scale land survey conducted to profile the composition and consumption
characteristics of Indian families. Survey covered over 16,000 households in 40 cities
and over 12,000 households in 480 villages spread across all the four regions of the
country
Sampling methodology chosen to ensure coverage of ‘town’ and ‘village’ classes of all
population strata, and ‘households’ of all socio-economic classification within each of
these towns and villages. Villages sampling done in a way to ensure coverage of
villages up to distances of 20 kms from the nearest surveyed town
Finally, town/village class and socio-economic class combination level ‘weights’ were
derived from authentic Govt. of India data and applied to the land survey data to
make it representative of the entire Indian population