"iFitty" è la nuova app per palestre che unisce Gestori, Istruttori e Utenti.
"iFitty" ottimizza la gestione della tua palestra, permettendoti di fornire un servizio di altissima qualità per assicurarti un aumento del tasso di fidelizzazione.
Ottimizza. Potenzia. Fidelizza.
The Emerging Cognitive Fitness Market: Status, Trends, ChallengesSharpBrains
My presentation at the Symposium on Co-Adaptive Learning: Adaptive Technology for the Aging, organized by the Arizona State University's Center for Adaptive Neural Systems, on January 8-9th 2009
Presentation Public Media Grup & moldavian marketVictoria Maxim
“Public Media Group” is a full-service advertising agency, that activates on the advertising market of Moldova for 9 years now.
Our portfolio includes commercial campaigns for international companies such as: Lukoil, OSRAM, Carlsberg/Slavutici, Electrolux, Pro Credit, Zepter, Levi’s, Romstal, etc. We have also worked for agencies of the United Nations (UNDP, UN women), for which we have created and implemented social advertising campaigns.
Come sviluppare un piano per fare marketing per un'App. iPhone e non solo: dal concept, alla definizione della proposta di valore, alle strategie di prezzo fino alle tattiche di marketing, promozione e comunicazione per favorire la visibilità e raggiungere gli obiettivi in termini di download e di acquisti.
The Emerging Cognitive Fitness Market: Status, Trends, ChallengesSharpBrains
My presentation at the Symposium on Co-Adaptive Learning: Adaptive Technology for the Aging, organized by the Arizona State University's Center for Adaptive Neural Systems, on January 8-9th 2009
Presentation Public Media Grup & moldavian marketVictoria Maxim
“Public Media Group” is a full-service advertising agency, that activates on the advertising market of Moldova for 9 years now.
Our portfolio includes commercial campaigns for international companies such as: Lukoil, OSRAM, Carlsberg/Slavutici, Electrolux, Pro Credit, Zepter, Levi’s, Romstal, etc. We have also worked for agencies of the United Nations (UNDP, UN women), for which we have created and implemented social advertising campaigns.
Come sviluppare un piano per fare marketing per un'App. iPhone e non solo: dal concept, alla definizione della proposta di valore, alle strategie di prezzo fino alle tattiche di marketing, promozione e comunicazione per favorire la visibilità e raggiungere gli obiettivi in termini di download e di acquisti.
European Health and Fitness Market Study 2016 presented by Karsten Hollasch, Deloitte.
Fitness strengthens its position as the #1 European sports activity – over 52 million members in Europe in 2015
• European health and fitness club memberships grew by 3.9% to 52.4 million in 2015 versus 2014
• Total fitness club revenues increased by 4.9% to €26.7 billion in 2015 versus 2014
• The top 30 European fitness operators account for approximately 11 million members, representing 20.9% of all memberships
• The top 10 operators increased revenues by 4.2% to €2.8 billion, representing 10.3% of the total European market
• Merger and acquisition activity remained high in 2015 with 19 transactions, including the first European fitness IPO in 13 years
European Health and Fitness Market Study 2016 presented by Karsten Hollasch, Deloitte.
Fitness strengthens its position as the #1 European sports activity – over 52 million members in Europe in 2015
• European health and fitness club memberships grew by 3.9% to 52.4 million in 2015 versus 2014
• Total fitness club revenues increased by 4.9% to €26.7 billion in 2015 versus 2014
• The top 30 European fitness operators account for approximately 11 million members, representing 20.9% of all memberships
• The top 10 operators increased revenues by 4.2% to €2.8 billion, representing 10.3% of the total European market
• Merger and acquisition activity remained high in 2015 with 19 transactions, including the first European fitness IPO in 13 years
14. Istruttore palestra
John è un istruttore
1. Crea/assegna le Schede Allenamento
2. Invia messaggi agli utenti
3. Riceve la notifica “scadenza Scheda Allenamento”
16. Gestore palestra
Ringo è un gestore di palestra
1. Pannello “analytics”
2. Invia “push news”
3. Invia questionari di gradimento
17. Inviato mensilmente agli utenti tramite “push news”
Indici di gradimento: qualità del servizio ricevuto, esperienza istruttore, etc.
NPS - Net Promoter Score
Programma Incentivo
Questionario di gradimento