I made this deck in 30 minutes. the point is to convince my boss to send me to Inbound 2015 and to showcase the way we can present information in a public platform to drive traffic to our site. There are no link backs as this is just a trial.
The Path to Agricultural Development and Food Security in sub-Saharan Africa:...Peju Afanu
In line with the new SDGs, global economic melt down and falling oil prices there is a need for global collaboration to prevent a future economic crisis.
Africa has very large expanse of Arable land which is underutilized, resulting from lack of funding and required resources by the small holder farmers/they don't get the required returns for their hard work. Also the required infrastructure (irrigation, road networks) to support them is also not available making them depend solely on manual farming techniques and rainfall.
Moreover, the products upon harvest are either bought over from them by middlemen as they do not have access to the market, further impoverishing the farmers while the middle men make all the income or end up spoilt owing to poor storage facilities.
It is imperative that the Private and Public sectors collaborate with these small holder farmers by providing the much needed resources and infrastructure and ultimately bringing their products either directly to the market or creating a buy-back system whereby the farmers are paid agreed and reasonable market prices for their products. This would go a long way in reducing poverty, hunger and also improve the economic situation of the small holder farmers as they would be earning some income for their efforts.
The intervention should look into ways whereby more land can be cultivated and the production yield improved by introducing mechanized farming, good seed varieties, fertilizer and most importantly irrigation of the farm land for a guaranteed optimal yield and all year round production.
A review of the Nigerian Agricultural production cycle and contribution of farming to GDP shows that the lowest income is in the first quarter which is clearly attributable to the dry season resulting in minimal yield while the third to last quarters have progressively improved yield as crops planted at the start and peak of the rainy season are harvested during this period respectively. This accounts for Nigeria's under-performing Agricultural sector by more than a 100% as our current production can be more than doubled if well organised and adequate investments and infrastructure are put in this sector.
WCDF Industries Plc has formulated a PPP (Public Private partnership) Model as a potential solution for development of the Agricultural sector and diversification of the Nigerian Economy with guaranteed return on investments for all parties while still including the small-holder farmers and youths.
This presentation is my final project for the WBG MOOC on Financing for Development to demonstrate the role of the Public sector in providing long term funds’ investments & favorable policies in order to crowd-in the required Private Sector investment for economic growth and achieve some of the SDGs.
The presentation identifies:
1. a problem;
2. causes/limitations;
3. current situation;
4. solution;
5. future vision;
6. benefits/results of intervention
The Path to Agricultural Development and Food Security in sub-Saharan Africa:...Peju Afanu
In line with the new SDGs, global economic melt down and falling oil prices there is a need for global collaboration to prevent a future economic crisis.
Africa has very large expanse of Arable land which is underutilized, resulting from lack of funding and required resources by the small holder farmers/they don't get the required returns for their hard work. Also the required infrastructure (irrigation, road networks) to support them is also not available making them depend solely on manual farming techniques and rainfall.
Moreover, the products upon harvest are either bought over from them by middlemen as they do not have access to the market, further impoverishing the farmers while the middle men make all the income or end up spoilt owing to poor storage facilities.
It is imperative that the Private and Public sectors collaborate with these small holder farmers by providing the much needed resources and infrastructure and ultimately bringing their products either directly to the market or creating a buy-back system whereby the farmers are paid agreed and reasonable market prices for their products. This would go a long way in reducing poverty, hunger and also improve the economic situation of the small holder farmers as they would be earning some income for their efforts.
The intervention should look into ways whereby more land can be cultivated and the production yield improved by introducing mechanized farming, good seed varieties, fertilizer and most importantly irrigation of the farm land for a guaranteed optimal yield and all year round production.
A review of the Nigerian Agricultural production cycle and contribution of farming to GDP shows that the lowest income is in the first quarter which is clearly attributable to the dry season resulting in minimal yield while the third to last quarters have progressively improved yield as crops planted at the start and peak of the rainy season are harvested during this period respectively. This accounts for Nigeria's under-performing Agricultural sector by more than a 100% as our current production can be more than doubled if well organised and adequate investments and infrastructure are put in this sector.
WCDF Industries Plc has formulated a PPP (Public Private partnership) Model as a potential solution for development of the Agricultural sector and diversification of the Nigerian Economy with guaranteed return on investments for all parties while still including the small-holder farmers and youths.
This presentation is my final project for the WBG MOOC on Financing for Development to demonstrate the role of the Public sector in providing long term funds’ investments & favorable policies in order to crowd-in the required Private Sector investment for economic growth and achieve some of the SDGs.
