Seeing the forest above the trees: 5 Guiding Principles empowering leaders to make strategic decisions and effectively implement in the world of social business!
The document discusses using enigmas and mysteries in films to engage audiences. It provides examples from the movie "Gone Girl" where the main character is kidnapped but escapes, leaving the audience wondering who the perpetrator is and their motives. This approach inspires using a similar plot in the author's trailer where the main character is kidnapped by an unknown perpetrator to keep the audience guessing about their identity and reasons. It outlines several enigmas or mysteries that could be used, such as who kidnapped the main character, why they did it, whether she knew them, how she escaped, why she wasn't hurt, how her boyfriend found her, and why a gift from her was left at the scene.
Kenneth Erfourth has over 14 years of experience as a computer handyman providing repairs, sales, upgrades and troubleshooting of personal computers, laptops, and networks. He owns and operates Computer HandyMan LLC. Previously he worked as a product marketer, technical writer, and process development technician for various technology companies. He has a Bachelor's Degree in Journalism from the University of Wisconsin-Madison and pursues continuing education in technical topics.
This document contains a personal profile and employment history for Adrian Boulton. It summarizes his current role molding parts for the aerospace industry at Trelleborg, where he has worked for 6 years. It also outlines previous roles including butcher and ceramics work. His duties in each role involved tasks like production, quality control, machinery operation, and safety compliance. His education includes GCSE qualifications from The Pingle School.
The document lists various technologies and online tools used for a media production course including Final Cut Pro for editing videos, Slideshare for uploading PowerPoint presentations, Gmail for creating a blog on Blogger and sending information, YouTube for tutorials and uploading drafts, Blogger for uploading coursework, PowerPoint for organizing work, IMDb to find similar films, Wikipedia for extra information, BBFC to research film ratings, Facebook to get audience feedback, and ThingLink for analyzing works.
This is a series of Capacity Building documents that was prepared by the Sudanese Youth Leadership Development Program.
هذه مجموعة من المقالات في مجالات تدريبية متعددة مناسبة للجمعيات الطوعية تم تطويرها بين عامي 2003-2008 للبرنامج السوداني لإعداد القيادات الشبابية
This document is a shot list for a draft film or video that contains 27 shots ranging from close-ups to long shots, taking place both inside and outside at locations like a park, street, and garden shed. The shots focus mainly on the park and include props like a book and other items present in shots 20, 21 and 27.
The document discusses using enigmas and mysteries in films to engage audiences. It provides examples from the movie "Gone Girl" where the main character is kidnapped but escapes, leaving the audience wondering who the perpetrator is and their motives. This approach inspires using a similar plot in the author's trailer where the main character is kidnapped by an unknown perpetrator to keep the audience guessing about their identity and reasons. It outlines several enigmas or mysteries that could be used, such as who kidnapped the main character, why they did it, whether she knew them, how she escaped, why she wasn't hurt, how her boyfriend found her, and why a gift from her was left at the scene.
Kenneth Erfourth has over 14 years of experience as a computer handyman providing repairs, sales, upgrades and troubleshooting of personal computers, laptops, and networks. He owns and operates Computer HandyMan LLC. Previously he worked as a product marketer, technical writer, and process development technician for various technology companies. He has a Bachelor's Degree in Journalism from the University of Wisconsin-Madison and pursues continuing education in technical topics.
This document contains a personal profile and employment history for Adrian Boulton. It summarizes his current role molding parts for the aerospace industry at Trelleborg, where he has worked for 6 years. It also outlines previous roles including butcher and ceramics work. His duties in each role involved tasks like production, quality control, machinery operation, and safety compliance. His education includes GCSE qualifications from The Pingle School.
The document lists various technologies and online tools used for a media production course including Final Cut Pro for editing videos, Slideshare for uploading PowerPoint presentations, Gmail for creating a blog on Blogger and sending information, YouTube for tutorials and uploading drafts, Blogger for uploading coursework, PowerPoint for organizing work, IMDb to find similar films, Wikipedia for extra information, BBFC to research film ratings, Facebook to get audience feedback, and ThingLink for analyzing works.
This is a series of Capacity Building documents that was prepared by the Sudanese Youth Leadership Development Program.
