Online/in-store interactive consumer experience. Goals: make digital an executive priority, enhance the physical store experience to increase retail sales per square foot, integrate in-store tech to engage clients for longer periods, personalize product/service recommendations based on customer data, build partnerships, cultivate rewards/loyalty program.

1. EXPERIENCE
Estee Lauder presents a new interactive EXPERIENCE

2. ELEVATE

3. UNIQUE

4. FIELD
RESEARCH

5. ALL SAINTS SHOT
Skin type
and color
question
naire
determin
es
relevant
products
inventory
BRAND
MESSAGING
ALL SAINTS

6. INVENTORY

7. Skincare IQ SEPHORA 90 seconds to great skin CLINIQUE
SELF-
EVALUATION

8. Clinique’s Smart Bar
7 iPads offer different
languages
PRODUCT
EXPLORATION

9. Beauty Spot
Macy’s
Find your Color
Target
E-Z Face
Duane Reade
EDUCATION

10. Skin type questionnaire will suggest relevant products based on input
elegant and simple, …system crashed when trying to print
Sephora
*felt a little like this
FUN &
GAMES

11. Sephora
IDENTITY
JOURNEY

16. ROLL OUT

21. EXPERIENCE

22. ART
LOOKBOOK
FUN!
STUDIO

23. LIVING PAINTINGS
INDIGO LAGOON
TOUCH

24. Nothing
elevates
more
than a
purely
inspired
artful
gesture.

25. OWNED WORKS
OWNED WORKS

28. Bringing the best to
to everyone we touch.
‘

37. celebrating heritage
cultivating content realms
curating eclectic immersion
crafting rich stories & curiosity

38. PRODUCT 1
LAB 2
TECHNIQUE 3
4 TRENDS
5 HERITAGE
6 COMMUNITY
OVERVIEW. WHAT’S NEW. CELEBRITY
PICKS. INSPIRATION. MY PROFILE.
TECHNOLOGY. TESTING. QUALITY
STANDARDS. BREAK THRUS.
EXPERTS. BLOGS. HOW TO.
COLOR. FASHION. DESIGNERS. BLOGS.
ESTEE. AERIN. EVELYN. VISION. STYLE.
PAST. PRESENT. THE ‘FACE’|MODELS.
CULTURAL & PHILANTHROPIC
ENGAGEMENT.

39. ACCESSORIES
COLOR
NEUTRAL
APPAREL

40. M AT U R E
YOUNG
DAY
NIGHT

41. TESTING
MAKE UP
SKINCARE
INGREDIENTS

42. ‘don’ts’
‘do’s’
EMILY
TOM

43. OPAQUE
SHEER
BRIGHT
DEEP

44. BRUNETTE
BLONDE
B R O W N
BLUE

45. FACT
FANCY
ME
COMMUNITY
Product curation for
dry-mature skin &
extremely sensitive eyes
No animal testing &
no environmental
impact
Breast Cancer Awareness
Dress for Success
The Ojon Corporation
Product curation for
blue-blonde-medium
toned color profile: day
& evening options
How the experts do it.
Techniques for time-starved
& how to keep my eyelashes
curled for the whole day.
Color. Fashion. Style Trends

46. LIPSTICK
MASCARA
MODERN
CLASSIC

47. E S T E E
LAUDER
A E R I N
ESSENTIALS
F A L L
COLLECTION

48. E S T E E
A E R I N
NOW
THEN
You may have great inner
resources, but they don't show
up as confidence when you
don't feel pretty.’
‘

49. LAUREN
HUTTON
J O A N
SMALLS
NOW
THEN

50. ELC
GLOBAL
LOCAL
ELC
PARTNERS

51. PRODUCT 1
LAB 2
TECHNIQUE 3
4 TRENDS
5 HERITAGE
6 COMMUNITY
OVERVIEW. WHAT’S NEW. CELEBRITY
PICKS. INSPIRATION. MY PROFILE.
TECHNOLOGY. TESTING. QUALITY
STANDARDS. BREAK THRUS.
EXPERTS. BLOGS. HOW TO.
COLOR. FASHION. DESIGNERS. BLOGS.
ESTEE. AERIN. EVELYN. VISION. STYLE.
PAST. PRESENT. THE ‘FACE’|MODELS.
CULTURAL & PHILANTHROPIC
ENGAGEMENT.

52. PRODUCTOVERVIEW. WHAT’S NEW. CELEBRITY PICKS. INSPIRATION. MY PROFILE.

57. PRODUCT 1
LAB 2
TECHNIQUE 3
4 TRENDS
5 HERITAGE
6 COMMUNITY
OVERVIEW. WHAT’S NEW. CELEBRITY
PICKS. INSPIRATION. MY PROFILE.
TECHNOLOGY. TESTING. QUALITY
STANDARDS. BREAK THRUS.
EXPERTS. BLOGS. HOW TO.
COLOR. FASHION. DESIGNERS. BLOGS.
ESTEE. AERIN. EVELYN. VISION. STYLE.
PAST. PRESENT. THE ‘FACE’|MODELS.
CULTURAL & PHILANTHROPIC
ENGAGEMENT.

59. PRODUCT 1
LAB 2
TECHNIQUE 3
4 TRENDS
5 HERITAGE
6 COMMUNITY
OVERVIEW. WHAT’S NEW. CELEBRITY
PICKS. INSPIRATION. MY PROFILE.
TECHNOLOGY. TESTING. QUALITY
STANDARDS. BREAK THRUS.
EXPERTS. BLOGS. HOW TO.
COLOR. FASHION. DESIGNERS. BLOGS.
ESTEE. AERIN. EVELYN. VISION. STYLE.
PAST. PRESENT. THE ‘FACE’|MODELS.
CULTURAL & PHILANTHROPIC
ENGAGEMENT.

63. KALEIDESCOPE/
SPIN ART
CONCEPT
Beauty is an
attitude.
There’s no
secret.
–Estee Lauder

64. Madala inspired
custom profile icon created &
sent as digital file to your phone.

66. INTERACTIVE DISPLAY BAR
Fixture Look/Feel concept.

67. INTERACTIVE DISPLAY BAR

68. INTERACTIVE DISPLAY BAR

69. INTERACTIVE DISPLAY BAR

70. INTERACTIVE DISPLAY BAR

71. WHY?before
WHAT?

72. Creative & Fun
Bigger than Life
Rich Storytelling

73. EVERYTHING OLD
IS NEW AGAIN

74. EXPERIENCE
Estee Lauder presents a new interactive EXPERIENCE