The document outlines a marketing campaign for Bournvita centered around the theme "Jeet Har Mod Pe" (Win at Every Step). It involves: 1) Launching an "Amazing Race" competition where children and their mothers compete in teams, with the winners receiving scholarships. 2) Promoting the competition across TV, print, radio, OOH and digital media in the weeks leading up to and during the race. 3) Producing content showing winning mother-child pairs and their journey to engage audiences after the competition.