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Illusive Lights
The document outlines a project by Adithi Sarovar focused on creating an innovative light source for homes that goes beyond mere functionality, exploring its emotional potential and interaction with users. It examines various aspects of light, including its role in creating ambience, emotional engagement, and functionality, while identifying gaps in the market for playful and illusory lighting solutions. The analysis includes consumer preferences, observations, and design guidelines aimed at appealing to younger demographics seeking meaningful, interactive lighting experiences.
Illusive Lights
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- 2. A report outliningthe INTENTION PROCESS METHODOLOGY for a self-initiated project by ADITHI SAROVAR that explores interaction at home through the form of LIGHT
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- 4. LIGHT An essential partof our everyday life, has the potential to be much more than it is…
- 5. Make you wantto spend more time with your family? Make you feel safer in your surroundings? Inspire you to work harder? Be an educational device for your children? Help you sleep better at night? Change your mood in an instant? Increase your thinking capacity? WHAT IF LIGHT COULD Talk to you and understand you?
- 6. THE BIG PICTURE •INTENT • PROCESS
- 7. INTENTION A light sourcethat can elicit the experience of being home, that is intuitive, and does more than just the core function of its existence This project aims at creating a light source, specifically designed for domestic homes. The intent of this project is to explore the possibility that a light may be the solution that can address different gaps or needs in a domestic environment. There are numerous studies and articles on the role of light in relation to human beings. We all know what light can do functionally - brighten a room, giving us the effect of the sun even in its absence. But light can drive more than just a function. Lets explore the possibility that light can communicate with us, talk to us and even understand us.
- 8. PROCESS THE BIG PICTHE BRIEF INSIGHTS TO IDEAS DEVELOPING THE DESIGN SOME PLACE GOOD THE HUNT FOR INFORMATION
- 9. PROCESS THE BIG PICTHE BRIEF INSIGHTS TO IDEAS DEVELOPING THE DESIGN SOME PLACE GOOD THE HUNT FOR INFORMATION
- 10. THE HUNT FORINFORMATION • INTERACTIONS • OBSERVATIONS • ACTIVITY • OPPORTUNITY
- 11. THE HUNT FOR INFORMATION INTERACTIONSOBSERVATIONS ACTIVITY Personal stories, experiences and preferences of various individuals Usage and interaction scenarios within a domestic environment Likes and dislikes of various individuals based on a set of visuals
- 12. INTERACTIONS RECORD ANALYZERECOGNIZE
- 13. INTERACTIONS RECORD ANALYZERECOGNIZE
- 14. INTERACTIONS RECORD ANALYZERECOGNIZE People manipulate and interact with light emotionally, but they do so unconsciously
- 15. OBSERVATIONS RECORD ANALYZERECOGNIZE
- 16. OBSERVATIONS RECORD ANALYZERECOGNIZE
- 17. OBSERVATIONS RECORD ANALYZERECOGNIZE Most houses in India use light only functionally People manipulate and interact with light emotionally, but they do so unconsciously
- 18. ACTIVITY RECORD ANALYZERECOGNIZE
- 19. ACTIVITY RECORD ANALYZERECOGNIZE
- 20. ACTIVITY RECORD ANALYZERECOGNIZE Most houses in India use light only functionally People manipulate and interact with light emotionally, but they do so unconsciously Majority ‘LIKES’ were for emotional reasons and ‘DISLIKES’ were for functional reasons
- 21. WHERE ISTHE OPPORTUNITY? LIGHT,THAT CANADDRESSTHE EMOTIONAL NEEDS OF USERS LIGHT,THAT INVITES PEOPLETO EXPERIMENT EMOTIONALLY AND FUNCTIONALLY 1. 2.
- 22. EMOTION AND FUNCTION •CATEGORIES • DEFINING ELEMENTS • UNDERSTANDINGCATEGORIES
- 23. WHAT ARETHE MAIN EMOTIONALAND FUNCTIONAL CATEGORIES ? INTERACTIONS OBSERVATIONS ACTIVITY • Most experiments with light are done to create an ambience of romance • Many users are fascinated with lights that are illusive • Users enjoy the reflections cast by certain kinds of lights • Many users interact with light to create a fun and playful ambience •The functional lights used at many houses are dynamic in nature • Lights that are more expensive and bought for decorative purposes have a luxurious feel • Many likes were given for pictures that depicted spaces with romance and luxury • All images that did not reveal the light source were liked as they had a playful and illusive characteristic • Most dislikes were when the light was not dynamic and had no character of its own • Reflections played a major role while positively commenting for images
- 24. LUXURY ROMANCE ILLUSION DYNAMIC REFLECTIONS PLAYFUL EMOTIONAL FUNCTIONAL The basicemotional and functional features sought after in domestic lighting solutions, based on analyzing the interaction, observation and activity results
- 25. DEFINE What elements makea light emotional and functional? EFFECTS FORM MATERIAL COLOR Each emotional and functional feature was analyzed under four main categories of Effect, Form, Material and Color. The analysis was used as a guideline to review and categorize the existing products in the market
