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Greek Economic
Crisis and its
effect on Retail
-Anshul Gupta
MBA-INBM (CT)
July,15 Batch
What happens in Economic Crisis
???
 Money Infusion stops drastically
 No new projects by the government
 Stringent austerity measures
 Money dries up from the market
 Job Loss/Salary cuts
 People tend to save more
2
Results in...
As winter sales began in Greece, Ermou was certainly bustling, but even with
prices slashed by as much as 70%, cash-strapped Greeks were still more
interested in window shopping than snapping up goods.
3
Ermou high street, Athens – the shopping district has been bustling, but many in Greece
are opting to window shop as economic woes continue to bite. Photograph: George S de
Blonsky / Alamy/Alamy
Current Situation
 To say that the country's retail sector is experiencing its worst crisis
in decades would be an understatement. Since mid-2009, when
the global economic slowdown began to bite, until mid-September
last year, some 65,000 stores have been forced to shut their doors.
 Tough austerity measures, including a wave of new levies and tax
increases demanded by the foreign lenders keeping the nation
afloat, have pushed another 50,000 to the brink of bankruptcy.
 About 55,000 employees working in small- and medium-sized
enterprises (SMEs) – the mainstay of Greek enterprise – have lost
their jobs with many more to follow, according to the confederation
of Greek commerce, Esee
4
Any relief in Future ?? ‘NO’ it seems.
 With Greece's economy expected to contract by a
further 6% this year, Esee and other independent
chambers of commerce estimate as many as half of the
remaining 324,000 SMEs will soon be forced to shut
 As SMEs account for 85% of employment in the private
sector, the closures will exacerbate the economy's
other silent killer – joblessness – also at a record high,
of 18.5%.
5
Some more Facts :
 Greek GDP fell from €242 billion in 2008 to €179
billion in 2014, a 26% decline overall.
GDP per capita fell from a peak of €22,500 in 2007
to €17,000 in 2014, a 24% decline.
Revenues for 2014 were €86 billion (about 48%
GDP), while expenditures were €89.5 billion (about
50% GDP).
The unemployment rate has risen considerably, from
below 10% (2005–2009) to around 25% (2014–2015).
An estimated 44% of Greeks lived below the poverty
line in 2014.
6
Money Greece Owe..
7
Countries most Affected
8
Impact on Retail
 Consumer spending in Greece declined dramatically
from 2010
 In 2011, the retail food market in the country slumped
by 10%.
 The economic crisis forced consumers to prioritize their
necessities.
 The demand for food and grocery items increased, the
non-grocery retail segment was affected.
 Despite Greeks being traditionally brand conscious,
economic instability forced them to change their
shopping behavior and look out for low priced products.
9
10
THANK YOU
11

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INBM Presentation Greek crisis and effect on retail sector 20 aug

  • 1. Greek Economic Crisis and its effect on Retail -Anshul Gupta MBA-INBM (CT) July,15 Batch
  • 2. What happens in Economic Crisis ???  Money Infusion stops drastically  No new projects by the government  Stringent austerity measures  Money dries up from the market  Job Loss/Salary cuts  People tend to save more 2
  • 3. Results in... As winter sales began in Greece, Ermou was certainly bustling, but even with prices slashed by as much as 70%, cash-strapped Greeks were still more interested in window shopping than snapping up goods. 3 Ermou high street, Athens – the shopping district has been bustling, but many in Greece are opting to window shop as economic woes continue to bite. Photograph: George S de Blonsky / Alamy/Alamy
  • 4. Current Situation  To say that the country's retail sector is experiencing its worst crisis in decades would be an understatement. Since mid-2009, when the global economic slowdown began to bite, until mid-September last year, some 65,000 stores have been forced to shut their doors.  Tough austerity measures, including a wave of new levies and tax increases demanded by the foreign lenders keeping the nation afloat, have pushed another 50,000 to the brink of bankruptcy.  About 55,000 employees working in small- and medium-sized enterprises (SMEs) – the mainstay of Greek enterprise – have lost their jobs with many more to follow, according to the confederation of Greek commerce, Esee 4
  • 5. Any relief in Future ?? ‘NO’ it seems.  With Greece's economy expected to contract by a further 6% this year, Esee and other independent chambers of commerce estimate as many as half of the remaining 324,000 SMEs will soon be forced to shut  As SMEs account for 85% of employment in the private sector, the closures will exacerbate the economy's other silent killer – joblessness – also at a record high, of 18.5%. 5
  • 6. Some more Facts :  Greek GDP fell from €242 billion in 2008 to €179 billion in 2014, a 26% decline overall. GDP per capita fell from a peak of €22,500 in 2007 to €17,000 in 2014, a 24% decline. Revenues for 2014 were €86 billion (about 48% GDP), while expenditures were €89.5 billion (about 50% GDP). The unemployment rate has risen considerably, from below 10% (2005–2009) to around 25% (2014–2015). An estimated 44% of Greeks lived below the poverty line in 2014. 6
  • 9. Impact on Retail  Consumer spending in Greece declined dramatically from 2010  In 2011, the retail food market in the country slumped by 10%.  The economic crisis forced consumers to prioritize their necessities.  The demand for food and grocery items increased, the non-grocery retail segment was affected.  Despite Greeks being traditionally brand conscious, economic instability forced them to change their shopping behavior and look out for low priced products. 9
  • 10. 10