L'articolo illustra il contesto, il progetto relativo e le logiche di funzionamento del sito www.visitpiacenza.it di promo-commercializzazione turistica.
Vacanza come esperienza: il passaggio dal cliente all'ospite. Presentazione dell'intervento di Erika Filati agli Stati Generali del Turismo Piacentino.
Fintrade Exports is a wholesale company based in Vantaa, Finland that specializes in exporting inexpensive consumer electronics in bulk to global retailers from its stock as well as rare items from business partners worldwide. It can ship varying amounts of items like cellphones and laptops from 10 to 500 to satisfy customer needs. The company has 5 employees including a CEO, purchase manager, and sales managers for international and domestic markets.
"Vacanza attiva: siti di interesse ambientale e l'Appennino Piacentino grande palestraoutdoor". Presentazione dell'intervento di Pietro Busconi agli Stati Generali del Turismo Piacentino
Vacanza come esperienza: il passaggio dal cliente all'ospite. Presentazione dell'intervento di Erika Filati agli Stati Generali del Turismo Piacentino.
Fintrade Exports is a wholesale company based in Vantaa, Finland that specializes in exporting inexpensive consumer electronics in bulk to global retailers from its stock as well as rare items from business partners worldwide. It can ship varying amounts of items like cellphones and laptops from 10 to 500 to satisfy customer needs. The company has 5 employees including a CEO, purchase manager, and sales managers for international and domestic markets.
"Vacanza attiva: siti di interesse ambientale e l'Appennino Piacentino grande palestraoutdoor". Presentazione dell'intervento di Pietro Busconi agli Stati Generali del Turismo Piacentino
2024 State of Marketing Report – by HubspotMarius Sescu
https://www.hubspot.com/state-of-marketing
· Scaling relationships and proving ROI
· Social media is the place for search, sales, and service
· Authentic influencer partnerships fuel brand growth
· The strongest connections happen via call, click, chat, and camera.
· Time saved with AI leads to more creative work
· Seeking: A single source of truth
· TLDR; Get on social, try AI, and align your systems.
· More human marketing, powered by robots
ChatGPT is a revolutionary addition to the world since its introduction in 2022. A big shift in the sector of information gathering and processing happened because of this chatbot. What is the story of ChatGPT? How is the bot responding to prompts and generating contents? Swipe through these slides prepared by Expeed Software, a web development company regarding the development and technical intricacies of ChatGPT!
Product Design Trends in 2024 | Teenage EngineeringsPixeldarts
The realm of product design is a constantly changing environment where technology and style intersect. Every year introduces fresh challenges and exciting trends that mold the future of this captivating art form. In this piece, we delve into the significant trends set to influence the look and functionality of product design in the year 2024.
How Race, Age and Gender Shape Attitudes Towards Mental HealthThinkNow
Mental health has been in the news quite a bit lately. Dozens of U.S. states are currently suing Meta for contributing to the youth mental health crisis by inserting addictive features into their products, while the U.S. Surgeon General is touring the nation to bring awareness to the growing epidemic of loneliness and isolation. The country has endured periods of low national morale, such as in the 1970s when high inflation and the energy crisis worsened public sentiment following the Vietnam War. The current mood, however, feels different. Gallup recently reported that national mental health is at an all-time low, with few bright spots to lift spirits.
To better understand how Americans are feeling and their attitudes towards mental health in general, ThinkNow conducted a nationally representative quantitative survey of 1,500 respondents and found some interesting differences among ethnic, age and gender groups.
Technology
For example, 52% agree that technology and social media have a negative impact on mental health, but when broken out by race, 61% of Whites felt technology had a negative effect, and only 48% of Hispanics thought it did.
While technology has helped us keep in touch with friends and family in faraway places, it appears to have degraded our ability to connect in person. Staying connected online is a double-edged sword since the same news feed that brings us pictures of the grandkids and fluffy kittens also feeds us news about the wars in Israel and Ukraine, the dysfunction in Washington, the latest mass shooting and the climate crisis.
Hispanics may have a built-in defense against the isolation technology breeds, owing to their large, multigenerational households, strong social support systems, and tendency to use social media to stay connected with relatives abroad.
Age and Gender
When asked how individuals rate their mental health, men rate it higher than women by 11 percentage points, and Baby Boomers rank it highest at 83%, saying it’s good or excellent vs. 57% of Gen Z saying the same.
Gen Z spends the most amount of time on social media, so the notion that social media negatively affects mental health appears to be correlated. Unfortunately, Gen Z is also the generation that’s least comfortable discussing mental health concerns with healthcare professionals. Only 40% of them state they’re comfortable discussing their issues with a professional compared to 60% of Millennials and 65% of Boomers.
Race Affects Attitudes
As seen in previous research conducted by ThinkNow, Asian Americans lag other groups when it comes to awareness of mental health issues. Twenty-four percent of Asian Americans believe that having a mental health issue is a sign of weakness compared to the 16% average for all groups. Asians are also considerably less likely to be aware of mental health services in their communities (42% vs. 55%) and most likely to seek out information on social media (51% vs. 35%).