- 26. UNDERSTANDING LUXURY EFFECTS FORMMATERIAL COLOR • Discreet Lighting •YellowAmbiance • Contrasts of Light and Shade • Spot Lights • Blends of White and Yellow •Technology Innovation • Lamp Shades • Concealed Lights • Minimal Geometry • Sculptural • Orbs • Paneled Lighting • Chandeliers • Intricate Patterns • Organic Shapes • IlluminatedObjects • Lights and Mirrors • Glass • Organic • Hand Made • Reflective • Gold • Silver • Crystal • White • Hand Painted
- 27. UNDERSTANDING ROMANCE EFFECTS FORMMATERIAL COLOR • Dark and Dim • Discreet Lighting • Reflections on Water • Enhanced Shadows • Starry Specs of Light • Flowers and Light • Serial Sets • Orbs and Domes • Hanging Lights • Roses • Candles • Soft and Organic • Fabrics • Stained Glass •SubduedGold • Red • Purple / Lilac • Powder Blue • White
- 28. UNDERSTANDING ILLUSION EFFECTS FORMMATERIAL COLOR • Fantasy • Light on Color • Playful • Optical Illusions • Interactions • Magical • Confusion • Exaggeration
- 29. UNDERSTANDING FUNCTIONAL ELEMENTS DYNAMICREFLECTIONS PLAYFUL • Movements of Light • MultipleApplications •Effects of Reflections • Organic Feel • Sharp Shadows • Blends of Colors • Surfaces • Colors with Light • Re-made • Humor • Colorful • Fun/Comical
- 30. ANALYSIS • INTHE MARKET •THESITUATION
- 31. INTHE MARKET LUXURY ROMANCEILLUSION PLAYFULREFLECTIONSDYNAMIC
- 32. INTHE MARKET LUXURY ROMANCEILLUSION PLAYFULREFLECTIONSDYNAMIC LUXURY ROMANCE ILLUSION PLAYFULREFLECTIONSDYNAMIC
- 33. LUXURY ROMANCE ILLUSION PLAYFULREFLECTIONSDYNAMIC LUXURYROMANCE ILLUSION PLAYFULREFLECTIONSDYNAMIC INTHE MARKET
- 34. INTHE MARKET LUXURY ROMANCEILLUSION PLAYFULREFLECTIONSDYNAMIC
- 35. THE SITUATION •Abundance ofmass produced functional lighting •Most lights fall in the emotional category of luxury and romance •There is a clear lack of lighting solutions in the illusive and playful section •Illusive and playful lights are not commercialized due to very specific consumer targets What does the mass want ? FUNCTIONALITY … But what after that?
- 36. THE OPPORTUNITY • DEFININGTHEPRODUCT • WHAT ARE ILLUSIVE LIGHTS? • WHY DOWE LIKE ILLUSIONS?
- 37. DEFINING THE PRODUCT CORE ACTUAL AUGMENTED Ambient Lighting CreateMystery and Illusion Interactive Medium to Bring PeopleTogether at Home
- 38. WHAT ARE ILLUSIVELIGHTS ?
- 42. WHY DO WELIKE ILLUSIONS ? Illusion makes people think of what's beyond the realm of possibility. It makes us feel like we have more control over our lives than we really do. The human mind is designed to look for patterns, to identify connections between life’s experiences. People like to see something unusual and out of the ordinary as It distracts their mind from the truth.
- 43. THE DESIGN • GUIDELINES •TIMELINE • DELIVERABLES
- 44. DESIGN GUIDELINES EMOTIONAL FUNCTIONAL VISUALANDPHYSICAL INTERACTION Should visually draw the person towards the object Should invite the user to physically interact with it AIMED ATTHEYOUNG WORKING GEN AND THE NEWLY MARRIED They are interested in investing in new technology and experimenting with new trends. The youth also have the highest spending power The younger generation and newly married couples look for something more meaningful in their newly set up space DULLAMBIENT LIGHTING To create a relaxing and stress free ambience quite unlike that outside of home To create a personal connect between the user and the object. Anything too bright may push the user away PLACED INA COMMON AREA OFTHE HOME A space where all the members of the home spend time together A space that is open to all, where one feels the need of social interaction LUXURY PRODUCT For those who are willing to spend for a product that offers more than just light An object of conversation and social distinction
- 45. TIME LINE APRIL MAYJUNE JULY THE BIG PICTURE THE BRIEF THE HUNT FOR INFORMATION INSIGHTS TO IDEAS DEVELOPING THE DESIGN SOME PLACE GOOD I am here
- 46. CONCEPTS Science,Technology and Illusions Colorand LightTheories Principles of Gestalt Designing for the 5 Senses DELIVERABLES Concept Sketches CAD Model Mock Ups NEXT STEPS INSIGHTSTO IDEAS
- 47. PROCESS THE BIG PICTHE BRIEF INSIGHTS TO IDEAS DEVELOPING THE DESIGN SOME PLACE GOOD THE HUNT FOR INFORMATION
- 48. INSIGHTS TO IDEAS •BREAKING DOWNTHE BRIEF • MOOD BOARDS • PRODUCTCONCEPTS
- 49. BREAKING DOWNTHE BRIEF Theguidelines defined in the previous stage had to be broken down into more actionable details. This was done by thinking through each guideline and mapping out how it could be physically or visually incorporated into a product solution
- 50. BREAKING DOWNTHE BRIEF Thebrief was broken down in to four main chunks around which ideas would be conceptualized and built. Mood boards and word mapping for each chunk defined what factors would help achieve the desired results
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- 52. MOOD BOARD COOLQUOTIENT
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