Incorporating Digital into Corporate Strategy
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A presentation for small & medium businesses in Lagos, Nigeria. Focusing on how to incorporate a digital strategy to your business
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Incorporating Digital into Corporate Strategy
- 1. + Incorporating Digital into Corporate Strategy Presented by Uche Ajene
- 2. + Why incorporate digital into your strategy? “Businesses that are highly engaged with the internet are two times more likely to grow and earn twice more revenue” - Deloitte Access Economics, 2013
- 3. + What are the benefits?
- 4. + Benefits of incorporating digital into your strategy Increase your customer base: Increase engagement with customers with minimal additional effort Better customer service which leads to a better customer experience
- 5. + Benefits of incorporating digital into your strategy Decrease costs Increase efficiency which leads to greater productivity Reduce overhead costs
- 6. + Benefits of incorporating digital into your strategy Increase revenue With your now larger customer base and more efficient operation, you can diversify your income streams
- 7. + Benefits of incorporating digital into your strategy – A case study Source: www.tmforum.org
- 8. + How to incorporate digital into your strategy An overview
- 9. + How to incorporate digital into your strategy
- 10. + How to incorporate digital into your strategy Who? Who owns the strategy? Who is driving it?
- 11. + How to incorporate digital into your strategy Who? What skills already exist in your business?
- 12. + How to incorporate digital into your strategy What? What is the best practice for your business industry?
- 13. + How to incorporate digital into your strategy What? What is the digital presence is right for you?
- 14. + How to incorporate digital into your strategy What? What impact do you want digital to have on your bottom line?
- 15. + How to incorporate digital into your strategy When? When?- Determining your digital capability
- 16. + How to incorporate digital into your strategy Where? Where should you go for advice?
- 17. + How to incorporate digital into your strategy How? How will you measure your digital strategy?
- 18. + Thank you
Editor's Notes
- To be successful, it should be owned from the top down
- Dedicate the right resources to your digital strategy. Resources including technology and budget
- Don’t adopt a strategy built for a tech company for your fashion business
- Everything isn’t for everyone. Select the digital presence based on your structure, your needs and your goals
- Is your goal, awareness? Engagement? Or driving conversions? All are valid but build your strategy based on the impact you want.
- Are you ready for the strategy you want to implement? How digital are you already? Take the baby steps required to get to your digital desitnations
- Find professionals to help you develop and/or execute your digital strategy
- Set your concrete measurable goals. Get the right tools to measure with, Google Analytics is a free and powerful tool Measure yourself at regular intervals and track your growth. Make decisions based on data, let your decisions be data driven