In this presentation we tried to tell you in brief who we are (International Handmade Organisation), made estimation of our audience and also clarified our values

1. Market Estimation
International Handmade
Organization

2. IHO project
•How we are?
•How much money we move?
•How much market are interested on
our works?
•How we can help us?
•How can we grow up?

4. USA and Europe market
United States Europe
• 50 million Americans • 25,3 million (4% from
made artisan crafts (it’s Europe population) non-
15% of population!!!). primary private
$20 billion spending on enterprises, out of which We have a real
supplies 99,8% are craft and opportunities on
• 5 million Americans small and medium-sized these markets!
earned part of their enterprises.
income from artisan
crafts (1,5% of USA
population)
• 30,000 to 50,000
Americans sold their
artisan crafts as their
main income (0,015%)

5. Handmade is highly competitive market,
5% of auditory on selling platforms are Designers
Buyers Designers
Dawanda 1.700.000 130.000
Etsy 15.000.000 875.000
Artlife 850.000 59 500
Designers Buyers (Consumers)
5% 95%

6. TAM - Our world audience = population of Brazil
We assume that people occupied in Handmade/
Crafts Hobby ~ 200 mln
High professionals that rely only on income from
Handmade ~1 mln
Population Crafters Professionals
Asia 3 879 740 877 38 797 409 581961
Europe 816 426 346 81 642 635 122 464
North America 347 394 870 50 024 861 52 109
Lat Am- Caribb 597 283 165 11 945 663 89 592
Africa 1 037 524 058 10 375 241 155 692
Middle East 216 258 843 2 162 588 32 439
Oceania-Australia 35 426 995 708 540 5 314
6 930 055 154 195 656 937 1 039 508

7. SAM –Auditory almost equals Mexico=100 mln
Current internet penetration is 32,7%.
So our auditory that we can reach online is
100 mln people (Hobby)
And 300-350k professionals

8. Forecast for 2020
2020 - population = 7,5 bln,
internet penetration ~67%
so
Hobby Market can grow to 150 mln people
And professionals to 750k

9. Our team has representatives in our major
focus markets (mature and developing)

10. We are a Community, not a marketplace
Our proposal is to create the best Handmade
Community, where users can share their
experience, learn with other user experiences,
coach and be coached;
Our users will be continuous evaluated by a
Regional and Global Comittee, so they will be
recognized by their talent
as best ideas come from the collision of smaller
hunches (Steven Johnson, "Where the good
ideas come from"), IHO is the new "Coffee
House" that will help the handmaders grow and
get the "breakthough".
That's what we are!!!

11. We are the missing piece of the puzzle!