The presentation identifies:
1. a problem;
2. causes/limitations;
3. current situation;
4. solution;
5. future vision;
6. benefits/results of intervention
Prismetric Technologies Announces New Jumping Game for iOS and Android UsersSticky Jump
Addicted About Mobile Games? Don't Worry Prismetric Announces New game for iOS and Android Users; that is Sticky Jump. For more info, visit: http://www.prismetric.net/
Check out the leading brands on Facebook for 2014.The survey has been carried out by www.socialpdia.com and the list is according to the number of fans on Facebook page.
Prismetric Technologies Announces New Jumping Game for iOS and Android UsersSticky Jump
Addicted About Mobile Games? Don't Worry Prismetric Announces New game for iOS and Android Users; that is Sticky Jump. For more info, visit: http://www.prismetric.net/
Check out the leading brands on Facebook for 2014.The survey has been carried out by www.socialpdia.com and the list is according to the number of fans on Facebook page.
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.\
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
Videos are more engaging, more memorable, and more popular than any other type of content out there. That’s why it’s estimated that 82% of consumer traffic will come from videos by 2025.
And with videos evolving from landscape to portrait and experts promoting shorter clips, one thing remains constant – our brains LOVE videos.
So is there science behind what makes people absolutely irresistible on camera?
The answer: definitely yes.
In this jam-packed session with Stephanie Garcia, you’ll get your hands on a steal-worthy guide that uncovers the art and science to being irresistible on camera. From body language to words that convert, she’ll show you how to captivate on command so that viewers are excited and ready to take action.
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
Core Web Vitals SEO Workshop - improve your performance [pdf]Peter Mead
Core Web Vitals to improve your website performance for better SEO results with CWV.
CWV Topics include:
- Understanding the latest Core Web Vitals including the significance of LCP, INP and CLS + their impact on SEO
- Optimisation techniques from our experts on how to improve your CWV on platforms like WordPress and WP Engine
- The impact of user experience and SEO
Digital Money Maker Club – von Gunnar Kessler digital.focsh890
Title One is a comprehensive examination of the impact of digital technologies on
modern society. In a world where technology continues to advance rapidly, this article delves into the nuances and complexities of the digital age, exploring Its implications across various sectors and aspects of life.
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
How to Run Landing Page Tests On and Off Paid Social PlatformsVWO
Join us for an exclusive webinar featuring Mariate, Alexandra and Nima where we will unveil a comprehensive blueprint for crafting a successful paid media strategy focused on landing page testing.With escalating costs in paid advertising, understanding how to maximize each visitor’s experience is crucial for retention and conversion.
This session will dive into the methodologies for executing and analyzing landing page tests within paid social channels, offering a blend of theoretical knowledge and practical insights.
The Pearmill team will guide you through the nuances of setting up and managing landing page experiments on paid social platforms. You will learn about the critical rules to follow, the structure of effective tests, optimal conversion duration and budget allocation.
The session will also cover data analysis techniques and criteria for graduating landing pages.
In the second part of the webinar, Pearmill will explore the use of A/B testing platforms. Discover common pitfalls to avoid in A/B testing and gain insights into analyzing A/B tests results effectively.
Search Engine Marketing - Competitor and Keyword researchETMARK ACADEMY
Over 2 Trillion searches are made per day in Google search, which means there are more than 2 Trillion visits happening across the websites of the world wide web.
People search various questions, phrases or words. But some words and phrases are searched
more often than others.
For example, the words, ‘running shoes’ are searched more often than ‘best road running
shoes for men’
These words or phrases which people use to search on Google are called Keywords.
Some keywords are searched more often than others. Number of times a keyword is searched
for in a month is called keyword volume.
Some keywords have more relevant results than others. For the phrase “running shoes” we
get more than 80M relevant results, whereas for “best road running shoes for men” we get
only 8.
The former keyword ‘running shoes’ has way more competition from popular websites to
new and small blogs, whereas the latter keyword doesn’t have that much competition. This
search competition for a keyword is called search difficulty of a keyword or keyword
difficulty.
In other words, if the keyword difficulty is ‘low’ or ‘easy’, there won’t be any competition
and if you target such keywords on your site, you can easily rank on the front page of Google.
Some keywords are searched for, just to know or to learn some information about something,
that’s their search intention. For example, “What shoe size should I choose?” or “How to pick
the right shoe size?”