AI Trends in Creative Operations 2024 by Artwork Flow.pdfmarketingartwork
Creative operations teams expect increased AI use in 2024. Currently, over half of tasks are not AI-enabled, but this is expected to decrease in the coming year. ChatGPT is the most popular AI tool currently. Business leaders are more actively exploring AI benefits than individual contributors. Most respondents do not believe AI will impact workforce size in 2024. However, some inhibitions still exist around AI accuracy and lack of understanding. Creatives primarily want to use AI to save time on mundane tasks and boost productivity.
Organizational culture includes values, norms, systems, symbols, language, assumptions, beliefs, and habits that influence employee behaviors and how people interpret those behaviors. It is important because culture can help or hinder a company's success. Some key aspects of Netflix's culture that help it achieve results include hiring smartly so every position has stars, focusing on attitude over just aptitude, and having a strict policy against peacocks, whiners, and jerks.
PEPSICO Presentation to CAGNY Conference Feb 2024Neil Kimberley
PepsiCo provided a safe harbor statement noting that any forward-looking statements are based on currently available information and are subject to risks and uncertainties. It also provided information on non-GAAP measures and directing readers to its website for disclosure and reconciliation. The document then discussed PepsiCo's business overview, including that it is a global beverage and convenient food company with iconic brands, $91 billion in net revenue in 2023, and nearly $14 billion in core operating profit. It operates through a divisional structure with a focus on local consumers.
Content Methodology: A Best Practices Report (Webinar)contently
This document provides an overview of content methodology best practices. It defines content methodology as establishing objectives, KPIs, and a culture of continuous learning and iteration. An effective methodology focuses on connecting with audiences, creating optimal content, and optimizing processes. It also discusses why a methodology is needed due to the competitive landscape, proliferation of channels, and opportunities for improvement. Components of an effective methodology include defining objectives and KPIs, audience analysis, identifying opportunities, and evaluating resources. The document concludes with recommendations around creating a content plan, testing and optimizing content over 90 days.
How to Prepare For a Successful Job Search for 2024Albert Qian
The document provides guidance on preparing a job search for 2024. It discusses the state of the job market, focusing on growth in AI and healthcare but also continued layoffs. It recommends figuring out what you want to do by researching interests and skills, then conducting informational interviews. The job search should involve building a personal brand on LinkedIn, actively applying to jobs, tailoring resumes and interviews, maintaining job hunting as a habit, and continuing self-improvement. Once hired, the document advises setting new goals and keeping skills and networking active in case of future opportunities.
A report by thenetworkone and Kurio.
The contributing experts and agencies are (in an alphabetical order): Sylwia Rytel, Social Media Supervisor, 180heartbeats + JUNG v MATT (PL), Sharlene Jenner, Vice President - Director of Engagement Strategy, Abelson Taylor (USA), Alex Casanovas, Digital Director, Atrevia (ES), Dora Beilin, Senior Social Strategist, Barrett Hoffher (USA), Min Seo, Campaign Director, Brand New Agency (KR), Deshé M. Gully, Associate Strategist, Day One Agency (USA), Francesca Trevisan, Strategist, Different (IT), Trevor Crossman, CX and Digital Transformation Director; Olivia Hussey, Strategic Planner; Simi Srinarula, Social Media Manager, The Hallway (AUS), James Hebbert, Managing Director, Hylink (CN / UK), Mundy Álvarez, Planning Director; Pedro Rojas, Social Media Manager; Pancho González, CCO, Inbrax (CH), Oana Oprea, Head of Digital Planning, Jam Session Agency (RO), Amy Bottrill, Social Account Director, Launch (UK), Gaby Arriaga, Founder, Leonardo1452 (MX), Shantesh S Row, Creative Director, Liwa (UAE), Rajesh Mehta, Chief Strategy Officer; Dhruv Gaur, Digital Planning Lead; Leonie Mergulhao, Account Supervisor - Social Media & PR, Medulla (IN), Aurelija Plioplytė, Head of Digital & Social, Not Perfect (LI), Daiana Khaidargaliyeva, Account Manager, Osaka Labs (UK / USA), Stefanie Söhnchen, Vice President Digital, PIABO Communications (DE), Elisabeth Winiartati, Managing Consultant, Head of Global Integrated Communications; Lydia Aprina, Account Manager, Integrated Marketing and Communications; Nita Prabowo, Account Manager, Integrated Marketing and Communications; Okhi, Web Developer, PNTR Group (ID), Kei Obusan, Insights Director; Daffi Ranandi, Insights Manager, Radarr (SG), Gautam Reghunath, Co-founder & CEO, Talented (IN), Donagh Humphreys, Head of Social and Digital Innovation, THINKHOUSE (IRE), Sarah Yim, Strategy Director, Zulu Alpha Kilo (CA).
Trends In Paid Search: Navigating The Digital Landscape In 2024Search Engine Journal
The search marketing landscape is evolving rapidly with new technologies, and professionals, like you, rely on innovative paid search strategies to meet changing demands.
It’s important that you’re ready to implement new strategies in 2024.
Check this out and learn the top trends in paid search advertising that are expected to gain traction, so you can drive higher ROI more efficiently in 2024.
