1) Multihull sailboats have increased significantly in popularity since 2006 as part of bareboat sailing fleets due to their ability to appeal to a wide customer base. 2) Customers are looking for comfort, ease of sailing, entertaining capabilities, family appeal, and relaxation rather than sport or performance. 3) While traditional sailing ideals focused on competition and challenge, modern customers have limited time and funds and find sailing too difficult to learn, seeking easier vessel options.

1. INCREASING
THE SIZE OF
THE PIE
A multihull perspective
By Richard Ward - Seawind Catamarans / Corsair Marine

2. OUR DESIGN
PHILOSOPHY?

3. 1. GOOD PERFORMANCE

4. 2. OCEAN CAPABLE

5. 3. FUN TO SAIL

6. 4. EASY TO SAIL

7. 5. FAMILY
FRIENDLY

8. 1+2+3+4+5=
SEAWIND’S SUCCESS

9. Percentage of Bareboat Fleet That is Multihull
Multihulls have increased significantly in the bareboat fleet since
2006
INCREASING POPULARITY
11 Source: 2010 North American Sailing Industry Study
*Source: 2010 North American Sailing Industry Study

10. FAMILIES
SAILING
TOGETHER

11. COUPLES
SAILING
TOGETHER

12. WHAT DO THEY WANT?

13. Comfort
WHAT DO THEY WANT?

14. Comfort
Ease of Sailing
WHAT DO THEY WANT?

15. Comfort
Ease of Sailing
WHAT DO THEY WANT?
Entertaining

16. Comfort
Ease of Sailing
WHAT DO THEY WANT?
No Hassle
Entertaining

17. Comfort
Ease of Sailing
WHAT DO THEY WANT?
No Hassle
Entertaining
Family Appeal

18. Normal Clothes
Comfort
Ease of Sailing
WHAT DO THEY WANT?
No Hassle
Entertaining
Family Appeal

19. Normal Clothes
Comfort
Ease of Sailing
WHAT DO THEY WANT?
No Hassle
Entertaining
Family Appeal
Relaxation - not sport

20. Safety
Normal Clothes
Comfort
Ease of Sailing
WHAT DO THEY WANT?
No Hassle
Entertaining
Family Appeal
Relaxation - not sport

21. Safety
Normal Clothes
Comfort
Ease of Sailing
WHAT DO THEY WANT?
Performance
No Hassle
Entertaining
Family Appeal
Relaxation - not sport

22. Get home fast
Safety
Normal Clothes
Comfort
Ease of Sailing
WHAT DO THEY WANT?
Performance
No Hassle
Entertaining
Family Appeal
Relaxation - not sport

23. WHAT DO THEY
REALLY WANT?

24. Young Kids = Fun & Safety
WHAT DO THEY
REALLY WANT?

25. Young Kids = Fun & Safety
Teenage Boys = Excitement
WHAT DO THEY
REALLY WANT?

26. Young Kids = Fun & Safety
Teenage Boys = Excitement
Teenage Girls = Space & Relaxation
WHAT DO THEY
REALLY WANT?

27. Young Kids = Fun & Safety
Teenage Boys = Excitement
Teenage Girls = Space & Relaxation
WHAT DO THEY
REALLY WANT?
Women = Comfort

28. Young Kids = Fun & Safety
Teenage Boys = Excitement
Teenage Girls = Space & Relaxation
WHAT DO THEY
REALLY WANT?
Women = Comfort
Men = Share with Family & Friends

29. BUT WHAT
HAPPENED
TO THE
SAILING?

30. WHAT DO THEY GET?

31. Traditional Sailing Ideals
WHAT DO THEY GET?

32. Traditional Sailing Ideals
Competition - Motor boats,
Motor Cars, Motor Homes
WHAT DO THEY GET?

33. Traditional Sailing Ideals
Competition - Motor boats,
Motor Cars, Motor Homes
WHAT DO THEY GET?
Limited Time / Limited Funds

34. Traditional Sailing Ideals
Competition - Motor boats,
Motor Cars, Motor Homes
WHAT DO THEY GET?
Limited Time / Limited Funds
Too Hard to learn how to Sail

35. TAKE THE HUMBLE
TRAILER SAILOR

36. TAKE THE HUMBLE
TRAILER SAILOR
Cheap

37. TAKE THE HUMBLE
TRAILER SAILOR
Cheap
Fun

38. TAKE THE HUMBLE
TRAILER SAILOR
Cheap
Fun
Popular

39. TAKE THE HUMBLE
TRAILER SAILOR
Cheap
Fun
Popular
Transportable

40. TAKE THE HUMBLE
TRAILER SAILOR
Cheap
Fun
Popular
Transportable
Dead!

41. SO FAR SO GOOD

42. SO FAR SO GOOD
Lovely
day for a sail
Sheryl

43. SO FAR SO GOOD
Lovely
Yes, lovely
day for a sail
Barry
Sheryl

44. STILL OK

45. Which
way do I
wind this
Barry?
STILL OK

46. The other
Which way Sheryl
way do I
wind this
Barry?
STILL OK

47. THE PROBLEMS START

48. THE PROBLEMS START
How
much longer
Barry?

49. THE PROBLEMS START
How As long
much longer as it takes
Barry? Sheryl

50. THEN PROBLEMS
REALLY START

51. THEN PROBLEMS
REALLY START
When
do we get
home
Barry?

52. THEN PROBLEMS
REALLY START
When
do we get Its not a
home speed boat
Barry? Sheryl

53. PROBLEM SOLVED

54. CONSIDER THE
MACGREGOR 26

55. CONSIDER THE
MACGREGOR 26
Sailing +
25 knots
Motoring
36,000 boats built
by MacGregor

56. CONSIDER THE CORSAIR

57. Sailing at15 knots
1,800 boats built
by Corsair
CONSIDER THE CORSAIR

58. CONSIDER A CATAMARAN

59. JUST BE
SURE YOU

60. CONSIDER THE
COMPETITION

61. CONSIDER THE
COMPETITION

62. Power Boats
CONSIDER THE
COMPETITION

63. Power Boats
CONSIDER THE
COMPETITION

64. Power Boats Holidays
CONSIDER THE
COMPETITION

65. Power Boats Holidays
CONSIDER THE
COMPETITION

66. Power Boats Holidays
CONSIDER THE
COMPETITION
Cars

67. Power Boats Holidays
CONSIDER THE
COMPETITION
Cars

68. Power Boats Holidays
CONSIDER THE
COMPETITION
Property Cars