هذه مجموعة من المقالات في مجالات تدريبية متعددة مناسبة للجمعيات الطوعية تم تطويرها بين عامي 2003-2008 للبرنامج السوداني لإعداد القيادات الشبابية
This document is a shot list for a draft film or video that contains 27 shots ranging from close-ups to long shots, taking place both inside and outside at locations like a park, street, and garden shed. The shots focus mainly on the park and include props like a book and other items present in shots 20, 21 and 27.
Germaine D'Rosario is a promising UK soprano singer who is gaining international acclaim through radio promotions. A celebrity publicist wrote that D'Rosario's elegant and talented interpretations of classical and contemporary works show her destined for greatness, and it is only a matter of time before she gains wider recognition globally.
Este documento habla sobre la importancia de la adaptación y la innovación para las empresas en tiempos de cambio. Explica que la supervivencia depende no de la fuerza o la inteligencia sino de la capacidad de adaptarse. También destaca el papel de la conectividad y la movilidad para impulsar el emprendimiento en Latinoamérica. Finalmente, identifica los peligros comunes que enfrentan las startups en sus inicios y ofrece consejos para sobrevivir en "el valle de la muerte".
El documento presenta la misión y visión de la Universidad Nacional de Chimborazo en Ecuador. Su misión es preocuparse por el bienestar de los estudiantes y la comunidad, formando no solo profesionales sino también humanistas con valores que contribuyan al buen vivir. Su visión es ser una institución líder en educación superior de calidad y calidez en el marco del respeto por los demás, la naturaleza y la historia.
O documento descreve a Escrituração Fiscal Digital (EFD), um arquivo digital que contém informações fiscais e documentos fiscais para os órgãos tributários. A EFD foi instituída em 2006 e é obrigatória para contribuintes do ICMS ou IPI. O documento detalha os tipos de informações contidas na EFD e os prazos e procedimentos para sua apresentação.
El documento habla sobre un encuentro con directivos en el año 2016. El autor, Jerónimo García Ugarte, es un bloguero y educador que busca compartir sus ideas sobre la educación a través de su blog y sitio web.
Stonehenge is a prehistoric stone monument located in England that is approximately 4,500 years old and dates back to the Neolithic period. It remains a mystery as to the monument's origins and purpose, though it was likely used as some kind of temple. Recent research using detailed surveys of the stones has revealed new information about how the stones were erected and arranged, as well as carvings and designs on the stones. While there is a myth that the stones were brought to the site by Merlin from Ireland, there is an element of truth to the story as some stones do actually come from Wales.
This document discusses the importance of developing thinking skills in students. It suggests that when students are actively engaged in their learning through developing a sense of direction and inquiry, they learn faster, take in more information, gain a deeper understanding, and recall more. It also emphasizes giving students a feeling of security, challenge, opportunity to wonder, and self-confidence in lessons. Finally, it provides examples of skills-focused activities teachers can use to develop thinking skills like questioning, research, reflection, and discussion in students.
Problema resuelto una incógnita velocidadesEdgar Mata
Este documento presenta un problema de razonamiento sobre la velocidad en terracería (vt) y carretera (vc) durante un viaje de 301 km. Proporciona la información de que la velocidad en carretera fue 32 km/h mayor que en terracería, y los tiempos en cada superficie. Expresa esta información en lenguaje algebraico para obtener una ecuación que resuelva por vt. La suma de las distancias recorridas en cada superficie debe ser igual a 301 km.
El documento presenta las tendencias digitales más importantes para los próximos 5 años según Manu Guedes, incluyendo PYMES 2.0, Sostenibilidad 2.0, Peer Power y One Touch. El documento también discute temas como la transformación digital de las PYMES, el aprendizaje de inglés a través de la música, y soluciones digitales sostenibles y accesibles para los consumidores.
Este documento describe diferentes formatos de publicidad pagada en redes sociales. Explica características como la microsegmentación, difusión orgánica y familiaridad que ofrece este tipo de publicidad. Además, detalla formatos publicitarios específicos para crear notoriedad, difundir contenido, crear audiencias y vincular usuarios en plataformas como Facebook, Twitter, YouTube y LinkedIn.
Reverse thinking is a concept developed by Mahatma Gandhi. It involves analyzing complex problems from the perspective of the weakest or most vulnerable people affected. The goal is to find equitable solutions that work for all parties involved, especially those most disadvantaged.