You’ll learn:
- The latest trends in AI and automation, and what this means for an evolving paid search ecosystem.
- New developments in privacy and data regulation.
- Emerging ad formats that are expected to make an impact next year.
Watch Sreekant Lanka from iQuanti and Irina Klein from OneMain Financial as they dive into the future of paid search and explore the trends, strategies, and technologies that will shape the search marketing landscape.
If you’re looking to assess your paid search strategy and design an industry-aligned plan for 2024, then this webinar is for you.
5 Public speaking tips from TED - Visualized summarySpeakerHub
From their humble beginnings in 1984, TED has grown into the world’s most powerful amplifier for speakers and thought-leaders to share their ideas. They have over 2,400 filmed talks (not including the 30,000+ TEDx videos) freely available online, and have hosted over 17,500 events around the world.
With over one billion views in a year, it’s no wonder that so many speakers are looking to TED for ideas on how to share their message more effectively.
The article “5 Public-Speaking Tips TED Gives Its Speakers”, by Carmine Gallo for Forbes, gives speakers five practical ways to connect with their audience, and effectively share their ideas on stage.
Whether you are gearing up to get on a TED stage yourself, or just want to master the skills that so many of their speakers possess, these tips and quotes from Chris Anderson, the TED Talks Curator, will encourage you to make the most impactful impression on your audience.
See the full article and more summaries like this on SpeakerHub here: https://speakerhub.com/blog/5-presentation-tips-ted-gives-its-speakers
See the original article on Forbes here:
http://www.forbes.com/forbes/welcome/?toURL=http://www.forbes.com/sites/carminegallo/2016/05/06/5-public-speaking-tips-ted-gives-its-speakers/&refURL=&referrer=#5c07a8221d9b
ChatGPT and the Future of Work - Clark Boyd Clark Boyd
Everyone is in agreement that ChatGPT (and other generative AI tools) will shape the future of work. Yet there is little consensus on exactly how, when, and to what extent this technology will change our world.
Businesses that extract maximum value from ChatGPT will use it as a collaborative tool for everything from brainstorming to technical maintenance.
For individuals, now is the time to pinpoint the skills the future professional will need to thrive in the AI age.
Check out this presentation to understand what ChatGPT is, how it will shape the future of work, and how you can prepare to take advantage.
The document provides career advice for getting into the tech field, including:
- Doing projects and internships in college to build a portfolio.
- Learning about different roles and technologies through industry research.
- Contributing to open source projects to build experience and network.
- Developing a personal brand through a website and social media presence.
- Networking through events, communities, and finding a mentor.
- Practicing interviews through mock interviews and whiteboarding coding questions.
Google's Just Not That Into You: Understanding Core Updates & Search IntentLily Ray
1. Core updates from Google periodically change how its algorithms assess and rank websites and pages. This can impact rankings through shifts in user intent, site quality issues being caught up to, world events influencing queries, and overhauls to search like the E-A-T framework.
2. There are many possible user intents beyond just transactional, navigational and informational. Identifying intent shifts is important during core updates. Sites may need to optimize for new intents through different content types and sections.
3. Responding effectively to core updates requires analyzing "before and after" data to understand changes, identifying new intents or page types, and ensuring content matches appropriate intents across video, images, knowledge graphs and more.
A brief introduction to DataScience with explaining of the concepts, algorithms, machine learning, supervised and unsupervised learning, clustering, statistics, data preprocessing, real-world applications etc.
It's part of a Data Science Corner Campaign where I will be discussing the fundamentals of DataScience, AIML, Statistics etc.
Time Management & Productivity - Best PracticesVit Horky
Here's my presentation on by proven best practices how to manage your work time effectively and how to improve your productivity. It includes practical tips and how to use tools such as Slack, Google Apps, Hubspot, Google Calendar, Gmail and others.
The six step guide to practical project managementMindGenius
The six step guide to practical project management
If you think managing projects is too difficult, think again.
We’ve stripped back project management processes to the
basics – to make it quicker and easier, without sacrificing
the vital ingredients for success.
“If you’re looking for some real-world guidance, then The Six Step Guide to Practical Project Management will help.”
Dr Andrew Makar, Tactical Project Management
2024 State of Marketing Report – by HubspotMarius Sescu
https://www.hubspot.com/state-of-marketing
· Scaling relationships and proving ROI
· Social media is the place for search, sales, and service
· Authentic influencer partnerships fuel brand growth
· The strongest connections happen via call, click, chat, and camera.
· Time saved with AI leads to more creative work
· Seeking: A single source of truth
· TLDR; Get on social, try AI, and align your systems.
· More human marketing, powered by robots
ChatGPT is a revolutionary addition to the world since its introduction in 2022. A big shift in the sector of information gathering and processing happened because of this chatbot. What is the story of ChatGPT? How is the bot responding to prompts and generating contents? Swipe through these slides prepared by Expeed Software, a web development company regarding the development and technical intricacies of ChatGPT!
Product Design Trends in 2024 | Teenage EngineeringsPixeldarts
The realm of product design is a constantly changing environment where technology and style intersect. Every year introduces fresh challenges and exciting trends that mold the future of this captivating art form. In this piece, we delve into the significant trends set to influence the look and functionality of product design in the year 2024.
