Image Sharing 
Neil U Lall, MD 
@NULall 
University of Colorado Hospital, Aurora, CO
Disclosures: None 
(Figure 1 offered me a free t-shirt 
but I said “no thanks”)
Image Sharing Sites/Apps 
Instagram 
Figure 1 
Pinterest 
Flickr 
Facebook 
Twitter 
Tumblr 
Etc...
Why Share Images? 
Because Radiology = Images 
Uses: Public Relations & Education 
Why not use Twitter for Everything? 
Dedicated audience cares about visual media 
Captions allow for more text than Twitter 
In-line commenting
Instagram 
http://instagram.com/p/uIeCXRtAO5/
Instagram 
+ 
General Audience = Patients 
Large User Base (>200m) 
Easy Sharing to Other Services 
- 
General Audience = Selfies 
Small Radiology Presence 
Phone-centric 
Square Images Only
Instagram Tips 
Consider apps like 
Schedugr.am or 
Latergram.me to “post” 
from your computer 
People to Follow 
@CincyKidsRad 
@RadiologyACR 
@Radiopaedia 
@Radiology85 
@heniekoh
Figure 1 
http://app.figure1.com/rd/image?imageid=546310db1508f12406c72ab9
Figure 1 
+ 
Medically Focused 
Supports Series of Images 
Dropbox Integration 
Built In Annotator 
- 
Small User Base 
Early in Development 
(Currently) Phone Posting Only
Figure 1 – Who to Follow 
Current Recommendation: 
Subscribe to “Radiology” and pick users 
with good content
Pinterest 
www.pinterest.com/radiopaedia/neuroradiology/
Pinterest 
+ 
Large User Base (>80m) 
Can Follow “Boards” 
Can Post Link with Image 
Post from Phone or Computer 
- 
Small Radiology Presence 
Flooded with Recipes and Clothes
Pinterest “Pinners” to Follow 
@topicsinrad 
@radiopaedia 
@radiologypics
Other Considerations 
Patient Privacy 
Don’t Say Stupid Stuff 
Copyright
Patient Privacy 
This photo is so ubiquitous that I don’t know 
who to credit as the original source.
The Internet is Forever. 
He continues with an analogy to Terminator 2: 
“when they shoot the liquid metal terminator guy 
in the face at close range and it kind of splits him 
open temporarily almost like a flower blooming. 
We all find beauty in different things.” 
“This is my 2nd favorite gunshot wound of all time. I 
wish I could tell you the story behind this awesome x-ray, 
but the patient came through the ER and they don’t 
believe in obtaining patient histories. (I wish I was 
kidding.) I’m guessing a jealous husband or a jilted 
lover. I mean … 2 shotgun blasts … to the back.” 
http://www.addictinginfo.org/2014/02/25/dr-milton-wolf-caught-posting-x-rays/
Copyright Schmopyright 
“you hereby grant to Figure 1, Inc., in perpetuity, a non-exclusive, fully paid and 
royalty-free, transferable, sub-licensable, worldwide license to use the Content 
that you post on or through the Service” 
https://figure1.com/sections/tos/ 
“you hereby grant to Instagram a non-exclusive, fully paid and royalty-free, 
transferable, sub-licensable, worldwide license to use the Content that you post 
on or through the Service” 
http://instagram.com/about/legal/terms/ 
“You grant Pinterest and its users a non-exclusive, royalty-free, transferable, 
sublicensable, worldwide license to use, store, display, reproduce, re-pin, 
modify, create derivative works, perform, and distribute your User Content” 
https://about.pinterest.com/en/terms-service
Handout and Slides: bitly.com/RSNASocialMediaIntro 
Neil U Lall, MD 
NULall@gmail.com 
@NULall 
http://www.linkedin.com/in/NULall 
University of Colorado Hospital, Aurora, CO

Image Sharing (Instagram, Figure1, Pinterest) - Neil Lall - RSNA 2014 Hands on Introduction to Social Media

  • 1.
    Image Sharing NeilU Lall, MD @NULall University of Colorado Hospital, Aurora, CO
  • 2.
    Disclosures: None (Figure1 offered me a free t-shirt but I said “no thanks”)
  • 3.
    Image Sharing Sites/Apps Instagram Figure 1 Pinterest Flickr Facebook Twitter Tumblr Etc...
  • 4.
    Why Share Images? Because Radiology = Images Uses: Public Relations & Education Why not use Twitter for Everything? Dedicated audience cares about visual media Captions allow for more text than Twitter In-line commenting
  • 5.
  • 6.
    Instagram + GeneralAudience = Patients Large User Base (>200m) Easy Sharing to Other Services - General Audience = Selfies Small Radiology Presence Phone-centric Square Images Only
  • 7.
    Instagram Tips Considerapps like Schedugr.am or Latergram.me to “post” from your computer People to Follow @CincyKidsRad @RadiologyACR @Radiopaedia @Radiology85 @heniekoh
  • 8.
  • 9.
    Figure 1 + Medically Focused Supports Series of Images Dropbox Integration Built In Annotator - Small User Base Early in Development (Currently) Phone Posting Only
  • 10.
    Figure 1 –Who to Follow Current Recommendation: Subscribe to “Radiology” and pick users with good content
  • 11.
  • 12.
    Pinterest + LargeUser Base (>80m) Can Follow “Boards” Can Post Link with Image Post from Phone or Computer - Small Radiology Presence Flooded with Recipes and Clothes
  • 13.
    Pinterest “Pinners” toFollow @topicsinrad @radiopaedia @radiologypics
  • 14.
    Other Considerations PatientPrivacy Don’t Say Stupid Stuff Copyright
  • 15.
    Patient Privacy Thisphoto is so ubiquitous that I don’t know who to credit as the original source.
  • 16.
    The Internet isForever. He continues with an analogy to Terminator 2: “when they shoot the liquid metal terminator guy in the face at close range and it kind of splits him open temporarily almost like a flower blooming. We all find beauty in different things.” “This is my 2nd favorite gunshot wound of all time. I wish I could tell you the story behind this awesome x-ray, but the patient came through the ER and they don’t believe in obtaining patient histories. (I wish I was kidding.) I’m guessing a jealous husband or a jilted lover. I mean … 2 shotgun blasts … to the back.” http://www.addictinginfo.org/2014/02/25/dr-milton-wolf-caught-posting-x-rays/
  • 17.
    Copyright Schmopyright “youhereby grant to Figure 1, Inc., in perpetuity, a non-exclusive, fully paid and royalty-free, transferable, sub-licensable, worldwide license to use the Content that you post on or through the Service” https://figure1.com/sections/tos/ “you hereby grant to Instagram a non-exclusive, fully paid and royalty-free, transferable, sub-licensable, worldwide license to use the Content that you post on or through the Service” http://instagram.com/about/legal/terms/ “You grant Pinterest and its users a non-exclusive, royalty-free, transferable, sublicensable, worldwide license to use, store, display, reproduce, re-pin, modify, create derivative works, perform, and distribute your User Content” https://about.pinterest.com/en/terms-service
  • 18.
    Handout and Slides:bitly.com/RSNASocialMediaIntro Neil U Lall, MD NULall@gmail.com @NULall http://www.linkedin.com/in/NULall University of Colorado Hospital, Aurora, CO