Present Perfect for Brazilian Students: a cognitive approachgislenefernandes
Power Point presentation created by Gislene Soares, Marcela Siqueira and Rafael Barufaldi.
Course: Topics in Semantics
Undergraduate course: English Language and Literature
Institution: Faculdade de Filosofia, Letras e Ciências Humanas/Universidade de São Paulo, Brasil.
The document provides an overview of Pantaloon Retail (India) Limited, which operates multiple retail formats across India. Some key points:
1) Pantaloon Retail is India's leading retailer with over 1000 stores across 71 cities. It operates popular chains like Big Bazaar, Food Bazaar, and Pantaloons.
2) Big Bazaar is a chain of hypermarkets that aims to provide the best products at the lowest prices. It has over 100 stores across India.
3) The Future Group owns Pantaloon Retail and has diversified into various businesses across the consumption space in India. The group aims to capture the entire consumption spending of Indian customers.
Susan shares her take on making social recruiting actually social. November, 2011 @ Social Media Plus in Philadelphia, PA. @SocialMediaPlus; #SMPlus. For more information or to get help, visit Susan at www.exaqueo.com.
Social media centered on online conversations, which encourages user participation and dialogue. Knowing what your customers are saying about you, and what your future-customers are hearing, is essential. Top Floor Technologies’ Social Media Boot camp will teach you how monitor conversations and brand-mentions on popular social media platforms and on the web in general, allowing you to be proactive with your customer-base.
Primer for Accounting Students on how CPAs are using social media to connect, collaborate, learn, and establish themselves as thought leaders.
Using examples from across the CPA Profession and business, Tom Hood provides guidance on tools, techniques, and people worth following.
Social media centered on online conversations, which encourages user participation and dialogue. Knowing what your customers are saying about you, and what your future-customers are hearing, is essential. Top Floor Technologies’ Social Media Bootcamp will teach you how monitor conversations and brand-mentions on popular social media platforms and on the web in general, allowing you to be proactive with your customer-base.
1. Twitter is a conversation that brands should engage in authentically and compellingly by listening to customers, finding influencers, and creating conversations rather than broadcasts.
2. Brands should understand their audience by analyzing influencers and those talking about the brand, then respond accordingly in a personal, relatable voice.
3. Success requires dedicating resources to compelling, on-topic content and integrating social features into websites and mobile apps to continue conversations off of Twitter.
Webinar: Disrupting Social Media One TikTok at a TimeFalcon.io
Trends are the currency of the Internet and TikTok is the breeding ground of today’s most permeating trends and memes. If you’ve heard it, seen it or laughed at it somewhere on social media, chances are it’s already gone viral on TikTok. Hear the secrets of what’s behind bold campaigns and how you can increase awareness, build brand loyalty and drive revenue growth for your business. So, in a culture saturated with 15-second dance challenges and esoteric comedy, how can brands find their footing and make their presence in the space move the needle? Should they even?
In this webinar we focused on:
- Updates and future of TikTok given current events
- Strategies and content formats to unlock creative potential on TikTok
- Examples of effective posts, ads, campaigns, budgets and why they worked
Watch on-demand: https://www.falcon.io/webinars/tiktok/
Basic Guide on Growing Your Brands on Twitter-Ryan SpoonWisdomTap, Inc
1. This document provides guidelines for using Twitter effectively to grow a brand, including listening to conversations, being authentic, creating compelling content, and extending engagement from Twitter to other online platforms.
2. Key recommendations include listening to what customers are saying, understanding influencers on Twitter, speaking with an authentic and relatable voice, focusing on creating conversations rather than broadcasts, and building social features directly into websites and mobile apps.
3. Success on Twitter requires an ongoing dedication to actively engaging in conversations on the platform and applying its principles across online interactions.
This case study looks into how one enterprise is using Social Business Tools inside their organization. Even though the study is specific to Salesforce Chatter, there are some generic lessons highlighted.
Germaine D'Rosario is a promising UK soprano singer who is gaining international acclaim through radio promotions. A celebrity publicist wrote that D'Rosario's elegant and talented interpretations of classical and contemporary works show her destined for greatness, and it is only a matter of time before she gains wider recognition globally.