How Race, Age and Gender Shape Attitudes Towards Mental HealthThinkNow
Mental health has been in the news quite a bit lately. Dozens of U.S. states are currently suing Meta for contributing to the youth mental health crisis by inserting addictive features into their products, while the U.S. Surgeon General is touring the nation to bring awareness to the growing epidemic of loneliness and isolation. The country has endured periods of low national morale, such as in the 1970s when high inflation and the energy crisis worsened public sentiment following the Vietnam War. The current mood, however, feels different. Gallup recently reported that national mental health is at an all-time low, with few bright spots to lift spirits.
To better understand how Americans are feeling and their attitudes towards mental health in general, ThinkNow conducted a nationally representative quantitative survey of 1,500 respondents and found some interesting differences among ethnic, age and gender groups.
Technology
For example, 52% agree that technology and social media have a negative impact on mental health, but when broken out by race, 61% of Whites felt technology had a negative effect, and only 48% of Hispanics thought it did.
While technology has helped us keep in touch with friends and family in faraway places, it appears to have degraded our ability to connect in person. Staying connected online is a double-edged sword since the same news feed that brings us pictures of the grandkids and fluffy kittens also feeds us news about the wars in Israel and Ukraine, the dysfunction in Washington, the latest mass shooting and the climate crisis.
Hispanics may have a built-in defense against the isolation technology breeds, owing to their large, multigenerational households, strong social support systems, and tendency to use social media to stay connected with relatives abroad.
Age and Gender
When asked how individuals rate their mental health, men rate it higher than women by 11 percentage points, and Baby Boomers rank it highest at 83%, saying it’s good or excellent vs. 57% of Gen Z saying the same.
Gen Z spends the most amount of time on social media, so the notion that social media negatively affects mental health appears to be correlated. Unfortunately, Gen Z is also the generation that’s least comfortable discussing mental health concerns with healthcare professionals. Only 40% of them state they’re comfortable discussing their issues with a professional compared to 60% of Millennials and 65% of Boomers.
Race Affects Attitudes
As seen in previous research conducted by ThinkNow, Asian Americans lag other groups when it comes to awareness of mental health issues. Twenty-four percent of Asian Americans believe that having a mental health issue is a sign of weakness compared to the 16% average for all groups. Asians are also considerably less likely to be aware of mental health services in their communities (42% vs. 55%) and most likely to seek out information on social media (51% vs. 35%).
AI Trends in Creative Operations 2024 by Artwork Flow.pdfmarketingartwork
Creative operations teams expect increased AI use in 2024. Currently, over half of tasks are not AI-enabled, but this is expected to decrease in the coming year. ChatGPT is the most popular AI tool currently. Business leaders are more actively exploring AI benefits than individual contributors. Most respondents do not believe AI will impact workforce size in 2024. However, some inhibitions still exist around AI accuracy and lack of understanding. Creatives primarily want to use AI to save time on mundane tasks and boost productivity.
Organizational culture includes values, norms, systems, symbols, language, assumptions, beliefs, and habits that influence employee behaviors and how people interpret those behaviors. It is important because culture can help or hinder a company's success. Some key aspects of Netflix's culture that help it achieve results include hiring smartly so every position has stars, focusing on attitude over just aptitude, and having a strict policy against peacocks, whiners, and jerks.
PEPSICO Presentation to CAGNY Conference Feb 2024Neil Kimberley
PepsiCo provided a safe harbor statement noting that any forward-looking statements are based on currently available information and are subject to risks and uncertainties. It also provided information on non-GAAP measures and directing readers to its website for disclosure and reconciliation. The document then discussed PepsiCo's business overview, including that it is a global beverage and convenient food company with iconic brands, $91 billion in net revenue in 2023, and nearly $14 billion in core operating profit. It operates through a divisional structure with a focus on local consumers.
Content Methodology: A Best Practices Report (Webinar)contently
This document provides an overview of content methodology best practices. It defines content methodology as establishing objectives, KPIs, and a culture of continuous learning and iteration. An effective methodology focuses on connecting with audiences, creating optimal content, and optimizing processes. It also discusses why a methodology is needed due to the competitive landscape, proliferation of channels, and opportunities for improvement. Components of an effective methodology include defining objectives and KPIs, audience analysis, identifying opportunities, and evaluating resources. The document concludes with recommendations around creating a content plan, testing and optimizing content over 90 days.
How to Prepare For a Successful Job Search for 2024Albert Qian
The document provides guidance on preparing a job search for 2024. It discusses the state of the job market, focusing on growth in AI and healthcare but also continued layoffs. It recommends figuring out what you want to do by researching interests and skills, then conducting informational interviews. The job search should involve building a personal brand on LinkedIn, actively applying to jobs, tailoring resumes and interviews, maintaining job hunting as a habit, and continuing self-improvement. Once hired, the document advises setting new goals and keeping skills and networking active in case of future opportunities.
A report by thenetworkone and Kurio.
