This document contains concepts and ideas for a video ad campaign for TGI Friday's new "Big AF Burger". It proposes 10 concepts that show people consuming the oversized burger and experiencing exaggerated effects, such as being blown away by the flavors, having their jaw expand from taking a bite, or transforming into a protective warrior while eating. It also includes an activation idea for a social media competition where people share photos of themselves taking the biggest bite of the Big AF Burger.

1. CLIENT
PROJECT
TASK
DATE
TGI FRIDAYS
BIG AF BURGER
VIDEO AD CAMPAIGN
OCTOBER 12

2. A tornado of flavors
Concept: Lady is sitting down well
groomed, served the burger and she then she
is blown away.

3. BIG AF
Concept: A man takes a bite of the Big AF
burger and ends up brace across his jaw.

4. BIG AF
Video 1: Shows a man’s mouth becoming
enlarged while eating the monster burgers.
Video 2: Shows woman’s mouth becoming
enlarged as the waiter is approaching.

5. BIG AF
Concept: Slow motion and close up of a
measuring tape measuring a big AF burger.

6. Bring out the monster in you
Concept: A hungry man eating the burger
savagely.

7. Bring out the
monster in you
Concept: Shows a lady with stellar
makeup which gets extremely smudged
after eating the burger

8. Strong enough?
Concept: Shows a gym freak trying to
hold the burger with one hand but instead
has to use both of his hands

9. Unleash your inner
warrior
Concept: Shows a nice kid sweetly eating
the burger, as someone approaches turns
into a ‘warrior’ to protect his burger.

10. How big is your bite?
Activation idea: How big is your bite?
We show multiple people of various
ages/personalities taking biggest bite of the
big AF Burger
Competition: Send us your photo eating Big
AF burger and make it go viral
Hashtag: #TGIFAFBurger