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In order to promote financial literacy, the Federal Deposit Insurance Corporation (FDIC) created
a program called Money Smart. It's designed to look similar to Monopoly, and players are
challenged to learn financial skills like opening a bank account, promptly paying bills, and
protecting against identity theft. This is an example of which strategy to increase product
involvement? A. Co-creation B. Mass customization C. Variety-seeking D. Gamification E. DIY
(Do It Yourself)

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