The contributing experts and agencies are (in an alphabetical order): Sylwia Rytel, Social Media Supervisor, 180heartbeats + JUNG v MATT (PL), Sharlene Jenner, Vice President - Director of Engagement Strategy, Abelson Taylor (USA), Alex Casanovas, Digital Director, Atrevia (ES), Dora Beilin, Senior Social Strategist, Barrett Hoffher (USA), Min Seo, Campaign Director, Brand New Agency (KR), Deshé M. Gully, Associate Strategist, Day One Agency (USA), Francesca Trevisan, Strategist, Different (IT), Trevor Crossman, CX and Digital Transformation Director; Olivia Hussey, Strategic Planner; Simi Srinarula, Social Media Manager, The Hallway (AUS), James Hebbert, Managing Director, Hylink (CN / UK), Mundy Álvarez, Planning Director; Pedro Rojas, Social Media Manager; Pancho González, CCO, Inbrax (CH), Oana Oprea, Head of Digital Planning, Jam Session Agency (RO), Amy Bottrill, Social Account Director, Launch (UK), Gaby Arriaga, Founder, Leonardo1452 (MX), Shantesh S Row, Creative Director, Liwa (UAE), Rajesh Mehta, Chief Strategy Officer; Dhruv Gaur, Digital Planning Lead; Leonie Mergulhao, Account Supervisor - Social Media & PR, Medulla (IN), Aurelija Plioplytė, Head of Digital & Social, Not Perfect (LI), Daiana Khaidargaliyeva, Account Manager, Osaka Labs (UK / USA), Stefanie Söhnchen, Vice President Digital, PIABO Communications (DE), Elisabeth Winiartati, Managing Consultant, Head of Global Integrated Communications; Lydia Aprina, Account Manager, Integrated Marketing and Communications; Nita Prabowo, Account Manager, Integrated Marketing and Communications; Okhi, Web Developer, PNTR Group (ID), Kei Obusan, Insights Director; Daffi Ranandi, Insights Manager, Radarr (SG), Gautam Reghunath, Co-founder & CEO, Talented (IN), Donagh Humphreys, Head of Social and Digital Innovation, THINKHOUSE (IRE), Sarah Yim, Strategy Director, Zulu Alpha Kilo (CA).
Trends In Paid Search: Navigating The Digital Landscape In 2024Search Engine Journal
The search marketing landscape is evolving rapidly with new technologies, and professionals, like you, rely on innovative paid search strategies to meet changing demands.
It’s important that you’re ready to implement new strategies in 2024.
Check this out and learn the top trends in paid search advertising that are expected to gain traction, so you can drive higher ROI more efficiently in 2024.
You’ll learn:
- The latest trends in AI and automation, and what this means for an evolving paid search ecosystem.
- New developments in privacy and data regulation.
- Emerging ad formats that are expected to make an impact next year.
Watch Sreekant Lanka from iQuanti and Irina Klein from OneMain Financial as they dive into the future of paid search and explore the trends, strategies, and technologies that will shape the search marketing landscape.
If you’re looking to assess your paid search strategy and design an industry-aligned plan for 2024, then this webinar is for you.
5 Public speaking tips from TED - Visualized summarySpeakerHub
From their humble beginnings in 1984, TED has grown into the world’s most powerful amplifier for speakers and thought-leaders to share their ideas. They have over 2,400 filmed talks (not including the 30,000+ TEDx videos) freely available online, and have hosted over 17,500 events around the world.
With over one billion views in a year, it’s no wonder that so many speakers are looking to TED for ideas on how to share their message more effectively.
The article “5 Public-Speaking Tips TED Gives Its Speakers”, by Carmine Gallo for Forbes, gives speakers five practical ways to connect with their audience, and effectively share their ideas on stage.
Whether you are gearing up to get on a TED stage yourself, or just want to master the skills that so many of their speakers possess, these tips and quotes from Chris Anderson, the TED Talks Curator, will encourage you to make the most impactful impression on your audience.
See the full article and more summaries like this on SpeakerHub here: https://speakerhub.com/blog/5-presentation-tips-ted-gives-its-speakers
See the original article on Forbes here:
http://www.forbes.com/forbes/welcome/?toURL=http://www.forbes.com/sites/carminegallo/2016/05/06/5-public-speaking-tips-ted-gives-its-speakers/&refURL=&referrer=#5c07a8221d9b
ChatGPT and the Future of Work - Clark Boyd Clark Boyd
Everyone is in agreement that ChatGPT (and other generative AI tools) will shape the future of work. Yet there is little consensus on exactly how, when, and to what extent this technology will change our world.
Businesses that extract maximum value from ChatGPT will use it as a collaborative tool for everything from brainstorming to technical maintenance.
For individuals, now is the time to pinpoint the skills the future professional will need to thrive in the AI age.
Check out this presentation to understand what ChatGPT is, how it will shape the future of work, and how you can prepare to take advantage.
The document provides career advice for getting into the tech field, including:
- Doing projects and internships in college to build a portfolio.
- Learning about different roles and technologies through industry research.
- Contributing to open source projects to build experience and network.
- Developing a personal brand through a website and social media presence.
- Networking through events, communities, and finding a mentor.
- Practicing interviews through mock interviews and whiteboarding coding questions.