Este documento habla sobre la importancia de la adaptación y la innovación para las empresas en tiempos de cambio. Explica que la supervivencia depende no de la fuerza o la inteligencia sino de la capacidad de adaptarse. También destaca el papel de la conectividad y la movilidad para impulsar el emprendimiento en Latinoamérica. Finalmente, identifica los peligros comunes que enfrentan las startups en sus inicios y ofrece consejos para sobrevivir en "el valle de la muerte".
El documento presenta la misión y visión de la Universidad Nacional de Chimborazo en Ecuador. Su misión es preocuparse por el bienestar de los estudiantes y la comunidad, formando no solo profesionales sino también humanistas con valores que contribuyan al buen vivir. Su visión es ser una institución líder en educación superior de calidad y calidez en el marco del respeto por los demás, la naturaleza y la historia.
O documento descreve a Escrituração Fiscal Digital (EFD), um arquivo digital que contém informações fiscais e documentos fiscais para os órgãos tributários. A EFD foi instituída em 2006 e é obrigatória para contribuintes do ICMS ou IPI. O documento detalha os tipos de informações contidas na EFD e os prazos e procedimentos para sua apresentação.
El documento habla sobre un encuentro con directivos en el año 2016. El autor, Jerónimo García Ugarte, es un bloguero y educador que busca compartir sus ideas sobre la educación a través de su blog y sitio web.
Stonehenge is a prehistoric stone monument located in England that is approximately 4,500 years old and dates back to the Neolithic period. It remains a mystery as to the monument's origins and purpose, though it was likely used as some kind of temple. Recent research using detailed surveys of the stones has revealed new information about how the stones were erected and arranged, as well as carvings and designs on the stones. While there is a myth that the stones were brought to the site by Merlin from Ireland, there is an element of truth to the story as some stones do actually come from Wales.
This document discusses the importance of developing thinking skills in students. It suggests that when students are actively engaged in their learning through developing a sense of direction and inquiry, they learn faster, take in more information, gain a deeper understanding, and recall more. It also emphasizes giving students a feeling of security, challenge, opportunity to wonder, and self-confidence in lessons. Finally, it provides examples of skills-focused activities teachers can use to develop thinking skills like questioning, research, reflection, and discussion in students.
Problema resuelto una incógnita velocidadesEdgar Mata
Este documento presenta un problema de razonamiento sobre la velocidad en terracería (vt) y carretera (vc) durante un viaje de 301 km. Proporciona la información de que la velocidad en carretera fue 32 km/h mayor que en terracería, y los tiempos en cada superficie. Expresa esta información en lenguaje algebraico para obtener una ecuación que resuelva por vt. La suma de las distancias recorridas en cada superficie debe ser igual a 301 km.
El documento presenta las tendencias digitales más importantes para los próximos 5 años según Manu Guedes, incluyendo PYMES 2.0, Sostenibilidad 2.0, Peer Power y One Touch. El documento también discute temas como la transformación digital de las PYMES, el aprendizaje de inglés a través de la música, y soluciones digitales sostenibles y accesibles para los consumidores.
Este documento describe diferentes formatos de publicidad pagada en redes sociales. Explica características como la microsegmentación, difusión orgánica y familiaridad que ofrece este tipo de publicidad. Además, detalla formatos publicitarios específicos para crear notoriedad, difundir contenido, crear audiencias y vincular usuarios en plataformas como Facebook, Twitter, YouTube y LinkedIn.
Reverse thinking is a concept developed by Mahatma Gandhi. It involves analyzing complex problems from the perspective of the weakest or most vulnerable people affected. The goal is to find equitable solutions that work for all parties involved, especially those most disadvantaged.
Present Perfect for Brazilian Students: a cognitive approachgislenefernandes
Power Point presentation created by Gislene Soares, Marcela Siqueira and Rafael Barufaldi.
Course: Topics in Semantics
Undergraduate course: English Language and Literature
Institution: Faculdade de Filosofia, Letras e Ciências Humanas/Universidade de São Paulo, Brasil.
The document provides an overview of Pantaloon Retail (India) Limited, which operates multiple retail formats across India. Some key points:
1) Pantaloon Retail is India's leading retailer with over 1000 stores across 71 cities. It operates popular chains like Big Bazaar, Food Bazaar, and Pantaloons.
2) Big Bazaar is a chain of hypermarkets that aims to provide the best products at the lowest prices. It has over 100 stores across India.