These keywords which are searched just to know about stuff are called informational
keywords. Typically people who are searching this type of keywords are top of a Conversion
funnel.
Conversion funnel is the journey that search visitors go through on their way to an email
subscription or a premium subscription to the services you offer or a purchase of products
you sell or recommend using your referral link.
For some buyers, research is the most important part when they have to buy a product.
Depending on that, their journey either widens or narrows down. These types of buyers are
Researchers and they spend more time with informational keywords.
Conversion is the action you want from your search visitors. Number of conversions that you
get for every 100 search visitors is called Conversion rate.
People who are at different stages of a conversion funnel use different types of keywords.
For too many years marketing and sales have operated in silos...while in some forward thinking companies, the two organizations work together to drive new opportunity development and revenue. This session will explore the lessons learned in that beautiful dance that can occur when marketing and sales work together...to drive new opportunity development, account expansion and customer satisfaction.
No, this is not a conversation about MQLs and SQLs. Instead we will focus on a framework that allows the two organizations to drive company success together.
Mastering Multi-Touchpoint Content Strategy: Navigate Fragmented User JourneysSearch Engine Journal
Digital platforms are constantly multiplying, and with that, user engagement is becoming more intricate and fragmented.
So how do you effectively navigate distributing and tailoring your content across these various touchpoints?
Watch this webinar as we dive into the evolving landscape of content strategy tailored for today's fragmented user journeys. Understanding how to deliver your content to your users is more crucial than ever, and we’ll provide actionable tips for navigating these intricate challenges.
You’ll learn:
- How today’s users engage with content across various channels and devices.
- The latest methodologies for identifying and addressing content gaps to keep your content strategy proactive and relevant.
- What digital shelf space is and how your content strategy needs to pivot.
With Wayne Cichanski, we’ll explore innovative strategies to map out and meet the diverse needs of your audience, ensuring every piece of content resonates and connects, regardless of where or how it is consumed.
It's another new era of digital and marketers are faced with making big bets on their digital strategy. If you are looking at modernizing your tech stack to support your digital evolution, there are a few can't miss (often overlooked) areas that should be part of every conversation. We'll cover setting your vision, avoiding siloes, adding a democratized approach to data strategy, localization, creating critical governance requirements and more. Attendees will walk away with actions they can take into initiatives they are running today and consider for the future.
SMM Cheap - No. 1 SMM panel in the worldsmmpanel567
Boost your social media marketing with our SMM Panel services offering SMM Cheap services! Get cost-effective services for your business and increase followers, likes, and engagement across all social media platforms. Get affordable services perfect for businesses and influencers looking to increase their social proof. See how cheap SMM strategies can help improve your social media presence and be a pro at the social media game.
Digital Commerce Lecture for Advanced Digital & Social Media Strategy at UCLA...Valters Lauzums
E-commerce in 2024 is characterized by a dynamic blend of opportunities and significant challenges. Supply chain disruptions and inventory shortages are critical issues, leading to increased shipping delays and rising costs, which impact timely delivery and squeeze profit margins. Efficient logistics management is essential, yet it is often hampered by these external factors. Payment processing, while needing to ensure security and user convenience, grapples with preventing fraud and integrating diverse payment methods, adding another layer of complexity. Furthermore, fulfillment operations require a streamlined approach to handle volume spikes and maintain accuracy in order picking, packing, and shipping, all while meeting customers' heightened expectations for faster delivery times.
Amid these operational challenges, customer data has emerged as an important strategy. By focusing on personalization and enhancing customer experience from historical behavior, businesses can deliver improved website and brand experienced, better product recommendations, optimal promotions, and content to meet individual preferences. Better data analytics can also help in effectively creating marketing campaigns, improving customer retention, and driving product development and inventory management.
Innovative formats such as social commerce and live shopping are beginning to impact the digital commerce landscape, offering new ways to engage with customers and drive sales, and may provide opportunity for brands that have been priced out or seen a downturn with post-pandemic shopping behavior. Social commerce integrates shopping experiences directly into social media platforms, tapping into the massive user bases of these networks to increase reach and engagement. Live shopping, on the other hand, combines entertainment and real-time interaction, providing a dynamic platform for showcasing products and encouraging immediate purchases. These innovations not only enhance customer engagement but also provide valuable data for businesses to refine their strategies and deliver superior shopping experiences.
The e-commerce sector is evolving rapidly, and businesses that effectively manage operational challenges and implement innovative strategies are best positioned for long-term success.
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.