Google's Just Not That Into You: Understanding Core Updates & Search IntentLily Ray
1. Core updates from Google periodically change how its algorithms assess and rank websites and pages. This can impact rankings through shifts in user intent, site quality issues being caught up to, world events influencing queries, and overhauls to search like the E-A-T framework.
2. There are many possible user intents beyond just transactional, navigational and informational. Identifying intent shifts is important during core updates. Sites may need to optimize for new intents through different content types and sections.
3. Responding effectively to core updates requires analyzing "before and after" data to understand changes, identifying new intents or page types, and ensuring content matches appropriate intents across video, images, knowledge graphs and more.
A brief introduction to DataScience with explaining of the concepts, algorithms, machine learning, supervised and unsupervised learning, clustering, statistics, data preprocessing, real-world applications etc.
It's part of a Data Science Corner Campaign where I will be discussing the fundamentals of DataScience, AIML, Statistics etc.
Time Management & Productivity - Best PracticesVit Horky
Here's my presentation on by proven best practices how to manage your work time effectively and how to improve your productivity. It includes practical tips and how to use tools such as Slack, Google Apps, Hubspot, Google Calendar, Gmail and others.
The six step guide to practical project managementMindGenius
The six step guide to practical project management
If you think managing projects is too difficult, think again.
We’ve stripped back project management processes to the
basics – to make it quicker and easier, without sacrificing
the vital ingredients for success.
“If you’re looking for some real-world guidance, then The Six Step Guide to Practical Project Management will help.”
Dr Andrew Makar, Tactical Project Management
Beginners Guide to TikTok for Search - Rachel Pearson - We are Tilt __ Bright...
Il turismo piacentino mette in rete il territorio: visitpiacenza
1. Il turismo piacentino mette in rete il territorio: visitPiacenza
Il territorio come ambito di sviluppo e competizione
L'organizzazione istituzionale e amministrativa vigente autorizza a considerare il territorio provinciale quale
oggetto/soggetto non solo di iniziative di informazione e comunicazione, ma anche di commercializzazione
turistica. L'ambito territorio/destinazione risulta essere un ambiente ricco di opportunità che, pur
oltrepassando a volte i confini amministrativi in virtù di tratti delineanti il paesaggio, la storia, le tradizioni e i
comportamenti socio-economici dei residenti, trova comunque nella dimensione provinciale data gli
strumenti e le possibilità per intraprendere azioni di promozione anche fortemente innovative.
La strategia che sta alla base di queste azioni è quella che identifica nel territorio e nella sua competitività un
fattore determinante dello sviluppo in senso innovativo del sistema economico provinciale. Il contributo che
la ricchezza del patrimonio ambientale e culturale può apportare alla costruzione di un nuovo profilo di
competitività della provincia, basato su una rete diffusa di attività economiche del settore turismo, appare
rilevante.
Si tratta di un approccio in cui il territorio viene visto come un fattore propulsivo dello sviluppo e del
cambiamento, attraverso la creazione di condizioni particolarmente favorevoli. Elemento caratterizzante di
tale approccio è quello dell'integrazione, intesa come riferimento agli interventi in una logica di connessione
tra la valorizzazione e riqualificazione di aree e beni pubblici, le attività degli operatori, gli interventi
promozionali in grado di valorizzare l'offerta del territorio, l'innalzamento dei livelli degli standard di fruibilità
dei beni.
La multifattorialità del turismo comporta l’impossibilità di individuare un unico comparto produttivo che faccia
capo a questo settore: esso è il risultato del coinvolgimento di molteplici attività fornite da numerosi soggetti
pubblici e privati che operano nella ricettività, nella ristorazione, nei trasporti, nel divertimento, nella
progettazione e organizzazione, promozione e vendita di beni e servizi.
Dalla combinazione delle diverse attività e dei diversi operatori coinvolti consegue pertanto un’offerta
turistica diversificata, che risulta essere una condizione fondamentale per incontrare le esigenze altrettanto
non omogenee della domanda turistica.
La competizione sui mercati turistici si gioca quindi fra destinazioni, fra tipologie e segmenti di turismo
strutturati e interconnessi in una logica di sistema e di rete non solo fra gli attori delle diverse filiere, ma
anche fra i soggetti pubblici e privati responsabili della gestione delle risorse. Il successo delle imprese
turistiche (ricettive e non) dipende, di conseguenza, soprattutto da quello delle destinazioni nel cui contesto
operano e dalla capacità di motivare e attrarre la domanda con la propria storia, cultura e ambiente.
La complessità di un territorio può trovare oggi efficaci forme di promozione considerando soluzioni di
marketing mix sempre più orientate alle componenti prodotto e prezzo, puntando su canali di informazione e
distribuzione basati su di un'offerta reticolare comprendente l'utilizzo di tecnologie web.
1
2. Alla base di questo modello operativo stanno, dunque, due presupposti organizzativi: un sistema a rete in
grado di collegare tra loro gli operatori economici e la multicanalità (web, Contact Center, punti di
informazione e accoglienza turistica).
Proprio in quest’ottica gli operatori del territorio piacentino sono stati invitati a cooperare e ad integrarsi
anziché competere per ottimizzare le risorse economiche proprie e pubbliche per realizzare un’efficiente
azione di promozione e marketing con lo scopo primario di conquistare i turisti attraverso la valorizzazione e
la promozione della destinazione e della sua identità.