3) The Future Group owns Pantaloon Retail and has diversified into various businesses across the consumption space in India. The group aims to capture the entire consumption spending of Indian customers.
Susan shares her take on making social recruiting actually social. November, 2011 @ Social Media Plus in Philadelphia, PA. @SocialMediaPlus; #SMPlus. For more information or to get help, visit Susan at www.exaqueo.com.
Social media centered on online conversations, which encourages user participation and dialogue. Knowing what your customers are saying about you, and what your future-customers are hearing, is essential. Top Floor Technologies’ Social Media Boot camp will teach you how monitor conversations and brand-mentions on popular social media platforms and on the web in general, allowing you to be proactive with your customer-base.
Primer for Accounting Students on how CPAs are using social media to connect, collaborate, learn, and establish themselves as thought leaders.
Using examples from across the CPA Profession and business, Tom Hood provides guidance on tools, techniques, and people worth following.
Social media centered on online conversations, which encourages user participation and dialogue. Knowing what your customers are saying about you, and what your future-customers are hearing, is essential. Top Floor Technologies’ Social Media Bootcamp will teach you how monitor conversations and brand-mentions on popular social media platforms and on the web in general, allowing you to be proactive with your customer-base.
1. Twitter is a conversation that brands should engage in authentically and compellingly by listening to customers, finding influencers, and creating conversations rather than broadcasts.
2. Brands should understand their audience by analyzing influencers and those talking about the brand, then respond accordingly in a personal, relatable voice.
3. Success requires dedicating resources to compelling, on-topic content and integrating social features into websites and mobile apps to continue conversations off of Twitter.
Webinar: Disrupting Social Media One TikTok at a TimeFalcon.io
Trends are the currency of the Internet and TikTok is the breeding ground of today’s most permeating trends and memes. If you’ve heard it, seen it or laughed at it somewhere on social media, chances are it’s already gone viral on TikTok. Hear the secrets of what’s behind bold campaigns and how you can increase awareness, build brand loyalty and drive revenue growth for your business. So, in a culture saturated with 15-second dance challenges and esoteric comedy, how can brands find their footing and make their presence in the space move the needle? Should they even?
In this webinar we focused on:
- Updates and future of TikTok given current events
- Strategies and content formats to unlock creative potential on TikTok
- Examples of effective posts, ads, campaigns, budgets and why they worked
Watch on-demand: https://www.falcon.io/webinars/tiktok/
Basic Guide on Growing Your Brands on Twitter-Ryan SpoonWisdomTap, Inc
1. This document provides guidelines for using Twitter effectively to grow a brand, including listening to conversations, being authentic, creating compelling content, and extending engagement from Twitter to other online platforms.
2. Key recommendations include listening to what customers are saying, understanding influencers on Twitter, speaking with an authentic and relatable voice, focusing on creating conversations rather than broadcasts, and building social features directly into websites and mobile apps.
3. Success on Twitter requires an ongoing dedication to actively engaging in conversations on the platform and applying its principles across online interactions.
This case study looks into how one enterprise is using Social Business Tools inside their organization. Even though the study is specific to Salesforce Chatter, there are some generic lessons highlighted.
This document discusses understanding social media and its importance for businesses. It covers how social media has changed customer behavior and expectations, forcing companies to prioritize online marketing. While many businesses are afraid of social media, the document advocates defining challenges and using social media to start conversations in order to engage customers and build competitive advantages. It provides examples of how different social media tools like blogs, forums, communities and video sharing can be used successfully by businesses.
65% of all businesses are on Twitter, but only 6% of all Twitter users have more than 100 followers. This webinar provides helpful, actionable tips for making the most of your corporate presence on Twitter.
Succeed with Yammer: Encouraging Adoption with Smart Social GovernancePerficient, Inc.
This document discusses strategies for encouraging adoption of Yammer through smart social governance. It emphasizes establishing an informed governance model based on understanding Yammer's purpose of social collaboration versus SharePoint's purpose of document collaboration. Key aspects of governance covered include usage policies, public and private groups, analytics, and identifying community managers to help mobilize networks and drive engagement. The goal is to thoughtfully govern Yammer in a way that encourages sharing and collaboration rather than enforcing rigid controls.
