EXPERIENCE
Estee Lauder presents a new interactive EXPERIENCE
ELEVATE
UNIQUE
FIELD
RESEARCH
ALL SAINTS SHOT
Skin type
and color
question
naire
determin
es
relevant
products
inventory
BRAND
MESSAGING
ALL SAINTS
INVENTORY
Skincare IQ SEPHORA 90 seconds to great skin CLINIQUE
SELF-
EVALUATION
Clinique’s Smart Bar
7 iPads offer different
languages
PRODUCT
EXPLORATION
Beauty Spot
Macy’s
Find your Color
Target
E-Z Face
Duane Reade
EDUCATION
Skin type questionnaire will suggest relevant products based on input
elegant and simple, …system crashed when trying to print
Sephora
*felt a little like this
FUN &
GAMES
Sephora
IDENTITY
JOURNEY
ROLL OUT
EXPERIENCE
ART
LOOKBOOK
FUN!
STUDIO
LIVING PAINTINGS
INDIGO LAGOON
TOUCH
Nothing
elevates
more
than a
purely
inspired
artful
gesture.
OWNED WORKS
OWNED WORKS
Bringing the best to
to everyone we touch.
‘
celebrating heritage
cultivating content realms
curating eclectic immersion
crafting rich stories & curiosity
PRODUCT 1
LAB 2
TECHNIQUE 3
4 TRENDS
5 HERITAGE
6 COMMUNITY
OVERVIEW. WHAT’S NEW. CELEBRITY
PICKS. INSPIRATION. MY PROFILE.
TECHNOLOGY. TESTING. QUALITY
STANDARDS. BREAK THRUS.
EXPERTS. BLOGS. HOW TO.
COLOR. FASHION. DESIGNERS. BLOGS.
ESTEE. AERIN. EVELYN. VISION. STYLE.
PAST. PRESENT. THE ‘FACE’|MODELS.
CULTURAL & PHILANTHROPIC
ENGAGEMENT.
ACCESSORIES
COLOR
NEUTRAL
APPAREL
M AT U R E
YOUNG
DAY
NIGHT
TESTING
MAKE UP
SKINCARE
INGREDIENTS
‘don’ts’
‘do’s’
EMILY
TOM
OPAQUE
SHEER
BRIGHT
DEEP
BRUNETTE
BLONDE
B R O W N
BLUE
FACT
FANCY
ME
COMMUNITY
Product curation for
dry-mature skin &
extremely sensitive eyes
No animal testing &
no environmental
impact
Breast Cancer Awareness
Dress for Success
The Ojon Corporation
Product curation for
blue-blonde-medium
toned color profile: day
& evening options
How the experts do it.
Techniques for time-starved
& how to keep my eyelashes
curled for the whole day.
Color. Fashion. Style Trends
LIPSTICK
MASCARA
MODERN
CLASSIC
E S T E E
LAUDER
A E R I N
ESSENTIALS
F A L L
COLLECTION
E S T E E
A E R I N
NOW
THEN
You may have great inner
resources, but they don't show
up as confidence when you
don't feel pretty.’
‘
LAUREN
HUTTON
J O A N
SMALLS
NOW
THEN
ELC
GLOBAL
LOCAL
ELC
PARTNERS
PRODUCT 1
LAB 2
TECHNIQUE 3
4 TRENDS
5 HERITAGE
6 COMMUNITY
OVERVIEW. WHAT’S NEW. CELEBRITY
PICKS. INSPIRATION. MY PROFILE.
TECHNOLOGY. TESTING. QUALITY
STANDARDS. BREAK THRUS.
EXPERTS. BLOGS. HOW TO.
COLOR. FASHION. DESIGNERS. BLOGS.
ESTEE. AERIN. EVELYN. VISION. STYLE.
PAST. PRESENT. THE ‘FACE’|MODELS.
CULTURAL & PHILANTHROPIC
ENGAGEMENT.
PRODUCTOVERVIEW. WHAT’S NEW. CELEBRITY PICKS. INSPIRATION. MY PROFILE.
PRODUCT 1
LAB 2
TECHNIQUE 3
4 TRENDS
5 HERITAGE
6 COMMUNITY
OVERVIEW. WHAT’S NEW. CELEBRITY
PICKS. INSPIRATION. MY PROFILE.
TECHNOLOGY. TESTING. QUALITY
STANDARDS. BREAK THRUS.
EXPERTS. BLOGS. HOW TO.
COLOR. FASHION. DESIGNERS. BLOGS.
ESTEE. AERIN. EVELYN. VISION. STYLE.
PAST. PRESENT. THE ‘FACE’|MODELS.
CULTURAL & PHILANTHROPIC
ENGAGEMENT.
PRODUCT 1
LAB 2
TECHNIQUE 3
4 TRENDS
5 HERITAGE
6 COMMUNITY
OVERVIEW. WHAT’S NEW. CELEBRITY
PICKS. INSPIRATION. MY PROFILE.
TECHNOLOGY. TESTING. QUALITY
STANDARDS. BREAK THRUS.
EXPERTS. BLOGS. HOW TO.
COLOR. FASHION. DESIGNERS. BLOGS.
ESTEE. AERIN. EVELYN. VISION. STYLE.
PAST. PRESENT. THE ‘FACE’|MODELS.
CULTURAL & PHILANTHROPIC
ENGAGEMENT.
KALEIDESCOPE/
SPIN ART
CONCEPT
Beauty is an
attitude.
There’s no
secret.
–Estee Lauder
Madala inspired
custom profile icon created &
sent as digital file to your phone.
INTERACTIVE DISPLAY BAR
Fixture Look/Feel concept.
INTERACTIVE DISPLAY BAR
INTERACTIVE DISPLAY BAR
INTERACTIVE DISPLAY BAR
INTERACTIVE DISPLAY BAR
WHY?before
WHAT?
Creative & Fun
Bigger than Life
Rich Storytelling
EVERYTHING OLD
IS NEW AGAIN
EXPERIENCE
Estee Lauder presents a new interactive EXPERIENCE

Estee Lauder Interactive Experience Concept