Il turismo piacentino, quindi, per essere competitivo e per affrontare in modo moderno e adeguato le sfide
del marketing si propone come opportunità complessiva, non solo per vendere posti letto, e non solo per
erogare servizi, ma per offrire invece territori/luoghi in tutta la loro complessità e peculiarità, organizzati per
prodotti/segmenti costituiti dal mix di servizi e di beni.
Partire imprescindibilmente dalle espressioni del territorio piacentino - che dal punto di vista degli assetti
culturali e naturali, è caratterizzato da una buona diffusione delle risorse, con alcuni picchi di eccellenza
culturali, storici, artistici, architettonici nei centri d'arte e un patrimonio naturale diffuso - è stato per anni il
motivo dominante alla base di tutta l'azione provinciale. In quest’ottica la Provincia ha operato promuovendo
e dando assistenza all’avvento di forme organizzate di operatori collaboranti in rete per la promo-
commercializzazione di prodotti turistici che si sostanziano nella conoscenza del territorio piacentino nei suoi
migliori aspetti culturali, sociali e ambientali.
Consapevoli, dunque, che il prodotto turistico presenta una natura complessa il cui consumo è differito nel
tempo rispetto al momento della distribuzione e che Internet rappresenta, pertanto, lo strumento ideale per
la sua comunicazione, la creazione di visitPiacenza costituisce la concreta possibilità di moltiplicare le
opportunità di conoscenza e fruizione della destinazione Piacenza, il cuore fra il Po e l’Appennino.
VisitPiacenza è una piattaforma di gestione integrata dell’offerta organizzata in rete del territorio, che
costituisce l’interfaccia tecnologica tra i vari soggetti privati e pubblici e gli internauti.
Gli obiettivi
Con l’ambizione di creare uno strumento commerciale espressione di tali concetti, che arrivasse a
rappresentare, dunque, l’intero territorio piacentino e che consentisse ai suoi fruitori di percepire e godere
dei vantaggi di un’offerta unitaria riconducibile a Piacenza ed alla sua provincia, il percorso logico che ha
portato a delineare le caratteristiche di visitPiacenza inizia dall’analisi della domanda di turismo, dalla presa
in considerazione dei nuovi bisogni del turista moderno, non meno che delle caratteristiche e delle
motivazioni di chi finora ha frequentato questi luoghi.
A partire da queste premesse la stimolante sfida raccolta ha poggiato sui seguenti obiettivi:
adattare l’offerta turistica piacentina alle esigenze dei turisti;
accrescere il valore dell’offerta in termini di integrazione ed innovazione di prodotto;
favorire la collaborazione interna all’offerta;
amplificare la comunicazione e l’immagine turistica di Piacenza e della sua provincia.
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3. Gli attori
Strada dei Vini e dei Sapori dei Colli Piacentini, Strada del Po e dei Sapori della Bassa Piacentina e club di
prodotto Appennino Piacentino, che insieme vanno territorialmente a coprire circa ¾ del territorio
piacentino, costituiscono l’elemento formale della rete tra soggetti pubblici e privati della filiera turistica e le
opportunità in chiave di integrazione tra servizi per la valorizzazione turistica del territorio. Del resto,
l’esistenza e lo sviluppo di sinergie e di accordi, non soltanto fra soggetti della stessa categoria, ma anche e
soprattutto fra soggetti erogatori di servizi complementari e le amministrazioni locali rappresenta, si ritiene,
la premessa fondamentale per sfruttare economie di scala in un’ottica di competitività e gestione totale del
turista. Queste tre associazioni costituiscono, dunque, nella loro operatività la rete di un sistema di offerta
turistica che, aggregando complessivamente n. 130 operatori che offrono servizi ricettivi, di ristorazione, per
il tempo libero (nell’ambito delle attività sportive, culturali ecc.), di produzione e di vendita di prodotti tipici e
locali, sono in grado di fornire il prodotto territorio in modo integrato e qualificato con un numero di circa
1310 posti letto nelle varie tipologie ricettive: alberghi, residenze d’epoca, agriturismi, B&B, ostelli,
campeggi.
Sfruttando e mettendo in valore lo sforzo aggregativo, pertanto, di queste tre associazioni, visitPiacenza
offre al navigatore l’opportunità di organizzare - scegliendo tra strutture, servizi e luoghi - la propria visita al
territorio piacentino, potendo contare sull’accoglienza di 130 operatori consapevoli del loro essere parte di
una rete provinciale organizzata e assistita.
Un ruolo fondamentale nell’ambito del funzionamento di visitPiacenza spetta al Contact Center, costituito da
personale dedicato che funge anche da segreteria per le tre associazioni e che si pone quale tramite tra il
navigatore/turista e l’operatore. Ad esso spettano alcune importanti funzioni. In sintesi:
cooordina e mette in relazione l’offerta;
coadiuva nell’organizzazione delle proposte;
rappresenta il primo contatto con la domanda;
fornisce assistenza a offerta e domanda;
amministra il sistema.