Social Media 2014: Engaging and Building Relationships (PA Media Group) Resourceful Nonprofit
What will be the focus of 2014 in social media? How can you leverage images and video? What do audience demographics look like on different social media plaforms, and what do people want to see on each one?
Learn the latest statistics, trends, best practices, and content strategy for Facebook, Twitter, Pinterest, YouTube, LinkedIn, Google Plus, Instagram, and more.
This session will focus on defining and measuring success for social media campaigns. Join us for an exploration of the various common Key Performance Indicators (KPIs) and the best practice methods for measuring them. Make sure to bring your campaign ideas and challenges as we'll be analyzing some of your examples!
Takeaways:
- Real metrics for success (hint: it's not about the followers!)
- Practical and cost effective ways to measure them
- A good understanding of how to use the data to improve
This document provides an overview of social media and strategies for businesses to use social media effectively. It discusses pros and cons of social media, common concerns IT professionals have, and how social media has changed communication. Examples of how companies like Dell, Toyota, Cisco, BestBuy, and Belgacom have successfully used social media for customer support, marketing, and engagement are provided. The document emphasizes having a strategy and goals in place before engaging in social media and provides a checklist for getting started.
EMG’s expert online marketing analyst Jessica Liu discusses the importance and application of social media intelligence in an adaptive marketing strategy along with a few best practices and real life case studies in this hour long webinar.
Conversational marketing involves directly engaging customers through two-way online communication to build trust and brand communities. It allows deeper customer relationships through listening, empowering customers with knowledge, and increased ROI. Cadillac launched "Can We Talk?" using blogs, ads, and social networks to invite people to share their Cadillac stories, then engaging through the conversation to grow it organically over time.
This document discusses the importance of social media for realtors and provides strategies and plans for using various social media platforms. It notes that social media is now the dominant online activity and most consumers use it. Realtors can use social media to reach new clients, protect their brand, increase sales and referrals. Specific tips are provided for using Facebook, Twitter, blogs and LinkedIn to market properties and the realtor business. Customized social media plans and training are offered to help realtors effectively utilize social media.
This document discusses how companies are using social media for investor relations. It finds that the top three social media platforms used for investor relations are Twitter, Facebook, and SlideShare. While the majority of companies are not using social media specifically for investor relations, technology companies tend to be leading adopters. The document also explores challenges with using social media for investor relations, such as compliance and legal issues, as well as how its use may be changing over time with generational shifts and regulatory changes.
Corporate Twittering can be used internally to facilitate communication and coordination between employees, and externally to engage with customers, promote brands, and provide customer service. However, sensitive information should not be shared internally and oversight is needed to prevent improper usage. For success, companies should establish professional Twitter accounts that are excellent, coherent, authentic, conversational, innovative, and engage with customers supportively. Examples like JetBlue demonstrate best practices, while improper usage risks damaging a company's reputation. Overall, authentic engagement that fits a company's goals and voice is most important.
The document analyzes data from over 400 CMOs to evaluate their social media usage. It finds that while most CMOs have Twitter handles, 61% are not very active on Twitter. There is also no correlation between followers on different platforms. CMOs average more LinkedIn connections than typical users due to work experience. Those with high Klout scores tend to use corporate handles rather than personal accounts. The document categorizes CMOs as butterflies, caterpillars, or wallflowers based on their social media usage and provides industry comparisons of these categories.
Similar to Impact 99 Vancouver Strategic Decision Making in Social Business (20)
Impact 99 Vancouver Strategic Decision Making in Social Business
1. Seeing the Forest Above the Trees:
5 Guiding Principles for Strategic Decision Making and Effective
Implementation in the World of Social Business!
#Impact99
Tyrell Mara Tekara Organizational Effectiveness
tyrellmara@tekara.com www.tekara.com
@TyrellMara Twitter: @TekaraInc
778-387-3068 www.facebook.com/TekaraInc
#Impact99 www.tyrellmara.com
2. Setting the Stage
1) Who’s in the Room?
