The document discusses the India Certified Crop Adviser (India CCA) program, which aims to improve farm advisory in India. It was started in 2010 as a collaboration between the American Society of Agronomy and the Indian Society of Agribusiness Professionals. The CCA program provides a certification to agriculture professionals after passing an exam on crop management, soil and water management, integrated pest management, and nutrient management. Benefits of the program include career development for professionals, improved services for farmers, and increased productivity and quality in the agriculture sector. Over 140 professionals have received the CCA certification so far in India.

1. India Certified Crop Adviser (India CCA) Program

2. Objective of the CCA Program Improved Farm Advisory Certified Crop Adviser Single Most Effective Intervention in improving quality of farm Advisory

5. Agriculture Extension-Operations in 14 statesInitial Funding of the Program was Provided By BMGF; USAID and World Bank through the CSISA (cereal system initiative for south asia with IRRI acting as a catalyst )

6. Collaborative Approach

7. Technical Components

8. INDIA CCA PROGRAM BUILD UP Pilot Exam held under the guidance of these 18 experts The entire program overseen by 14 eminent Agribusiness professionals 18 domain experts prepare a Question Bank INDIA CCA ASA provides guidelines on policy & procedure structure 45 Industry Experts and Research Scientists ratify it IRRI acts as a Catalyst for the program 33 scientists prepare a draft of POD Continued Education in progress with SAUs and Research Institutes.

10. Soil and water Management

11. Integrated pest Management

13. 20 hrs as online / offline self study

15. Committees to assist CCA Board Exam and Procedures Responsible for development of PO document, administration of the exam as also a review of results after every exam to fine tune the next examination . Constant upgrading of Question Bank Budget and Finance Responsible for preparation of the annual budget and looking after the financial aspect of the Program Standards and Ethics Responsible for reviewing the applications for genuineness of candidates and look into any complaints of unethical practices.

16. Committees to assist CCA Board ivCommunications and Promotions Responsible for maintaining appropriate communication strategies in terms of print and electronic media & attracting graduates to become certified v Continuing Education Review CEU status of Program and the guide on new types of educational delivery and topics for Continuous Education

17. India CCA Exam and Procedure Committee India CCA Exam & Procedure committee meeting in Progress India CCA Exam and Procedure committee Dr. SudarshanGanguly (IARI); Dr. Rajendra Prasad (IARI) ; Dr. James Vorst (ASA) ; Mr. Paul Tracy; Mr. Luther Smith ; Dr. Dr. Ramendra Singh ; Dr. KaushikMajumdar (IPNI) ; Dr. A.N. Rao (IRRI) ; Dr.D.V.Singh (IARI); Dr. Naveen Kalra, (Tata Chemicals Ltd.); Dr. P.K.Sharma (CSKHPKV, Palampur); Dr. Satish Chandra (ISAP) ; Mr. Rajeev Dar (ISAP); Dr.B.C.Marwaha(DSCL); Dr.H.Pathak (IARI)); Dr. V.P.Singh (Seed Association of India); Dr. V. Vankatasubramaniam (ADG, ICAR)

19. Mr. Rajeev Dar(ISAP)

20. Mr. Ravi S Anand(Barwale)

21. Mr. Satish Chander(DG FAI)

22. Dr. Manjit S Kang (VC- PAU)

23. Mr. D Bhattacharya( IFFCO)

24. Continuing Education Committee:

25. Dr. IP Abrol (Scientist)

26. Dr. Bijay Singh(Scientist)

27. Dr. KD Kokate (DDG-ICAR)

28. Dr. KS Khokhar(VC-HAU)

29. Mr. Satish Chander (DG FAI)

30. Dr. AK Gosain (IIT Delhi)Budget & Finance Committee Mr. Kapil Mehan (Chormandal) Mr. Rajiv Sinha (DSCL) Mr. Ravi S Anand(Barwale) Dr . Balwinder S. Sidhu Dir. Agri. Punjab Mr. Rajeev Dar (ISAP) Standards & Ethics Committee: Dr. A. K. Gosain (IIT Delhi) Dr. Balwinder Singh Sidhu Dir Agri Dr. P Chandrashekhara (Manage) Mr. Satish Chander (DG FAI) Mr. Ravi Shankar Anand (Barwale)

32. The farmer shall be offered advisory best suited to the interest of the farmer.

33. Under no circumstances CCA may offer advisory for ulterior motives which may cause loss to farmers.

35. Benefits to Individuals All round development of the Individual by developing competency in different areas of Agriculture Certified Professional remains updated with latest developments in agriculture Certified Professional is better equipped in rapidly changing time and Global warming Wins farmers (customer) confidence and loyalty by offering informed advisory Enhanced Self Esteem & Career Prospects Certification is valid in the USA and Canada

37. A great performance evaluation tool

38. Ingress of new technologies on continuous basis to their employees

39. Increase the scope and quality of potential outreach to the farmers

40. Image building of the organization in the market

41. Increased Brand Loyalty of FarmerHuman Resource of Global Standards Trained Agri professionals can be engaged for diversification & expansion of activities Lateral movement of professionals within the organization becomes easier A better informed Farm Operative will ensure Customer (farmer) loyalty Companies can gain Employee Loyalty & Gratitude

42. Benefits to Farmers Increased yields higher income at reduced costs Increased awareness and knowledge of GAP, INM, IPM Risk minimization by using GAPs Greater access to new technologies

43. Benefits to the Agriculture Sector High Quality Farm level support to farmers to ensure Food Security Farmers more equipped for better resource management Increased farm productivity will rekindle the diminishing interest in agriculture Lead to professionalism in agriculture and make agriculture a career of choice

44. Participants in the CCA Program

46. Registrations – 22, CCAs – 19

47. First Open Exam held on 12th December,2010

48. Registrations – 85, CCAs – 59

49. Second open Exam Held on 12th June,2011

51. Training Manual prepared in Hindi and English

52. Next India CCA Exam scheduled on 11 December, 2011

55. Practical knowledge up-gradation

56. Impressive Extension tool

57. Improved Career prospects

58. Recognition amongst Peers

59. Additional qualification

61. Contact Information Mr. Saveen Randhawa Indian Society of Agribusiness Professionals 23,Community Centre ZamrudpurKailash Colony Extn. New Delhi-110048 Ph. No: 011- 43154100, 41730573 Fax:011-41731674 E mail :indiacca@isapindia.org www.certifiedcropadviser.org/india www.isapindia.org

62. Thank You for your attention !