Un ruolo complesso, articolato e nel contempo anche costituente l’elemento innovativo che fa sì che
visitPiacenza si distingua dai siti turistici tradizionali di prenotazione online. Il Contact Center è espressione
delle caratteristiche dell’offerta turistica locale, ma anche della volontà di non delegare una funzione così
importante come quella dell’intermediario tra domanda ed offerta esclusivamente al Web, alla fredda
tecnologia, ma di utilizzare un mediatore umano, più caldo dal punto di vista relazionale, come deve essere,
del resto, l’ospitalità e l’accoglienza.
Il vero protagonista è, tuttavia, il turista. E l’intento, infatti, con cui visitPiacenza.it è stato disegnato è quello
di fornire uno strumento facile, intuitivo e semplice da usare, attraverso il quale egli possa carpire tutte le
attrattive, le offerte del nostro territorio e subito concretizzare il desiderio di raggiungere la destinazione
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4. prescelta sul territorio piacentino attraverso la mediazione del Contact Center. Il tutto attraverso pochi click
del mouse.
Una semplice ma determinante considerazione sulla domanda rappresenta la chiave di lettura del sito stesso:
oggi il moderno turista non sceglie più una meta spinto esclusivamente da una ed una sola motivazione di
viaggio, ma da un insieme di esse, attratto dalla varietà dell’offerta in occasione del proprio soggiorno e dalla
possibilità di renderlo unico. Ciò che cerca è un’esperienza autentica che permetta di serbare il ricordo della
terra che si è visitata, della sua gente e delle sue tradizioni; un’occasione anche per esprimere la propria
individualità, per divenire parte attiva nell’organizzazione della sua (in tutto e per tutto) vacanza ed esserne
emotivamente coinvolto.
La scelta, dunque in merito a visitPiacenza è stata quella di far sentire subito il navigatore protagonista,
chiedendogli di identificarsi. È un potenziale turista “tradizionale”, che vuole vedersi offrire delle proposte già
pronte e articolate, organizzate? O è quello che un famoso tour operator nazionale definirebbe “turista fai-
da-te”, che vuole la libertà di comporre autonomamente la propria vacanza?
Ognuno dei due rappresenta il turista-tipo del Piacentino, entrambi hanno esigenze diverse che il sito è,
tuttavia, nel contempo in grado di soddisfare attraverso due sezioni: per il primo “Le nostre proposte” e per
il secondo “Prepara la tua vacanza”.
Proprio quest’ultima rappresenta, si ritiene, il fiore all’occhiello di visitPiacenza. Qui il navigatore ha
l’opportunità di costruire letteralmente il proprio soggiorno selezionando le attività (dormire, mangiare, fare)
che intende svolgere e combinando come meglio crede tutte le tappe della sua vacanza. In tutta libertà
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5. potrà scegliere di dormire presso il tal agriturismo o albergo, di mangiare presso il tal ristorante o trattoria,
di visitare il tal castello o museo nelle vicinanze o di dedicarsi ad un’attività sportiva in canoa o a cavallo
ecc., incastrando come in una sorta di puzzle tutte le tessere fino a delineare ed organizzare un soggiorno
completo.
Per il tramite di mappe, poggianti su tecnologia Google Maps e, quindi, di largo uso e diffusione, il
navigatore, supportato da icone intuitive che gli consentono di orientare le proprie scelte, gradualmente
delinea un itinerario personalizzato e geograficamente collocato in modo da favorirne la fruibilità, calcolando
la distanza dal punto di partenza e nel contempo di fornire, così, uno strumento utilizzabile in fase di turismo
attivo, cioè durante il dispiegarsi della vacanza stessa.
Alla fine al navigatore, prossimo turista, non resta che inviare il contenuto del proprio carrello virtuale al
Contact Center, attivandolo allo svolgimento delle propri mansioni, il quale provvederà a contattare il
mittente (instaurando il “primo contatto”, verificando con l’occasione la veridicità della richiesta inviata,
fornendo eventuale assistenza e raccogliendo, se del caso, ulteriori informazioni), a concordare la richiesta
con gli operatori interessati e concludere l’operazione di prenotazione con il turista stesso.
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6. Navigatore/ Operatore
Contact
turista turistico
Center
Conclusioni
Convinti che il territorio costituisca un fattore tramite il quale competere in termini di sviluppo e parimenti un
elemento attrattore per il turismo, in virtù del patrimonio identitario rappresentato e, in quanto tale, vero
elemento in grado di contraddistinguere una destinazione rispetto ad un’altra, abbiamo ritenuto che esso
meritasse uno strumento di comunicazione innovativo, capace di esprimere la sua complessità e di fungere
da aggregatore dell’offerta turistica organizzata.
La finalità di creare una rete di relazioni e di collaborazioni nell’ambito dell’offerta turistica piacentina e,
quindi, mettere in Rete il patrimonio identitario del territorio medesimo nella sua originalità, ha portato alla
creazione di uno strumento altrettanto originale che lo rappresentasse e lo distinguesse sul mercato.
visitPiacenza è la risposta innovativa che abbiamo trovato per questa esigenza. Una risposta che mettesse in
valore le risorse del territorio piacentino.
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