2) Tyrell and Tekara
3) Sandbox Rules
#Impact99 www.tyrellmara.com
4. In the Technology “Trees”
#Impact99 http://mediafunnel.com/twitter-uses/twitter-hashtags-business/ www.tyrellmara.com
5. In the Technology “Trees”
Facebook Twitter Google + LinkedIn
Yammer Blog MailChimp Basecamp
Ning Twitter chats Solvable Quora
Mass Collaboration
Axonify WebEx Survey Monkey
#Impact99 http://mediafunnel.com/twitter-uses/twitter-hashtags-business/ www.tyrellmara.com
6. In the Technology “Trees”
Social Media
Internal Communications
Facebook Twitter Google + LinkedIn
Yammer Blog MailChimp Basecamp
Online Collaboration
Learning and Development
Ning Twitter chats Solvable Quora
Mass Collaboration
Axonify WebEx Survey Monkey
#Impact99 http://mediafunnel.com/twitter-uses/twitter-hashtags-business/ www.tyrellmara.com
7. #1 Start with WHY
Click to Watch Simon Sinek’s TED Talk!
#Impact99 www.tyrellmara.com
8. #1 Start with WHY
Click to Watch Simon Sinek’s TED Talk!
Take the time to ask the right questions
• What is the purpose of the initiative?
• Who are your key stakeholders, who will sponsor this initiative?
• Whose current behaviours will be affected, changed, or influenced?
• How will you measure and evaluate progress?
Address the “What’s in it for me?”
#Impact99 www.tyrellmara.com
9. Challenge:
Consider the social business goals of your organizations...
What are some key questions that would inform and drive these
goals towards actionable strategy?
#Impact99 www.tyrellmara.com
10. #2 Go Slow to Go Fast
Understanding what really matters
#Impact99 www.tyrellmara.com
11. #2 Go Slow to Go Fast
Understanding what really matters
Engage end users in the decision making process
• Informal conversations
• Survey’s
• Best practices research
• Focus Groups
This will give you a true sense of what the end user finds valuable in the strategy and
tools, it will also increase intrinsic motivation, employee engagement, buy-in, and
reduce resistance.
#Impact99 www.tyrellmara.com
12. Challenge:
What does engaging the end user look like in your workplace?
How can you do this in a safe environment?
How will you integrate this feedback into your strategy?
#Impact99 www.tyrellmara.com
13. #3 Find the Common Language
#Impact99 http://www.johnytech.com/tag/communication-tools/ www.tyrellmara.com
14. #3 Find the Common Language
Any type of technology implementation will create a spectrum of adoption...
What will be the common theme or purpose for users to engage?
Examples: Innovation, communication, collaboration, leadership, social connection, knowledge sharing
#Impact99 http://www.johnytech.com/tag/communication-tools/ www.tyrellmara.com
15. Example
Introducing Social Business at Tekara
#Impact99 www.tyrellmara.com
16. Example
Introducing Social Business at Tekara
Facebook
Twitter
LinkedIn
#Impact99 www.tyrellmara.com
17. Example
Introducing Social Business at Tekara
Facebook
Twitter
LinkedIn
Thought Leadership Blog
#Impact99 www.tyrellmara.com
18. Challenge:
Considering your Technology Strategy...
What are the common ways that all users can engage with the
tool?
Tip: Listen for this when you are “Going Slow to Go Fast”
#Impact99 www.tyrellmara.com
19. #4 Empower Leaders and Early Adopters
Influencing and driving adoption horizontally
#Impact99 www.tyrellmara.com
20. Challenge:
Who are your social technology superstars?
Who are your organizational leaders?
How will you work with them to drive horizontal adoption?
#Impact99 www.tyrellmara.com
21. #5 Take the Time to Reflect
#Impact99 www.tyrellmara.com
22. #5 Take the Time to Reflect
Develop Feedback Loops
Listen
Improve
#Impact99 www.tyrellmara.com
23. Challenge:
What types of feedback are most important?
How will you capture feedback throughout the initiative?
How will you bring these learnings full circle to improvements?
#Impact99 www.tyrellmara.com
24. Some new tools to Explore!
Social Media
Internal Communications
Facebook Twitter Google + LinkedIn
Yammer Blog MailChimp Basecamp
Online Collaboration
Learning and Development
Ning Twitter chats Solvable Quora
Mass Collaboration
Axonify WebEx Survey Monkey
#Impact99 http://mediafunnel.com/twitter-uses/twitter-hashtags-business/ www.tyrellmara.com
25. Seeing the Forest above the Trees
at #Impact99!
#Impact99 http://www.cits.net/china-guide/discover-china/sacred-trek-on-mountain.html www.tyrellmara.com