The document explores cultural heritage from Serbia, highlighting notable figures in innovation, literature, art, fashion, and sports, including Nikola Tesla, Ivo Andrić, and Novak Djokovic. It outlines their contributions and legacies, showcasing how they represent Serbia's identity on a global stage. Additionally, it touches on Serbia's achievements in various fields, emphasizing the country's rich cultural landscape.

1. IE – Express Yourself
Express Yourself
Applicant Name: Anja Kestner
Course: Market Research and Consumer Behaviour
Date: July 2014

2. K. If all of the world’s cultural heritage (sports, music,
fashion, architecture, literature, painting, etc..) was
contained in a time capsule, what would you include to
demonstrate the legacy of your country?

3. Country of Analysis - SERBIA

4. Table of Contects
Innovation
 Scientist Nikola Tesle
Literature/Art
Novelist Ivo Andrić
Painters
Paja Jovanović
Sava Sumanović
Mica Popović
Vladimir Velicković
Producer Emir Kusturica
Marina Abramović
Fashion
Designer Roksanda Ilincić
Sports
Football
Dragan Stojković
Dejan Stojanović
Branislav Ivanović
Nemanja Vidić
Tennis
NOVAK DJOKOVIC

5. Scientist Nikola Tesla (1856 – 1943)
 Serbo-American electrical & mechanical engineer.
 Contributed to design of modern alternating current (electricity supply system).
 Explained principles of a rotating magnetic field and induction motor.
 Demonstrated potential of wireless power transmission.[
 Vice president of the American Institute of Electrical Engineers.
 Photographic memory (could memorise complete books).
 Polygot (Spoke 8 Languages).
Legacy and Honors
Nikola Tesla Museum Belgrade
Depicted on the 10 Serbian dinar bank note
The Tesla Society, founded in 1956
2244 Tesla - A minor planet.
TPP Nikola Tesla - Largest power plant in Serbia.
The Belgrade Nikola Tesla Airport.
July 10, National day of Nikola Tesla in Croatia

6. Novelist Ivo Andrić (1892-1975)
Legacy
 His unique circumstances (born in Bosnia to Croat parents,
later living and working in Serbia) made him a Yugoslav
hero.
 He had been a believer in Yugoslav Unity.
 Despite International fame, he invested in the development
of the countries literature resources for future generations.
 Was the most translated author in east Europe.
 His native house in Travnik has been transformed into a
Museum, and his Belgrade flat hosts the Museum of Ivo
Andrić.
1961- Nobel Prize for Literature "for the epic force with which he has traced
themes and depicted human destinies drawn from the history of his country"

7. Arts- Painters
Paja Jovanović (1859-1957) Sava Sumanović (1896-1942)
Mica Popovi (1023-1996)
Vladimir Velicković (1953- )

8. Emir Kusturica (1954)
 Yugoslav film-maker, actor and musician.
 Recognized for several internationally acclaimed feature films.
 Two-time winner of the Palme d'Or at Cannes,
 Commander of the French Ordre des Arts et des Lettres.
 Since the mid-2000 residence is Drvengrad (name chosen by Kusturika himself),
a village in the Mokra Gora region he had originally built for the purposes of his
film Life Is a Miracle.
 Since 1980, Emir Kusturica has created and played in his The No Smoking
band.

9. Marina Abramovic (1946)
“Grandmother of Performance Art”
 Serbian-born artist based in New York.
 Performance artist (career began in exploring relationship between performer and
audience, the limits of the body, and the possibilities of the mind).
 2010- Museum of Modern Art held a major retrospective and performance recreation of
her work, the biggest exhibition of performance art in MoMA's history.
 During the run of the exhibition, Abramović performed "The Artist is Present," a 736-
hour and 30-minute static, silent piece, in which she sat immobile in the museum's
atrium while spectators were invited to take turns sitting opposite her.

10. Fashion – Roksanda Ilincic
 Eponymous label, first showing at London Fashion Week 2003.
 Range includes day and evening dresses, hand bags and swimwear.
 Known for bold use of colour, luxurious fabrics and clean, elegant lines.
 Notable clients include Michele Obama, Duchess of Cambridge, Actress Cate Blanchett
and Lady Gaga.
 Serbian creative talent on the global fashion industry map.
 Opened her first store in the renowned luxury fashion Mount Street in London

11. Football
DRAGAN STOJKOVIC PIKSI
Dribbling skills is often compared to Diego Maradona.
 Represented Serbia: World Cup in 1990 & 1998.
 Club level: best career occurred at Olympique Marseill
(Champions League in 1993)
BRANISLAV IVANOVIC
 One of best Chelsea defenders of the decade.
 Versatile back who is capable of playing wing-back/center-
back.
 Serbia national football team captain.
 Career: won a Premier League title, a Champions League
trophy, a Euro League, three FA Cups, and twice elected as
Serbian Player of the Year.
DEJAN STANKOVIC
 Record of 103 appearances
 Holds record as player with highest number of caps for
Serbia national team.
 Inter Milan and Lazio
5 Serie A Championships, 5 Coppa Italia, 1
Champions League, and 1 FIFA Club World Cup.

12. Football – Nemanja Vidic (October 1981)
Serbian National Team 2002 to 2011.
Manchester United 8 YEARS - regarded as Premier
League's best defender of all time.
 Career: claimed 5 Premier League titles, 1 Champions
League trophy, a FIFA Club World Cup and 3 League Cups.
 Elected twice as the Premier League Player of the Season.
 Tackling, heading marking and leadership skills
 2010–11 Season: Selected as Manchester United Captain.
 July 2014: Joined Internazionale, Italy.
Momentarily one of the best defenders in the world.

13. Novak “Nole” Djokovic (May 1987)
Serbian professional tennis player: currently ranked World No. 1.
Considered to be one of the greatest tennis players of all time.
First Serbian player to win multiple Grand Slams and the first Serbian player to
rank No. for more than 100 weeks.
First male player representing Serbia to win a Grand Slam singles title.
Member of Serbian Orthodox Christian church. Awarded the Order of St. Sava, the
highest decoration given for “his demonstrated love for the church and the Serbian
people” (2011).
Created Novak Djokovic Foundation to help disadvantaged children in Serbia obtain
an education and provide resources to lead productive and healthy lives.
National Hero and positive ambassador for the country of Serbia.

14. THANK YOU.
Express Yourself
IE – Express Yourself

15. References
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 Biography.com, (2014). [online] Available at: http://www.biography.com/people/novak-
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 Jones, D. (2014). Introducing "Roksanda". [online] Vogue UK. Available at:
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 Liukkonen, P. (2014). Ivo Andric. [online] Kirjasto.sci.fi. Available at:
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 Opusteno.rs, (2014). Biografija: reditelj Emir Kusturica. [online] Available at:
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 Theguardian.com, (2014). Marina Abramovic | Art and design | The Guardian. [online]
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 Zejpavlov, A. (2014). 15 Best Serbian (Yugoslavian) Footballers in the History. [online]
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Yugoslavian-Footballers-in-the-History [Accessed 23 Jul. 2014].